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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 2 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 11 months ago

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 6 months ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 8 months ago
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 1 year ago
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 2 years ago
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 3 years ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Hi there. I have black hair. Haven't dyed my hair in over 10 years. Can I use any of the dark purple/Violet/ Amethyst colors on my hair? Thank you for your time

submitted by Kendy T - 3 years ago
  • A: Hello Kendy T, the best shade for your current hair color is Amethyst. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Kendy T! Thank you for your interest in the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color shade (521 Cool Amethyst). This shade is best for natural dark brown to light brown hair. Results will be less vibrant on darker levels of color. Not recommend for bleached/ heavily highlighted hair or predominantly gray hair. For natural black hair, you may wish to try the Feria Power Violet Haircolor Collection shades V28, V38 or V48. These shades are suitable for natural black hair. For more help selecting the perfect shade, feel free to explore our Tools and Consultations feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Why would this high lift Féria COOL light brown turn my med brown hair ( color treated ) reddish undertones if it’s cool not warm not golden not caramel it’s COOL! Thought it would be more on the ash side then warm golden reddish side? Thank you!

submitted by JessicaG - 6 years ago
  • A: Hi JessicaG! Thanks for reaching out to us regarding Feria Hi-Lift haircolor. We can understand how frustrating it would be if your haircolor does not come out as planned. If you have previous color on your hair it is difficult for another color to lighten through that deposit. The result is usually a brassy/orange or gold result. You can safely re-color within 24 hours to cover this up if you like as long as your hair and scalp are in good condition. If you choose not to color again, the best thing to do would be to shampoo with a regular shampoo, not for color treated hair. This will help the color lighten and fade. If you require further haircolor assistance, please call us at: 1.800.631.7358,M-F,9A-7P,ET. Give Ref#7658355 when calling. Hope you find this helpful.

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert

Q: Is this hair dye vegan / cruelty free? When I searched for these on here, this popped up. Please let me know.

submitted by StrangerPeach - 8 years ago
  • A: L'Oreal no longer tests any of its products or any of its ingredients on animals anywhere in the world, nor does L'Oreal delegate this task to others. You can read more about our policy here: http://bit.ly/1Npr1Dz.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: What volume peroxide is in Feria 65 Honey Brown?

submitted by Leah17 - 7 days ago
  • A: Hi there, Leah17! Thank you for reaching out about our Feria Permanent Hair Color. Our shade 565 Honey Brown is a 25 Volume developer. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 3 days ago
    Brand expert

Related Categories

3.6 out of 5 stars with 5172 reviews
effectiveness: 2.93 out of 5
quality: 3.07 out of 5
value: 2.88 out of 5
47% would recommend
528 recommendations

Unfortunately a flop

1 out of 5 stars
av24 - 4 days ago
originally posted on lorealparisusa.com
I used Smokey blue on my bleached hair and it turned it navy blue… I’m sad
Did you find this review helpful?

great color but always washes out a lot of color.

3 out of 5 stars
expressomaniac - 6 days ago
originally posted on lorealparisusa.com
great color, washes out every wash. love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday. says permanent color, it shouldn't wash out color every hair wash like it has been.
Did you find this review helpful?

great color, washes out every wash.

3 out of 5 stars
expressomaniac - 6 days ago
originally posted on lorealparisusa.com
love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday.
Did you find this review helpful?

Shimmery with light color

3 out of 5 stars
silvial35_3644 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was very easy to apply and the instructions were easy. The packaging was also pretty good and made things easy. However, the dye isn't as potent as my mom would have liked. It does give the shimmer described, but her gray hairs staged pretty gray. I would like to see how the other colors do as the scent wasn't as overwhelming as other box dyes.
1 guest found this review helpful. Did you?

Honey Brown Dye Loreal

5 out of 5 stars
anag1001_3473 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye is amazing. The instructions were clear and it worked amazing. The color really showed up on my hair. I would definitely recommend as it didn't damage my hair.
Did you find this review helpful?

Choc cherry 🍒is life

4 out of 5 stars
Thumbs up graphic, would recommend
Feria 36 Chocolate Cherry - 23 days ago
I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Perfect dark cherry red 🍒

5 out of 5 stars
jackievcm_5115 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was so happy to be selected for this campaign since I had colored my hair cherry red a few months ago and my roots were starting to come in already! I was even happier when I saw they had the same color for me to choose 🍒! It is the same color and branch I had used to dye my hair to begin with so it was a pleasure to receive this so I can re do my roots! I love the vibrancy of the color and how long it has lasted on me!
Did you find this review helpful?

