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L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 2 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 3 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Superior Preference Ultimate Black Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
  • Shiny, Luminous Ultimate Black Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
  • Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.

Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_

How to use for the first time:

Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.

Leave on for 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.

Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475700
UPC: 071249154946
Item Number (DPCI): 063-01-0027
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: 1269143 aqua/water eau, peg-4 rapeseedamide, alcohol denat., deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, p-phenylenediamine, oleyl alcohol, m-aminophenol, hydroxybenzomorpholine, parfum fragrance, ammonium thiolactate, 2.4-diaminophenoxyethanol hcl, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, erythorbic acid, hydroxyethyl-3.4-methylenedioxyaniline hcl, tetrasodium glutamate diacetate, 2 amino-3-hydroxypyridine octadecyl di-t-butyl-4-hydroxyhydrocinnamate, citric acid, developer creme: 1190015 aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate, shine protect conditioner: 1217043 a aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax/cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum/fragrance, phenoxyethanol, sodium pca, trideceth-6, tocopheryl acetate, ethylhexyl salicylate, linalool, hexyl cinnamal, benzyl alcohol chlorhexidine digluconate, cetrimonium chloride, limonene, amyl cinnamal, geraniol, benzyl benzoate, camelina sativa seed oil, citronellol.

Shipping details

Estimated ship dimensions: 6.4 inches length x 3.7 inches width x 2.2 inches height
Estimated ship weight: 0.5732 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT

submitted by Loribonn - 6 years ago
  • A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: keep in mind color will not lighten color, you will need to use color oops then color.

    submitted byCheri - 3 years ago

Q: will this cover white hair

submitted by Indiana - 1 year ago
  • A: Hey, Great question! Yes, The L'Oreal Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. Pro Tip for resistant grays, leave on for an additional 5 minutes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color. While this hair color does cover gray hair if you are more than 50% gray or have reisitant gray hair we suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: If I previously have gotten my hair dyed professionally light brown/blonde but it is grown out (roots are dark brown with gray), what color would I use to get it all one color but not brown. I want to try and keep it light.

submitted by Newbie - 5 years ago
  • A: Hi There, Thanks for reaching out! To better assist you please call us @800-631-7358 and provide reference #09934692. We look forward to helping you!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: I believe dark ash blonde. The dark brown roots may look reddish unless there is an ash undertone (at least mine do.)

    submitted byYoda - 4 months ago

Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?

submitted by Nancysingh66 - 5 years ago
  • A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

    submitted byMomofthree - 5 years ago

Q: Does #8 Medium blonde have any red tones or brassiness? My hair is medium blonde with grayish brown roots

submitted by L Ruth - 2 months ago
  • A: Hi there, L Ruth! Thank you for reaching out about our Superior Preference 8 Medium Blonde. Our 8 Medium Blonde is a neutral shade with long-lasting gray coverage. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: My hair is gray and white, but I have lots of yellow strands. I see that you don't recommend using the silver blonde hair color. Will a light blonde adhere/cover to the yellow hair?

submitted by Opus - 6 months ago
  • A: Hi there Opus, Great question! You have several options…If you want to dye all of your hair one color and cover the gray and white as well, use a light natural blonde like the Preference or Excellence Light Blonde #9. If your goal is not to change your grey/ white hair but to get rid of the yellow appearance of some of the hair, use the Le Color Gloss One Step In-Shower Toning Gloss in the Cool Blonde or Silver White. This is a gentle, non permanent option that will not leave you with the appearance of roots.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Can you re dye tha same day

submitted by Queenie - 1 year ago
  • A: Hi there! Thank you for reaching out to us about using the Superior Preference Permanent Hair Color. We do not recommend dying your hair the same day, we would like to speak to you directly. please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does this hair color create highlights? Or is it more of a solid look?

