Sponsored
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz
$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dark Blonde Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Dark Blonde Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475556
UPC: 071249210642
Item Number (DPCI): 063-01-0509
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1130444: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, ci 77891/titanium dioxide, m-aminophenol, ascorbic acid, sodium metabisulfite, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, 2-methylresorcinol, dimethicone, pentasodium pentetate, proline, p-phenylenediamine, fragrance, carbomer, threonine, resorcinol f.i.l. # d173990/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3
Shipping details
Estimated ship dimensions: 3.55 inches length x 2.76 inches width x 6.86 inches height
Estimated ship weight: 0.573 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought Together
4.1 out of 5 stars with 3643 reviews
effectiveness: 3.82 out of 5
quality: 3.81 out of 5
value: 3.78 out of 5
70% would recommend
444 recommendations
Great color!
5 out of 5 stars
Thumbs up graphic, would recommend
Angi - 3 days ago, Verified purchaser
Good lift and a great color. I wish it lightened a little bit more but that’s just me. It’s very true to color on the box and it’s great! Easy to use and my hair was soft at the end.
Not as good as Preference
2 out of 5 stars
Thumbs down graphic, would not recommend
Sugartown - 4 days ago, Verified purchaser
Excellence is supposed to be better for gray coverage but it’s not nearly as good as Preference. I always apply to resistant gray first, and it looks like I haven’t even retouched my hair. Going back to Preference.
Happy with the results
5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 11 days ago, Verified purchaser
Im happy with the results. I used to have warm blonde on the brassy side and I wanted to go a bit darker. I used dark blonde shade and it turned out good.
Great color
5 out of 5 stars
Thumbs up graphic, would recommend
Docowzski - 18 days ago, Verified purchaser
This hair color works great.
Brassy! But lifts color
3 out of 5 stars
Thumbs up graphic, would recommend
Eharris1365 - 23 days ago, Verified purchaser
Naturally, I have very dark brown hair, almost black. I normally use the light brown color, which gives me a medium brown that fades quickly to a brassy brown. I tried the light ash brown color to try to reduce the brassiness. However, it came out right away pretty brassy and orange. It is also not very even. Zero gray coverage and this will turn orange fast but I like that it lifts my color.
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi there! Thank you for reaching out to us about the Excellence Triple Protection Permanent Hair Color, in the shade 6A Light Ash Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Great coverage, leaves hair soft
4 out of 5 stars
Thumbs up graphic, would recommend
dianeg613 - 26 days ago, Verified purchaser
I like this hair color for at home touch ups. It works well, leaves my hair shiny and smooth. I like that it comes with shampoo and conditioner and color lasts for a good 4 weeks.
good quality
5 out of 5 stars
Thumbs up graphic, would recommend
bean - 27 days ago, Verified purchaser
good product, have been using for years
L'Oreal permanent color- ash blonde
5 out of 5 stars
Thumbs up graphic, would recommend
Kim - 1 month ago, Verified purchaser
Color is easy to apply and lasts for weeks. It looks natural and doesn’t fade.
L'Oreal..preference hair color
5 out of 5 stars
Thumbs up graphic, would recommend
Mime - 2 months ago
Perfect coloring is great with a nice shine while lasting weeks !
Only hair color i used for years
4 out of 5 stars
Thumbs up graphic, would recommend
Hazel - 2 months ago
I naturally have dark brown hair and I use L’Oreal’s light ash brown hair color and it comes out a natural light brown The ash tone gets rid of my orange and red tones in my hair I have used this hair color for years The only box dye that’s comes out exactly how you want Looks natural
Awful Squeeze Application
1 out of 5 stars
Thumbs down graphic, would not recommend
Amy - 2 months ago
Awful squeeze application. Went everywhere on my counter and could not use the product and could not return. Do not recommend
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Amy! We appreciate you taking the time to reach out about our Excellence Triple Protection Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
What is Wrong With People??
4 out of 5 stars
Thumbs up graphic, would recommend
KB - 2 months ago, Verified purchaser
Don't get me wrong, I love this product and I've been using it for years. It actually improves the condition of my hair. My problem is that the last box I received had been opened and someone had used part of the kit. They put the empty tube back in the box, taped it up and returned it! Who does that?? Sadly, this also feeds my suspicion that Target unloads its products with tattered, damaged packaging on unsuspecting drive-up customers.
Don't trust the color on the box
1 out of 5 stars
Thumbs down graphic, would not recommend
Jess P - 2 months ago, Verified purchaser
I got the auburn red color, and considering I already have light brown hair, there would be no issue reaching the color. I followed the directions to a T, and I ended up with a brown color with a little red at the roots. Very disappointed. The color was not even close to what it showed on the box
1 reply from L'OrealParisProductExpert team - 2 months ago
Hey there! Thank you for your feedback on our Excellence Triple Protection Permanent Hair Color, in the shade 6R Light Auburn, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
It made my hair black :(
1 out of 5 stars
Thumbs down graphic, would not recommend
Amaya - 2 months ago, Verified purchaser
Light ash brown turned my hair soft black! And I can’t even get a refund for it . My hair was originally medium brown. This is the same I used last time but it ruined my hair this time
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are sorry to hear about the experience you had with L'Oreal Paris Excellence Triple Protection Permanent Hair Color in the shade 6A Light Ash Brown . We would like to speak with you directly about it. Please give us a call 800-322-2036 M-F 9am to 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Like the dye,not the conditioner anymore.
4 out of 5 stars
Terb - 2 months ago
originally posted on lorealparisusa.com

Happy with the color treatment, but I feel that your conditioner has changed, and I am super unhappy as that it's taken me 2 times of dying hair to realize that it doesn't deep condition any more hair is breaking and dry bummer I've used this product a very long time and am now considering stopping coloring my hair.
Grey coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Paki - 2 months ago, Verified purchaser
It’s very good for grey hair , adds shine
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Looloo - 2 months ago, Verified purchaser
Very good product. Covers the gray well, and the after shampoo conditioner makes your hair feel very soft.
Best OTC hair color care.
5 out of 5 stars
Thumbs up graphic, would recommend
Ashley1984 - 2 months ago, Verified purchaser
I use the same shade always because it works.
Love this color!
5 out of 5 stars
Thumbs up graphic, would recommend
Mel Rose - 2 months ago, Verified purchaser
Favorite hair dye!!! Use every 3 weeks!
Not good. Very frustrating.
1 out of 5 stars
Longtime user - 2 months ago
originally posted on lorealparisusa.com

Been purchasing this hair dye for years. Disappointed that my roots weren’t covered. Now I risk my hair being damaged more or waiting three months. So frustrating.