$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- EverPure Moisture Rosemary Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
- Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
- The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Scent: Juniper, Cedar, Lavender, Amber, Bergamot
Hair Type: Normal, Colored, Dry
Health Facts: Dye-Free, Gluten-Free, Phthalate-Free, Paraben-Free, Silicone-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily, Every Other Day
Beauty Purpose: Nourishing, Basic Conditioning, Moisturizing
Net weight: 23 fl oz (US)
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 82667382
UPC: 071249645475
Item Number (DPCI): 063-00-0269
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1101727ep7: aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht.
Shipping details
Estimated ship dimensions: 3.06 inches length x 3.07 inches width x 8.61 inches height
Estimated ship weight: 1.69 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair soft, shiny, and manageable, particularly for color-treated and curly hair. However, concerns have been raised about the new formulation, which some guests feel weighs hair down, causes greasiness, and even leads to hair loss. Despite the issues, many guests appreciate the pleasant scent and moisturizing properties, making it a popular choice for those seeking affordable hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3420 reviews
effectiveness: 3.48 out of 5
value: 3.56 out of 5
quality: 3.36 out of 5
56% would recommend
80 recommendations
WOW.
5 out of 5 stars
Thumbs up graphic, would recommend
Syrenx - 25 days ago, Verified purchaser
Wow. All I can say is wow. Thought my hair was dead until this.
Loving Loreal Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Amazing - 2 months ago, Verified purchaser
I love this shampoo. I can definitely tell a difference with my hair! I will be buying again.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
SB - 3 months ago, Verified purchaser
Love this shampoo so much!! The shampoo plus conditioner makes my hair so soft and it’s great for color treated hair.
Neg
1 out of 5 stars
Thumbs down graphic, would not recommend
Shampoo - 3 months ago, Verified purchaser
Makes hair very oily
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We appreciate you taking the time to reach out about our EverPure Moisture Rosemary Oil Shampoo for Dry Hair. For oily hair types, we recommend trying our Elvive Hyaluron + Pure Purifying Shampoo for Oily Hair. A purifying shampoo formulated with salicylic acid and hyaluronic acid to remove up to 100% of scalp residue. Your feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Loreal shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Steph - 3 months ago, Verified purchaser
I have curly hair and this shampoo works well for my hair type. It's not too moisturizing where it flattens your hair curls but it's enough moisturizer to create soft hair. I have purchased this shampoo many times.
Greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 4 months ago, Verified purchaser
I usually use Biolage or Redken, but I wanted to try something with a better price. My hair feels greasy soon after using this shampoo, and my hair doesn't really have a good scent/any scent after it's rinsed out.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there Kate! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sad to hear that you did not see the results you expected and it was greasy and you did not care for the scent. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Gave me a rash? Perhaps?
2 out of 5 stars
Thumbs down graphic, would not recommend
Emily W - 4 months ago, Verified purchaser
Left my hair feeling clean and smelling good! Downside is I got a very bad rash/dermatitis on the back of my scalp down my neck. I only used the shampoo and conditioner for about a week, I’ve never been sensitive to shampoos or conditioner but I am sensitive to other scents and soaps. Nothing changed in my routine except this new shampoo and conditioner. I switched to a different one yesterday, my skin instantly became better and not red. It could’ve just been a me thing though!
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about this. Please give us a call at at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashleepaige - 5 months ago, Verified purchaser
Lathers well and scalp fells clean. It doesn’t dry out my hair. Smells great
Awful smell
1 out of 5 stars
Thumbs down graphic, would not recommend
SVITT - 5 months ago, Verified purchaser
These.. both the shampoo & conditioner smell horrible! Like a spoiled rotten chemical smell!
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there, SVITT! Thank you for reaching out about our EverPure Moisture Rosemary Oil Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Not Good
2 out of 5 stars
Thumbs down graphic, would not recommend
Maggie - 5 months ago, Verified purchaser
I had high hopes for this shampoo because I heard good things about it but, it is soo runny. It leaves my hair feeling stiff and crunchy even after applying the conditioner. The smell is okay, and it does add little definition to my curls.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there, Maggie! We are so sorry to hear of your experience with our EverPure Moisture Rosemary Oil Shampoo. We appreciate you taking the time to reach out about our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
HAIR FALL OUT
1 out of 5 stars
Thumbs down graphic, would not recommend
Mandiegallo - 6 months ago
This company should be sued. I used it for years and for years my hair fell out regularly to the point of tears. I would brush clumps before during and after showers and cry. I thought it was my health. It wasn’t. I happened to read target reviews of people saying their hair was falling out. I immediately stopped and in the six months since, my hair has not been falling out at that degree at all!! This product needs to be off the shelf!!!!
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there Mandiegallo. We are sorry to hear about the experience you had with the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
Awesome for colored hair
5 out of 5 stars
jessontarget - 6 months ago, Verified purchaser
It’s an essential, I usually pair it with the anti frizz conditioner in the summer and hydration conditioner in the winter.
Sulfate free- moisture.
4 out of 5 stars
Angelica - 7 months ago
I never tried the original formula, and I was wary to try this with other reviewers saying that it left their hair waxy etc. I used it for the first time tonight and I double washed the with shampoo which felt gentle on my scalp, and moisturizing on my ends. And then I followed with the conditioner and let it sit for two minutes per the directions. I did not notice anymore fallout than normal. It left no waxy coating on my hair. This is not going to give you slip like other products because it’s silicone free and sulfate free. You will need to follow up with a styling product.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Yasbb - 9 months ago, Verified purchaser
I feel for the people who don’t like the new formula..I do love it though. Doesn’t irritate my scalp and lathers better without feeling stripped. Smell is also lovely!
Awesome stuff
5 out of 5 stars
Thumbs up graphic, would recommend
freckles - 11 months ago, Verified purchaser
It made my hair soft and shiny!
WILL CAUSE HAIR LOSS!!
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 11 months ago, Verified purchaser
I was in love with this shampoo at first. It made my hair soft, shiny and healthy. Eventually, my hair started to fall out in chunks. I have thick hair and the amount of hair I was losing was unreal. I do not recommend the product for that reason a lone. No shampoo should make your hair fall out like that.
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there V! We are sorry to hear about the experience you had with the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. We look forward to speaking with you.
Love it!
4 out of 5 stars
Gnerngknekngkenr - 11 months ago
Works good for my dry hair!
Horrible New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
AL1796 - 11 months ago, Verified purchaser
The new formula is horrible. It has a pink cap versus red (the photo still shows old red cap, but that is not what you will receive). It dried my scalp out and made my hair fall out for 2 weeks before I realized it was this new shampoo formula. The old formula was perfect. Please bring it back!
1 reply from L'OrealParisProductExpert team - 11 months ago
• Hi there. We are sorry to hear about the experience you had with the EverPure Moisture Rosemary Oil Shampoo and want to understand what happened just as much as you do. Please call us @ 800-631-7358. Please have the product with you if available. We look forward to speaking with you.
Made my hair fallout
2 out of 5 stars
Thumbs down graphic, would not recommend
Mrsmoller - 1 year ago, Verified purchaser
I don't like to Leave poor reviews but this shampoo made my hair fall out. I've used the cheapest shampoo and never had this much fallout. I didn't think it was the shampoo at first but I changed it to the Everstrong and haven't had any hair fallout. I gave it 2 stars because it made my hair really soft, smelled beautiful and looked super healthy but also super thin :/
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
Perfect for Dry Hair
5 out of 5 stars
Kathie - 1 year ago, Verified purchaser
L'Oreal EverPure shampoo is gentle and works well for dry hair, I also use the conditioner, I love LOreal products.