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Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz

Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz - image 1 of 4
Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz - image 2 of 4
Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz - image 3 of 4
Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz - image 4 of 4
Naturium Tranexamic Acid Brightening Face Serum - 1 fl oz - image 1 of 4
$19.79 when purchased online
Target Online store #3991

About this item

Highlights

  • Naturium's Multi-Bright Tranexamic Acid Treatment 5% brightens the look dark spots
  • Improves appearance of skin tone
  • Moisturizes & hydrates
  • Appropriate for all skin types & tones
  • Cruelty Free, Fragrance Free, Dermatologist Tested
  • Paraben Free, Vegan, Gluten Free

Description

Our concentrated tranexamic acid emulsion is formulated with a blend of tranexamic acid, encapsulated kojic acid, alpha arbutin and acetyl glucosamine to target the look of uneven skin tone and dark spots, for a brighter, more even-looking complexion. Ideal for all skin types and tones.

To Use: Upon first use, pump several times until product starts dispensing. Apply an even layer to the face, avoiding the eye area. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: No Fragrance Added, Gluten-Free, Vegan, Paraben-Free
Product Warning: Eye irritant, keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Skin Texture Improvement, Skin Tone Improvement, Color Correction, Brightening
Recommended Skin Type: Oily, Sensitive, Normal, Dry, Mature, Combination
Net weight: 1 fl oz (US)
TCIN: 85210342
UPC: 850010792743
Item Number (DPCI): 037-14-0180
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), butylene glycol, c12-15 alkyl benzoate, tranexamic acid, caprylic/capric triglyceride, propanediol, kaolin, cetearyl alcohol, glycerin, isostearyl alcohol, c13-15 alkane, myrica cerifera fruit wax, ethylhexyl olivate, butylene glycol cocoate, kojic acid, alpha-arbutin, acetyl glucosamine, allantoin, coco-caprylate/caprate, squalane, evodia rutaecarpa fruit extract, triheptanoin, citric acid, hydroxyacetophenone, carbomer, caprylyl glycol, 1,2-hexanediol, c9-12 alkane, dilinoleic acid/butanediol copolymer, tremella fuciformis sporocarp extract, helianthus annuus seed oil, rosmarinus officinalis leaf extract, xanthan gum, betaine, sorbitol, ethylcellulose, lecithin, rubus idaeus fruit extract, sodium hydroxide, sodium phytate, ectoin, phenoxyethanol, castor oil/ipdi copolymer, potassium sorbate, glyceryl caprylate.

Allergens & Warnings:

CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.

Shipping details

Estimated ship dimensions: 1.5 inches length x 1.5 inches width x 4.5 inches height
Estimated ship weight: 3 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: The last two bottles that I’ve received have been brown (not super dark, but darker than what’s in the picture). Does this mean that the product is no longer effective? How can I tell what color is too dark?

submitted by Oxidized - 5 months ago
  • A: Hey mine is brown in color too. I’ve just started using it.

    submitted byArri - 2 months ago
  • A: Hello there, Due to the natural elements of our formulas, color variances may occur and are completely normal. This does not affect efficacy or performance. We ask that you use it within twelve months of opening. We hope this helps!

    submitted byNaturium - 5 months ago
    Brand expert

Q: What is the difference between Naturium Tranexamic Acid Brightening Face Serum and Naturium Tranexamic Topical Acid 5%?

submitted by DW - 1 year ago
  • A: Hello there! Our Tranexamic Topical Acid 5% is a lightweight, gel-based brightening serum that includes kojic acid, niacinamide, and licorice. It's easily layered with other Serums or a Moisturizer. Our Multi-Bright Tranexamic Acid Treatment 5% is a nourishing emulsion that contains additional skin-brightening ingredients including alpha arbutin, acetyl glucosamine, and botanical antioxidants. It can work as a moisturizer for oily skin or paired with a moisturizer for dry skin. Patch test and use sunscreen daily. We hope this helps!

    submitted byNaturium - 1 year ago
    Brand expert
  • A: Very perfect.........

    submitted byJanick - 6 months ago

Q: Once you apply do you wash it off

submitted by Patricia - 30 days ago
  • A: Hey Patricia, No need to rinse off! The Naturium Tranexamic acid brightening serum should be applied on clean skin. Don't forget to wear your favorite sunscreen in the day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 29 days ago
    Brand expert

Q: When does the product expire?

submitted by NH - 3 months ago
  • A: Hello there, Our non-OTC products do not have printed expiration dates. This formula currently has a shelf life of three years unopened. Once opened, we recommend using it within twelve months.

    submitted byNaturium - 3 months ago
    Brand expert

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Summary of reviews

The multi bright tranexamic acid treatment has received a mix of feedback from guests, with many praising its effectiveness in fading hyperpigmentation and improving overall skin tone. Guests appreciate the combination of active ingredients, including tranexamic acid and alpha arbutin, which work well for various skin types. However, some guests experienced issues with pilling and breakouts, indicating that results may vary based on individual skin sensitivities. Overall, it is seen as a promising addition to skincare routines for those targeting dark spots and uneven skin tone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 100 reviews
    value: 3.83 out of 5
    effectiveness: 3.83 out of 5
    quality: 3.69 out of 5
    69% would recommend
    13 recommendations

    I think mine was expired...

