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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Red Hair Color: Known for shimmering color and edgy colors, Feria permanent red hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Red Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386318
UPC: 071249241059
Item Number (DPCI): 063-01-0672
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106007: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, polyquaternium-6, oleyl alcohol, 4-amino-2-hydroxytoluene, p-aminophenol, 6-hydroxyindole, 2-methyl-5-hydroxyethylaminophenol, ammonium thiolactate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l.# d44168/2, colour booster 437747: aqua/water, basic yellow 87, basic red 51, sodium chloride f.i.l.# d169043/1, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7, conditioning shampoo 1084487 a: aqua/water, disodium cocoamphodipropionate, sodium lauryl sulfate, ppg-5-ceteth-10 phosphate, phosphoric acid, ppg-12-peg-50 lanolin, glycol distearate, polyquaternium-10, hexylene glycol, sodium benzoate, fragrance, tartaric acid, peg-55 propylene glycol oleate, salicylic acid, propylene glycol f.i.l. # d43589/4

Shipping details

Estimated ship dimensions: 6.7 inches length x 3.55 inches width x 2.92 inches height
Estimated ship weight: 0.65 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 2 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 11 months ago
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 7 months ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 8 months ago
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 1 year ago
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 2 years ago
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 3 years ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Hi there. I have black hair. Haven't dyed my hair in over 10 years. Can I use any of the dark purple/Violet/ Amethyst colors on my hair? Thank you for your time

submitted by Kendy T - 3 years ago
  • A: Hello Kendy T, the best shade for your current hair color is Amethyst. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Kendy T! Thank you for your interest in the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color shade (521 Cool Amethyst). This shade is best for natural dark brown to light brown hair. Results will be less vibrant on darker levels of color. Not recommend for bleached/ heavily highlighted hair or predominantly gray hair. For natural black hair, you may wish to try the Feria Power Violet Haircolor Collection shades V28, V38 or V48. These shades are suitable for natural black hair. For more help selecting the perfect shade, feel free to explore our Tools and Consultations feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Why would this high lift Féria COOL light brown turn my med brown hair ( color treated ) reddish undertones if it’s cool not warm not golden not caramel it’s COOL! Thought it would be more on the ash side then warm golden reddish side? Thank you!

submitted by JessicaG - 6 years ago
  • A: Hi JessicaG! Thanks for reaching out to us regarding Feria Hi-Lift haircolor. We can understand how frustrating it would be if your haircolor does not come out as planned. If you have previous color on your hair it is difficult for another color to lighten through that deposit. The result is usually a brassy/orange or gold result. You can safely re-color within 24 hours to cover this up if you like as long as your hair and scalp are in good condition. If you choose not to color again, the best thing to do would be to shampoo with a regular shampoo, not for color treated hair. This will help the color lighten and fade. If you require further haircolor assistance, please call us at: 1.800.631.7358,M-F,9A-7P,ET. Give Ref#7658355 when calling. Hope you find this helpful.

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert

Q: Is this hair dye vegan / cruelty free? When I searched for these on here, this popped up. Please let me know.

submitted by StrangerPeach - 8 years ago
  • A: L'Oreal no longer tests any of its products or any of its ingredients on animals anywhere in the world, nor does L'Oreal delegate this task to others. You can read more about our policy here: http://bit.ly/1Npr1Dz.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: What volume peroxide is in Feria 65 Honey Brown?

submitted by Leah17 - 19 days ago
  • A: Hi there, Leah17! Thank you for reaching out about our Feria Permanent Hair Color. Our shade 565 Honey Brown is a 25 Volume developer. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 15 days ago
    Brand expert

Related Categories

3.6 out of 5 stars with 5198 reviews
effectiveness: 2.93 out of 5
quality: 3.07 out of 5
value: 2.88 out of 5
47% would recommend
531 recommendations

Did not lift at all even after following instructions

1 out of 5 stars
Thumbs down graphic, would not recommend
Review - 1 day ago, Verified purchaser
Did not lift at all even after following instructions
effectiveness: 1 out of 5
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

Ehh

3 out of 5 stars
lilafe391_1279 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color hardly showed because of the natural dark hair. The smell of chemicals was a bit strong, but other than that, the hair dye was okay you get what you pay for.
Did you find this review helpful?

Don't Ruin Your Color

1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 6 days ago, Verified purchaser
NOT true to color. This created COPPER roots on my brown hair. Will NEVER buy again!! Do not purchase.
1 reply from L'OrealParisProductExpert team - 5 days ago
Hi there, Katie! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Love this product

5 out of 5 stars
Thumbs up graphic, would recommend
Karen - 6 days ago, Verified purchaser
Works as described. Color is true to description
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Amazing coverage, healthy and beautiful

5 out of 5 stars
Mgal21 - 9 days ago
originally posted on lorealparisusa.com
I have always loved Lorel products especially Feria for my preferred color dye. This one color is amazing it covered completely some grays and the look and feel of my hair was so healthy. My new favorite color
Did you find this review helpful?

