$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Double collagen mascara formula wraps each eyelash from root to tip for colossal impact
- Brush fills out lashes for a pumped up look, with 12X the volume
- Double shot brush creates bold lash look
- Waterproof mascara formula
Description
Lashes go bigger, bolder, more extreme with Maybelline Volum' Express Pumped Up! Colossal Mascara. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
CAUTION: DO NOT USE NEAR FIRE, FLAME, OR HEAT.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
CAUTION: DO NOT USE NEAR FIRE, FLAME, OR HEAT.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .32 fl oz (US)
Features: Built-In Brush, High Pigment Density, Waterproof, Non-Flaking
TCIN: 15083313
UPC: 041554409321
Item Number (DPCI): 052-07-1923
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Serving Size: 1
Serving Per Container: 1
Amount Per Serving:
% Daily Value*
Calcium 0%
Iron 0%
Vitamin A 0%
Vitamin C 0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
isododecane , isononyl isononanoate , polyurethane-2 , menthyl lactate , disteardimonium hectorite , polymethylmethacrylate , phenoxyethanol , peg-9 polydimethylsiloxyethyl dimethicone , acrylates / c10-30 alkyl acrylate crosspolymer , sodium hydroxide , disodium stearoyl glutamate , ethylhexylglycerin , carnosine , sodium dehydroacetate , peg-12 dimethicone , disodium edta , lycium barbarum fruit extract , chlorphenesin , pvp , acrylates copolymer , tocopherol , ascorbyl palmitate , panthenol , potassium sorbate , aluminum hydroxide , citric acid , peg-9 , glutamylamidoethyl indole , acetyl hexapeptide-1 , dextran . may contain : ci 77891 / titanium dioxide , ci 77491 , ci 77492 , ci 77499 / iron oxides .
Shipping details
Estimated ship dimensions: 5.54 inches length x 2.76 inches width x 1.11 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while others express disappointment over dryness and clumping. Guests appreciate the brush design, which helps avoid clumping, and the long-lasting formula that holds curls well. However, some have encountered issues with product consistency and packaging. Overall, it remains a favorite for those seeking dramatic lashes, but guests urge for improvements in quality control.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 341 reviews
easy to apply: 2.92 out of 5
easy to remove: 3.69 out of 5
long lasting: 2.75 out of 5
quality: 2.94 out of 5
value: 3.07 out of 5
37% would recommend
27 recommendations
Highly recommend
5 out of 5 stars
Thumbs down graphic, would not recommend
Keeks - 7 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
I love this mascara! Looks great and not clumpy.
Best brow product on the market
5 out of 5 stars
Kristinakins - 23 days ago
originally posted on Maybelline.ca
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
- 5 months ago, Verified purchaser
title says it all! I use it over a lengthening mascara, its the goat.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 6 months ago, Verified purchaser
Great brush but VERY little mascara inside.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Karen! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara in the 216 Waterproof Classic Black shade. We are sad to hear that you did not see the results you expected with this mascara and that package didnt not seem like there was alot inside. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it and in love with it
5 out of 5 stars
Kawiebabigurl18 - 8 months ago
originally posted on maybelline.com
Over the last few years I have switched my makeup brand to Maybelline and have fell more in love with your products and brand than any previous ones I've used. That said, I have found this particular line of your mascara to be one of my most beloved. I love the drama affect it does for my eyes. I pair it with your tattoo studio gel eye pencil eyeliner and OMG! Love it. I only wear eye makeup and this one has won my #1 spot for mascara. It took me 2 days of wear and it stole the lead by the end of day one. Lasts all day and comes off easy with makeup remover towels at the end of my day many hours later. Thanks Maybelline for making a mascara that lasts as long as my day does. 16+ hours most of the time.
Absolutely Awful
1 out of 5 stars
HannahD - 8 months ago
originally posted on maybelline.com
Highly do not recommend this mascara. I got it and the formula was so dry it would not even go onto my lashes. Such a waste of money and wish I had not gotten it. Really wanted it to be great but it ended up horrible.
1 reply from Consumer Care Center team - 8 months ago
Hello there! We appreciate you sharing your experience with our Pumped Up! Colossal. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33094183. We hope to hear from you soon!
