$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 76466137
UPC: 041554578607
Item Number (DPCI): 052-07-0342
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: 62015752 aqua/water/eau, styrene/acrylates copolymer, propylene glycol laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate fil#0238371/1
Allergens & Warnings:
May contain: ci 77266/black 2Shipping details
Estimated ship dimensions: 5.56 inches length x 1.83 inches width x 0.52 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be removed with cold cream?
submitted by Debi - 10 months ago
A: Hi there, Debi! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We recommend removing our liner with our Expert Eyes 100% Oil-Free Eye Makeup Remover, which gently washes away mascara and eye makeup without leaving skin oily. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 10 months agoBrand expert
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4.2 out of 5 stars with 1458 reviews
value: 3.27 out of 5
easy to apply: 3.8 out of 5
long lasting: 3.38 out of 5
quality: 3.09 out of 5
easy to remove: 4.05 out of 5
51% would recommend
127 recommendations
DO NOT BUY! Does not work!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Stefanie - 1 month ago, Verified purchaser
Watery and thin. Not opaque. Does not work AT ALL! Wish there was a zero star…
1 reply from Maybelline Consumer Care team - 24 days ago
Hi there! Thanks for reaching out about Maybelline Hyper Easy Liquid Pen Eyeliner. We apologize this eyeliner is not your new favorite. We recommend trying Tattoo Studio Ink Pen Eyeliner. This liquid liner is waterproof, smudge, flake and fade resistant. 1 stroke intensity and up to 24hr wear. Our darkest pigments for intense tattoo impact. We hope you give it a try!
Ran out quick
1 out of 5 stars
Thumbs down graphic, would not recommend
Serena - 1 month ago
Ran out very quick. Product dried up within 1 week
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there Serena, We would be disappointed too…and we want to know what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 9 AM to 5:30 PM ET M – F
Eyeliner
1 out of 5 stars
Thumbs down graphic, would not recommend
LDiaz - 3 months ago
- Skin type: Normal
- Skin concern: Sun damage, Uneven skin tone
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Terrible eyeliner, patchy application, it’s a dry ruined my make up the first time I tried to use it. I have other maybelline eyeliner that I love, but this one it’s just terrible.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear about your experience with our product. We thank you for your feedback and will be passing it along to our team. XOXO!
Great option for liquid pen eyeliner
4 out of 5 stars
Thumbs up graphic, would recommend
KKTrgtReview - 3 months ago
Great option for liquid pen eyeliner. Fairly inexpensive. Goes on very smoothly. More like a paint brush applicator, not a felt tip. I love the dark brown color.
Dry
1 out of 5 stars
Bad Pen - 3 months ago
originally posted on maybelline.com
The tip is dry, no color comes out, even after shaking.
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Eyeliner. We are sorry to hear that this product came dry. We would like to speak to you about your experience, please give us a call @800-944-0730 from M-F 9:00 am – 5:30 pm ET. When calling please give us the reference number of 37480203. We look forward to hear from you!
Dried Up After 1X
1 out of 5 stars
lynser - 3 months ago
originally posted on maybelline.com
After one use it totally stopped flowing. Brush stayed dry no matter how many times I pushed it into the cap.
1 reply from Consumer Care Center team - 3 months ago
Hi there! We are so sorry to hear about your experience with our Hyper Easy Liquid Eyeliner. We know how frustrating it can be when a product does not meet your expectations. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Terrible applicator brush
1 out of 5 stars
Abcdef - 4 months ago
originally posted on maybelline.com
This is the worst eyeliner I've ever purchased. Little bristles immediately popped up out of the brush making it impossible to apply a neat line. I've never had that happen before. Unfortunately, I had bought it just before leaving on a trip and threw it in my makeup kit. I didn't have time to replace it while traveling and had to keep trying to use it. I could only make a messy line then use qtips to try to repair it. Awful
1 reply from Consumer Care Center team - 4 months ago
Hello Abcdef! Thank you so much for sharing your experience with our Hyper Easy®. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations.
Love it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Meli - 4 months ago, Verified purchaser
- Skin concern: Redness
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
Love it does not smear I’m super oily does not love around Easy to clean off.
hit or miss on if it works or not
1 out of 5 stars
nich99 - 4 months ago
originally posted on maybelline.com
the eyeliner has a good color pay off and is easy to apply but that’s only when you don’t get a dry product. sometimes you open it brand new, shake it to oblivion, and nothing will come out. i just bought one 20 minutes ago and it just doesn’t work at all, if it does put out color it’s full grey.
