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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 1 of 4
$9.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .25 fl oz (US)
Features: Waterproof
TCIN: 52117734
UPC: 071249343319
Item Number (DPCI): 052-04-0272
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787979, isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate-vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, panthenol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil code #b195341/1

Shipping details

Estimated ship dimensions: 6.9291 inches length x 2.7559 inches width x 0.7087 inches height
Estimated ship weight: 0.0882 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 6 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 5 years ago
    Target staff support
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 2 years ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 2 years ago
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 3 years ago
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 4 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 4 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 6 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 4 years ago

Q: Whats the darkest shade ?

submitted by keke - 7 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 7 months ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: Is it safe for my 14 year old to use this?

submitted by SSmom - 8 months ago
  • A: Hello SSmom! Thank you for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. Unless specifically labeled for use on children, our products are not formulated for or tested for use on children. Our children’s products are not tested on children under the age of 3 years except those labeled as baby products. Please check with your child's pediatrician if you have questions about the use of a specific product. In accordance with US Consumer Product Safety Commission’s definition, we consider a child to be 12 years old and under. We hope this information helps!

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 2 years ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Does L'Oreal do animal testing?

submitted by SparkleGirl - 2 years ago
  • A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Summary of reviews

This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6249 reviews
    easy to apply: 4.06 out of 5
    easy to remove: 3.87 out of 5
    long lasting: 4.04 out of 5
    quality: 3.74 out of 5
    value: 3.74 out of 5
    64% would recommend
    906 recommendations

    The beat mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jodi - 6 days ago, Verified purchaser
    • Skin type: Combination
    • Skin tone: Medium
    My favorite mascara! Elongated the eyelashes without being clumpy!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    BrushWhiter - 6 days ago, Verified purchaser
    I am always on the hunt for a mascara that beefs up my lashes, this one is fantastic!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Disappointing Clumpy Mascara

    1 out of 5 stars
    RknRbn - 29 days ago
    originally posted on lorealparisusa.com
    I am so disappointed in this mascara. From the first day that I used it, it had clumps on the more I layered it, the more clumps I had.
    1 reply from LeCare team - 25 days ago
    Hi RknRbn! Thank you for giving our Voluminous Lash Paradise Waterproof Mascara a try. We are extremely upset to hear that it did not work for you. We worked hard to create a mascara our beloved consumers would love! Regardless, we apperciate your honesty as your feedback helps us understand where we can improve!
    2 guests found this review helpful. Did you?

    Perfect

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Amy L - 29 days ago, Verified purchaser
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Auburn
    • Eye color: Green
    I love the waterproof version of this mascara, it holds a great curl and separates my lashes a lot better than other mascaras have. Holds well in water too.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Excellent, no flaking or dispersing on my eyes

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Heidi - 29 days ago, Verified purchaser
    • Eye color: Black
    • Skin concern: Sensitivity, Aging, Uneven skin tone
    • Hair color: Grey
    • Skin type: Combination
    • Skin tone: Medium
    I think I finally found my favorite mascara! It goes on clean it doesn’t clump and disperse all over my eyes. Definitely will be purchasing this one again!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Be Careful When Applying!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Azee - 1 month ago, Verified purchaser
    The mascara is great, BUT the end of the applicator wire is very sharp. I almost scratched my eye! Be careful when applying!
    1 reply from L'OrealParisProductExpert team - 29 days ago
    Hi there, we are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. Your comments regarding the applicator has been passed along to our product developement for further improvement. We hope you continue to explore our other mascaras we offer.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Could be better

    3 out of 5 stars
    Courtney - 1 month ago
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination
    • Eye color: Green
    • Skin concern: Aging, Acne, Dark circles
    Looks very pretty on BUT I got massive raccoon eyes wearing this product. Such a bummer.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there, Courtney! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    One and only

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Beko - 1 month ago, Verified purchaser
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Aging, Dark circles, Pores, Uneven skin tone
    • Hair color: Black
    • Eye color: Brown
    I love this mascara!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great naracara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    SCM - 1 month ago, Verified purchaser
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Green
    • Skin type: Normal
    • Skin concern: Sun damage, Sensitivity
    My favorite mascara, goes on smooth, not clumpy. I’ve been using this one for years.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Great mascara!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MrsSineth - 1 month ago, Verified purchaser
    • Skin type: Combination
    • Skin tone: Light
    Best mascara ever! My lashes are finally growing back after chemo and this product helps them look amazing!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Love it, but..

