Sponsored
Lubriderm Advanced Therapy Moisturizing Body Lotion for Extra Dry Skin with Pro Vitamin B5 - Fragrance Free - 16 fl oz
$10.19 when purchased online
Target Online store #3991
About this item
Highlights
- Lubriderm Fragrance-Free Body Lotion + Pro-Ceramide for itchy, extra-dry skin
- Lotion designed for itchy, extra-dry skin moisturizes to help strengthen skin's moisture barrier
- Daily hydrating lotion provides 48-hour clinically proven moisturization for more resilient skin
- Soothing lotion with Pro-Ceramide transforms dry skin into healthier looking, more resilient skin
- Body Lotion formulated with Vitamin E & Pro-Vitamin B5 moisturizes dry skin
- Hypoallergenic body lotion suitable for sensitive skin is free of parabens, phthalates & dyes
- Clinically & dermatologist tested dry skin lotion is fragrance-free & has a clean, non-greasy feel
- To use, smooth the hydrating lotion from Lubriderm on hands & body daily or as directed
Description
Lubriderm Advanced Therapy Fragrance-Free Daily Moisturizing Lotion + Pro-Ceramide intensely hydrates and helps relieve itchy, extra-dry skin. From a dermatologist-developed brand, this fragrance-free moisturizing lotion provides 48-hour clinically proven hydration and helps strengthen skin's moisture barrier for more resilient skin. The soothing formula of this non-greasy lotion is suitable for sensitive skin and contains Pro-Vitamin B5 and Vitamin E to moisturize and transform itchy, dry skin into healthier-looking skin. The fast-absorbing formula of this hypoallergenic body lotion has been clinically, and dermatologist tested and is free of parabens, phthalates and dyes. To use, smooth on hands and body daily or as directed. Advanced Therapy Lotion + Pro-Ceramide for extra-dry skin from Lubriderm, a dermatologist developed brand.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Contains Vitamin E, Contains Ceramides, No Fragrance Added, Sulfate-Free, Fluoride-Free, Aluminum-Free
Product Form: Lotion
Includes: Body Lotion
Beauty Purpose: Moisturizing, Soothing, Nourishing, Hydrating
Recommended Skin Type: Dry, Combination, Normal
Net weight: 16 fl oz (US)
Features: Nongreasy, Dermatologist Tested
TCIN: 13864659
UPC: 052800482340
Item Number (DPCI): 037-13-0862
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: water, glycerin, mineral oil, cetyl alcohol, sorbitol, caprylic/capric triglyceride, emulsifying wax, palmitic acid, phenoxyethanol, stearic acid, cetearyl alcohol, lecithin, carbomer, sodium hydroxide, ceteareth-20, caprylyl glycol, sodium citrate, tocopheryl acetate, panthenol, citric acid, avena sativa (oat) kernel oil, titanium dioxide.
Shipping details
Estimated ship dimensions: 7.4 inches length x 3.8 inches width x 2 inches height
Estimated ship weight: 1.22 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where are the ceramides as referenced in the name?
submitted by D - 1 year ago
A: Pro-Ceramide is part of the new formula.
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: Does this help with itchy skin?
submitted by Julie - 5 years ago
A: Great question! This product helps provide moisture to dry skin, so it may reduce the itchiness overall. However, this product isn't specifically designed for this.
submitted byJohnson & Johnson - 4 years agoBrand expert
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Summary of reviews
The Lubriderm Advanced Therapy Lotion has garnered mixed feedback from guests, particularly regarding its new formula with pro ceramides. While many appreciate its moisturizing properties and non-greasy feel, others express disappointment over the lotion's stickiness and inability to absorb well into the skin. Guests highlight its effectiveness for dry skin, ease of application, and fragrance-free formula, making it a staple for those seeking hydration without overwhelming scents.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 965 reviews
effectiveness: 3.76 out of 5
quality: 3.78 out of 5
value: 3.75 out of 5
72% would recommend
51 recommendations
Disappointed
1 out of 5 stars
Marsh - 12 days ago
originally posted on lubriderm.com
I have used lubriderm advanced formula for over 25 years. What happened to the new version? It is greasy and does not absorb into my skin. I will be looking for a new hand cream.
