$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Mechanical pencil liner creates defined eye looks
- Glides on smooth and precise in just one stroke
- Smudge tool makes blending easy
Description
No sharpening necessary! Our mechanical eye pencil glides on smooth with precise definition - all in one easy stroke. The contoured smudge tool makes blending easy. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.
For a defined look: Glide the pencil along the lash line from the inner to outer corner of the eye. For a smoky look: Follow step one and finish by blending color with the built-in smudge tool. Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
For a defined look: Glide the pencil along the lash line from the inner to outer corner of the eye. For a smoky look: Follow step one and finish by blending color with the built-in smudge tool. Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Suggested Age: Adult Use Only
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .01 Ounces
TCIN: 12058351
UPC: 041554009095
Item Number (DPCI): 052-07-0515
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.69 inches length x 1.74 inches width x 0.66 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeliner has garnered mixed feedback from guests, with many praising its ease of application and smooth texture, making it a favorite for creating a smoky eye look. However, concerns about smudging and transfer have been frequently mentioned, particularly for those who prefer a long-lasting, precise line. Despite its creamy formula and rich pigmentation, guests have noted that it may not hold up well throughout the day, especially for those with oily skin or who touch their eyes often.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 1 incentivized reviews)
3.4 out of 5 stars with 299 reviews
easy to remove: 4.31 out of 5
quality: 3.65 out of 5
easy to apply: 4.48 out of 5
value: 3.68 out of 5
long lasting: 3.56 out of 5
63% would recommend
41 recommendations
Embarassing! Smudges and Doesn't Last
1 out of 5 stars
Thumbs down graphic, would not recommend
H - 5 months ago
Smudges all over your eyelids/cheeks, and doesn’t last at all. Avoid!!
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for your feedback on the Define-A-Line Eyeliner. We are sad to hear that you did not see the results you expected with this and you had some smudging. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Best eyeliner I've ever used!!!!
5 out of 5 stars
SPG54 - 6 months ago
originally posted on maybelline.com
I've used this product for years now. Even my daughter who buys very expensive makeup borrowed mine and then took it for herself. So many liners just put hardly any product on your skin and some you have to press hard to get it to even show up. This one is great!!
Love it for Eyebrows
5 out of 5 stars
KelliW - 8 months ago
originally posted on maybelline.com
I dont wear this product as an eye liner, but I absolutely love it for an eyebrow pencil. I've been using this product for decades and I hope it isn't being discontinued. The brownish black is perfect for my eyebrows. I love that I don't have to sharpen anything and it is easy for me to shape my brows with this product.
Super Creamy
4 out of 5 stars
Thumbs up graphic, would recommend
Larkspur37 - 9 months ago
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
The Maybelline Define a Line Eyeliner is one of my go-to drugstore liners. It's super black and incredibly cream, so you don't have to tug at your lids at all to get great color payoff. However, because it is so creamy, it can smudge pretty easily, so you have to be careful how you wear this. When I tightline with it, it transfers to my lower lashes and makes a mess, so I wouldn't recommend it for that. However, the emollient nature of the product is great for creating a smudged, smokey eyeliner look. So this won't be an eyeliner for everyone, but if you like smudging out your liner, this is a great, budget-friendly option.
Pass
2 out of 5 stars
Thumbs down graphic, would not recommend
Monika - 9 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Hair color: Blonde
- Skin type: Normal
Nice enough color and easy to apply, but it just vanished and turns into smudge under the eye
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there. We are so sorry to hear you were disappointed with your experience with the Define-A-Line Eyeliner. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Tattoo Studio Smokey Gel Pencil. This smudge proof eyeliner doesn’t smear—even in the inner line. We hope you will try it out!
Love for a good smokey eye!
5 out of 5 stars
Asap369 - 11 months ago
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Great for smudging! I wouldn't recommend for water line
Beautiful!
5 out of 5 stars
ElectricFlaming0 - 1 year ago
originally posted on maybelline.com
I don’t understand the bad reviews. I love this eyeliner. I love the ingredients and how it looks. Please don’t change a thing maybelline. It’s easy to apply and looks beautiful.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Abbaskin - 2 years ago
- Skin tone: Light
- Eye color: Blue
- Skin concern: Aging, Dullness, Sensitivity
- Hair color: Brunette
- Skin type: Normal
I’ve literally been using this product for about 15 years. I love it. I use it to line my lash line and then smudge it out a bit. Never had it transfer or run or anything so I’m not sure what these other ladies are doing. I highly recommend it. I’m fair with blue eyes and use the brown black color with black mascara.