submitted by Whoami - 1 year ago
  • A: Hey, Great question! The L'Oreal Paris Superior Preference Hair color creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I applied L'Oreal Superior Preference 9.5NB and find it is much lighter than I expected. How long must I wait between dye jobs - I want to use L'Oreal S wuperior Pref #8 which I have used before

submitted by diana - 1 year ago
  • A: Hi Diana- Thank you for your question on the Preference haircolor. As long as you hair is not a pale blonde like the inside of a banana peel you can recolor in 48 hours. If your hair is very light we ask that you call us @1.800.631.7358 M-F 9am-5:30pm EST and we will be able to give you a formula to use.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I'm looking for color RR 04

submitted by Theresa - 2 years ago
  • A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Related Categories

Summary of reviews

This hair dye offers an easy application process and impressive results, making it a great choice for guests looking to color their hair at home. Many guests appreciate the nourishing conditioner that leaves hair soft and shiny, while the color accuracy and gray coverage are frequently praised. The product is suitable for various hair types and colors, providing a pleasant experience overall, despite some concerns about the strong scent.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 6215 reviews
    effectiveness: 3.17 out of 5
    quality: 3.16 out of 5
    value: 3.06 out of 5
    52% would recommend
    364 recommendations

    Beauty and Shine

    4 out of 5 stars
    brianao23_5240 - 2 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I throughly enjoy this color! My husband had been wanting to dye his hair black so I knew this was going to come in handy! It's an easy to use box color and I'm impressed with the color pay off and the shine! In fact, my mom uses this same line and she loves it!
    Did you find this review helpful?

    Love!

    5 out of 5 stars
    abbeyob2_709 - 2 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Loved this hair dye!! It did not make my hair feel brittle or dead after using. It was very easy to use and I love the results! My hair has a nice shine and a beautiful color!
    Did you find this review helpful?

    Blondy

    5 out of 5 stars
    katbombs_3144 - 2 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I was so happy to receive this product for FREE in exchange for my honest review. I have had my hair colored professionally but it’s an expense so getting L’Oréal Paris Superior Preference I was able to touch up my grown out blond at home without having to go to the salon! I saved money and time! Plus, I love the color!! Would recommend to others.
    Did you find this review helpful?

    Vibrant

    5 out of 5 stars
    silaaa_3585 - 2 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I always liked hair dye products from brands like Loreal. It's inexpensive and offers a product that lasts, is vibrant, and has a lot of shine. I gave this to my mom because she dyes her hair often for Grey coverage and it did just that.
    Did you find this review helpful?

    Very easy to use and worth it

    5 out of 5 stars
    crystals562_9365 - 2 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The application process is very easy to use and don’t have a horrible smell to it. I will definitely use this product again as the amount of blonde shades I have in my hair are beautiful and my hair is so soft.
    Did you find this review helpful?

    Easy to use!

    5 out of 5 stars
    - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] So easy to use and apply. It also made my hair so soft and shiny after I used it. The smell was nice and pleasant and didn’t smell like usual dyes. I would recommend!
    Did you find this review helpful?

    Dark

    5 out of 5 stars
    ashleyj1ce7_6505 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I don’t love box dye but if I decide to do it u tend to use this product, leaves hair soft and color is dark, large color selection as well which is nice
    Did you find this review helpful?

    Awesome Hair Dye!

    5 out of 5 stars
    meagannicolee86_1887 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this product free from Influenster and L'Oréal Paris Preference in exchange for my honest review. I was planning to dye my hair soon, so being choosen to receive this was perfect timing. I decided to do black on top, faded into green. The black hair dye worked super well. It left my hair soft and shiney. It didn't have a super strong smell which was nice and had great coverage. I would definitely use this in the future.
    Did you find this review helpful?

    even coverage easy to use

    5 out of 5 stars
    sarahk942_3174 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] L’Oréal Paris Superior Preference Natural Blonde Hair Dye is a solid choice for those seeking salon-quality color at home. However, it’s advisable to perform a patch test before full application, especially if you have sensitive skin or have noticed changes in product performance.
    Did you find this review helpful?