Reformulation ruined lubriderm lotions
1 out of 5 stars
Thumbs down graphic, would not recommend
Jr - 19 days ago
+ ceramides ruined the formulation. Lubriderm was far superior than any and all other brands of lotion on the market. After decades of purchasing, I now have to find a different brand. I'm not looking forward to this and am very disappointed.
I like this better than the blue one for my dry skin
5 out of 5 stars
Thumbs up graphic, would recommend
Kai - 19 days ago, Verified purchaser
I like this a lot more than the daily moisturizer version (the blue one). This does go on thick, but dries down very nicely. I love that it’s fragrance free so I can use my favorite scented body oil with it. My skin no longer feels super dry and I’ve been using this everyday.
Why did it have to change?
1 out of 5 stars
Kara - 1 month ago
originally posted on lubriderm.com
I’ve used the Advanced Therapy lotion daily for at least 10-15 years and loved it. It was my go to body lotion. It was very lightly fragranced, non-greasy, fast absorbing and absolutely perfect. This new formula is so disappointing. No fragrance formula has an unpleasant odor, is sticky and doesn’t absorb well at all. My skin feels dry again 30 minutes later. Change for the sake of change isn’t always a great idea. I desperately miss my old Lubriderm and hope someone with this company sees this as a wake-up call. Y’all messed it up badly.
I love my lubriderm lotion with vitamin E and B5.
5 out of 5 stars
angelaz62_3746 - 1 month ago
originally posted on influenster.com
I love using my advanced therapy lotion. It feels clean and non-greasy and is fragrance free. This lotion keeps my skin feeling hydrated throughout the day.
Great for cold seasons
5 out of 5 stars
dariaa37_1053 - 1 month ago
originally posted on influenster.com
One of the standout features of Lubriderm Advanced Therapy Lotion is its ability to provide long-lasting moisture. It is ideal for those with severely dry skin, especially during the colder months when skin tends to lose moisture more quickly. The lotion has a pleasant, subtle scent that isn’t overpowering, making it suitable for those with sensitivities to strong fragrances.
New formula horrible
1 out of 5 stars
Janet - 2 months ago
originally posted on lubriderm.com
I’ve used Lubriderm for years. I’ve loved how it absorbed into my skin and felt moistened all day. This new formula in the Advanced lotion is horrible. It does not absorb and stays on top of my skin. I’m throwing the bottle away and looking for another skin product. Why did you change the formula? You had a great product! Now it’s useless!
Not happy with new formula.
2 out of 5 stars
Mike 407 - 2 months ago
originally posted on lubriderm.com
I've been using this product for over twenty years and have always sworn by it. However this new formula is not very good !
Makes My Skin Itch
1 out of 5 stars
CCRinNYC - 2 months ago
originally posted on lubriderm.com
I've used Daily Moisture Lotion (fragrance free) for decades so when I saw a bottle of Advanced Therapy (also fragrance free) on sale I grabbed it. After a couple of weeks use, though, my arms and torso got really itchy. I used more and it got worse. I'm saving it for hand and foot care only, but now I'm concerned about the new formulation of Daily Moisture which I use on face and body. Hoping I can find a couple bottles of the old formula. My skin isn't at all sensitive so this is a real bummer.
Moisturizes very well
5 out of 5 stars
aaronl57_8035 - 2 months ago
originally posted on influenster.com
This lotion moisturizes my body so well I use this as soon as I hop out the shower and it restores my skin’s moisture in minutes this lotion is so good it leaves my skin feeling moisturized for hours I recommend.
Great lotion for very dry skin!