Not happy with the results

1 out of 5 stars
Mari - 27 days ago
originally posted on lorealparisusa.com
I bought this hair color it’s been the worse experience ever! It didn’t cover any of my grays the color on the box was nothing like the results I was expecting. I will never buy this brand anymore I have used it many times and this time I was satisfied.
Did you find this review helpful?

Wrong item delivered

1 out of 5 stars
Tonya B - 27 days ago
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
Did you find this review helpful?

L'Oréal feria Honey brown

5 out of 5 stars
erlindar2_2000 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this color, the difficult thing was that I had to adjust the amount of product to the amount of my hair, but it has good pigmentation. Thanks, Influenster, for sending me this product for free.
Did you find this review helpful?

Simple to use

5 out of 5 stars
fabiiulous_910 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] L’Oreal make some of the best hair dye I loved using this. The color came out so pretty my hair felt so healthy afterward I love that it was only three solutions to mix together. It was super easy to apply and the color was true to what was on the box.
Did you find this review helpful?

Terrible

1 out of 5 stars
Thumbs down graphic, would not recommend
Lor - 1 month ago, Verified purchaser
Absolutely awful experience with this hair dye kit. The dye smelled terrible, also Irritated my scalp which usually doesn't happen to me with hair dye. Color was nothing like the picture which isn't so bad since I have previously dyed hair so I knew it wouldn't be close. The conditioner in this kit smelled good but didn't completely rinse off my hair causing it to leave a sticky weird residue. Hair felt damaged after as well. Wouldn't recommend
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Lor! We are sorry to hear about the experience you had with the Feria Permanent Hair Color . We would like to speak with you directly about it. Please give us a call at 1-800-856-7325 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
effectiveness: 1 out of 5
Did you find this review helpful?

definitely buying again

5 out of 5 stars
thelifeofmonicaa_6329 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] this was my first time trying to go lighter with a box dye and i was so amazed by the results. my hair didn’t feel dry, it smelled like hair dye but it didn’t wash out. the packaging was amazing and super clear on instructions, made the process so easy.
Did you find this review helpful?

Color 36 Deep Burgundy Brown

1 out of 5 stars
Thumbs down graphic, would not recommend
R - 1 month ago, Verified purchaser
This color turned my hair into a brighter red color, not at all the nice burgundy that was portrayed on the box. Also damaged my hair. Do not buy.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color, in the shade 36 . We are sad to hear that you did not get the results you expected. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Love the color

3 out of 5 stars
jessicae061c_7049 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Color lasted a good 2 weeks then.m now needs a touch up. It was easy. Went on smooth, hair still feels healthy., No bad smells. Came with a conditioner to make last longer.
Did you find this review helpful?

Super Runny. Very messy.

2 out of 5 stars
ZedHrdz - 1 month ago
originally posted on lorealparisusa.com
I always purchase the feria brand. This number thirty six by four was the messiest color and wet. I made a mess in my bathroom as the solution was way too runny. I have never had this happen to me before. And over ten years that I have been using the same brand. I normally use B61 color but decided to go darker and I bought number thirty six. I will never again buy this.
Did you find this review helpful?

ORANGE HAIR

1 out of 5 stars
Thumbs down graphic, would not recommend
sleepingbeauty - 2 months ago, Verified purchaser
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO O O O O MADE MY HAIR ORANGE!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are so sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Works great for coverage or just fresh new look

5 out of 5 stars
amandae123_8458 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This color is a perfect balance to cover grays and roots, yet does not make my hair look washed out or way too dark! It’s easy to apply, has plenty of shade options, and as long as you aren’t sensitive to the smell of strong chemicals the smell doesn’t bother me. I make sure I am in well ventilated area and have some air flow going if inside. Definitely can be a mess if spilled or dropped so HIGHLY recommend wearing old clothes and making sure you cover floors or counters if accident prone!
Did you find this review helpful?

I use to like your products but now I’m not sure

2 out of 5 stars
Beejewels - 2 months ago
originally posted on lorealparisusa.com
I bought the Auburn Rose and that color did not turn to the color they claimed. Very upset
Did you find this review helpful?

Cute shade

5 out of 5 stars
hopeg60_2984 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this brand!! No nasty scent the shade looks nice on packaging and it is accurate however I just don’t think the color suited me. Other than that everything went fine from start of application to finish.
Did you find this review helpful?

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