$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- EverPure Moisture Rosemary Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
- Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
- The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Scent: Juniper, Cedar, Lavender, Amber, Bergamot
Hair Type: Normal, Colored, Dry
Health Facts: Dye-Free, Gluten-Free, Phthalate-Free, Paraben-Free, Silicone-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily, Every Other Day
Beauty Purpose: Nourishing, Basic Conditioning, Moisturizing
Net weight: 23 fl oz (US)
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 82667382
UPC: 071249645475
Item Number (DPCI): 063-00-0269
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1101727ep7: aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht.
Shipping details
Estimated ship dimensions: 3.06 inches length x 3.07 inches width x 8.61 inches height
Estimated ship weight: 1.69 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this Ever Pure Moisture Shampoo + Conditioner contain protein?
submitted by Mia - 2 months ago
A: Hi there Mia! Thank you for reaching out to us about the ingredients in the EverPure Moisture Rosemary Oil Shampoo & Conditioner for Dry Hair. A list of ingredients can be found on the product itself as well on in the product listing under label information. If you need further assistance please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
submitted byL'OrealParisProductExpert - 2 months agoBrand expert
Q: Does L’Oreal test on animals?
submitted by LD - 3 months ago
A: Hello LD. At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.
submitted byL'OrealParisProductExpert - 3 months agoBrand expert
Q: Is this safe to use on dyed hair?
submitted by Mavis - 9 months ago
A: Hi there Mavis! Thank you for reaching out to us about using the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. This EverPure Sulfate-Free Moisture Shampoo deeply replenishes dry hair with 2X more moisture than non-conditioning shampoo. It’s gentle on color-treated hair and keeps color pure for up to 4 weeks. We hope you give it a try and love it !!
submitted byL'OrealParisProductExpert - 9 months agoBrand expert
Q: Hi! I was wondering if I can mix and match. I want to try Pure Moisture shampoo with the Frizz-Defy Conditioner or vise versa. I tend to have dry fly away hair (static) but my hair also frizzes.
submitted by Tracy - 2 years ago
A: Hi There! Thank you for asking about our EverPure Frizz Defy Sulfate Free Shampoo and Conditioner. Elevate your hair care routine, EverPure Frizz Defy Sulfate Free Shampoo and Conditioner for frizzy hair with Marula Oil gently cleanses frizz prone hair for humidity protection and frizz resistance up to 24 hours. Color-treated hair requires special care. Our formulas are especially gentle on color. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free*, Vegan Formula** Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This scent features notes of Magnolia.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: I am having a hard time finding L'Oreal's EverPure 6-in-1 Cleansing Balm. Is this comparable to that? Did they just change the branding?
submitted by JMillsPaysBills - 3 years ago
A: Hi JMillsPaysBills! Thanks for reaching out to us regarding EverPure 6-in-1 Cleansing Balm. We can understand how frustrating it is to use a product and not be able to find it anymore. So sorry but this product has been discontinued. EverPure Sulfate Free Moisture Shampoo can be used as a replacement but it is not the same product. We will share your comments with our teams.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
L'Oreal Paris EverPure Moisture Sulfate-Free Hair Care Collection
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair soft, shiny, and manageable, particularly for color-treated and curly hair. However, concerns have been raised about the new formulation, which some guests feel weighs hair down, causes greasiness, and even leads to hair loss. Despite the issues, many guests appreciate the pleasant scent and moisturizing properties, making it a popular choice for those seeking affordable hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3445 reviews
effectiveness: 3.44 out of 5
quality: 3.32 out of 5
value: 3.52 out of 5
56% would recommend
79 recommendations
Disappointing new vegan formula - go back to cheap
1 out of 5 stars
Rutherio - 10 days ago
originally posted on lorealparisusa.com
Nee Vegan Formula: DO NOT WASTE YOUR MONEY. I have sensitive skin, used the original formula at least 12 years. My scalp never itched, I received compliments on texture and scent of my hair, including every time at the hair stylist. I used new Vegan formula a total 2 times (every other day), and scalp is crusty, itchy, just like with every cheap shampoo I stopped using 12+ years ago. VERY DISAPPOINTED and wasted hard-earned money with last purchase.
Do NOT use if you have curly hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 25 days ago, Verified purchaser
This stuff dried my scalp out so bad to the point where it was non stop itching and flaking. Ruined my curls. My hair felt stringy and dry after every use. I'm throwing the bottle away, wouldn't even donate the rest to a friend.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there, Steph! Thank you for reaching out about our EverPure Moisture Rosemary Shampoo. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
THICK FRIZZY HAIR
5 out of 5 stars
Thumbs up graphic, would recommend
Chiz29273 - 29 days ago
It tames my frizz!! If you have a lot of hair with a lot of frizz this is the best product you can buy. It tamed my frizz significantly. I used to buy expensive shampoo (the French brand of L’Oreal) and this literally gives me the same results. It’s great… poofs my hair down significantly and will be buying again. I notice a lot of comments are of people with thinner hair. If you have thick frizzy hair … lots of it too.. this will work wonders
Once great. Now one of the worst shampoos.
1 out of 5 stars
Degi - 2 months ago
originally posted on lorealparisusa.com
For several years this shampoo has been my go-to for reliability. Sometimes I alternate products but have consistently returned to this one. My most recent purchase is a huge disappointment. The shampoo is so thin that when I uncapped it in my usual manner it flowed out without me even squeezing the tube. In addition to this, the shampoo is not as effective as before. My hair is limp after using. Previously, the shampoo made my hair feel luxurious and gave it more body. I wish I'd read some of the reviews here before repurchasing.
