$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length' This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable mystic black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117724
UPC: 071249350652
Item Number (DPCI): 052-04-0269
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 6.98 inches length x 2.35 inches width x 1.53 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1119 ratings
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reg $45.99 Sale
Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6092 reviews
quality: 3.74 out of 5
long lasting: 4.03 out of 5
value: 3.73 out of 5
easy to apply: 4.05 out of 5
easy to remove: 3.85 out of 5
63% would recommend
902 recommendations
Thick and clumpy.
2 out of 5 stars
Thumbs down graphic, would not recommend
A - 4 days ago, Verified purchaser
I don't put mascara on my bottom lashes. This stuff gives you raccoon eyes.
I purchased the brown/black.
3 out of 5 stars
Thumbs down graphic, would not recommend
BJC - 12 days ago, Verified purchaser
- Hair color: Blonde
- Eye color: Blue
- Skin type: Dry
- Skin concern: Dark circles, Sun damage
- Skin tone: Light
L’Oreal Paris Voluminous Lash Paradise Mascara did not give my lashes more volume.
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Ariana Rosas - 12 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination, Dry
- Skin concern: Uneven skin tone, Dullness, Blackheads, Acne
- Hair color: Brunette
One of my favorite mascaras! Not clumpy at all and makes my lashes very long !
Pre-Used and Contaminated
1 out of 5 stars
Thumbs down graphic, would not recommend
90210 - 24 days ago, Verified purchaser
Target has yet again mailed me a used product. Mascara was already opened when it arrived. Also, there was white bacteria growth at the opening which shows that the seal was broken a long time ago and product was contaminated. Target keeps proving my theory that broken, used products that people don’t purchase in the store, gets packaged and sent to those who order online.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi 90210, We are sorry to hear about your experience regarding L'Oréal Paris Voluminous Lash Paradise Mascara. Please contact the seller to resolve this issue. Please reach back out to us if you need additional help!
Not the same as before
2 out of 5 stars
Thumbs down graphic, would not recommend
LLJ - 1 month ago
It dries out and gets clumpy after two weeks of opening
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
i like it 🩷
5 out of 5 stars
Thumbs up graphic, would recommend
Kam - 1 month ago, Verified purchaser
bought the color "latte brown" and it is perfect for my more subtle make-up looks, which was my goal 🤎 also, im new on ig so lets follow each other @theeorangeblossom 🧡
Good but not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Annonomas - 1 month ago
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Redness, Dark circles
- Eye color: Blue
- Skin type: Combination
Honestly I thought this mascara did a great job giving me length and volume but it says that it does not clump. IT CLUMPS SO MUCH. Also the opening to the bottle closes up because of all the access mascara. It’s so bad. If you don’t mind clumping or not being able to get the cap in the bottle I would recommend it.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Perfect every day
5 out of 5 stars
Thumbs up graphic, would recommend
CC - 2 months ago, Verified purchaser
- Skin tone: Medium
This is my go to every day mascara
Horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
MR - 2 months ago, Verified purchaser
Horrible mascara! It flaked so bad and looked terrible 10 mins after applying it. My eyelashes did not stay curled which I never have this problem. I don't understand all the hype!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Lauren - 2 months ago, Verified purchaser
Works great, long lashes with only a few swipes!
Highly recommended
5 out of 5 stars
Thumbs up graphic, would recommend
Buy it - 2 months ago
- Eye color: Brown
- Skin type: Oily
- Skin tone: Light
- Hair color: Brunette
I love this mascara! It makes your eyelashes look long and dark as well as curled. It is sweat proof and water proof. It lasts for about 14 hours or so. But make sure when taking off you use a cleanser or a balm because it is waterproof.
Awesome but goopy
4 out of 5 stars
Thumbs up graphic, would recommend
tanya - 2 months ago, Verified purchaser
I love this mascara, but I do have to use another mascara over it to separate lashes. It is thick and does get goopy quick, but then i use Benefit roller lash, wish has an awesome wand that separates lashes. This combination ends up being perfect.
Purchased off the shelf without checking reviews
3 out of 5 stars
Thumbs down graphic, would not recommend
Renata - 2 months ago, Verified purchaser
The much older reviews are still accurate. Too much clumping on the brush which clumps my lashes together and needs to be separated with an eyebrow/lash brush. One plus is that the mascara washes off easily with soap, water, and a soft towel that isn't permanently stained.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Vivian - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Red
- Skin type: Dry
Actually was in stock this time, usually has to be shipped. This mascara is great, I wouldn’t use anything else
Long Lenghting Lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Sunshine - 3 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Dullness, Blackheads, Acne, Aging, Puffiness, Dark circles, Uneven skin tone, Sun damage, Pores
- Skin type: Dry
Love this lengthening mascara Works wonders !
Don't like the pink tube, irritates and black under eye
3 out of 5 stars
Thumbs down graphic, would not recommend
gyly - 3 months ago
- Skin tone: Light
- Skin type: Dry
Snudge onto under eye making my underwear eye black like I have bags.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Best of the Best
5 out of 5 stars
Thumbs up graphic, would recommend
Ann - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
- Hair color: Auburn
I love this mascara! It makes my lashes very long, it does not clump, & is very easy to remove. It layers very well, & bold. I’ll keep using this mascara as long as it’s made.
Best mascara I've tried!
5 out of 5 stars
Thumbs up graphic, would recommend
livbug11 - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Blue
I’ve been loyal to L’Oréal telescopic for the last 4-5 years. Decided to try a new mascara because I really wanted a brown one for a natural look. This is my new go-to!! I will never look back. This mascara is amazing, especially if you weren’t gifted long lashes like me!! I don’t have a before pic but trust me- this stuff works!! No clumps/spider legs, and adds volume! Only complaint is that there isn’t a water proof brown one.
Not recommned
1 out of 5 stars
Thumbs down graphic, would not recommend
Fer - 3 months ago
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
Clumpy and does not look brown
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Fer! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We are so sorry to hear of your experience with our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
1000000000/10
5 out of 5 stars
Thumbs up graphic, would recommend
Molly - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Puffiness, Calluses, Sensitivity, Redness, Blackheads, Pores, Acne, Dark circles, Cuticles, Uneven skin tone, Dullness
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
This formula and color are absolutely stellar. Makes my lashes look nice and full with some length as well. The brown isn’t too dark, but it’s not an unnatural brown either. I feel like this is comparable to the Too Faced Better Than S** mascara in brown.