Latinx Business Success - by Frank Carbajal & Jose Morey (Hardcover)

About the Book

"Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and Josâe Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors' DIGITAL framework--which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage--and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders."--

Book Synopsis

An inspiring new message of resilient leadership

Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority.

The book explores the authors' DIGITAL framework--which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage--and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders.

Readers will also find:

• Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business.
• Discussions of what it means to achieve a truly diverse and inclusive society and how we'll know when we've realized that goal
• Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics

Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.

From the Back Cover

PRAISE FOR LATINX BUSINESS SUCCESS

"I was inspired to read about the perseverance many of our Latinx leaders experienced in their professional careers, as well as the challenges many overcame to achieve their dreams. Frank and Dr. José Morey have laid out in the book an excellent guide for our future Latinx leaders to learn from, and it's important for them to know having a seat at the table matters. I think everyone will learn something valuable about leadership from reading Latinx Business Success."

--TONY CASILLAS, Retired NFL Defensive Tackle, Two Time Super Bowl Champion, Dallas Cowboys, and College Football Hall of Fame memberr

"The digital divide, or what I call the TechEdquity Gap, will impact not only our youths' education disproportionately but our momentum in entering the workforce. Minority students have dealt with bias and bigotry throughout their young lives and now they are least likely to have access to adequate wi-fi or a device, which have become vital to their basic education, and, later, workforce development. The future of work is dependent on how quickly we can get everyone connected to broadband. And then you wonder why minorities are so dramatically underrepresented in tech jobs ... yeah, mystery solved. I'm grateful to Frank Carbajal for creating a space to address this issue through Latinx Business Success."

--ANTONIO TIJERINO, President and CEO, Hispanic Heritage Foundation

"In the book Latinx Business Success, Frank Carbajal brings to life the extraordinary perseverance and insights of Latinx leaders. The stories are moving and capture the challenges these impactful, diverse leaders face in a variety of professional arenas. Whether you're a venture capitalist or an entrepreneur, the stories will inspire and provide guidance on how you too can succeed spectacularly."

--MIRIAM RIVERA, CEO, Managing Director and Co-founder, Ulu Ventures

"The evolution of the leadership conversation is a conversation that starts with the voices of who leads with and from their cultural experiences and personal style. It is putting empathy, compassion, and diversity not as an afterthought, but as the central thought. It is not only having a seat at the table, but a cultural conversation that feeds the soul. Every leader should read this book and expand his or her understanding of leadership."

--DR. JEN WELTER, Author, Play Big: Lessons in Being Limitless from the First Woman to Coach in the NFL

"Frank's story will inspire anyone reading this book. A good read of overcoming obstacles while never becoming a victim!"

--RICHARD MONTAÑEZ, from Janitor to Executive and Co-Creator of Flamin' Hot Cheetos

About the Author

FRANK CARBAJAL is Founder and President of Es Tiempo, LLC, a thought leadership company. He is also the Founder of the Silicon Valley Latino Leadership Summit and co-author of Building the Latino Future: Success Stories for the Next Generation.

JOSÉ MOREY is CEO and Founder of Ad Astra Media, LLC. He is also an Eisenhower Fellow with the 2020 ZHI-XING Fellows Program. A health and technology keynote speaker and author, he has also consulted for NASA, Forbes, MIT, and the White House Office of Science and Technology.