    3 out of 5 stars
    THamilton - 1 month ago, Verified purchaser
    Love it! But does leave flakes after an hour of wearing.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there, THamilton! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Bring back the old formula

    1 out of 5 stars
    Reece - 1 month ago
    originally posted on lorealparisusa.com
    PLEASE BRING BACK THE OLD FORMULA! I have super sensitive eyes and this has been working for me for a long time! Now my eyes are swollen and watery.
    1 reply from Consumer Care Center team - 1 month ago
    Hi Reece! Thanks for reaching out to us regarding Voluminous Lash Paradise Washable Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give ref#39928752 when calling. We look forward to hearing from you.
    4 guests found this review helpful. Did you?

    used to be a great mascara

    1 out of 5 stars
    maddie - 1 month ago
    originally posted on lorealparisusa.com
    i have been a faithful user of this mascara since highschool, but I can confidently say this mascara is not what it used to be. not sure if ingredients changed, but it does absolutely nothing for your lashes and takes multiple layers just to get a voluminous effect, then dries out and no longer usable after a few uses. i also decided to try the brown black and my eyes itched so bad the entire day and felt sore the next, not sure whats up with that but so disappointed.
    1 reply from Consumer Care Center team - 1 month ago
    Hi maddie. We apologize for your experience with our Voluminous Lash Paradise Washable Mascara. Let us make it right! Please give us a call at 1-800-322-2036 M-F, 9:00 am – 5:30 pm ET. Give the rep the reference number 39897737. We look forward to hearing from you!
    4 guests found this review helpful. Did you?

    Does not clump!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Emilie Fox - 1 month ago
    I was gifted this product by Loreal in return for an honest review! I like that this mascara has a thin application of product. It doesn't clump on day of and day after wearing. The applicator is perfect to give a boost to lashes without too much product.
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    amazing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    beekalyss - 1 month ago
    I was gifted this product by L’Oreal Paris in exchange for an honest review. I love this mascara as it works very well and does what it says! I would purchase.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    I liked it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Thalia - 2 months ago
    I actually really liked this mascara, I have super thin lashes and this made them look fuller and darker! It also gave them lenght! I liked the formula and the wand was perfect! I was gifted this product by L'Oreal Paris in exchange for an honest review
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Flaky

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Jennabeavs - 2 months ago, Verified purchaser
    I love L'Oreal but this mascara is so flaky!
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara l, we are sad to hear that this did not meet your expectations and you had some flaking. We understand that this can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Love this mascara

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Kaylee - 2 months ago
    • Skin type: Combination
    • Skin concern: Acne, Uneven skin tone, Dullness
    • Eye color: Brown
    • Skin tone: Dark
    • Hair color: Brunette
    I was gifted this product by L’Oreal Paris in exchange for an honest review and I love this mascara. I have naturally longer lashes so this adds the extra color and length to my lashes!
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great mascara

    5 out of 5 stars
    Stephyoc - 2 months ago, Verified purchaser
    • Skin concern: Aging
    • Skin type: Normal
    • Eye color: Blue
    • Hair color: Brunette
    • Skin tone: Medium
    Great lift. Makes lashes long and thick with minimal clumping.
    Did you find this review helpful?

    This is a go to

    4 out of 5 stars
    Ash - 2 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] This mascara was really simple to use and applied very smoothly. I like how it gave my lashes a little bit of length I think I would've liked it in black to make it a boat or look, but if you're looking for something that's natural I think Brown is the way to go.
    Did you find this review helpful?

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