About this item
Highlights
- About the Author: STEVE JOHNSON is the President and Founder of The Next Level Sales Consulting.
- 224 Pages
- Business + Money Management, Sales & Selling
Description
About the Book
"Overcome the biggest hurdles in coaching a sales team to peak performance Next Level Sales Coaching offers insights to sales executives, customer service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team. Sales performance can impact a company's revenue, profits, market share, and employee retention. The question is, how do you positively impact those goals? The answer is simple: sales improve when your team is better trained, coached, and supported. This book will show you how to further strengthen your sales coaching skills and, as a result, better develop your sales team. When you get better, they get better. When a sales team is led the right way, there is an increased probability they will feel better about themselves, their jobs, stay longer, and become a future sales leader in the company. Many books focus on the symptoms of poor sales performance, but they don't tell you how to solve the problems. Next Level Sales Coaching gives you a proven, step-by-step, process and methodology on how to resolve the most common challenges you will face when leading your sales team. The strategies are built on the best practices of over 10,000 sales managers that we have interviewed, researched and observed in action over the last 35 years. This book covers how to connect with, train, coach and inspire your sales team. Ultimately, it will help you to reduce turnover, improve performance, and increase retention of top performers."--From the Back Cover
Do you remember being "in the trenches" as a salesperson? What did you think of your sales manager? If you're like many front-line sellers, you probably didn't think she or he was a wonderful example of leadership who could inspire you to do your best in life and in work. The unfortunate truth is that many sales managers--well-meaning though they usually are--lack the skills and know-how to help their sales teams grow and achieve greater success.
Over a combined 50 years of experience as salespeople, managers, coaches, and executives, authors Steve Johnson and Matthew Hawk have witnessed the do's and don'ts of top performing sales teams. Next Level Sales Coaching is the culmination of their experience. In this book, they distill what they have learned working with organizations like Google, Bank of America, Enterprise Rent-A-Car, and many more. The result is a compendium of best sales coaching practices with the power to make any sales manager into an inspirational and transformational leader.
At its heart, this book is about how to integrate a person-centered development mindset into sales environments. Readers will work through practical examples, including a self-assessment, to identify the best way to implement strong coaching programs within their organizations. Each chapter concludes with takeaway questions and tips that sales leaders can use right away. From goal setting to daily sales huddles, and sales development training to analytics, Next Level Sales Coaching covers the best practices that readers will want to implement to take sales management to the next level.
About the Author
STEVE JOHNSON is the President and Founder of The Next Level Sales Consulting. He has been working with clients to increase their sales effectiveness for over 35 years. Steve has developed hundreds of selling programs for clients such as Morgan Stanley, Merrill Lynch, and U. S. Bank. He is the coauthor of Selling is Everyone's Business and If You're Not Out Selling, You're Being Outsold.
MATTHEW HAWK, PHD, is Vice President of Instructional Design and Training Delivery at Synchrony. Matthew earned his doctorate from Yale University and is a member, contributing author, and speaker on the topic of sales enablement for the Association for Talent Development.