L'Oreal Serie Expert Chroma Creme PURPLE DYE Shampoo | Loreal for Unwanted Yellow Tones | Intensely Nourishes The Fiber - (10.1 oz)

Reveal the true brilliance of your color-treated hair with an ultra-conditioning formula designed to eliminate unwanted yellow undertones and maintain vibrancy. The L'Oreal Serie Expert Chroma Crème Purple Dye Shampoo is a game-changing solution for blonde, silver, or highlighted hair, effectively neutralizing brassiness for a pure, cool-toned finish. Its rich, creamy consistency deeply nourishes the hair fiber, leaving strands touchably soft, luminous, and refreshed after every wash.

Experience a high-performance color care system that enhances longevity, shine, and moisture balance without compromising hair health. This sulfate-free powerhouse gently cleanses while depositing precise purple pigments to restore cool, icy tones to blonde and grey hair. Infused with intense hydration, it helps combat dryness, ensuring your hair remains silky-smooth, frizz-free, and more manageable with continued use. Say goodbye to yellowing effects and hello to a radiant, salon-perfect finish.

Elevate your hair maintenance routine with a purple-toned shampoo that goes beyond color correction. Designed for luxurious nourishment, it strengthens the hair fiber, reduces breakage, and protects against environmental aggressors that cause color fading. Whether your hair is bleached, highlighted, or naturally light, this formula delivers salon-quality results at home. Indulge in a shampoo that offers intensive care, superior toning, and long-lasting vibrancy for your blonde or silver locks.