5 out of 5 stars
viktorial16_4964 - 2 months ago
originally posted on influenster.com
I have been using Lubriderm Advanced Therapy for a while, and it does a great job of moisturizing very dry skin. The lotion is truly non-greasy, absorbs quickly, and does not leave a sticky feeling, which is a big plus for me. I like that it is fragrance-free, making it perfect for sensitive skin. The formula with vitamin E, pro-vitamin B5, and lipids really helps retain moisture, keeping the skin hydrated throughout the day. After applying, my skin feels soft and comfortable, especially in winter when it tends to get dry. If you have very dry skin, this lotion is a great choice!
Great for dry hands
4 out of 5 stars
melissamoriah_5477 - 2 months ago
originally posted on influenster.com
Great option for winter to keep your hands and arms moisturized. Love that it’s fragrance free. Decent ingredients and usually a good price. Better than original lubriderm.
New Formula ........... worse in every way
1 out of 5 stars
JoeOC - 2 months ago
originally posted on lubriderm.com
So sorry to write this review. My wife & I have used this product for many years and love it ... perfect skin lotion for whole body, dried in easily & quickly, excellent hydration & protection, non oily/greasy and affordable. Skip forward to new formula ..... and all of the above benefits (except affordable) are completely negated .... doesn't dry in easily, feels greasy and our skin actually feels itchy after application ............ and we DONT have sensitive skin. We are looking for an alternative. You have lost 2 more loyal customers...!!!!
Keeps hands soft and hydrated
3 out of 5 stars
jesspreview99_1654 - 2 months ago
originally posted on influenster.com
Lubriderm advanced therapy, keeps my skin hydrated and soft even after washing hands. My only complaint is absorption, usually makes my skin white, then dries and makes it look ashy . :/ used to use the blue one, never did that! Will return to blue one, still like this one but I’ll use it for sleep.
New formula sucks
1 out of 5 stars
Evk2 - 2 months ago
originally posted on lubriderm.com
We thought perhaps we bought the wrong lotion, to find out the formula has changed. It's awful. After using Lubriderm for years, we are looking for a replacement brand.
New formula is terrible
1 out of 5 stars
Frustrated with shipping - 3 months ago, Verified purchaser
I've used this for 15 years. The new formula is terrible. It takes forever to rub in and leaves a white cast.
Advanced Therapy Lotion--new formula, poor results
1 out of 5 stars
ruthbllue - 3 months ago
originally posted on lubriderm.com
I don't know why the company changed the formula but it's terrible: streaky, hard to work it into my skin, and simply "sits" on my skin rather than providing effective and lasting moisturizing. Others have noticed as well. Once I finish this bottle, I won't use this again. What a shame! I've been using Lubriderm for some 20 years (my fav was with shea butter but it is apparently discontinued), and had to get this one because the prior version was no longer available. What a dumb decision to change the formula! Did anyone other than corporate bobbleheads think it was a BETTER formula?
Goes on white & tough to spread evenly
1 out of 5 stars
dhomey - 4 months ago
originally posted on lubriderm.com
I thought maybe I got a bad batch but it seems many have the same issue. It goes on white and is hard to spread on evenly. I have used Lubriderm products in the past and had no issues. This isn't the best lotion, that's for sure.
1 reply from Customer Care Center team - 4 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at1-1-877-543-8477. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
Hate the new formula,
1 out of 5 stars
Very Disappointed - 4 months ago
originally posted on lubriderm.com
[This review was collected as part of a promotion.] Bring this back , hate the new formula, very disappointed and going to have to try a new lotion
Added pro-cermicide
1 out of 5 stars
Unhappy customer - 4 months ago
originally posted on lubriderm.com
I have been using Lubriderm advanced therapy lotion for many many years and a few months ago i had to purchase new bottle. I thought I bought the wrong kind and after purchasing different bottles I finally realized you have add an ingredient pro-cermicide? It's very difficult to rub on, and is very white and thick! I have to use this newer product more often than I did the product without this Pro-cermicide. Are there any talks of bringing back the product without this pro-cermicide?
1 reply from Consumer Care Center team - 4 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-877-543-8477. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!