$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Purple Hair Color: Known for shimmering color and edgy colors, Feria permanent purple hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Purple Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Form: Gel
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 17457614
UPC: 071249317235
Item Number (DPCI): 063-01-0410
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1107535: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, polyquaternium-6, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, 4-amino-2-hydroxytoluene, m-aminophenol, 2-methyl-5-hydroxyethylaminophenol, ammonium thiolactate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d43841/2, colour booster 437695: aqua/water, basic red 51, sodium chloride f.i.l. # d14132/14, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, cl 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7, conditioning shampoo 1084487 a: aqua/water, disodium cocoamphodipropionate, sodium lauryl sulfate, ppg-5-ceteth-10 phosphate, phosphoric acid, ppg-12-peg-50 lanolin, glycol distearate, polyquaternium-10, hexylene glycol, sodium benzoate, fragrance, tartaric acid, peg-55 propylene glycol oleate, salicylic acid, propylene glycol f.i.l. # d43589/4
Shipping details
Estimated ship dimensions: 6.7717 inches length x 3.7008 inches width x 2.7559 inches height
Estimated ship weight: 0.64 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.5 out of 5 stars with 4655 reviews
effectiveness: 2.94 out of 5
quality: 3.08 out of 5
value: 2.89 out of 5
42% would recommend
601 recommendations
LOVE Feria Cool Amythest!!!
5 out of 5 stars
Thumbs up graphic, would recommend
kitkatz - 1 day ago, Verified purchaser
love this color so much (Cool Amethyst), and save so much $ doing my own color! I’ve never gotten so many compliments! I redo every 5-6 weeks and washing in cooler water helps protect/extend the color.
LOVE this color!!!
5 out of 5 stars
kelh - 5 days ago
originally posted on lorealparisusa.com
I've been using this color for the past 2 years or so. Literally every time I leave the house, random strangers comment on how much they love my hair color. Old women, teenage boys, kids, middle age men. It's crazy! I accidentally dyed it back to almost black while out of the country this summer, and nothing. It's finally, mostly grown out (I have a pixie cut), and I'm back to continual compliments. Even my stylist says it seems "natural" lol My hair will never be another color again!!
Works nice
5 out of 5 stars
Thumbs up graphic, would recommend
Chevellelover - 7 days ago, Verified purchaser
I love the Feria line of products. I like the darker color of Amethyst better on my dark hair.
hair
1 out of 5 stars
Thumbs down graphic, would not recommend
L - 14 days ago, Verified purchaser
Not thrilled with this
1 reply from L'OrealParisProductExpert team - 10 days ago
Hello L. Thank you for reaching out about L'Oreal Paris Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Jsoto16 - 14 days ago, Verified purchaser
Great product always
10/10 but strong smell
4 out of 5 stars
Thumbs up graphic, would recommend
sfrxbb - 15 days ago, Verified purchaser
super strong smell but .... for the coverage it gave I would buy it again. I was a 3 toned hot mess. natural dark brown roots grown out, middle section faded red and my ends light golden. I started with my roots & mid section first since they were the darkest and lastly went back to all my ends. my whole head is an even color now. I left it on for just 20 minutes.... it ain't get as light as the box but my hair was a mess and I didn't expect it to. I might do another round soon and I should be where I wanted to.
0/10
1 out of 5 stars
Theebz - 16 days ago
originally posted on lorealparisusa.com
This turned my UNDYED hair horribly. My roots are light brown and my mids a mop brown. No gray coverage. I’d understand if I had other dyes in my hair but I didn’t.
Good not great
4 out of 5 stars
Thumbs up graphic, would recommend
BeccaG - 25 days ago, Verified purchaser
It's more true red than I anticipated
Chocolate cherry
5 out of 5 stars
Thumbs up graphic, would recommend
ZoZeee - 1 month ago
I bought the chocolate cherry it said it was burgundy brown based on the name I didn't really believe it. However it still turned out a really beautiful color. My hair was a very light brown and I had been messing with too many colors. So I decided to go much darker. Even though the color wasn't what I expected it is so pretty and so shiny and my hair looks thicker probably just because it's darker. It's a gorgeous color and I will likely buy it again.
just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
bg12 - 1 month ago, Verified purchaser
was craving red hair for the fall… this product took HOURS to rinse and still continued to rinse out for weeks after. an absolute nightmare of a product.
Not effective for grays
1 out of 5 stars
Thumbs down graphic, would not recommend
Screen - 1 month ago, Verified purchaser
Did nothing to cover grays. What a waste of money!
Very dissapointed, i want my money back
1 out of 5 stars
Thumbs down graphic, would not recommend
Lay - 1 month ago, Verified purchaser
The box was damaged and it didn’t color my hair as bright as the box said it would, hardly any red
Just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
Mrs Browne - 2 months ago, Verified purchaser
It dyed my roots bright pink and hardly took to rest of hair. Worst dye ever.
Not bad
4 out of 5 stars
Thumbs up graphic, would recommend
new34 - 2 months ago, Verified purchaser
Not bad, the black does tint my few grey hairs blue but it isn’t obvious unless you are under a bright light. Not bad at all I keep using this brand/number
Definately NOT Red
1 out of 5 stars
Thumbs down graphic, would not recommend
LoversKitchen - 2 months ago, Verified purchaser
Review is for ‘Power Red’. Hair came out very dark burgundy, nothing like the description, or color on the box, Would not buy this brand again.
Doesnt work, damaged hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
NME - 3 months ago, Verified purchaser
Literally did absolutely nothing! Besides dyeing my scalp 😒 (I’ve dyed my hair this red color before and it always takes, so idk what the heck this is about). The photo is my hair afterwards. Same exact color as when I started. On top of that my hair feels damaged. 😓
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Feria Permanent Hair. We are sad to hear that you did not see the results you expected with this hair dye. We will share this information with our production and development teams. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
VanillaStar - 3 months ago
Doesn’t work and turned parts of my hair silver….. my hair wasn’t dyed before like…. What a waste
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, VanillaStar! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Horrible! Simply put....A Waste.
1 out of 5 stars
Thumbs down graphic, would not recommend
AlexS - 3 months ago, Verified purchaser
One word = Terrible! “Multi Faceted, Shimmering Color”- “Bright Black”, Yeah, ok?! What a joke. I’ve been using L’Oréal hair color products for years but since they changed the formula, their hair colors are a waste of money & time! I have dark brown hair & always color my hair black. First, it’s only a step darker but it makes it hardly “darker” brown, certainly not black & the greys are still there. Second, the color that may have made it slightly darker lasts appx. 14 days & that if lucky. Definitely done with L’Oréal hair color!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Feria Permanent Hair Color. We are sad to hear that you did not see the results you expected We will share this information with our production and development teams, and we would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Doesn't work
2 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 3 months ago, Verified purchaser
You don’t really get the color you see. Very weak hair dye. The dye almost doesn't take on natural hair.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Doesnt wotk
1 out of 5 stars
Thumbs down graphic, would not recommend
Vivty - 3 months ago
Hated it! Had no effect
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Feria Multi Faceted Shimmering Permanent Hair Color in the Smokey Silver Shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.