$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volum’ Express the Falsies Waterproof Mascara: Create more visible eyelashes for a glam look; The clump-free formula delivers bigger, thicker, & fuller lashes for dramatic volume
- Define Your Eye with Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara
- Maybelline Is THE Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Maybelline Has What You Need: Create any look—foundation, bb creams, concealers, & highlighters for the perfect canvas, eyeshadows, brow pencils, & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Create visible eyelashes for a glam, false lash look with Maybelline New York’s Volum' Express The Falsies Waterproof Mascara! The unique Kera-Fiber No-Clump Formula instantly builds 8X more volume to achieve The Falsies lash effect. The lengthening mascara features Maybelline’s patented flexible spoon brush to lift and separate lashes for visibly thicker eyelash look. Available in Blackest Black, Very Black, Brownish Black shades. The formula is ophthalmologist tested and safe for contact lens wearers. Complete your look with Maybelline’s fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.
Instructions: Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. Repeat until the desired look is achieved.
Instructions: Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. Repeat until the desired look is achieved.
Suggested Age: Adult Use Only
Health Facts: Contains Micellar Water
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .25 fl oz (US)
Features: Non-Clumping, Waterproof, Blendable
TCIN: 12404422
UPC: 041554217988
Item Number (DPCI): 052-07-0155
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
63161 3, isododecane, cera microcristallina/microcrystalline wax, c8-9 isoparaffin, cera alba/beeswax, disteardimonium hectorite, copernicia cerifera cera/carnauba wax, aqua/water, propylene carbonate, allyl stearate/va copolymer, lecithin, ethylenediamine/stearyl dimer dilinoleate copolymer, oryza sativa starch/rice starch, polyvinyl laurate, sodium polymethacrylate, propylparaben, peg/ppg-17/18 dimethicone, hydrogenated jojoba oil, polyquaternium-10, silica, arginine, serine, panthenol, glutamic acid, 2-oleamido-1,3-octadecanediol, rayon, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, methylparaben, sodium acetate, sodium chloride, butylparaben, isopropyl alcohol, ethylparaben, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d52640/5
Shipping details
Estimated ship dimensions: 5.59 inches length x 2.69 inches width x 1.06 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1049 ratings
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Summary of reviews
This mascara has garnered a mix of opinions from guests, with many praising its ability to provide volume and hold curls throughout the day. Guests appreciate its smooth application and the fact that it doesn't clump or flake easily. However, some have expressed disappointment with recent formula changes, leading to issues like smudging and difficulty in removal. Overall, it remains a popular choice for those seeking dramatic lash effects.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2045 reviews
quality: 3.8 out of 5
value: 3.85 out of 5
easy to apply: 4.1 out of 5
easy to remove: 3.94 out of 5
long lasting: 4.03 out of 5
62% would recommend
150 recommendations
Doesn't last, doesn't look good
1 out of 5 stars
Thumbs down graphic, would not recommend
Hlarson23 - 20 days ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity, Dullness, Acne, Redness
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
One of the worst waterproof mascaras I’ve ever used. Didn’t last me more than 4 hours and stared to smudge under my eyes. If it starts to wear off slightly, it becomes tacky and suddenly starts to stick together. If it weren’t so awful, I’d think it’s hilarious that I looked like a panda with one thick eyelash. Weirdly enough, removing it is terrible as well, which is odd. Seems like it can sense you want it off and then decides to cling for dear life.
1 reply from Maybelline Consumer Care team - 15 days ago
Hi Hlarson23. Thanks for reaching out about Maybelline Volum' Express The Falsies Waterproof Mascara - 292 Brownish Black. We are sorry to hear this product fell short of your expectations and appreciate you sharing your feedback. Waterproof mascara is formulated to cling to lashes and withstand water and the elements, so it should only be removed with a proper eye makeup remover. We recommend gentle micellar water that removes makeup and cleanses and refreshes skin!
Changed formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 3 months ago, Verified purchaser
I’ve worn this for years and it’s like the formula changed. Smudges and flakes and just looks bad now. Super disappointing. I thought it was an old tube but this is been happening for the last six months and various tubes.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, Kay! Thank you for reaching out about our Maybelline Express The Falsies Mascara. We are so sorry to hear of your experience with our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Too difficult to get off.
