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Maybelline Define-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz
$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Zero-clumps, clean definition and sensuous length
- Shaped-to-the-lash flexible brush
- Washable formula
- Easy removal with soap and water
Description
The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Ophthalmologist Tested
TCIN: 12067411
UPC: 041554007503
Item Number (DPCI): 052-07-1502
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, paraffin, cera alba/beeswax/cire dabeille, acacia senegal/acacia senegal gum, stearic acid, copernicia cerifera cera/carnauba wax/cire de carnauba, palmitic acid, triethanolamine, talc, ptfe, hydroxyethylcellulose, peg-40 stearate, aminomethyl propanediol, panthenol, methylparaben, rayon, sodium polymethacrylate, synthetic beeswax, propylparaben, myristic acid, phenyl trimethicone, hydroxypropyl chitosan, bht, 2-oleamido-1, 3-octadecanediol, simethicone, polyquartenium-10, acrylates/vp copolymer, silica. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77742/manganese violet, ci 77510/ferric ferrocyanide].
Shipping details
Estimated ship dimensions: 5.57 inches length x 2.67 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 1225 ratings
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Summary of reviews
This mascara has been a long-time favorite for many guests due to its ability to define and lengthen lashes without clumping. However, recent changes in the formula have led to dissatisfaction, with complaints about clumping, a strong odor, and irritation. Despite these issues, many guests still appreciate its defining qualities and hope for a return to the original formula.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 440 reviews
easy to apply: 4.54 out of 5
easy to remove: 4.47 out of 5
long lasting: 4.22 out of 5
quality: 4.24 out of 5
value: 4.18 out of 5
68% would recommend
47 recommendations
The BEST
5 out of 5 stars
Mk70 - 1 month ago
originally posted on Maybelline.ca
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
Creates sky high lashes!!
5 out of 5 stars
Hannah B - 1 month ago
originally posted on Maybelline.ca
The only mascara I will ever use. I have used it for 15years and swear by it.
I really like this mascay
5 out of 5 stars
Conn - 2 months ago
originally posted on Maybelline.ca
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
Best mascara! Please don’t D/C !!
5 out of 5 stars
Cece13 - 2 months ago
originally posted on maybelline.com
Been using this mascara for over 15 years! When I try different ones they are never like this one. Always smooth application with no clumps ! Lashes lengthened instantly.
Doesn't smudge!
5 out of 5 stars
Cher - 3 months ago
originally posted on Maybelline.ca
This is my all time favorite mascara. Lasts all day and doesn't smudge.
Good mascara
5 out of 5 stars
Ammy - 3 months ago, Verified purchaser
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Lengthens and darkens without clumps. Easy to get a sleek, professional look without fuss.
Best brow product on the market
5 out of 5 stars
Kristinakins - 3 months ago
originally posted on Maybelline.ca
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
Love the mascara
5 out of 5 stars
Thumbs up graphic, would recommend
cindylou - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Uneven skin tone, Puffiness, Cellulite
- Hair color: Blonde
- Eye color: Blue
I have been using this mascara for years and love the length it gives.
Formuka change?
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicolern04 - 6 months ago, Verified purchaser
- Skin type: Dry
- Skin concern: Dullness, Puffiness, Pores
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
This used to be my favorite, go-to mascara. I think there was a formula change and now it’s clumpy and flakes SOOOo bad! My entire under is full of flakes within an hour.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for your feedback on the Define-A-Lash Lengthening Mascara in the shade 801 Very Black. We are sad to hear that you did not see the results you expected with this mascara and you had clumping and flakes. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
Maybelline mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Aiya - 6 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Redness, Dark circles
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
It’s not smudge at all and easily to take off. One coat is enough to highlight your lashes.
Empty
1 out of 5 stars
Thumbs down graphic, would not recommend
bign38 - 10 months ago
Purchased at Target Ft Smith 6/18/24 and got home and opened pkg and the tube was empty Can't return because I opened plg. Never again
Formula Change?
2 out of 5 stars
REK1 - 11 months ago
originally posted on maybelline.com
I have been using Define-A-Lash Washable Very Black for many many years. I change to a new tube every two weeks because of eye sensitivity. I absolutely loved it. BUT over the last several months this mascara does not go on as smoothly as it once did. It clumps more and it is also flaking. I never had this issue before. Did you change the formula? I am very sad and discouraged.
1 reply from Consumer Care Center team - 10 months ago
Hello REK1! Thank you for reaching out about our Define-A-Lash®. We are sorry to hear that this product did not leave you with the results in which you expected. We thank you for giving this product a try as we will be passing on your comments to others in our team. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.
Megaplush = life
5 out of 5 stars
J281 - 1 year ago
originally posted on Maybelline.ca
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
Bad new formula
2 out of 5 stars
Thumbs down graphic, would not recommend
CW - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
Sadly they changed the formula on this. I’ve been using this exclusively for 10+ years but this last purchase time I immediately noticed something was different. It smells caustic, looks clumpy, and begins to breakdown as the day goes (which never happened with the previous formula) leaving black “crumbs” on my face/eye area. Sadly moving on to a new product.
Bring it back!!!
5 out of 5 stars
Valentine - 1 year ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Roberts - 1 year ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Acne, Pores, Sensitivity
Love this mascara, it spaces my lashes out nicely and I usually pair this with the telescopic mascara and that will leave me lashes thick and long.
BEST. MARCARA. EVER.
5 out of 5 stars
StephanieV - 1 year ago
originally posted on maybelline.com
Maybelline please NEVER STOP making this product! I’ve been using it since 2008 and I would be devastated without it! It dries really firm, lets you sculpt your lashes into strands or groups, and holds your lashes’ shape after you curl them. It washes off easily but doesn’t flake or leave a residue if you touch your lashes. Pure magic.
Please don’t discontinue
5 out of 5 stars
Coco76 - 1 year ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
Unrivaled
5 out of 5 stars
Valeria - 1 year ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
Not my pref
2 out of 5 stars
alizée - 1 year ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 1 year ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.