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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 1 year ago
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 9 months ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 4 months ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 6 months ago
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 10 months ago
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 2 years ago
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 2 years ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Hi there. I have black hair. Haven't dyed my hair in over 10 years. Can I use any of the dark purple/Violet/ Amethyst colors on my hair? Thank you for your time

submitted by Kendy T - 3 years ago
  • A: Hello Kendy T, the best shade for your current hair color is Amethyst. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Kendy T! Thank you for your interest in the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color shade (521 Cool Amethyst). This shade is best for natural dark brown to light brown hair. Results will be less vibrant on darker levels of color. Not recommend for bleached/ heavily highlighted hair or predominantly gray hair. For natural black hair, you may wish to try the Feria Power Violet Haircolor Collection shades V28, V38 or V48. These shades are suitable for natural black hair. For more help selecting the perfect shade, feel free to explore our Tools and Consultations feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Why would this high lift Féria COOL light brown turn my med brown hair ( color treated ) reddish undertones if it’s cool not warm not golden not caramel it’s COOL! Thought it would be more on the ash side then warm golden reddish side? Thank you!

submitted by JessicaG - 5 years ago
  • A: Hi JessicaG! Thanks for reaching out to us regarding Feria Hi-Lift haircolor. We can understand how frustrating it would be if your haircolor does not come out as planned. If you have previous color on your hair it is difficult for another color to lighten through that deposit. The result is usually a brassy/orange or gold result. You can safely re-color within 24 hours to cover this up if you like as long as your hair and scalp are in good condition. If you choose not to color again, the best thing to do would be to shampoo with a regular shampoo, not for color treated hair. This will help the color lighten and fade. If you require further haircolor assistance, please call us at: 1.800.631.7358,M-F,9A-7P,ET. Give Ref#7658355 when calling. Hope you find this helpful.

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Is this hair dye vegan / cruelty free? When I searched for these on here, this popped up. Please let me know.

submitted by StrangerPeach - 7 years ago
  • A: L'Oreal no longer tests any of its products or any of its ingredients on animals anywhere in the world, nor does L'Oreal delegate this task to others. You can read more about our policy here: http://bit.ly/1Npr1Dz.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is the hair dye gluten free?

submitted by Amaya - 1 month ago
  • A: Hello Amaya. Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, L'Oreal Paris has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.

    submitted byL'OrealParisProductExpert - 30 days ago
    Brand expert

Guests also viewed

3.5 out of 5 stars with 4664 reviews
effectiveness: 2.93 out of 5
quality: 3.07 out of 5
value: 2.88 out of 5
41% would recommend
601 recommendations

Cosmic Azure is gorgeous

5 out of 5 stars
Dragon Whisperer - 12 days ago
originally posted on lorealparisusa.com
Cosmic Azure I LOVE IT! It's a gorgeous shade of blue! I think it works best with hair that is dark when you start if you want a deeper hue. But I think lighter hair will just produce a lighter brighter shade. I am thinking of doing a red ombre over the blue .. see if I wind up with purple at the ends :)
1 guest found this review helpful. Did you?

Great product; shiny hair.

5 out of 5 stars
DIY2025 - 14 days ago
originally posted on lorealparisusa.com
Shiny, conditioned hair. It doesn’t fade. I’m a fair skinned, brown eyed naturally very dark brunette with white roots. This covers the roots extremely well. I get many compliments on the color. I do think the shimmer care conditioner that was discontinued was noticeably better than the bonding care conditioner.
1 guest found this review helpful. Did you?

Damaging

1 out of 5 stars
Thumbs down graphic, would not recommend
M - 16 days ago, Verified purchaser
Finally gave me the grey color I’d been trying to get for so long but caused sooo much damage and breakage. I’d tried so hard to keep my hair healthy post bleach and right before using this product I was telling a friend how healthy my hair was. Now I need to chop it because it’s so bad.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there, M! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
Did you find this review helpful?

Excellent

5 out of 5 stars
Col K - 16 days ago
originally posted on lorealparisusa.com
Love this hair color the V38 is so pretty I get lots of compliments. I love this product it Rocks I am 63 and it’s gentle never wrecks and covers my grays around my hair line Thanks L’Oréal Feria !!
2 guests found this review helpful. Did you?

LOVE Feria Cool Amythest!!!

5 out of 5 stars
Thumbs up graphic, would recommend
kitkatz - 21 days ago, Verified purchaser
love this color so much (Cool Amethyst), and save so much $ doing my own color! I’ve never gotten so many compliments! I redo every 5-6 weeks and washing in cooler water helps protect/extend the color.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Darker than photo

2 out of 5 stars
Thumbs down graphic, would not recommend
Hopey - 22 days ago, Verified purchaser
I bought Deep Auburn and my hair is basically black with purple tint? I had the same color before, so I’m wondering if they changed the formula.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there! Thank you for reaching out to us about the Feria Deep Aubrun shade. We would like to speak with you further on this, please call us directly at 1-800-631-7358, M-F 9am to 5pm. We are looking forward to speaking with you.
Did you find this review helpful?