Bright brown

5 out of 5 stars
angelitar2_8106 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process was so easy it came with everything that is needed to make it easy. The packing was very good. The scent was not strong which I love that. The color accuracy is very great. There’s a lot of shade range to choose from. The color is very bright and is a good brown color and makes it stand out
Did you find this review helpful?

Good for box dye

4 out of 5 stars
gypsybat0422_1870 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Box is great and does not smell bad when put together lasted for 45 days on hair that was washed once a week. It made my hair look healthy and shiny and applying it was just as easy as any other box dye.
Did you find this review helpful?

Nice idea, but the color payoff and longevity didn

3 out of 5 stars
ianap5_8128 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The shade looked gorgeous on the box, and I was really excited to try something bold and different. The color came out darker than expected, almost black with just a hint of cherry tone under certain lighting. The application process was easy and the formula didn’t have an overpowering scent, which I appreciated. However, it stained my skin quite a bit, and the color started fading after just a couple of washes. I was hoping for a more vibrant and lasting result. It’s not bad, but not quite what I expected either.
Did you find this review helpful?

5/5

5 out of 5 stars
oksanal4_71 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried a lot of at-home hair dyes over the years, and L’Oréal truly stands out as the best! The color is vibrant, long-lasting, and exactly what I expected based on the box. It covered my grays completely and left my hair feeling soft and healthy—no dryness or damage like I’ve experienced with other brands. The formula doesn’t have a harsh smell, and the conditioner it comes with is amazing. Easy to apply, mess-free, and salon-quality results at home. Highly recommend!
Did you find this review helpful?

Found My Perfect Match

5 out of 5 stars
Daffidoll - 15 days ago
originally posted on lorealparisusa.com
I absolutely am in love with this product. I have been coloring with this faithfully for about 2 years now. I get so many compliments from random people all the time. I can be in public looking like a feral gremlin, and still will get at least one random, "Ahhh I love your hair color. That is so pretty." I don't have dryness, it doesn't dull after the first wash. I plan to continue being a raving walking advertisement for this product.
Did you find this review helpful?

Unfortunately a flop

1 out of 5 stars
av24 - 16 days ago
originally posted on lorealparisusa.com
I used Smokey blue on my bleached hair and it turned it navy blue… I’m sad
Did you find this review helpful?

great color but always washes out a lot of color.

3 out of 5 stars
expressomaniac - 18 days ago
originally posted on lorealparisusa.com
great color, washes out every wash. love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday. says permanent color, it shouldn't wash out color every hair wash like it has been.
Did you find this review helpful?

great color, washes out every wash.

3 out of 5 stars
expressomaniac - 18 days ago
originally posted on lorealparisusa.com
love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday.
1 guest found this review helpful. Did you?

Shimmery with light color

3 out of 5 stars
silvial35_3644 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was very easy to apply and the instructions were easy. The packaging was also pretty good and made things easy. However, the dye isn't as potent as my mom would have liked. It does give the shimmer described, but her gray hairs staged pretty gray. I would like to see how the other colors do as the scent wasn't as overwhelming as other box dyes.
1 guest found this review helpful. Did you?

Honey Brown Dye Loreal

5 out of 5 stars
anag1001_3473 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye is amazing. The instructions were clear and it worked amazing. The color really showed up on my hair. I would definitely recommend as it didn't damage my hair.
Did you find this review helpful?

Choc cherry 🍒is life

4 out of 5 stars
Thumbs up graphic, would recommend
Feria 36 Chocolate Cherry - 1 month ago
I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Perfect dark cherry red 🍒

5 out of 5 stars
jackievcm_5115 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was so happy to be selected for this campaign since I had colored my hair cherry red a few months ago and my roots were starting to come in already! I was even happier when I saw they had the same color for me to choose 🍒! It is the same color and branch I had used to dye my hair to begin with so it was a pleasure to receive this so I can re do my roots! I love the vibrancy of the color and how long it has lasted on me!
Did you find this review helpful?

Not happy with the results

1 out of 5 stars
Mari - 1 month ago
originally posted on lorealparisusa.com
I bought this hair color it’s been the worse experience ever! It didn’t cover any of my grays the color on the box was nothing like the results I was expecting. I will never buy this brand anymore I have used it many times and this time I was satisfied.
Did you find this review helpful?

Wrong item delivered

1 out of 5 stars
Tonya B - 1 month ago
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
Did you find this review helpful?

L'Oréal feria Honey brown

5 out of 5 stars
erlindar2_2000 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this color, the difficult thing was that I had to adjust the amount of product to the amount of my hair, but it has good pigmentation. Thanks, Influenster, for sending me this product for free.
Did you find this review helpful?

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