    2 out of 5 stars
    Shanadah - 16 days ago
    originally posted on Naturium
    I bought this and it was a brownish-mustard color. Naturium said it was fine, but I don't know. It also stained my bedding. I don't know if I noticed a difference at all or not, because I still haven't finished the bottle, but I don't enjoy this product like I do the other Naturium products. This is being discontinued anyway, but it needed some work IMO. I feel like mine came to me already oxidized or something. For that reason and the fact that it stained my bedding yellow-ish, I don't even know if I'll get through the bottle. The pictures of this product online show it as a light yellow creamy color. Wasn't impressed.
    Did you find this review helpful?

    Naturium Never Fails!

    5 out of 5 stars
    Elle B. - 25 days ago
    originally posted on Naturium
    I was a bit hesitant to use a tranexemic product because my skin can sometimes be too sensitive. But this productive, so far, is very gentle and has a luxe feel when applied. I look forward to putting it on in the evening during my nighttime skin care session. Looking forward to seeing it’s effects once I’ve had it a bit longer and have had more opportunities to apply it.
    Did you find this review helpful?

    Caution if your skin likes any excuse to breakout

    2 out of 5 stars
    The honest answer - 2 months ago, Verified purchaser
    This was my first experience with tranexamic acid and I was hoping it would fade my hyperpigmentation and ancient acne scars. However, something in this formula consistently clogged my pores and caused minor acne, regardless of the rest of my face care routine which keeps me acne-free. If I had to guess, it was probably the pigment color that clogged my pores (just like some makeup does) which is disappointing because that's not fair to the tranexamic acid! I will say though that if your skin doesn't clog or breakout, then this product probably does deliver on what it says.
    Did you find this review helpful?

    Please DO NOT DISCONTINUE!

    5 out of 5 stars
    LyssMarie - 3 months ago
    originally posted on Naturium
    I had to purchase more of these since I have a sinking feeling that they’re discontinuing this wonderful product. I’ve been struggling with my acne for years and have stubborn scarring and hyperpigmentation to deal with as a result. This product along with regularly using Tretinoin was the only thing that finally got my skin clear!! It’s a lovely formula that did not break out my temperamental, acne-prone combination skin. Please keep this product around!!
    4 guests found this review helpful. Did you?

    Please never discontinue this amazing product!!

    5 out of 5 stars
    CurlznCaramel - 4 months ago
    originally posted on Naturium
    This is hands down one of, if not the best, skincare product I have ever used for my hyperpigmentation. I have battled acne and thus hyperpigmentation (aka PIH) since highschool and have tried a lot of products. I already used and loved my results with the Naturium Tranexamic Acid serum but was very excited when this product was announced. I like that I could have a product with multiple tyrosinase inhibitors and skin brighteners in one product, especially ones I have learned work well for my skin (tranexamic acid, kojic acid, arbutin etc). I also like that the percentages of the actives are at effective levels. The treatment has a light, almost gel cream texture that I like to use after my thinner serums or alone but before my moisturizer (though I also sometimes use it in place of my moisturizer). I have combination acne prone skin and never experienced any breakouts or sensitivities with this product. I will say it can sometimes pill under sunscreen so I tend to use it at night which doesn't bother me. I purchased this when it initially launched and have used it consistently since; as for results and saw significant fading of my PIH within 4 weeks of use. This product + consistent use of sunscreen and gentle exfoliation have transformed my skin. The price point is also perfect as there are products with similar ingredients that cost 3x as much but didn't make much of a difference or broke me out. PLEASEEE NEVER DISCONTINUE THIS PRODUCT!!!!
    3 guests found this review helpful. Did you?

    WOW!