Did not color my hair gray

1 out of 5 stars
Hurricane24 - 23 days ago
originally posted on lorealparisusa.com
Followed instructions made my hair darker not gray. Very disappointed
Did you find this review helpful?

LOVE this color!!!

5 out of 5 stars
kelh - 25 days ago
originally posted on lorealparisusa.com
I've been using this color for the past 2 years or so. Literally every time I leave the house, random strangers comment on how much they love my hair color. Old women, teenage boys, kids, middle age men. It's crazy! I accidentally dyed it back to almost black while out of the country this summer, and nothing. It's finally, mostly grown out (I have a pixie cut), and I'm back to continual compliments. Even my stylist says it seems "natural" lol My hair will never be another color again!!
Did you find this review helpful?

Chocolate cherry color

5 out of 5 stars
Thumbs up graphic, would recommend
Review - 26 days ago, Verified purchaser
I absolutely adore the chocolate cherry color and highly recommend giving it a try! This shade will typically last on your hair for around 7 to 9 weeks.
Effectiveness: 5 out of 5
Quality: 5 out of 5
Value: 5 out of 5
Did you find this review helpful?

Works nice

5 out of 5 stars
Thumbs up graphic, would recommend
Chevellelover - 27 days ago, Verified purchaser
I love the Feria line of products. I like the darker color of Amethyst better on my dark hair.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Came out nothing close to color on box

1 out of 5 stars
Zelda - 1 month ago
originally posted on lorealparisusa.com
I purchased the Orchid Glow color and it turned my hair a lighter brown with a tinge of red. There isn't even a hint of purple. It didn't cover my 3 or 4 gray hairs at all. I was expecting darker with a purple tint and ended up with lighter with a red tint. Disappointing.
Did you find this review helpful?

hair

1 out of 5 stars
Thumbs down graphic, would not recommend
L - 1 month ago, Verified purchaser
Not thrilled with this
1 reply from L'OrealParisProductExpert team - 30 days ago
Hello L. Thank you for reaching out about L'Oreal Paris Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Did you find this review helpful?

Great product

5 out of 5 stars
Thumbs up graphic, would recommend
Jsoto16 - 1 month ago, Verified purchaser
Great product always
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

10/10 but strong smell

4 out of 5 stars
Thumbs up graphic, would recommend
sfrxbb - 1 month ago, Verified purchaser
super strong smell but .... for the coverage it gave I would buy it again. I was a 3 toned hot mess. natural dark brown roots grown out, middle section faded red and my ends light golden. I started with my roots & mid section first since they were the darkest and lastly went back to all my ends. my whole head is an even color now. I left it on for just 20 minutes.... it ain't get as light as the box but my hair was a mess and I didn't expect it to. I might do another round soon and I should be where I wanted to.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

0/10

1 out of 5 stars
Theebz - 1 month ago
originally posted on lorealparisusa.com
This turned my UNDYED hair horribly. My roots are light brown and my mids a mop brown. No gray coverage. I’d understand if I had other dyes in my hair but I didn’t.
Did you find this review helpful?

Good not great

4 out of 5 stars
Thumbs up graphic, would recommend
BeccaG - 1 month ago, Verified purchaser
It's more true red than I anticipated
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?

Not red

1 out of 5 stars
Dbo93 - 2 months ago
originally posted on lorealparisusa.com
Barely changed the color of my hair I started with a medium brown now it is just darker with a purple tint not red
Did you find this review helpful?

Chocolate cherry

5 out of 5 stars
Thumbs up graphic, would recommend
ZoZeee - 2 months ago
I bought the chocolate cherry it said it was burgundy brown based on the name I didn't really believe it. However it still turned out a really beautiful color. My hair was a very light brown and I had been messing with too many colors. So I decided to go much darker. Even though the color wasn't what I expected it is so pretty and so shiny and my hair looks thicker probably just because it's darker. It's a gorgeous color and I will likely buy it again.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

just don't

1 out of 5 stars
Thumbs down graphic, would not recommend
bg12 - 2 months ago, Verified purchaser
was craving red hair for the fall… this product took HOURS to rinse and still continued to rinse out for weeks after. an absolute nightmare of a product.
Did you find this review helpful?

Not effective for grays

1 out of 5 stars
Thumbs down graphic, would not recommend
Screen - 2 months ago, Verified purchaser
Did nothing to cover grays. What a waste of money!
Did you find this review helpful?

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