$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Premium down alternative bed pillow offers a light and airy feel
- Firm density provides you with enhanced support for a restful night of sleep
- Ideal for back sleepers
- 100% cotton lends breathability, comfort and long-lasting use
- STANDARD 100 by OEKO-TEX® certified
Description
Sink into the blissful comfort of a Firm Down Alternative Bed Pillow from Casaluna™ for a restful night of sleep that'll have you ready to take on the day. This standard bed pillow offers a light and airy feel from a premium down alternative fill, complete with a firm density that's perfectly suited for back sleepers who desire enhanced support. 100% cotton lends breathability and long-lasting use, making this down alternative pillow a welcome addition to your bedding essentials. Simply add an equally comfortable pillowcase from the Casaluna line, and you'll have yourself a beautifully balanced bedding arrangement.
This is your invitation to create a space that’s just for you. Make room to relax with Casaluna, where calm and comfort are naturally at home.
We’re committed to making products better for you, and the world. This product is STANDARD 100 by OEKO-TEX® certified, meaning that everything from the dyes and fabrics to accessories like buttons and zippers are tested and verified as free from harmful levels of more than 300 substances.
This is your invitation to create a space that’s just for you. Make room to relax with Casaluna, where calm and comfort are naturally at home.
We’re committed to making products better for you, and the world. This product is STANDARD 100 by OEKO-TEX® certified, meaning that everything from the dyes and fabrics to accessories like buttons and zippers are tested and verified as free from harmful levels of more than 300 substances.
Features: Rectangle (shape)
Number of Pieces: 1
Dimensions (Overall): 20 Inches (L), 28 Inches (W), 8 Inches thick
Weight: 2.3 Pounds
Fill Material: 100% Polyester
Fabric Name: Plain Weave
Sheet Features: Hypoallergenic
Textile Material: 100% Cotton
Fill Density: Firm
Thread Count: 300
Industry or Government Certifications: OEKO-TEX STANDARD 100
Pillow style: Side Sleeper Pillow, Back Sleeper Pillow
OEKO-TEX Certification Number: 17.HUS.16680
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 78632438
UPC: 191908115016
Item Number (DPCI): 062-05-0686
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 25 inches length x 17 inches width x 8 inches height
Estimated ship weight: 2.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this pillow very firm?
submitted by The Q - 2 years ago
A: Not anymore. Just bought brand new ones in 1/2025 and they are quite floppy compared to the identical ones I bought 3+ years ago. Seems like Target changed the filling or something.
submitted bybecky - 2 months agoA: Hello - Thanks for asking. This pillows textile material is 100% Cotton and its fill density is firm. For personal preference we'd advise you to try the pillow at any of our store locations. Hope that helps and have a good day. - David
submitted byTarget Team Member - 2 years agoTarget staff supportA: Not firm at all. One of the flattest pillows I've ever felt or slept on right out of the box.
submitted byL - 1 year agoA: no it seems firm when you receive it, but within 2 weeks, it's soft, at best!
submitted byHelengirl19 - 2 years ago
Q: do you recommend a pillow protection cover?
submitted by DSF - 23 days ago
A: Hello DSF - Thank you for your question on Machine Washable Firm Down Alternative Pillow. A pillow protection cover is optional and it is up to Guests preferences, I hope this helps. Have a great day - Pavan
submitted byPavan - 6 days agoTarget staff support
Q: Are there of types of plastics or petrochemicals in the fill mixture or cover? If so, what steps have you taken to ensure they won't harm people's health from breathing it in, skin contact, etc?
submitted by Kalikara - 5 months ago
A: Hello Kalikara - We appreciate your interest in this Standard/Queen Machine Washable Firm Down Alternative Pillow - Casaluna™: Hypoallergenic, 300 Thread Count Cotton. It is STANDARD 100 by OEKO-TEX® certified. We know you will enjoy it. – Monica
submitted byMonica - 5 months agoTarget staff support
Q: Can this pillow be washed in washing machine?
submitted by Smith - 6 months ago
A: Hi Smith - Thank you for your interest in the item. Yes this is Machine Washable. - Faith
submitted byFaith - 6 months agoTarget staff support
Q: Why doesn't the label on the pillow indicate that it is Standard 100 Oeko-Tex certified.
submitted by Kim - 1 year ago
A: Hi, Kim - Thanks for asking! The Oeko-Tex certification process does not require the product to have a sewn in label – Target places oeko tex certification information to the product package and target.com page (under specifications) to ensure the institute and certification number are accurately listed for reference at point of purchase. Have a great day! - Rob
submitted byRob - 1 year agoTarget staff support
Q: What size is the 'standard' pillow here? 20" x 26"? Or is it actually a standard/QUEEN size - 20" x 30"?? I am needing the pillow to fit inside a standard size sham that fits 20x26. Thank you!
submitted by BCity girl - 3 years ago
A: Hello - The Machine Washable Firm Down Alternative Pillow - Casaluna™ is 20 Inches (L), 28 Inches (W), 8 Inches thick. - Nicole
submitted byNicole - 3 years agoTarget staff support
Q: What is the difference with the firm down alternative and the medium firm down alternative pillow?
submitted by Theresa - 3 years ago
A: Hello Target Guest - This is great question! The firm pillow has a heavier fill weight to provide additional support for those that want it. Medium support is typically preferred by stomach and back sleepers. Firm is preferred by back and side sleepers. Thanks for asking! - Aimee :
submitted byAimee - 3 years agoTarget staff support
Q: will this pillow fill out the Casaluna king pillow shams
submitted by kathleen - 5 years ago
A: Hi kathleen - Sink into extra comfort with this light and airy pillow! This pillow should fill out the Casaluna™ pillow shams. Happy sleeping! - Kasia
submitted byKasia - 5 years agoTarget staff support
Casaluna™ Build A Basic Bedding Collection
Down Alternative Basic Bedding Collection - Casaluna™
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4.3 out of 5 stars with 913 reviews
comfort: 3.64 out of 5
quality: 3.69 out of 5
value: 3.65 out of 5
52% would recommend
202 recommendations
Too Firm
3 out of 5 stars
Thumbs down graphic, would not recommend
mndivergirl - 6 hours ago, Verified purchaser
These pillows are beyond firm. They are extra firm. My husband is ok with his, but I can't use mine. I am a side sleeper and a back sleeper and this just hurts my neck. If you like extra firm, it is well made.
