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L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara; soft wavy mascara brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
L'Oreal Paris presents Voluminous Lash Paradise Primer, a pink-tinted mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning pink primer formula, infused with rose oil, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara. 99 percent natural origin ingredient white primer formula, formulated with chamomile extract and vitamin E provides a caring feel for all day comfort.
Packaging May Vary, what you receive may not be what is reflected on site.
Use before mascara. Glide brush from lash base to lash tip, allow primer to dry before applying mascara on top. Tested under ophthalmological control. suitable for sensitive eyes. Suitable for contact lens wearers.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Packaging May Vary, what you receive may not be what is reflected on site.
Use before mascara. Glide brush from lash base to lash tip, allow primer to dry before applying mascara on top. Tested under ophthalmological control. suitable for sensitive eyes. Suitable for contact lens wearers.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .27 fl oz (US)
Features: Non-Clumping
TCIN: 75557801
UPC: 071249376331
Item Number (DPCI): 052-04-5323
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2004233, aqua / water, polybutene, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, steareth-2, cetyl alcohol, alcohol denat., phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, panthenol, ethylenediamine/stearyl dimer dilinoleate copolymer, caprylyl glycol, hydrogenated jojoba oil, hydrogenated palm oil, 2-oleamido-1,3-octadecanediol, disodium edta, bht, fragrance, rosa canina fruit oil, stearyl alcohol, myristyl alcohol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, propyl gallate, citric acid, [+/- may contain ci 75470 / carmine], f.i.l.# b220401/1
Shipping details
Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, APO/FPO, Virgin Islands, U.S., United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have a growth serum in it or products that promote lash growth?
submitted by Sarah Beth - 2 months ago
A: Hey Sarah, Thank you for reaching out to us about the Voluminous Lash Paradise Mascara Primer Millennial Pink. This mascara does not contain lash growing properties, it is infused with rose oil to help adhere mascara to lashes for enhanced mascara wear. We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 2 months agoBrand expertA: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Lash Paradise mascara does not contain lash growing properties, it is infused with rose oil to help adhere mascara to lashes for enhanced mascara wear. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Did L’Oreal change The Pink Millennial Lash Primer from PINK to White? What is the difference between the 2 White Primers now? I loved the Pink and mate it is in my head but I think the new formula does not work as well?
submitted by Tante143 - 3 months ago
A: Hi there! Thank you for reaching out to us about the Voluminous Lash Paradise Mascara Primer Millennial Pink. The packaging has changed but the formula has not changed. We hope this helps answer your question, if you need more assistance please call us direct at 1-800-322-2036 M-F 9am-5:30pm ET.
submitted byL'OrealParisProductExpert - 3 months agoBrand expert
Q: Is this actually PINK? I have this and it comes out white. Same container as pictured. Why would it be pink if you put mascara over it anyway?
submitted by Shoptilyadrop - 4 years ago
A: Hi Shoptilyadrop, Thank you for inquiring about L'Oreal Paris Voluminous Lash Paradise Mascara Primer is pink because it's infused with rose oil.
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: What is shown in the 4th picture. The thin tip on a black base? I just discovered the telescopic mascara, and I'm so happy to have found a thin brush for mascara, but I'm wondering what this is.
submitted by kathi - 5 years ago
A: Hi kathi! The applicator is similar to that of the Lineur Intense Felt Tip Liquid Eyeliner. We hope you check this out!
submitted byL'OrealParisProductExpert - 5 years agoBrand expert
Q: How does this compare to the regular L'Oreal white primer (Voluminous Primer 300 Primer)? https://www.target.com/p/l-oreal-paris-voluminous-primer-300-primer-24-fl-oz/-/A-50442502
submitted by Tarzhay - 6 years ago
A: Hi there! This is a great primer. We hope you check it out!
submitted byL'OrealParisProductExpert - 6 years agoBrand expert
Q: Will this help to make my mascara stay on longer? I use waterproof Lash Paradise mascara, but it doesn't seem to last well on my lashes.
submitted by Mary - 7 years ago
A: Hi there! Thank you for contacting L'Oréal Paris. To answer your question, Lash Paradise™ Mascara Primer/Base is a pink-tinted mascara primer that creates voluminous, thick eyelashes look while enhancing mascara wear. With a conditioning lash primer formula, infused with rose oil it helps adhere mascara to lashes for enhanced mascara wear! We hope you give this product a try!