1 out of 5 stars
Thumbs down graphic, would not recommend
thevnilly - 3 months ago, Verified purchaser
The waterproof is insanely difficult to remove. Like cement. Just be prepared for that.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, thevnilly! We appreciate you taking the time to reach out about our Volum' Express The Falsies Waterproof Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Mixed
4 out of 5 stars
Gkoehn - 4 months ago, Verified purchaser
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
Only one that holds my curl, but I end up with it under my eyes throughout the day
Smudges
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 5 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Skin type: Oily, Combination
- Skin concern: Acne
- Eye color: Green
Smudges badly throughout the day and then HARD to get off. Like much harder than other water proof mascaras…do not recommend
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there, Katie! We appreciate you taking the time to reach out about our Volum' Express The Falsies Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Exactly as advertised!
5 out of 5 stars
Thumbs up graphic, would recommend
R - 6 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Aging
- Hair color: Black
- Eye color: Brown
Was doing a research of different mascaras as I didn’t want to waste my gift card and came across this mascara after being disappointed from the new formula of the telescopic. In my photo on the left is with this mascara and on the right is with telescopic. Both after curling my lashes with a curler. It looks like I don’t have anything on my lashes. I do have short straight Asian lashes that go downward though. But I love this mascara so much!
Lashes for days
5 out of 5 stars
Thumbs up graphic, would recommend
Lolo - 6 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Red
- Skin concern: Sensitivity
- Skin type: Oily
- Skin tone: Light
Great bang for your buck worth volume for days. Stays on well and nice dark color.
The volume is INSANE
5 out of 5 stars
Jesuslovesyou - 6 months ago
originally posted on maybelline.com
I love this mascara because I really value length and the ability to stay curled all day is on point and it really good if you like you individual lashes to be separated it’s not big on clumps and it keeps my lashes curled with is also why I recommend using the waterproof kind because it’s a lot less heavy than regular this mascara is amazing I really recommend!!!😁
Best Mascara Ever
5 out of 5 stars
ShailinG - 8 months ago
originally posted on maybelline.com
The absolute best mascara. Maybelline, please don't stop making this. I have tried dozens of mascaras, including super-high priced and award-winning mascaras, and this one beats them all. Gives great volume, easy to apply, doesn't flake or smudge, and washes off easily.
The best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Luna_star - 8 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Normal
This is my favorite mascara! Works the best and lasts all day. I have compared this to other, more expensive mascaras and hands-down this is the winner every time. I have been using it consistently since my initial purchase.
girls with straight lashes NEED THIS
5 out of 5 stars
sophie0926 - 8 months ago
originally posted on maybelline.com
omg i have the straightest STRAIGHTEST lashes on earth and no mascara or eyelash curler would work for me. i also have long lashes too. super long lashes that are super straight (seriously when they aren’t curled it looks like i don’t have lashes). and this mascara is the HOLY GRAILLLLLL. the only mascara that keeps my lashes up all day. this mascara paired with the SHISEIDO EYELASH CURLER are an insane combo that every girl with straight lashes NEEDS. they are amazing and i swear by them. i have a drawer full of old mascaras i tried that didn’t work for me and this is the only one. one thing is that i also use the ILIA MASCARA for my bottom lashes just bc i like the applicator on the ILIA mascara for my bottom lashes. but this mascara with the sheisido eyelash curler, TRUST ME ITS AMAZING I LOVE IT ❤️❤️❤️❤️❤️❤️❤️
Megaplush = life
5 out of 5 stars
J281 - 9 months ago
originally posted on Maybelline.ca
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
Bring it back!!!
5 out of 5 stars
Valentine - 9 months ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
Great! But Target needs to edit product title!
5 out of 5 stars
Thumbs up graphic, would recommend
Meeshlog - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Uneven skin tone, Redness
- Skin type: Normal
- Eye color: Green
- Hair color: Auburn
First, Target needs to add “waterproof” to the product title! I bought it by mistake, thinking it was the regular washable version and didn’t notice until I tried removing it from my lashes and wondered why it wouldn’t budge! Second, I really love the regular washable version - it’s hands-down the best mascara I’ve ever used. It doesn’t clump, it lengthens, and gives a very natural look (vs thick, spider lashes). I hope they alway make this mascara 🥰
Please don’t discontinue
5 out of 5 stars
Coco76 - 10 months ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
Unrivaled
5 out of 5 stars
Valeria - 10 months ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
Not It
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 10 months ago, Verified purchaser
It's very clumpy and flakes off throughout the day.
1 reply from Maybelline Consumer Care team - 10 months ago
Hi there. We are so sorry to hear you were disappointed with your experience with the Volum' Express The Falsies Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant. We hope you will try it out!
Not my pref
2 out of 5 stars
alizée - 10 months ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 10 months ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
My go to!
5 out of 5 stars
Courtney C - 10 months ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
My favourite mascara!
5 out of 5 stars
Courtney C - 10 months ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.