$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- EverPure Moisture Rosemary Oil Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
- Moisturizing Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
- The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Scent: Juniper, Cedar, Amber, Lavender, Bergamot
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Paraben-Free, Phthalate-Free, Dye-Free, Animal By-Product-Free, Silicone-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily, Every Other Day
Beauty Purpose: Shine Enhancing, Softening, Nourishing, Moisturizing
Net weight: 8.5 fl oz (US)
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 11127046
UPC: 071249341247
Item Number (DPCI): 063-00-2663
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients 1101727ep7: aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propyelene glycol, carbomer, acrylates / beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht. f.i.l. #d192026/2 pat.: patents.lorealparis.com
Shipping details
Estimated ship dimensions: 1.85 inches length x 1.85 inches width x 8.83 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
L'Oreal Paris EverPure Moisture Sulfate-Free Hair Care Collection
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair soft, shiny, and manageable, particularly for color-treated and curly hair. However, concerns have been raised about the new formulation, which some guests feel weighs hair down, causes greasiness, and even leads to hair loss. Despite the issues, many guests appreciate the pleasant scent and moisturizing properties, making it a popular choice for those seeking affordable hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3420 reviews
effectiveness: 3.43 out of 5
quality: 3.3 out of 5
value: 3.51 out of 5
46% would recommend
93 recommendations
Loving Loreal Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Amazing - 3 months ago, Verified purchaser
I love this shampoo. I can definitely tell a difference with my hair! I will be buying again.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
SB - 4 months ago, Verified purchaser
Love this shampoo so much!! The shampoo plus conditioner makes my hair so soft and it’s great for color treated hair.
Neg
1 out of 5 stars
Thumbs down graphic, would not recommend
Shampoo - 4 months ago, Verified purchaser
Makes hair very oily
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! We appreciate you taking the time to reach out about our EverPure Moisture Rosemary Oil Shampoo for Dry Hair. For oily hair types, we recommend trying our Elvive Hyaluron + Pure Purifying Shampoo for Oily Hair. A purifying shampoo formulated with salicylic acid and hyaluronic acid to remove up to 100% of scalp residue. Your feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Loreal Moisture hydrating. A 1
1 out of 5 stars
mwilla - 4 months ago
originally posted on lorealparisusa.com
I have used the "old" formulation (solid red tops, not the pinkish new one) for over 10 years. This new formulation fo increase moisture is very disappointing Itleaves my hair somewhat lank and doesn't hold the style the way it used to. seems heavy. I have looked everywhere for the old formulation and can't find it. unfortunately will likely need to change shampoos and conditioner now. Note: this is only the second time in my life that I wrote a product review, which should show something!
Loreal shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Steph - 4 months ago, Verified purchaser
I have curly hair and this shampoo works well for my hair type. It's not too moisturizing where it flattens your hair curls but it's enough moisturizer to create soft hair. I have purchased this shampoo many times.
Greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 4 months ago, Verified purchaser
I usually use Biolage or Redken, but I wanted to try something with a better price. My hair feels greasy soon after using this shampoo, and my hair doesn't really have a good scent/any scent after it's rinsed out.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there Kate! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sad to hear that you did not see the results you expected and it was greasy and you did not care for the scent. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Gave me a rash? Perhaps?
2 out of 5 stars
Thumbs down graphic, would not recommend
Emily W - 4 months ago, Verified purchaser
Left my hair feeling clean and smelling good! Downside is I got a very bad rash/dermatitis on the back of my scalp down my neck. I only used the shampoo and conditioner for about a week, I’ve never been sensitive to shampoos or conditioner but I am sensitive to other scents and soaps. Nothing changed in my routine except this new shampoo and conditioner. I switched to a different one yesterday, my skin instantly became better and not red. It could’ve just been a me thing though!
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about this. Please give us a call at at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Causing Itchy Scalp
2 out of 5 stars
DebW - 4 months ago
originally posted on lorealparisusa.com
I have used L'Oréal Shampoo for years and have never had any problems. I currently use EverPure Moisture Shampoo for Color treated Hair. For the last several months this shampoo has made my scalp itch really badly.
Smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashleepaige - 5 months ago, Verified purchaser
Lathers well and scalp fells clean. It doesn’t dry out my hair. Smells great
Awful smell
1 out of 5 stars
Thumbs down graphic, would not recommend
SVITT - 6 months ago, Verified purchaser
These.. both the shampoo & conditioner smell horrible! Like a spoiled rotten chemical smell!
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there, SVITT! Thank you for reaching out about our EverPure Moisture Rosemary Oil Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
New formula is terrible
1 out of 5 stars
PiMama - 6 months ago
originally posted on lorealparisusa.com
New formula DON'T buy! I've used this shampoo over 10 years and now this product has changed and it does not wash my hair like it used to.
Not Good
2 out of 5 stars
Thumbs down graphic, would not recommend
Maggie - 6 months ago, Verified purchaser
I had high hopes for this shampoo because I heard good things about it but, it is soo runny. It leaves my hair feeling stiff and crunchy even after applying the conditioner. The smell is okay, and it does add little definition to my curls.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there, Maggie! We are so sorry to hear of your experience with our EverPure Moisture Rosemary Oil Shampoo. We appreciate you taking the time to reach out about our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Very unhappy with the change
2 out of 5 stars
Shhcher - 6 months ago
originally posted on lorealparisusa.com
I came here to say I am so unhappy that you changed the Ever Pure Frizz-Defy conditioner. I need to find another brand now. Ive been using this for so long. I.found 2 of the old conditioners, after these I cant buy this anymore. So broken hearted.
Worst Shampoo
1 out of 5 stars
Moh12 - 7 months ago
originally posted on lorealparisusa.com
This shampoo is a disaster for Indian thick hair. My hair feels too greasy and heavy. My scalp never felt clean while using this product. I couldn’t do styling to my hair because of the greasy texture. Avoid this product at all cost
HAIR FALL OUT
1 out of 5 stars
Thumbs down graphic, would not recommend
Mandiegallo - 7 months ago
This company should be sued. I used it for years and for years my hair fell out regularly to the point of tears. I would brush clumps before during and after showers and cry. I thought it was my health. It wasn’t. I happened to read target reviews of people saying their hair was falling out. I immediately stopped and in the six months since, my hair has not been falling out at that degree at all!! This product needs to be off the shelf!!!!
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there Mandiegallo. We are sorry to hear about the experience you had with the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
Awesome for colored hair
5 out of 5 stars
Thumbs down graphic, would not recommend
jessontarget - 7 months ago, Verified purchaser
It’s an essential, I usually pair it with the anti frizz conditioner in the summer and hydration conditioner in the winter.
Sulfate free- moisture.
4 out of 5 stars
Thumbs down graphic, would not recommend
Angelica - 8 months ago
I never tried the original formula, and I was wary to try this with other reviewers saying that it left their hair waxy etc. I used it for the first time tonight and I double washed the with shampoo which felt gentle on my scalp, and moisturizing on my ends. And then I followed with the conditioner and let it sit for two minutes per the directions. I did not notice anymore fallout than normal. It left no waxy coating on my hair. This is not going to give you slip like other products because it’s silicone free and sulfate free. You will need to follow up with a styling product.
horrible
1 out of 5 stars
dani - 8 months ago
originally posted on lorealparisusa.com
I WANT THE OLD FORUMLA. this new one is horrible and this was my GO TO shampoo and conditioner. PLEASE PLEASE bring the old formula back
You changed formula now I don't like it.
2 out of 5 stars
Netty - 9 months ago
originally posted on lorealparisusa.com
I have been using this shampoo and conditioner for at least 10 years or more why did the formula change all of a sudden. It leaves my hair feeling dried out not mosturized. And their both runny.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Yasbb - 10 months ago, Verified purchaser
I feel for the people who don’t like the new formula..I do love it though. Doesn’t irritate my scalp and lathers better without feeling stripped. Smell is also lovely!