$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length' This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable mystic black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117724
UPC: 071249350652
Item Number (DPCI): 052-04-0269
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 6.9291 inches length x 2.7559 inches width x 1.1811 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$42.99
reg $45.99 Sale
Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5987 reviews
easy to apply: 4.06 out of 5
easy to remove: 3.86 out of 5
long lasting: 4.04 out of 5
quality: 3.74 out of 5
value: 3.73 out of 5
59% would recommend
985 recommendations
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Amy L - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Auburn
- Eye color: Green
I love the waterproof version of this mascara, it holds a great curl and separates my lashes a lot better than other mascaras have. Holds well in water too.
Excellent, no flaking or dispersing on my eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Heidi - 8 days ago, Verified purchaser
- Eye color: Black
- Skin concern: Sensitivity, Aging, Uneven skin tone
- Hair color: Grey
- Skin type: Combination
- Skin tone: Medium
I think I finally found my favorite mascara! It goes on clean it doesn’t clump and disperse all over my eyes. Definitely will be purchasing this one again!
Be Careful When Applying!
1 out of 5 stars
Thumbs down graphic, would not recommend
Azee - 13 days ago, Verified purchaser
The mascara is great, BUT the end of the applicator wire is very sharp. I almost scratched my eye! Be careful when applying!
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there, we are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. Your comments regarding the applicator has been passed along to our product developement for further improvement. We hope you continue to explore our other mascaras we offer.
Could be better
3 out of 5 stars
Courtney - 15 days ago
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Green
- Skin concern: Aging, Acne, Dark circles
Looks very pretty on BUT I got massive raccoon eyes wearing this product. Such a bummer.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi there, Courtney! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
One and only
5 out of 5 stars
Thumbs up graphic, would recommend
Beko - 17 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles, Pores, Uneven skin tone
- Hair color: Black
- Eye color: Brown
I love this mascara!
Great naracara
5 out of 5 stars
Thumbs up graphic, would recommend
SCM - 17 days ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Green
- Skin type: Normal
- Skin concern: Sun damage, Sensitivity
My favorite mascara, goes on smooth, not clumpy. I’ve been using this one for years.
Great mascara!!
5 out of 5 stars
Thumbs up graphic, would recommend
MrsSineth - 18 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
Best mascara ever! My lashes are finally growing back after chemo and this product helps them look amazing!
Love it, but..
3 out of 5 stars
THamilton - 18 days ago, Verified purchaser
Love it! But does leave flakes after an hour of wearing.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi there, THamilton! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Does not clump!
5 out of 5 stars
Thumbs up graphic, would recommend
Emilie Fox - 23 days ago
I was gifted this product by Loreal in return for an honest review! I like that this mascara has a thin application of product. It doesn't clump on day of and day after wearing. The applicator is perfect to give a boost to lashes without too much product.
amazing
5 out of 5 stars
Thumbs up graphic, would recommend
beekalyss - 23 days ago
I was gifted this product by L’Oreal Paris in exchange for an honest review. I love this mascara as it works very well and does what it says! I would purchase.
I liked it!
5 out of 5 stars
Thumbs up graphic, would recommend
Thalia - 1 month ago
I actually really liked this mascara, I have super thin lashes and this made them look fuller and darker! It also gave them lenght! I liked the formula and the wand was perfect! I was gifted this product by L'Oreal Paris in exchange for an honest review
Flaky
2 out of 5 stars
Thumbs down graphic, would not recommend
Jennabeavs - 1 month ago, Verified purchaser
I love L'Oreal but this mascara is so flaky!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara l, we are sad to hear that this did not meet your expectations and you had some flaking. We understand that this can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Love this mascara
4 out of 5 stars
Thumbs up graphic, would recommend
Kaylee - 1 month ago
- Skin type: Combination
- Skin concern: Acne, Uneven skin tone, Dullness
- Eye color: Brown
- Skin tone: Dark
- Hair color: Brunette
I was gifted this product by L’Oreal Paris in exchange for an honest review and I love this mascara. I have naturally longer lashes so this adds the extra color and length to my lashes!
Great mascara
5 out of 5 stars
Stephyoc - 1 month ago, Verified purchaser
- Skin concern: Aging
- Skin type: Normal
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Medium
Great lift. Makes lashes long and thick with minimal clumping.
10/10
5 out of 5 stars
Thumbs up graphic, would recommend
tarab - 1 month ago
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Medium
I recently tried the L’Oréal Paradise Big Deal Mascara, and I am absolutely impressed! The formula is smooth and creamy, gliding on effortlessly without clumping. It lengthens and volumizes my lashes without feeling heavy or crunchy, leaving them looking natural yet full. The brush is large and easy to maneuver, helping to coat each lash evenly. My lashes feel soft and flexible, and the mascara holds up well throughout the day, with no smudging or flaking. Whether you’re going for a dramatic look or something more subtle, this mascara offers the perfect balance. I also love that it’s easily removed at the end of the day with a gentle makeup remover, which is always a win in my book. I was gifted this product by L’Oreal Paris in exchange for an honest review, and I’m so glad I had the opportunity to try it. I highly recommend it if you’re looking for a mascara that delivers big volume and length without the hassle!
Sorry not sorry
3 out of 5 stars
Thumbs down graphic, would not recommend
MrsDee - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Skin concern: Aging
- Skin tone: Light
I dislike the flakes after 4 hrs !! Usage I needed to buy 2 a month !!!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello MrsDee. Thanks for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. We are sorry to hear you did not get the results you had expected with this mascara. We recommend trying Voluminous Panorama Washable Mascara. This is a longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours.
Amazing mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Courtney fenderson - 2 months ago
I received this product from L’Oréal Paris in exchange for an honest review. I love Loreal mascara! Telescopic is my fave but this one takes the new top spot due to the volume
OBSESSED
5 out of 5 stars
Thumbs up graphic, would recommend
Audrey Loomis - 2 months ago
I was gifted this product by L"Oreal Paris in exchange for an honest review and honestly..... I am now a huge fan of this mascara. Not only does it last all day but I love that is doesn't smudge. It also makes my lashes look AMAZING!
awesome mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
sofia calzone - 2 months ago
- Skin type: Oily
- Eye color: Brown
- Skin concern: Acne
- Hair color: Brunette
- Skin tone: Light
I was gifted this product by L’oreal Paris in exchange for an honest review! I am happy to report this product truly lives up to its name—it’s a big deal for all the right reasons! From the moment you apply it, the difference is striking. The formula delivers intense, jet-black pigment that makes your lashes stand out effortlessly. What sets this mascara apart is the volume and length it adds without clumping. The ultra-soft bristle brush perfectly separates and lifts each lash, giving that dramatic, full-fan effect. It’s like false lashes in a tube! Plus, it layers beautifully, so you can go from natural to bold without worrying about smudging or flaking.
Thick and clumpy.
2 out of 5 stars
Thumbs down graphic, would not recommend
A - 2 months ago, Verified purchaser
I don't put mascara on my bottom lashes. This stuff gives you raccoon eyes.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!