submitted byL'OrealParisProductExpert - 7 years agoBrand expert
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Summary of reviews
The L'Oreal Lash Paradise Primer has received mixed reviews. Many guests miss the old pink formula, which was praised for its nourishing and volumizing effects. The new white formula is seen as less effective, with some finding it clumpy and drying. However, others appreciate its ability to enhance lash length and volume when used with mascara. It's a product that may require some experimentation to achieve the desired results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 978 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.26 out of 5
long lasting: 4.21 out of 5
quality: 3.67 out of 5
value: 3.55 out of 5
58% would recommend
46 recommendations
Hate the new formula
1 out of 5 stars
Piper - 19 days ago
originally posted on lorealparisusa.com
I LOVED this until the formula changed. Not sure what happened it seems like you just use the same one as the other primer. When it was pink in color it worked amazing. I’m now on the hunt again fur good primer.
1 reply from LeCare team - 17 days ago
Hi Piper! Thank you for sharing your feedback about our Lash Paradise Mascara Primer Base. We are sorry to hear about your experience. We recommend trying Voluminous Lash Primer. This is a lightweight eyelash primer instantly builds dramatic volume and length on each lash. We hope you give it a try and we will be sure to share your feedback with our team.
Put the rose oil back in
1 out of 5 stars
Hen78 - 2 months ago
originally posted on lorealparisusa.com
You change the formula took out the rose oil why it’s not even the same doesn’t matter if it’s pink or white, but the Rose oil made a huge differrnce
1 reply from LeCare team - 2 months ago
Hi Hen78. There, We appreciate your feedback on our product. We will be passing your comments along to others in the company for consideration. We value your input on our products. Thanks for reaching out!
New formula not good for sensitive eyes!
1 out of 5 stars
Thumbs down graphic, would not recommend
sweetie0202 - 2 months ago, Verified purchaser
This formula makes my eyes irritated, itchy and tear up. It is terrible! Not good for sensitive eyes.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara Primer. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
We Need Millenial Pink Orginal Back
1 out of 5 stars
I miss Pink - 3 months ago
originally posted on lorealparisusa.com
Please Loreal listen to your loyal users or the original Millenial Pink 250 formula and bring it back for us. The new one is honestly horrible and not effective. We miss the one primer we loved. PLEASE. Thank you
1 reply from Consumer Care Center team - 3 months ago
Hi I miss Pink. there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base ... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. We hope that you will continue to explore and use our products with satisfaction in the future .
Please bring the pink formula back!
1 out of 5 stars
CG47 - 4 months ago
originally posted on lorealparisusa.com
I’m so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞
1 reply from Consumer Care Center team - 4 months ago
Hi CG47! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara Primer Base. We're sorry to hear you are unhappy with the current formula of this product. We will share your comments with our teams.
USELESS - DOES ABSOLUTEL NOTHING
1 out of 5 stars
Thumbs down graphic, would not recommend
hellonurse186 - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Blue
I try to realize that just because a product is a high-end name brand doesn't mean it's the best, but this product is absolutely terrible.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Lash Paradise Mascara Primer. We know how disappointing it is when a product does not provide the expected results. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
Why did they change the formula?
1 out of 5 stars
Lash Lover - 4 months ago
originally posted on lorealparisusa.com
The older version of the 250 primer base "Millennial Pink" was the best on the market. but ever since they changed the formula its not as good at all its to soft and doesn't do what the old one did. I have been to every store I can find and bought what i could now its impossible to find anywhere. Is there a place that we can purchase the older version?
1 reply from L'Oreal Paris team - 4 months ago
Hello there! We are so sorry to hear about your experience with our Lash Paradise Mascara Primer and that you are not seeing the same results that you have come to expect with this product. We will be sure to share your feedback with our team.
We need the pink back!
1 out of 5 stars
Lisamarie - 5 months ago
originally posted on lorealparisusa.com
PLEASE BRING BACK THE ORIGINAL MILLENIAL PINK FORMULA. I can't stand the new one
1 reply from Consumer Care Center team - 5 months ago
Hello Lisamarie. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team !
Little Product Not As Good as Previous
2 out of 5 stars
VEMH - 6 months ago
originally posted on lorealparisusa.com
Hardly any product in the tube! Has the formula changed? Took a new tube to Europe and was very disappointed! Guess I need to find an alternative 😔
1 reply from L'Oreal Paris team - 6 months ago
Hello VEMH ! Thanks for reaching out. We are disappointed to hear that our Voluminous Lash Paradise Mascara Primer Base did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try!
