$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Repairs Damage from over bleaching, coloring, styling, chemicals and heat
- Features patented Aminofix Bond Reconstructor to simulate the amino acids naturally in your hair
- Rebuilds the hair's natural chemical structure
- Protects against future damage and breakage
- Restores strength, elasticity, and volume to your hair
Description
Knight and Wilson's Pureplex Revolutionary Hair Repair System is the perfect way to restore your hair back to its virgin state after damage caused by bleaching, coloring, styling, or heat treatments. The patented AMINOFIX Bond Reconstructor Technology replaces the lost amino acids in the exact sequence, effectively rebuilding the hair's natural keratin structure. Hair is left strengthened and nourished, with restored suppleness, volume, and shine. Superior or equivalent technology than salon treatments that cost 10 times more. Restore your hair with this incredible Pureplex Treatment system.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Damage Repair, Deep Hydration
Net weight: 12.2 fl oz (US)
TCIN: 76555535
UPC: 5055786223636
Item Number (DPCI): 063-01-8086
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
clarifying shampoo ingredients aqua (water), cocamidopropyl betaine, decyl glucoside, sodium lauroyl sarcosinate, citric acid, camellia sinensis leaf extract, spathodea campanulata flower extract, khaya senegalensis wood extract, butyrospermum parkii (shea) butter, tocopheryl acetate, retinyl palmitate, sodium pca, peg/ppg-120/10 trimethylolpropane trioleate, peg-40 hydrogenated castor oil, laureth-2, glycerin, phenoxyethanol, ethylhexylglycerin, parfum (fragrance), benzyl alcohol, limonene, linalool. bond protecting treatment ingredients aqua (water), sodium bicarbonate, sodium laneth-40 maleate/styrene sulfonate copolymer, urea, phenoxyethanol, ethylhexylglycerin, triethanolamine. bond reconstructing treatment ingredients aqua (water), myristyl alcohol, stearamidopropyl dimethylamine, glyceryl stearate, citric acid, behenyl alcohol, laurdimonium hydroxypropyl hydrolyzed keratin, hydrogenated castor oil/sebacic acid copolymer, bis-ethyl(isostearylimidazoline) isostearamide, cetrimonium chloride, ceteareth-25, phenoxyethanol, ethylhexylglycerin, parfum (fragrance), benzyl benzoate, hexyl cinnamal. conditioner ingredients aqua (water), myristyl alcohol, glyceryl stearate, cetrimonium chloride, behenyl alcohol, laurdimonium hydroxypropyl hydrolyzed keratin, butyrospermum parkii (shea) butter, argania spinosa kernel oil, panthenol, quaternium-80, citric acid, propylene glycol, phenoxyethanol, ethylhexylglycerin, parfum (fragrance), benzyl alcohol, benzyl benzoate, hexyl cinnamal, ethylhexyl methoxycinnamate.
Shipping details
Estimated ship dimensions: 3.5 inches length x 7.7 inches width x 2.4 inches height
Estimated ship weight: 0.9259 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How often can you use it?
submitted by Lakin - 3 years ago
A: We recommend every couple of months, but it can be used as frequently as you like. It’s very effective, so maintaining the result with pureplex shampoo and conditioner is the best way forward.
submitted byK&W Product Expert - 3 years agoBrand expert
Q: How many treatments is in one box?
submitted by Tova K Nizri - 4 years ago
A: There is one complete treatment in the box which lasts for a long time and can then be maintained with the shampoo and conditioner sold separately
submitted byK&W Product Expert - 4 years agoBrand expert
Q: How soon after a treatment like highlights can you use this?
submitted by estraw - 4 years ago
A: As soon as you like.
submitted byK&W Product Expert - 4 years agoBrand expert
Q: Ones this product contain any parabens or sulfates?
