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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
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Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Butylparaben-Free, Contains Vitamin E, Vegan, Contains Coconut Oil, Contains Vitamin C, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810938
UPC: 3614228128018
Item Number (DPCI): 063-01-1203
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color creme: aqua/water, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, 2-methylresorcinol, citric acid, m-aminophenol, fragrance, sodium sulfite, p-aminophenol, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, 2-methyl-5-hydroxyethylaminophenol, sodium hydroxide, titanium dioxide / (ci 77891), disodium edta, 4-amino-2-hydroxytoluene, 1-naphthol, tocopheryl acetate, color activator: aqua/water, paraffinum liquidum/ mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, brilliant shine conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfite
Shipping details
Estimated ship dimensions: 2.36 inches length x 3.55 inches width x 6.62 inches height
Estimated ship weight: 0.518 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 1645 reviews
effectiveness: 3.54 out of 5
quality: 3.72 out of 5
value: 3.77 out of 5
49% would recommend
135 recommendations
Didn't dye my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
DLarue - 5 days ago
I would consider myself very skilled at dying my hair, but for some reason, even though I followed the directions perfectly, this didn’t color my hair at all! It actually slightly lightened my roots. Such a waste of money and time. So bummed.
DO NOT GET
1 out of 5 stars
rrr6 - 16 days ago
originally posted on Clairol
It did not attach onto hair waited an extra twenty minutes as well.
1 reply from Clairol team - 15 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider with not getting any color results, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Doesnt wash out 🫠
3 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 17 days ago
Thought this product was a non permanent gloss (said it would wash out over 80 washes or so) NOPE it will stay forever no matter how much you wash it. Its a nice color but ya jokes on me
Does not wash out! - contrary to the advertising.
1 out of 5 stars
Thumbs down graphic, would not recommend
BeRad - 27 days ago, Verified purchaser
Heed the reviews - it does NOT wash out. While the instructions indicate 20-30 washes it does not. I have had professional bleaching to try and remove the residual color, and still not budging. Think twice about placing over grey or silver hair growth- as inevitably it makes it a weird brown or range color. It is not a temporary color. - too embarrassed to even post photos even after 90 days.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
savgrace - 28 days ago, Verified purchaser
Please do not buy this. My hair is falling out in clumps, this is from one wash in the shower and it looks like a weeks worth. it strips any type of curl/wave you have in your hair and the color is basically black.
Does not wash out
2 out of 5 stars
Thumbs down graphic, would not recommend
allison - 1 month ago, Verified purchaser
Does not wash out. I put it in end of October and it’s mid January now. DOES NOT WASH OUT. I have used so many shampoos and shampoos that aren’t color safe, dawn dish soap, vitamin e pills crushed up, EVERYTHING. it has barely budged in months. If that’s what you’re hoping for then it’s perfect, but for me, I just wanted a cute fall color not for permanent dark dark brown dye
Used to love it
2 out of 5 stars
Thumbs down graphic, would not recommend
Nikafrik - 1 month ago, Verified purchaser
Used to love this… great shade and conditioner that leaves my hair so silky. They must have changed it though, it no longer covers my greys (my primary reason for dyeing hair). Sad!
Works everytime!
5 out of 5 stars
Thumbs up graphic, would recommend
Shar - 1 month ago, Verified purchaser
Works as expected each time!
Didnt dye
1 out of 5 stars
Thumbs down graphic, would not recommend
Patty - 1 month ago, Verified purchaser
Did not dye completely
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Bbqueen - 1 month ago, Verified purchaser
Easy to use. I very much enjoy the color. I purchased the dark brown and it doesn’t turn your hair “black”. It’s very normal for your hair to look “black” when you dye it a dark brown. It then quickly fades after the first few washes (this goes for box dye OR professional dye). Definitely recommend!
Color not as advertised!
1 out of 5 stars
Thumbs down graphic, would not recommend
Twin Mom - 2 months ago, Verified purchaser
Definitely agree with the other reviews stating this is too dark. My hair now looks soft black, when all I was hoping for was to richer the warm brown I already had. Pretty disappointed!
stays forever! beware!
2 out of 5 stars
Thumbs down graphic, would not recommend
Violet R - 2 months ago, Verified purchaser
I put this in my hair 5 months ago and it has barely faded maybe like 2 shades and i wash my hair every other day. it says “28 washes” but it will never leave my hair, sucks because i wanted the brown to not be permanent.
Returned
2 out of 5 stars
Thumbs down graphic, would not recommend
Angila - 2 months ago, Verified purchaser
Returned. Did not need it.
Bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Viola washington - 2 months ago
Made my hair fall out.
Peppercorn Hair dye
3 out of 5 stars
Thumbs up graphic, would recommend
D - 2 months ago, Verified purchaser
The color is beautiful every grime but it doesn’t color your grays and doesn’t take to lighter colored parts of your hair
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer 1 - 2 months ago, Verified purchaser
Just like the other reviewers, the color is WRONG! It made my hair jet black! Do not buy!
Dark Brown to Black
3 out of 5 stars
Thumbs down graphic, would not recommend
M - 2 months ago, Verified purchaser
This turns your hair black not dark brown. It also does not washout easily.
WRONG COLOR ADVERTISED
1 out of 5 stars
Thumbs down graphic, would not recommend
Brandy22 - 2 months ago, Verified purchaser
It turns your hair BLACK.
DYED MY HAIR BLACK
1 out of 5 stars
Thumbs down graphic, would not recommend
Happy wife - 3 months ago, Verified purchaser
My hair is black. I have used this monthly for over a year and this last time was devastating. I have been growing the black OUT of my hair and this just set us back years. I've washed it 10+ times and it's not fading
DARK BROWN NO GOLDEN
2 out of 5 stars
Thumbs down graphic, would not recommend
Mc23 - 3 months ago
Color is a dark dark brown not golden at all. Hair feels nice but color is not at all accurate on the box