New formula is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Mai - 6 months ago
New formula is awful! I used the old formula for years and loved it.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there Mai! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Millennial Pink shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Not for short, straight stiff lashes
3 out of 5 stars
Thumbs down graphic, would not recommend
Melly - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Black
I have super stubborn short straight lashes-- when I apply the primer directly to my lashes the curl immediately drops and straightens how my lashes. However, if I apply my usual mascara, then this primer and then do another layer of mascara it's okay. I would say the extra work isn't worth it as the difference is not that noticeable.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer, in the shade Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New product doesn’t work
1 out of 5 stars
CyndiMom - 8 months ago
originally posted on lorealparisusa.com
The old ‘pink’ product was so much better! This new one is terrible - wimpy and not worth using. Please - bring back the old formula!!!!!
1 reply from Consumer Care Center team - 8 months ago
Hello CyndiMom. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team!
New formula isn't anywhere near as nourishing.
1 out of 5 stars
LashParadiseNoMore - 8 months ago
originally posted on lorealparisusa.com
I absolutely loved the millennial pink Lash Paradise primer. I'd gladly pay a bit more for it if it were still available. But it's not and this new soft white formula is straight trash. I don't necessarily care about the color as much as I care about the formula change. The pink primer was thicker and more nourishing; the white formula is drying and not as luxurious. I get the whole cleaner with better ingredients, but seriously, find a better excuse. Is it cheaper for you to manufacture while upping the cost? I'm looking for a replacement because this top notch product has crashed.
1 reply from Consumer Care Center team - 8 months ago
Hello there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Poor replacement for a great product!
1 out of 5 stars
Brenda - 8 months ago
originally posted on lorealparisusa.com
Please bring back old pink formula! I am so disappointed, the new one preforms nothing like the old one! I am on the search for a new product, if any of the other dissatisfied customers have recommendations!
1 reply from Consumer Care Center team - 8 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Base. We are sad to hear that you did not see the results you expected with this mascara primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Bring back the old formula
1 out of 5 stars
Javadoll - 9 months ago
originally posted on lorealparisusa.com
Please bring back the old formula. This used to be so good at creating volume it was almost too much. I would often use the Voluminous lash primer for a more subtle look, but both formulas changed. I’m on the hunt for a new primer.
1 reply from Consumer Care Center team - 9 months ago
Hello there Javadoll, we want to understand what happened just as much as you do. The Voluminous Lash Primer should boost volume and lengthen the lashes as well as it always did. We appreciate your comments and will pass them onto others in our company. Meanwhile, if you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET. Your case reference # is36067845
not a good product dont fix what is not broken
1 out of 5 stars
love my lashes - 1 year ago
originally posted on lorealparisusa.com
Bring back the pink! this new formula is nothing compared to the pink will now have to search for new primer ugh
Changed formula not for the better! :
1 out of 5 stars
Thumbs down graphic, would not recommend
Michelle - 1 year ago, Verified purchaser
They changed the formula! Since the new packaging the formula has changed also. It doesn’t do anything! The old formula was amazing! Huge difference!! I will have to find a new primer now. So disappointed!! I loved the old one.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradse Mascara Primer, in the Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Na
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 1 year ago, Verified purchaser
- Skin type: Oily, Combination, Dry, Normal
- Hair color: Black
- Eye color: Brown
Love it! For a bold longer lash.
We miss the old formula!
1 out of 5 stars
Lisa - 1 year ago
originally posted on lorealparisusa.com
The old formula was the absolute best! Please bring it back this new one is drying and has no effect on lashes. The old one was beautiful and loved by many for years. If it isn't broken don't fix it. Now I need to find a new primer.
1 reply from Consumer Care Center team - 1 year ago
Hello Lisa! Thank you for sharing your feedback about our Voluminous Lash Paradise Mascara Primer Base and we apologize that you were disappointed with the results. The product now has a new technology. It is a cleaner version with continuous moisturizing benefits! We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance!
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 1 year ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Red
- Eye color: Blue
This does absolutely nothing for my lashes. The formula is too thick and weighs my lashes down.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and that the formula seems to thick for you. We thank you for your feedback and we will share this information with our production teams. We hope that you will continue to explore our products in the future.