Pureology dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
A - 2 months ago, Verified purchaser
Bought this on a whim as new shampoo because the scent sounded nice and curls need moisture. Turns out it reminds me a lot of Pureology which is much more expensive, but smells and feels very similar! I’m so glad I tried something new and found a new option that’s salon quality but less money!
No longer something I would recommend.
2 out of 5 stars
Sher - 3 months ago
originally posted on lorealparisusa.com
I have been using EverPure Moisture shampoo and conditioner for 10 years and have been happy with the results including the sun protection. With the new formulation, my straight hair does not style well and I have been having an itchy scalp. I am allergic to many fragrance formulations and have had a difficult time finding a shampoo/conditioner in the past. I really do not want to go through another hunt for products again, but it looks like at this point, it is my only solution for this problem unless you all have a different one to offer.
Loving Loreal Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Amazing - 6 months ago, Verified purchaser
I love this shampoo. I can definitely tell a difference with my hair! I will be buying again.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
SB - 7 months ago, Verified purchaser
Love this shampoo so much!! The shampoo plus conditioner makes my hair so soft and it’s great for color treated hair.
Neg
1 out of 5 stars
Thumbs down graphic, would not recommend
Shampoo - 7 months ago, Verified purchaser
Makes hair very oily
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! We appreciate you taking the time to reach out about our EverPure Moisture Rosemary Oil Shampoo for Dry Hair. For oily hair types, we recommend trying our Elvive Hyaluron + Pure Purifying Shampoo for Oily Hair. A purifying shampoo formulated with salicylic acid and hyaluronic acid to remove up to 100% of scalp residue. Your feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Loreal Moisture hydrating. A 1
1 out of 5 stars
mwilla - 7 months ago
originally posted on lorealparisusa.com
I have used the "old" formulation (solid red tops, not the pinkish new one) for over 10 years. This new formulation fo increase moisture is very disappointing Itleaves my hair somewhat lank and doesn't hold the style the way it used to. seems heavy. I have looked everywhere for the old formulation and can't find it. unfortunately will likely need to change shampoos and conditioner now. Note: this is only the second time in my life that I wrote a product review, which should show something!
Loreal shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Steph - 7 months ago, Verified purchaser
I have curly hair and this shampoo works well for my hair type. It's not too moisturizing where it flattens your hair curls but it's enough moisturizer to create soft hair. I have purchased this shampoo many times.
Greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 7 months ago, Verified purchaser
I usually use Biolage or Redken, but I wanted to try something with a better price. My hair feels greasy soon after using this shampoo, and my hair doesn't really have a good scent/any scent after it's rinsed out.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there Kate! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sad to hear that you did not see the results you expected and it was greasy and you did not care for the scent. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Gave me a rash? Perhaps?
2 out of 5 stars
Thumbs down graphic, would not recommend
Emily W - 7 months ago, Verified purchaser
Left my hair feeling clean and smelling good! Downside is I got a very bad rash/dermatitis on the back of my scalp down my neck. I only used the shampoo and conditioner for about a week, I’ve never been sensitive to shampoos or conditioner but I am sensitive to other scents and soaps. Nothing changed in my routine except this new shampoo and conditioner. I switched to a different one yesterday, my skin instantly became better and not red. It could’ve just been a me thing though!
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about this. Please give us a call at at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Causing Itchy Scalp
2 out of 5 stars
DebW - 7 months ago
originally posted on lorealparisusa.com
I have used L'Oréal Shampoo for years and have never had any problems. I currently use EverPure Moisture Shampoo for Color treated Hair. For the last several months this shampoo has made my scalp itch really badly.
Smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashleepaige - 8 months ago, Verified purchaser
Lathers well and scalp fells clean. It doesn’t dry out my hair. Smells great
Awful smell
1 out of 5 stars
Thumbs down graphic, would not recommend
SVITT - 9 months ago, Verified purchaser
These.. both the shampoo & conditioner smell horrible! Like a spoiled rotten chemical smell!
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there, SVITT! Thank you for reaching out about our EverPure Moisture Rosemary Oil Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
New formula is terrible
1 out of 5 stars
PiMama - 9 months ago
originally posted on lorealparisusa.com
New formula DON'T buy! I've used this shampoo over 10 years and now this product has changed and it does not wash my hair like it used to.
Not Good
2 out of 5 stars
Thumbs down graphic, would not recommend
Maggie - 9 months ago, Verified purchaser
I had high hopes for this shampoo because I heard good things about it but, it is soo runny. It leaves my hair feeling stiff and crunchy even after applying the conditioner. The smell is okay, and it does add little definition to my curls.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi there, Maggie! We are so sorry to hear of your experience with our EverPure Moisture Rosemary Oil Shampoo. We appreciate you taking the time to reach out about our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Very unhappy with the change
2 out of 5 stars
Shhcher - 9 months ago
originally posted on lorealparisusa.com
I came here to say I am so unhappy that you changed the Ever Pure Frizz-Defy conditioner. I need to find another brand now. Ive been using this for so long. I.found 2 of the old conditioners, after these I cant buy this anymore. So broken hearted.
Worst Shampoo
1 out of 5 stars
Moh12 - 10 months ago
originally posted on lorealparisusa.com
This shampoo is a disaster for Indian thick hair. My hair feels too greasy and heavy. My scalp never felt clean while using this product. I couldn’t do styling to my hair because of the greasy texture. Avoid this product at all cost