submitted by Grace - 4 years ago
A: No, it’s free from parabens and sulfates
submitted byK&W Product Expert - 4 years agoBrand expert
Q: Is this okay for really curly hair
submitted by Mariah - 4 years ago
A: Hi, PurePlex can be used on any type of hair. Thanks!
submitted byK&W Product Expert - 4 years agoBrand expert
Q: Is this heat sensitive? My package was left inside my mailbox to roast in 90 degree weather for a day.
submitted by TannerMiami - 5 years ago
A: Hi, I’m afraid exposing most hair products to prolonged heat like that wouldn’t be great and risks neutralising some of It’s benefits.
submitted byK&W Product Expert - 5 years agoBrand expert
Q: If this is to repair damaged hair, why would it have a clarifying shampoo, since clarifying shampoos are so harsh on hair?
submitted by TannerMiami - 5 years ago
A: You use the products inside in sequence. Part 1, the clarifying shampoo, is quickly followed by the other parts, so not on the hair a long time. However it is needed as many people have product build up or silicone on the hair and for the rest of the product to work as well as it does that needs to be removed. The clarifying shampoo does. In fact many mass market shampoos and conditioners leave barriers (silicone) on your hair to make the hair feel artificially smooth. PurePlex is entirely different and fixes the hair from within with it’s unique AminoFix technology.
submitted byK&W Product Expert - 5 years agoBrand expert
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4.2 out of 5 stars with 979 ratings
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4.0 out of 5 stars with 116 reviews
effectiveness: 3.98 out of 5
quality: 4.02 out of 5
value: 4.03 out of 5
69% would recommend
62 recommendations
Effective and good value
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 8 months ago
My hair before using this mask was a bit dry from highlights, but not super damaged. My hair is very coarse and naturally frizzy. It did correct the dryness and frizz that I struggle with. Left it feeling very soft, shine seemed about the same or a bit better than before. Obviously not the same as a full keratin treatment or gloss from a salon, but a still a solid monthly product.
strengthened and shined
5 out of 5 stars
Thumbs up graphic, would recommend
star - 1 year ago, Verified purchaser
Actually helps so much, I dye my hair nearly every season change, and went back to blonde for this summer, this kit has helped my hair SO MUCH from being stretchy and falling out, to being stronger and shinier. The kit says one use but Ive been able to get two out of every one box i buy.
Do not waste your money...
1 out of 5 stars
Thumbs down graphic, would not recommend
Amy - 1 year ago
Did absolutly nothing!! My hair looked better after my regular regimen, with Davines All In one milk and argan oil. What a waste of time and money...I wish I could return it, but its opened... I would give it 0 stars if I could!
Love this stuff!
5 out of 5 stars
Thumbs up graphic, would recommend
Badmamajama - 2 years ago, Verified purchaser
Love this stuff. Yes, I've read that some feels it dried their hair but that's only mid-way into it. It's like using any clarifying shampoo or washing your hair twice until it squeaks meaning it's clear of build up, which is what's needed before filling in the hair shaft with keratin, which makes it super soft and feeling healthy. I have very fine/thin hair and have used this 3-4 times and it's like a periodic cleanse/repair I do for my hair.
Wouldn't recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Cb - 2 years ago, Verified purchaser
Didn't like it made my hair feel like wax
10000% do NOT recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
KaylaN - 2 years ago, Verified purchaser
By far, the WORST hair mask I’ve ever used. My hair wasn’t terrible to begin with, but after using this hair mask(and I followed the directions to a T), my hair was left feeling like straw and feels as though it’s going to break off if I put it up in a ponytail. Very disappointed!