    Natural look

    5 out of 5 stars
    sindely_9634 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Love the color long lasting and looks like salon quality blonde but from the comfort of your own home. This hair product comes with easy to follow instructions, the formula covers grey well and makes your hair shiny. Leaves your hair looking natural.
    Did you find this review helpful?

    Nice color

    4 out of 5 stars
    ciara_b_159 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This hair color keeps the roots covered while keeping my color strong. The packaging is easy with everything I need and I would recommend to others
    Did you find this review helpful?

    Great old standby

    4 out of 5 stars
    aprilk7587_6528 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This brand stands the teat of time. The odor is not too bad and it is easy to mix up. I used it on my roots for in between appointments and it did great with the gray. It does get dark quick so really watch the times! My hair was soft and shiny after using!
    Did you find this review helpful?

    Like

    5 out of 5 stars
    gabyc86_9792 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] It's easy to use, leaves no residue, and includes everything you need. The best part is that it covers gray hair! My hair looks fantastic, shiny and healthy, with no odor, just beautiful and clean. My mother uses this brand for years.
    Did you find this review helpful?

    Desired color

    4 out of 5 stars
    shelbymariemark_4615 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The coverage is well on my highlights. My hair felt soft directly after washing out but it seems more dry, compared to a salon, several days after. It had a strong smell and caused mild burning to my scalp. The color is a desired color but I think too harsh for myself.
    Did you find this review helpful?

    Highly recommended!!!

    5 out of 5 stars
    karemh5_9431 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this product from Loreal and Influencer to try it on my hair, attractive packaging with easy instructions, developer cream, gel color, and a conditioner to use after dyeing, you add a pair of gloves to protect your hands, easy to mix and apply, good texture, the smell is not strong, after spraying the dye and removing it from my hair I added the conditioner, the hair is soft, then when it dries the shine is incredible, the gray hair is 100% dyed, and the color is beautiful, I loved it!!!! its price is super affordable, highly recommended,
    Did you find this review helpful?

    L'oreal Paris Superior Preference

    5 out of 5 stars
    dmarisela_7932 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this product in exchange for my honest review.It’s an easy to use dye. The instructions are so easy to follow. The bottles are numbered. It’s so easy. The process was very easy. After 25 minutes, it was time to wash out and condition. Once my hair was done, it was when you started to notice things the right dye for your hair. I personally dye my hair once every 4 to 6 weeks, depending on how it looksAfter the process, I noticed my hair felt soft and shiny, and it was looking well. Now the filling days also tell a lot and it continued to look very nice; actually great! My hair feels amazing, and I’m happy with the results. The color is perfect for me as I have come to realize that a medium brown suits me best it doesn’t have any golden tones. I have no complaints, and I’m loving this product so much that this is the exact shade and brand I will be continuing to use
    Did you find this review helpful?

    Amazing Gray Coverage

    5 out of 5 stars
    beautybyreccie_9263 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is my preferred permanent hair color, as it provides excellent gray coverage. The application process is straightforward and user-friendly. Due to the thickness of my hair, I consistently require two boxes for complete coverage. Additionally, it has a mild scent and does not leave my hair feeling dry or damaged.
    Did you find this review helpful?

    Shiny and perfect

    3 out of 5 stars
    lynsters_1876 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Application was simple, color was as expected, love that I was given two boxes since I have long hair. I would recommend for an easy at home touch up.
    Did you find this review helpful?

    Beautiful color

    5 out of 5 stars
    kimberlyf192_4898 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The color came out beautifully. The front is a little lighter because my hair was bleached there before, but it was very simple to use and mix the colors and it was very low ammonia.
    Did you find this review helpful?

    What you’d expect

    3 out of 5 stars
    jocelynb47_2648 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The box includes instructions, gloves, color and developer, and a conditioner. The color smells like ammonia as expected. The conditioner has a nice floral scent. The mixing bottle included makes it easy to apply and reduces mess. Overall i’d say it’s like any other boxed dye. Not bad, not good just about average for what it is.
    Did you find this review helpful?

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