1 reply from Consumer Care Center team - 8 months ago
Hello there! We understand how frustrating it is that our Pumped Up! Colossal® felt sticky and flaked off. Feedback from our consumers is very important and we will be sure to pass your comments along to the team. We suggest trying our Lash Sensational Firework Waterproof Mascara. This is a buildable, clump-resistant impact formula. Thank you for taking the time to share your thoughts with us.
Don't buy if you want waterproof pumped up colassal lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Klm - 9 months ago, Verified purchaser
I bought this as an emergency for a photo shoot in the water. This is the worst waterproof mascara I’ve ever used. In fact, this is the worst mascara I’ve ever used. My lashes were NOT colossal nor were they pumped up. They weren’t even waterproof. The brush was almost impossible to get mascara on your lashes. Like when you’re trying to run away in a dream and you can’t run. It felt like that. I tried to put it on and just wouldn’t go on. It was weird. I hated it.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there Klm, We want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
TxLady88 - 9 months ago, Verified purchaser
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily, Combination
- Skin tone: Light
Terrible mascara. I went out on a limb and bought this one bc I normally grab The Rocket mascara by them. I have decent natural lashes, so I do not need much but was looking for volume, thickness…this did neither not even length and again…it doesn’t take much to give my lashes length. So disappointing! Good for a preteen but not for this woman. Waste of money!
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Megaplush = life
5 out of 5 stars
J281 - 9 months ago
originally posted on Maybelline.ca
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
Bring it back!!!
5 out of 5 stars
Valentine - 9 months ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
Please don’t discontinue
5 out of 5 stars
Coco76 - 10 months ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
Unrivaled
5 out of 5 stars
Valeria - 10 months ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
Not my pref
2 out of 5 stars
alizée - 11 months ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 10 months ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
My go to!
5 out of 5 stars
Courtney C - 11 months ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
My favourite mascara!
5 out of 5 stars
Courtney C - 11 months ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
Maybelline clear mascara (is awful)
1 out of 5 stars
jrhrbfhsj - 1 year ago
originally posted on Maybelline.ca
I would not recommend this, when I put it on the first thing I notice is the smell which wafts down throughout the day and I hate it, it makes me nauseous. secondly, no matter how much I curl my lashes or how thin I put it on it makes them droop, kinda defeating the purpose of the product. ones the product dries I'm 100% sure it evaporates because it's gone, my lashes look the same before and after except now they smell. it's not that great, I thought I would try the product because I'm ginger and too lazy to buy a reddish mascara and I regret it, oh the formula is also reallllyyyyyy watery like it looks like I slapped some water on my face. sorry Maybelline I usually love ur products but I think this is the worst makeup product in general I've ever used, I've used kids eyeshadow pallets that were better (AND STANK LESS)
1 reply from BEC team - 10 months ago
Thank you for reaching out and sharing some feedback with us on our Brow Fast Sculpt. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
The HOLY GRAIL of mascaras
5 out of 5 stars
Twinkles - 1 year ago
originally posted on Maybelline.ca
I’ve been buying this Mascara consistently since 2009!!!!! Literally 2009!! If Maybelline ever stops producing this, it would actually be the death of me. I’ve tried other mascaras before, and all mascaras typically do the job at the end of the day. However, this mascara transcends others on the market for MY desired look. The wand on the brush helps avoid clumping, in addition to the formula. I do have long lashes, but it helps gives me a bit of fullness. My last note, I also receive the nicest compliment on my lashes whenever I use this in comparison to other mascaras. Therefore, I will use this as long as it’s available 🫶🏼✨
Never again
1 out of 5 stars
Thumbs down graphic, would not recommend
Mandy - 1 year ago, Verified purchaser
Awful. This mascara is super clumpy, dries up quickly, and irritates my eyes. The brush is also too big to get precise sweeps.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! We are sad to hear that you are not enjoying the Volum' Express Pumped Up! Colossal Mascara, and you had some clumping. We are disappointed to her about your experience and we will share this feedback with the rest of our team. We hope that you will continue to explore our products in the future.
Best mascara
5 out of 5 stars
Britt1234 - 1 year ago
originally posted on Maybelline.ca
Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
Clumpy and doesn't spread
1 out of 5 stars
JojoCanada - 1 year ago
originally posted on Maybelline.ca
I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
1 reply from BEC team - 1 year ago
Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!