Use it right
5 out of 5 stars
Thumbs up graphic, would recommend
Brittany - 2 years ago, Verified purchaser
Y’all.. people saying it makes your hair dry and fall out. It’s not the system, it’s the clarifying shampoo. The only reason you get hair fallout is because the clarifying shampoo is basically stripping away all the residue and products that was holding your hair together in the first place. The clarifying is necessary for the treatment to be able to fully penetrate. It WILL feel awful after using the shampoo. But after you work the treatment in and condition, it will feel great. After using this a few times I’ve learned its also necessary to rinse it out REALLY well. I’ve accidentally used too much and didn’t rinse all of it. But I didn’t realize jt. And my hair felt crappy afterwards. It felt better after the next wash when it all came out. After that I learned not to use TOO much and rinse really thoroughly. It does take a while to rinse it all out. It really wants to stick to your hair.
Generic olaplex
4 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 2 years ago
Honestly a knock off olaplex. If you’re in a hurry for a refresh and can’t make it in to the salon, simple steps and hair is left soft and smelling great
Good but next time I'll just buy a hair masque
5 out of 5 stars
Thumbs up graphic, would recommend
sir me - 3 years ago
Lower your expectations. Lol. This is great to just make hair a little healthier. It's no miracle. It's nice to soften your hair. I recommend pre cutting shampoo and conditioner packets cuz they are hard to tear yourself in the shower. Yeah.
Temporary softness
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 3 years ago, Verified purchaser
Process took some time but hair was so soft. Unfortunately it does not stay that way so needs to be redone every shampoo or a few times a week
r Other Products Are Great But
2 out of 5 stars
Thumbs down graphic, would not recommend
Jpando - 3 years ago, Verified purchaser
No Change...I Was Disappointed Bc I Love Their Plex Lightening System.
Instantly renvigorates life into dry hair
5 out of 5 stars
Thumbs up graphic, would recommend
K - 3 years ago, Verified purchaser
This stuff is amazing! My hair was really dry and easily knotted I used this in an attempt to repair it and it DELIVERED! It’s a lengthy process, give yourself an hour to self care your hair back to life - it’s so WORTH IT!!
Terrible product- don't waste your hair or $$
1 out of 5 stars
Thumbs down graphic, would not recommend
malftargetshopper - 3 years ago, Verified purchaser
This is the worst hair treatment I have ever tried. So much hair fell out- I am returning the second box because it’s TERRIBLE.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Kdship - 3 years ago, Verified purchaser
Easy to use and made my hair really soft and smooth!
Wow!! Just but this.
5 out of 5 stars
Thumbs up graphic, would recommend
Momof4 - 3 years ago, Verified purchaser
This product is amazing. I know it’s a single treatment but the product actually was enough for two. After first treatment my hair looked and felt so silky. My co-workers noticed immediately. Will definitely be purchasing again.
Try it, nothing to lose!
3 out of 5 stars
Thumbs up graphic, would recommend
Ac - 3 years ago, Verified purchaser
This was worth the process. While drying naturally I was hesitant since hair was still dry and frizzy. However one it completely dried it was much smoother. See photos for before and after.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
collegegirl - 3 years ago, Verified purchaser
Made my hair impossible to brush through, my hair broke off in the process, it feels gross and way worse than before I used it. Not worth it.
Nothing Special
3 out of 5 stars
elena - 3 years ago, Verified purchaser
Had great hope for this product, followed directions perfectly. Hair is slightly softer but still same look, no extra shine or smoothness to see. Right after my hair felt super dry and tangled. Would not purchase again but not a total bust.
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Kim - 3 years ago, Verified purchaser
Recently went blonde after being red for over 5 years. My overprocessed hair has felt better using this product and I was able to get 2 separate treatments from a box :) I would say it’s worth it, along with a after wash regimen of course (serums, leave in treatments, heat protectant, etc...)
Great Repair System!
5 out of 5 stars
CherieAnne - 3 years ago, Verified purchaser
I was skeptical that this would really work but it did! My hair is naturally curly, is more grey and white than its original brown, and is bleached. Normally, unless I straighten it, it's wiry, stiff, and dry. It tangles easily. I used this once and was surprised how marvelous my hair feels, looks, and is. I washed my hair the normal way and the repair continued to hold. No tangles!