Unexpectedly Awesome!!
5 out of 5 stars
Thumbs up graphic, would recommend
Mommato4 - 2 years ago
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
I don’t understand poor reviews!! This goes on smoothly and stays all day! I do not line my waterline-and maybe that’s where people are having issues. It’s the perfect brownish black.
Best Eyeliner Ever
5 out of 5 stars
Dogmom6 - 2 years ago
originally posted on maybelline.com
I LOVE this eyeliner and have been using the brown black for years. I don't know how other people wear their eyeliner, but I've always lined my upper lashes only and never had a problem with it for everyday use. Love that's is smudgy enough to fill in my lashes to give a fuller look without looking obvious. The few times I have lined my lower lids, this does go on lightly and smudges, but you can go over it again to get a darker look. It stays for me just fine even though I have oily skin. I even asked my makeup coordinator to use this for my wedding because her professional stuff didn't hold. Bonus that this doesn't have any nasty chemicals in it (PFOS). Please don't discontinue this, smudgyness is a preference and I won't use any other kind of eyeliner!
Great eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Yesi - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Blackest black great eyeliner
Ita my go to.
5 out of 5 stars
Thumbs up graphic, would recommend
Disney movie lover - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Calluses, Aging, Redness, Sun damage, Cellulite
It’s a great eyeliner I have used for years
I loved chestnut brown!!
5 out of 5 stars
Annie Trev - 2 years ago
originally posted on maybelline.com
This has been my eyeliner for years...and now I cannot buy the chestnut brown I love. So upset. Was a great color.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Brandy - 2 years ago
- Skin tone: Medium
- Eye color: Green
- Hair color: Brunette
- Skin type: Oily
Smeared onto my upper eyelid within 1 minute of applying.
1 reply from Maybelline Consumer Care team - 2 years ago
Hi There! Thank you so much for your feedback, we are sorry to hear this product is not your new favorite. We suggest trying our Master Precise All-Day Liquid Eyeliner Makeup, this liner is a long-wearing, water and smudge-proof eyeliner delivers precise definition in just one stroke. We hope you love it!
Just right
5 out of 5 stars
Lyssa55 - 2 years ago
originally posted on maybelline.com
The eyeliner goes on effortlessly and does not tug the skin. The color is perfect and it’s not too dark or too light. Easy to wash off too. I have used so many other brands but I always return to this eyeliner brand.
ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
bella - 3 years ago
- Skin tone: Medium
- Skin type: Normal
smudges immediately not good
Raccoon eyes
3 out of 5 stars
Thumbs down graphic, would not recommend
Noms - 3 years ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Pores
- Skin type: Combination
Nice color. It’s almost like a gel consistency. I tried it on my waterline but throughout the day it gave me raccoon eyes. I also gave it another shot and did a Smokey winged liner but the color then transferred onto my eye lid and made a mess. Just wasn’t what I expected.
1 reply from Maybelline Consumer Care team - 3 years ago
Hi there! Thank you for trying our Define-A-Line Eyeliner. We are so sad to hear this product did not stay on the skin as well as you expected and transferred throughout the day. We understand how frustrating this is and appreciate your feedback as we are always looking for ways to improve our product.
Very terrible product
1 out of 5 stars
BeckySue81 - 3 years ago
originally posted on maybelline.com
Ok im used to buying L.A. colors because I don't have a lot of money. I decided to really splurge and get the Maybelline define a line which was pretty costly and what I got was worse than the L.A colors honestly. I put it on my lash line and within 20 min it was ran down my face. So I tried it again and the same thing. I trusted that Maybelline was a top of the line makeup and its not. I'm really let down, I cant afford expensive makeup and I'm sad that it was big let down
1 reply from Consumer Care Center team - 3 years ago
Hi BeckySue81! Thank you for trying our Define-A-Line® Eye Liner! We are so sad to hear you had a difficult time with this product. We would like to speak to you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #20406084. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Please bring back chestnut brown!
4 out of 5 stars
Blueeyeschestnutlover - 3 years ago
originally posted on maybelline.com
The eyeliner was always great quality but the browns available are too dark! Chestnut brown was my go to for YEARS! Now I can't find it anywhere ... Please bring it back!
Thumbs up!
5 out of 5 stars
Thumbs up graphic, would recommend
Ky - 3 years ago, Verified purchaser
- Skin tone: Dark
- Eye color: Brown
- Hair color: Black
- Skin type: Normal
used it for years and absolutely loved it.. found it in the aisle just recently, and it’s still perfect.