1 reply from Consumer Care Center team - 4 months ago
Hello! We are sorry to hear about the experience you had with Hyper Easy®. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Terrible Cap Designs Ruins Bristles
3 out of 5 stars
Vityvity18 - 4 months ago
originally posted on maybelline.com
Love this eyeliner for the first 3 days! The cap design ruins the brush and it makes it difficult for precision with the bristles going all over the place! If you fix that, it’s perfect!
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thanks for reaching out about our Hyper Easy®. We appreciate your feedback on the liner. We thank you for giving this product a try as we will be passing on your comments to others in our team.
Product won’t flow.
3 out of 5 stars
J0522 - 5 months ago
originally posted on maybelline.com
The first three days I used this, it was amazing. The color was intense and glided on smoothly. Since then, I can’t get the color to come out through the brush. The cap has been on tightly. I’ve shaken it and can hear a little bead inside but I can’t get the product to flow. What am I doing wrong?
1 reply from Consumer Care Center team - 5 months ago
Hi J0522. Thank you for reaching out about our Hyper Easy Liquid Eyeliner. To saturate the tip of the eyeliner, hold the pen face down for 5 seconds or gently wipe the tip on a clean tissue before continuing the application. We hope this helps!
Award Winning Eyeliner
5 out of 5 stars
sam224 - 5 months ago
originally posted on maybelline.com
Amazing eyeliner. Very smooth, easy to control with the hexagonal grip, works perfectly on my small, oily, hooded eyelids. The brown color is a true dark brown. NEVER discontinue or change a single thing about this showstopper, Maybelline.
Love it
5 out of 5 stars
KatHP - 6 months ago
originally posted on maybelline.com
Finally an eyeliner that doesn't skip and is super easy to control! Thank you Maybelline!
KVD dupe with minor flaws
4 out of 5 stars
ash - 6 months ago, Verified purchaser
I initially tried this liner as a substitute for KVD tattoo liner. This formula doesn’t dry out as quick as KVD, however it is not smudge resistant. It never fails to leave a mark on my eyelid (my eyelids are slightly hooded.) It is easy to wipe off, but then I’m left with patchy eyeliner.
Dry, dry, dry!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaclyn - 6 months ago
- Skin tone: Medium
- Skin type: Combination
Dry!!!! Does not apply well.
1 reply from Maybelline Consumer Care team - 6 months ago
Hello there! We are so sorry to hear about experience with our Hyper Easy Liquid Pen Eyeliner - Black. We would like to help you the best way we can! Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Best drugstore eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Kenzie W - 7 months ago
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sensitivity, Uneven skin tone, Redness, Pores
- Eye color: Blue
- Skin tone: Light
This is my favorite drugstore eyeliner- I absolutely love it and have repurchased it multiple times. I’m not exaggerating when I say I wear eyeliner every single day and yet this brush lasts me months. If it ever does get dried out, I run the tip under some water and put the cap on and shake it. It’ll regain its pigment! The only thing I’d say I dislike about this eyeliner is the way the actual product is designed. I don’t care for the angular shape since you have to put the lid on in a specific way or else it’ll push back the bristles. Other than that, it’s great!
Eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Lemon - 9 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
Smooth and easy to apply
Best liquid eyeliner ever
5 out of 5 stars
Thumbs up graphic, would recommend
Jpb95621 - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Green
After watching a makeup tutorial, I decided to give liquid eyeliner a try after 30+ years and saw high reviews for this one. It did not disappoint. The pen is easy to hold and the tip smooth and easy to control depending how thin or thick a line you're seeking
Not a great option
3 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper12 - 9 months ago
- Skin type: Dry
- Hair color: Black
- Eye color: Brown
- Skin concern: Dullness, Uneven skin tone
- Skin tone: Medium
Good jet black color but smudges off very easily giving you panda-like eyes
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there. We are so sorry to hear the Hyper Easy Liquid Pen Eyeliner did not last as expected. We appreciate your honest feedback to share with our teams. We would like to recommend our fade, smudge, and sweat-resistant formula of the TattooStudio Liquid Ink Eyeliner. We hope you will try it out and continue using Maybelline with great satisfaction in the future!
Leaks everywhere!
3 out of 5 stars
Thumbs down graphic, would not recommend
Alexlovescoffee - 10 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
I really liked this liner to make thin strokes to fill in my brows. Sadly you’ll get 1 weeks use out of it before it starts pouring out like crazy & leaking. I kept it in a plastic bag to not leak all over my other stuff. Then I’d wipe it off prior to using it, but the leaking became so insane it would drip on my face while using it.
1 reply from Maybelline Consumer Care team - 10 months ago
Hi there! We are so disappointed that our Hyper Liquid Eyeliner did not meet your expectations and began to leak. We know that this can be frustrating and we would like to help you as best we can. Please call us at 1- 800-944-0730 between the hours of 9am and 5pm est we will gladly assist you.