$8.00 sale price when purchased online
$8.89 list price
Target Online store #3991
About this item
Highlights
- Gummy vitamins are a fun way to get nutrients
- Delicious fruit flavors and gummy bear shape are perfect for kids
- Contains essential nutrients like vitamins C, D and E
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Make sure your little one gets the nutrients they need for healthy development with the Kids' Multivitamin Gummies from up&up™. These fruity gummy multivitamins come in a cute gummy bear shape, making it more fun to take vitamins. Each gummy delivers an essential dose of vitamins and minerals, like vitamins C and E, important antioxidants, and vitamin D for better calcium absorption.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Contains: Does Not Contain Any of the 9 Major Allergens
Suggested Age: 2 Years and Up
Product Warning: Consult a doctor if you have a medical condition prior to use, use with adult supervision
Product Form: Gummy
Dietary Needs: Gluten-Free
Features: No Artificial Flavors, Colors or Preservatives, Made With 100 Percent Sustainable Palm Oil
Package Quantity: 190
TCIN: 14358939
UPC: 850017715592
Item Number (DPCI): 094-02-0270
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Serving Per Container: Servings Per Bottle 190
Amount 2-3 Yrs.:
Calories: 5
% Daily Value*
Total Carbohydrate 2g1%
Sugars 1g
Added Sugars 1g4%
Vitamin A 22575%
vitamin d (as cholecalciferol[d3]) 10mcg67%
Vitamin E 6mg100%
Vitamin B6 0.9mg180%
Folate 100mcg DFE67%
Folic Acid 60mcg
Vitamin B12 1.2mcg133%
Biotin 8mcg100%
Pantothenic Acid 1.5mg75%
Iodine 21mcg23%
Zinc 1.4mg47%
Vitamin C (as ascorbic acid, sodium ascorbate) (400 IU) (800 IU) 10mg
Lutein (from marigold flower) 50mcg
Inositol 20mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount 4 & up:
Calories: 15
% Daily Value*
Total Carbohydrate 3g1%
Sugars 3g
Added Sugars 3g6%
Vitamin A 45050%
vitamin d (as cholecalciferol[d3]) 20mcg100%
Vitamin E 23mg80%
Vitamin B6 1.8mg106%
Folate 200mcg DFE50%
Folic Acid
Vitamin B12 2.4mcg100%
Biotin 16mcg53%
Pantothenic Acid 3mg60%
Iodine 42mcg28%
Zinc 2.8mg25%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
glucose syrup, sugar, water, gelatin (porcine), less than 2% of: palm oil and carnauba wax, citric acid, colors paprika extract, radish concentrate, carrot and hibiscus concentrate, caramel color), natural flavors, lactic acid, pectin.
Allergens & Warnings:
WARNING: TAKE ONLY AS DIRECTED. DO NOT EXCEED SUGGESTED DOSAGE. IF YOU HAVE A MEDICAL CONDITION, ARE ON MEDICATION, ARE PREGNANT OR NURSING, PLEASE SEEK THE ADVICE OF A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE USING THIS PRODUCT. DO NOT USE IF OUTER SEAL IS BROKEN OR MISSING. THIS PRODUCT MAY SETTLE DURING SHIPPING. KEEP DRY AND AT ROOM TEMPERATURE (59°-75°F), COLORS WILL DARKEN OVER TIME. THIS DOES NOT ALTER THE POTENCY OF THE PRODUCT. CLOSE CAP TIGHTLY AFTER USE., KEEP OUT OF THE REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 6.57 inches length x 3.42 inches width x 3.34 inches height
Estimated ship weight: 1.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Summary of reviews
These gummy vitamins are a hit among kids, making vitamin time enjoyable and hassle-free. Guests appreciate the great taste, soft texture, and the fact that their children look forward to taking them daily. Many parents have noted that these vitamins are a fantastic alternative to traditional options, providing essential nutrients without the struggle. However, some guests have mentioned concerns about the smell and occasional texture issues, but overall, they find these gummies to be a valuable addition to their children's health routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2064 reviews
quality: 4.43 out of 5
value: 4.62 out of 5
76% would recommend
350 recommendations
Would recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Ashley M - 6 days ago, Verified purchaser
Kids love the flavor.
Great taste!
5 out of 5 stars
Thumbs up graphic, would recommend
TW123 - 9 days ago, Verified purchaser
All 5 of my picky kids love these! They taste great, & they don't stick together like a lot of other gummy vitamins do after awhile.
Kid approved!
5 out of 5 stars
Thumbs up graphic, would recommend
dogmomluv - 24 days ago, Verified purchaser
My kids favorite vitamins. Highly recommend. My toddler and oldest son gets excited every morning to take these. They also have been sick way less since they started taking these gummies.
Toddler approved
5 out of 5 stars
Thumbs up graphic, would recommend
Kaleianne - 24 days ago, Verified purchaser
My toddler approves of these so I approve!
What is with the new formula?!?
1 out of 5 stars
Thumbs down graphic, would not recommend
Momofboys - 26 days ago, Verified purchaser
What is with the new formula? The color and the taste of these gummies has changed and they are just awful now. We've been giving these to our kiddo for years and he's always liked them but now I have to fight him on taking them every day. The Up & Up women's multi vitamins have changed as well and are just as equally awful as these. I will not be purchasing these again until this is fixed.
My kids' fave!
5 out of 5 stars
Thumbs up graphic, would recommend
pardueparty - 1 month ago, Verified purchaser
My kiddos love them! Flavor is strong and they’ve stayed soft in the original bottle - I can’t say the same about other brands.
Caramel color!
1 out of 5 stars
Thumbs down graphic, would not recommend
palise212 - 1 month ago, Verified purchaser
This would be a good product if it wasn’t for the caramel color! Please look for alternative ways to color besides dyes and caramel color!