Poor Quality -
1 out of 5 stars
Thumbs down graphic, would not recommend
Alicia W - 2 days ago, Verified purchaser
I purchased 2 of these pillows in January 2025 and these are by far the worse pillows I’ve ever purchased. They are already flat and lack volume in less than 2 months of use.
Confused but love
4 out of 5 stars
Thumbs up graphic, would recommend
Razz - 7 days ago, Verified purchaser
Ordered 2 of these to try them out . 1 was firm as described! Loved it .. 2nd was sooo soft im super confused what is going on here??? Other then that lovee the firm one
Comforrable!
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 8 days ago, Verified purchaser
Have tried many brands and it is very difficult to find comfortable firmness. Cassaluna is my favorite in the firm. I use 2 pillows so it works great This is our second set and after washing the first ones several times they do tend to get lumpy and are hard to get totally dry These were 40% off during sale and only $18 each for a king Very reasonable
Not Firm!
1 out of 5 stars
Thumbs down graphic, would not recommend
Heather - 11 days ago, Verified purchaser
Not Firm at all. I'm a side/stomach sleeper and firm pillows are suggested. It's soft, but the side of my face feels like it's sunk all the way down and can feel the mattress under it.
Good firm pillow
5 out of 5 stars
Thumbs up graphic, would recommend
Rb - 11 days ago, Verified purchaser
Nice firm pillow, good price
Absolutely Fabulous
5 out of 5 stars
Thumbs up graphic, would recommend
Mi - 1 month ago, Verified purchaser
Pillow is a repurchase. Speaks for itself. Just right firmness and cloud softness.
Last about a month
1 out of 5 stars
Thumbs down graphic, would not recommend
Vargas - 1 month ago, Verified purchaser
This pillow became extremely lumpy. It’s like sleeping on snowballs.
Great pillow at $25
5 out of 5 stars
Thumbs up graphic, would recommend
Jo - 1 month ago, Verified purchaser
Best pillow I’ve found for the price. Hard to find a firm -yet soft enough for comfort pillow for us side sleepers. This is great and isn’t the oh so toxic memory foam .
Firm....toooo firm.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sherry - 1 month ago, Verified purchaser
They are very very firm. Bought by internet for my boyfriends place. After a few months one pillow is looking lumpy. But the firmness is holding up bc he sleeps beside the pillow. I'm returning these.. bc there's better out there! Seem like decorating pillows.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Paola - 2 months ago, Verified purchaser
Perfect pillows. Feels like hotel
Not good for back or side sleepers
1 out of 5 stars
Thumbs down graphic, would not recommend
RM - 2 months ago, Verified purchaser
This pillow is way too firm and it’s stuffed full. It does is NOT good for back and side sleepers as it keeps your neck/head propped up too high. The best support for neck and side sleepers is a pillow that will keep your spine even, this doesn’t come close and causes great discomfort. It also doesn’t feel similar at all to a down pillow. It feels like cotton. Will be returning.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetforlife - 2 months ago, Verified purchaser
This pillow caused the worst neck pain of my life!
Way too soft
1 out of 5 stars
Thumbs down graphic, would not recommend
Dean - 2 months ago
This is NOT a firm pillow, not even close. It's so soft my head sinks almost all the way down to the mattress. I have to keep my head elevated for medical reasons, so will now need to get yet another pillow.
Great pillow!
5 out of 5 stars
Thumbs up graphic, would recommend
Jabbers - 3 months ago, Verified purchaser
Perfect for how I sleep
Quality went down
3 out of 5 stars
Thumbs down graphic, would not recommend
Alpaca - 3 months ago, Verified purchaser
I have been buying this pillow for 3 years now, replacing it every 6 months or so. It used to be great. Super firm, thick, fluffy. I am hard on my pillows because I sit in bed to read and watch TV, wearing out the pillow faster than someone who just uses it to sleep. I also have pets who climb all over everything. However, the most recent one I bought is so flat and squishy. It has half the filling of my previous one. I had ordered this twice on drive up and returned it, thinking I ordered the wrong one. Finally, buying it again and realizing the quality had just diminished. Finding pillows is impossible, but I'm on the hunt again.
Firm? Nope
2 out of 5 stars
Thumbs down graphic, would not recommend
Redval - 4 months ago, Verified purchaser
These say firm but they are not firm at all! Comfy but super squishy and not what we need to sleep on. I’ve bought these firm pillows before and they were great. Something has happened since then tho as these are definitely not the same firm pillow. 😔
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Ella Mae - 4 months ago
I’ve had this pillow for nearly two years and it’s holding up really well. Great for side sleepers that like a straight neck!
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Anna7542 - 4 months ago
Not for side sleepers, gets so flat after only a few weeks. I’m happy so many people love it but I was incredibly disappointed in it
Thick and firm
4 out of 5 stars
Thumbs up graphic, would recommend
Libs - 4 months ago, Verified purchaser
Too thick and firm for me will buy the medium sink I’m a stomach sleeper… I always up with shoulder neck pain now… changing thickness other than that it’s great