    5 out of 5 stars
    JAH1 - 5 months ago
    originally posted on Naturium
    New to Naturium . I bought this From the website a couple of weeks ago. Just started using yesterday and OMG!! I have mature dry to sensitive skin with a few stubborn hyperpigmentation spots from years of sun damage. I was concerned about sensitivity, but none so far. Initial application makes my face glow with a noticeable difference in Lightening. I do apply it on my entire face. Excited about this product for the long-term usage! Great ingredient deck. I bought three more bottles at the sale great price! I sense they’re discontinuing it.☹️ I bought The Tranaxemic acid also Hoping I’ll get similar results when this one Is unavailable. I will post pictures after some continued use. Buy it you won’t be disappointed!!
    3 guests found this review helpful. Did you?

    Amazing!

    5 out of 5 stars
    Lexi_1 - 5 months ago
    originally posted on Naturium
    I used to use a monthly subscription company for a formula that would help with “dark spots.” This product from Naturium has faded my sun damage more in 8 days of once daily use than a year on a more expensive “speciality” product. This also helps my skin feel so incredibly smooth, I love it!
    2 guests found this review helpful. Did you?

    Horrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Xtina - 8 months ago, Verified purchaser
    This just pills no matter what you do. I doubt any of it actually stays on your face with the amount of pilling that happens. Even if I apply it without any other products, it still pills all by itself. I’ve tried many different ways and nothing works. This is a total fail, which is a first for me with Naturium products, I love everything else I use from them.
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    5 guests found this review helpful. Did you?

    Works well

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Whoami - 9 months ago, Verified purchaser
    My spots are fading after only a week of use. Formula does not irritate or dry out my skin. Will be using for foreseeable future.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Allergic

    3 out of 5 stars
    LALO - 9 months ago
    originally posted on Naturium
    This didn't work for me. I must be allergic to something in the ingredients list. I have never had this happen before but it caused redness and itching. Bummer because the formula is a great price, elegant and absorbs well.
    1 guest found this review helpful. Did you?

    Goodness in a bottle

    5 out of 5 stars
    Shona - 1 year ago
    originally posted on Naturium
    If you need that one product that houses all skincare brightening actives then this is it . Naturium had managed again to come up with a revolutionary must have for hyperpigmentation disorders
    5 guests found this review helpful. Did you?

    Very impressed!

    5 out of 5 stars
    Apoorva - 1 year ago
    originally posted on Naturium
    Absolutely love this product! It's hydrating and fading my acne scars so quickly! I'm very impressed
    4 guests found this review helpful. Did you?

    The only thing that works for me!

    5 out of 5 stars
    MsTina - 1 year ago
    originally posted on Naturium
    I’ve used a few products & never got any results, some even made my acne scars worse. Within less than 3 months I’ve seen results using this.
    29 guests found this review helpful. Did you?

    Brightens skin!

    5 out of 5 stars
    - 1 year ago
    originally posted on Naturium
    I love this! I put it on every morning as a part of my routine and it brightens my skin
    Did you find this review helpful?

    Seriously the best product for hyperpigmentation

    5 out of 5 stars
    Shivani1315 - 1 year ago
    originally posted on Naturium
    Almost don’t wanna write this review because I don’t want this to sell out but this was a game-changer when I got cystic acne after changing my medications. I always struggle more with dark spots leftover more than the actual acne and this bottle was the only thing that actually started fading those spots FAST. I’ve tried some very expensive brands and nothing came close to as when you I stopped those and started using this. PLEASE KEEP MAKING THIS PRODUCT!!
    10 guests found this review helpful. Did you?

    So far so good

    4 out of 5 stars
    LightBright - 1 year ago
    originally posted on Naturium
    Great ingredients. Only started using just over a week, daily, sometimes 2x per day (morning after vit C, and morning/night). Nice texture, no breakouts, scent neutral. Excited for results in upcoming weeks.
    1 guest found this review helpful. Did you?

    Nice

    4 out of 5 stars
    Nonny - 1 year ago
    originally posted on Naturium
    It actually works in brightening, so it is a good one
    1 guest found this review helpful. Did you?

    Turned Brown!

    1 out of 5 stars
    ivy- - 1 year ago
    originally posted on Naturium
    I had only used the product a couple of times, but unfortunately it turned brown. I've tossed it but it is a shame because I liked using it.
    1 guest found this review helpful. Did you?

    Very dark brown

    1 out of 5 stars
    Cath from SF - 1 year ago
    originally posted on Naturium
    The ingredients listed seem amazing and I wanted to really like it. But the bottle I got contained product that was very very dark brown. It seems oxidized and I don’t know if it’s safe.
    4 guests found this review helpful. Did you?

    Awesome

    5 out of 5 stars
    Thumbs up graphic, would recommend
    SZians - 1 year ago
    Its great product. Works magic on my skin. Results can be seen in a week or two.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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