$9.99 when purchased online
Target Online store #3991
About this item
This product is featured in recent Target Finds stories
Trends
Our current color crush? All things cherry.
Head-to-toe fits, playful accessories & home decor are just a few of the ways to welcome this bold hue into your world.
Ideas
Fall fans unite: seasonal scents & flavors have arrived.
That’s right, they’re back. It’s time to dive into all things maple, apple, pumpkin & more.
Trends
Pops of red are taking over summer style.
Just one piece (or shade) in this vibrant hue will transform your whole look.
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Summary of reviews
The product offers a range of vibrant colors and impressive staying power, making it a favorite for long-lasting wear. Guests appreciate its smooth application and the fact that it doesn't dry out lips. However, some have experienced issues with stickiness and color fading over time. The product's durability makes it ideal for all-day events, though some guests have reported receiving opened or used items.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 17056 reviews
easy to apply: 4.23 out of 5
easy to remove: 3.53 out of 5
long lasting: 3.87 out of 5
quality: 3.52 out of 5
value: 3.62 out of 5
54% would recommend
357 recommendations
Oil splits out and colour lost
1 out of 5 stars
Annew - 4 days ago
originally posted on maybelline.co.uk
I've had two of these now where the oil spilts out and there is minimal colour remaining. It doesn't dry on your lips either your just left with a gloss. The first time I thought it was a fluke but now it's happened agai
Not a long lasting stain. More of a lip gloss.
1 out of 5 stars
Thumbs down graphic, would not recommend
tiffblakelap - 5 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne, Aging, Pores, Dark circles
- Hair color: Brunette
- Eye color: Brown
Would not recommend. Stain does not last. Colors are a little misleading.
Great Product!
5 out of 5 stars
JaLayne - 16 days ago
originally posted on maybelline.com
I am very disappointed that I cannot locate Super Stay 24 Color in Always Heather # 120 on line anywhere. Perhaps it has been discontinued. I love the product and use a couple colors. Please let me know if this color is available?
Wrong SKU being sent
2 out of 5 stars
Casper13 - 18 days ago
originally posted on Maybelline.ca
I Love the colour Awestruck but somewhere in the process the SKU numbers got mixed up and Golden is being sent instead I wonder if the reason it's discontinued is because it's being returned so much due to the mislabeling. I've purchased Witty at least 10 times but if Awestruck (the actual Awestruck) were brought back that's the one I'd buy since it's the perfect cool toned pink
1 reply from L'Oreal Paris CCC BEC team - 17 days ago
Hello, We are sorry you were not sent the correct product from one of our retail partner. Please note that the Awestruck Super Stay Vinyl Ink Longwear Liquid Lipcolor is not discontinued and still available. You may find more info about it here: https://www.maybelline.ca/en-ca/all-products/lip-makeup/lip-color/super-stay-vinyl-ink-longwear-liquid-lipstick?variant=Awestruck. We hope this was helpful and that you have a wonderful rest of your day!
Best lip stain
5 out of 5 stars
Thumbs up graphic, would recommend
Jill - 20 days ago, Verified purchaser
- Eye color: Blue
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
This is my new favorite lip brand. I’ve never had a gloss stay on so long. I actually have to scrub my lips at night to get it off. I have loved all of these colors I have purchased.
Color not as shown and it burns!
1 out of 5 stars
Thumbs down graphic, would not recommend
Emily R - 1 month ago, Verified purchaser
I ordered shade Lippy and I received a tube with a sticker that says Lippy, but the color is completely different than what is being shown on the website. I ordered a red and I got a mauve. It also burns slightly.
Best Lippie
5 out of 5 stars
Thumbs up graphic, would recommend
Homemakeover - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
My favorite lip product. Long lasting and not sticky or gross. I use the color 15 in Peachy. It’s just the right peachy nude for my medium tan skin. I rarely reapply, but if I do, it doesn’t pill or fade right away. Highly recommend
Sticky
1 out of 5 stars
Tishtash39 - 1 month ago
originally posted on maybelline.co.uk
I wanted something moisturising, but it doesn't dry, it just stays sticky and transfers on to your teeth.
Discontinued
1 out of 5 stars
rwhite29 - 1 month ago
originally posted on maybelline.com
Bring back awestruck! People all over the internet are mad that you discontinued this shade!
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out about our Super Stay Vinyl Ink Longwear Liquid Lipcolor. Thanks for your feedback and for letting us know how you feel about the discontinuation of Awestruck. We appreciate your passion for this shade and will be sure to pass your comments along.
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Merryberry - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Redness
- Skin type: Dry
- Eye color: Hazel
- Hair color: Brunette
Definitely a dark purple red, sticky when you first put it on. Pretty color
Money wasted!!
1 out of 5 stars
Cristina - 2 months ago
originally posted on maybelline.co.uk
I have two different colors in this product. The first one is very good. but, when I bought 115 PEPPY, I don’t know what happened. I shake sans apply like the other, but this one goes on differently. It dries patchy, clump's up on my lips, and covers my teeth. Did it expire before I opened it?
Beautiful deep red!
5 out of 5 stars
Thumbs up graphic, would recommend
Ariel - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Auburn
- Eye color: Brown
I bought this as a stocking stuffer, and my sister-in-law absolutely loved it. She hasn't wrote anything else since I gave it to her.
All 3 delivered open and used
1 out of 5 stars
Thumbs down graphic, would not recommend
landmermaid - 2 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
- Hair color: Auburn
Ordered 3 online, all 3 had broken seals and you could tell they had been used. (Rim of tube looked like someone scraped side of brush) I included pictures. They definitely look used. I’m immunocompromised so I can’t risk using this . I thought ordering online would ensure an unopened product, but all 3 were open. And not returnable. 30 bucks out the window. Target, do better. I can see from other reviews this is a common problem. Maybelline put a shrink wrap seal on your products so they are sanitary
The Perfect Glossy Nude for All Skin Tones!"
5 out of 5 stars
Lekshmi - 2 months ago
originally posted on maybelline.com
✔ Highly pigmented – Delivers rich color in one swipe ✔ Long-lasting – Stays for 16+ hours without fading ✔ Non-drying formula – Feels comfortable on the lips ✔ Glossy finish – Unlike matte, it gives a fresh, shiny look ✔ Smudge-proof & transfer-proof
Gorgeous lasting lips
5 out of 5 stars
Belles mom - 2 months ago
originally posted on maybelline.com
Absolutely genius and the colours are perfect and true amazing I can’t say enough . First time in years I’ve been so pleased with a lil product .
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Emm - 2 months ago, Verified purchaser
Lovely color, would recommend
Not the color advertised
3 out of 5 stars
Thumbs down graphic, would not recommend
Great set for girls - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination, Dry
- Hair color: Brunette
- Eye color: Blue
The color is not as advertised
Horrible!
1 out of 5 stars
A - 2 months ago, Verified purchaser
The product arrived with the seal broken! I can't believe that the costumer service is that bad.
Long lasting
5 out of 5 stars
Thumbs up graphic, would recommend
Joy - 2 months ago, Verified purchaser
I really like how it's a long wear and didn't leave my lips feeling dry. I purchased the colors unrivaled and royal which are both very pretty colors. I would definitely purchase this Maybeline line again.
Best Lipstick Ever
5 out of 5 stars
Perfect Pout - 2 months ago
originally posted on maybelline.com
Works perfectly and does exactly what it says it will do.