Kids favorite
5 out of 5 stars
Thumbs up graphic, would recommend
FrugalRoo - 1 month ago, Verified purchaser
Our 3 kids’ favorite vitamins. They all like the flavor and agree to take every day.
Up & Up Kids' Multivitamin Gummies are a tasty, effective, and affordable way to support children's health with a variety of essential vitamins.
5 out of 5 stars
Thumbs up graphic, would recommend
KBirch - 1 month ago, Verified purchaser
Up & Up Kids' Multivitamin Gummies - Fruit Flavors (190ct): A Comprehensive Review Overall Rating: ★★★★☆ (4.5/5) Performance These multivitamin gummies are a great way to ensure my kids get their essential nutrients in a way that’s both fun and effective. Since we’ve been using them, I’ve noticed improved overall health in my children, especially during the colder months when they need an immune boost. The gummies contain a good variety of vitamins like A, C, D, and E, which I appreciate for supporting their growing bodies. Pros: Supports immune health, energy, and overall well-being. A wide range of essential vitamins in each gummy. Effective at filling dietary gaps without the need for large pills. Cons: Takes a little longer to see noticeable health improvements compared to more targeted supplements. Design The gummies are shaped like small fruit pieces, which makes them appealing to kids. The fruit flavors—such as orange, strawberry, and cherry—are delicious, and my kids actually look forward to taking them every day, which is a huge win in my book. The gummy texture is soft and easy to chew, so no complaints there! Pros: Fun and appetizing design with kid-friendly shapes and colors. Tasty fruit flavors that kids enjoy. Soft, chewable texture. Cons: The fruity taste might be too sweet for some, especially those who prefer less sugar. Usability The gummies are easy to incorporate into our daily routine. With 190 gummies in the bottle, they last for a long time, which makes them both practical and cost-effective. The recommended serving is just two gummies a day, and my kids happily take them after breakfast or lunch. Pros: Simple, once-a-day dosage for kids. Easy to store and doesn’t require refrigeration. No need for complicated dosing or measuring. Cons: The bottle is quite large, which could be bulky in smaller cabinets or drawers. Value for Money For the price, these multivitamin gummies are a fantastic deal. A 190-count bottle lasts a long time, and considering the high-quality formulation, this product is great value for money, especially when compared to pricier, branded alternatives. Pros: Affordable, especially given the large quantity. Comparable to more expensive brands. Cons: Packaging could be more child-friendly to prevent spillage or opening issues. Daily Life Fit As a busy parent, the convenience of these multivitamins is essential. My kids love taking them, and I can rest easy knowing they’re getting the nutrients they need to stay healthy and energized. This product has become a staple in our morning routine, providing an easy way to support their growth without any fuss. Who Should Buy This? These multivitamin gummies are perfect for parents looking for an easy, tasty, and effective way to support their kids’ health. They’re especially good for children who might be picky eaters or who have trouble swallowing pills. They’re also ideal for parents who want an affordable, reliable vitamin supplement. Final Thoughts The Up & Up Kids' Multivitamin Gummies are a fantastic, budget-friendly option for ensuring my kids get the vitamins they need. With their delicious fruit flavors, fun design, and broad nutritional benefits, they’re a hit in our household and come highly recommended for families looking to keep their kids healthy and happy.
Good vitamins
5 out of 5 stars
Thumbs up graphic, would recommend
Zulema - 2 months ago, Verified purchaser
My kids love them and they are good would purchase more
Great ingredients, great taste!
5 out of 5 stars
Thumbs up graphic, would recommend
AshCT23 - 2 months ago, Verified purchaser
No Artificial Colors or Dyes
Great Vitamin
5 out of 5 stars
Thumbs up graphic, would recommend
MzLibraLv - 2 months ago, Verified purchaser
I love these gummy vitamins for my 5 yr. They are easy for him to chew and swallow. He also loves the taste.
Mom and kid approved
5 out of 5 stars
Thumbs up graphic, would recommend
KG - 3 months ago, Verified purchaser
Amazing price. I decided to have my daughter take vitamins to help during cold season. She really likes the flavor of these so I’m happy.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Nicely - 4 months ago, Verified purchaser
Kids loved them they to go vitamins.
like candy...
5 out of 5 stars
Thumbs up graphic, would recommend
JCV - 4 months ago, Verified purchaser
My kids all love these! They think they are getting a sweet treat !
I buy these for me, my kids just steal them
5 out of 5 stars
Thumbs up graphic, would recommend
Zellie - 4 months ago, Verified purchaser
It is insane how delicious these are. I hate that limit is 2 per day. They literally make me look forward to eating my vitamins. I know they're for kids and they lack a few key vitamins for adults, but hey. It's better than nothing. Plus my daughter makes it a point to be the gummy alarm daily and nothing beats that.
Tasty!
5 out of 5 stars
Thumbs up graphic, would recommend
LH - 5 months ago, Verified purchaser
My five year old loves these and takes them daily. She is a huge fan of the purple ones. I also really like the flavor of these and sometimes take some myself because they taste better than the adult versions. We’ve been using these for a long time.
Great value and taste!
5 out of 5 stars
Thumbs up graphic, would recommend
Bohobeb - 5 months ago, Verified purchaser
Tastes great the whole family takes these!
Container not kid-proof
2 out of 5 stars
Thumbs down graphic, would not recommend
Xtinastruck - 5 months ago, Verified purchaser
Decent taste but our container is NOT kids safety proof. It seems like it is but if you turn left more than a few times it just opens. Not great. Won’t be buying again.
Perfect Gummy vitamin
5 out of 5 stars
Thumbs up graphic, would recommend
Mandy20 - 6 months ago, Verified purchaser
The kids love these!!