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Nexxus Blonde Assure Purple Shampoo Color Care Shampoo for Blonde Hair - 8.5 fl oz
$16.79 when purchased online
Target Online store #3991
About this item
Highlights
- PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy.
- BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny.
- SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness.
- KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones.
- COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results.
- NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner.
Description
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our colored hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.com
Scent: Scented
Hair Type: All Hair Types, Colored
Health Facts: Contains Quinoa, Paraben-Free
Product Form: Gel
Recommended Use: Weekly
Beauty Purpose: Color Protection, Basic Cleansing, Tone Correction
Net weight: 8.5 fl oz (US)
TCIN: 75561063
UPC: 605592005893
Item Number (DPCI): 063-00-0683
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium chloride, glycerin, sodium gluconate, hydrolyzed keratin, collagen amino acids, hydrolyzed elastin, fragrance (parfum), citric acid, sodium benzoate, polyquaternium-10, ppg-9, peg-45m, hydrolyzed pearl, amyl cinnamal, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool, ext. violet 2 (ci 60730).
Shipping details
Estimated ship dimensions: 1.84 inches length x 2 inches width x 8.48 inches height
Estimated ship weight: 0.63 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, United States Minor Outlying Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this work on grey hair to help get rid of yellow?
submitted by Carol - 1 month ago
A: Thank you for reaching out regarding our Blonde Assure Shampoo. Enrich and tone your bleached hair, platinum hair, or silver hair with this Purple Shampoo for dyed hair. Developed by Nexxus New York blonde hair color specialists, Blonde Assure Purple Shampoo combines Keratin Protein and Violet pigments that can balance brassy tones and gives a natural or intense look to any blonde hair, silver hair, bleached hair, or brassy hair. This purple shampoo for blondes and colored hair leaves your dyed hair looking smooth, soft, and healthy-looking after every wash. This silver hair shampoo tones your silver hair, bleached hair, and blonde hair. We hope this helps!
submitted byNexxusExpert - 1 month agoBrand expert
Q: Any chance there will be a return to the previous original formula?
submitted by Txgirl - 6 months ago
A: We truly appreciate you taking the time to share your thoughts. The formula of our Blonde Assure Shampoo hasn't changed - consumer feedback is very important to us, and we've shared your concerns with our team!
submitted byNexxusExpert - 5 months agoBrand expert
Q: Do I need to wear gloves?
submitted by wm7 - 8 months ago
A: Thank you for asking about our Blonde Assure Shampoo. It's not necessary to wear gloves with this product. We recommend using 1-2 times per week to help neutralize brassy tone. Leave in for 1-5 minutes each time, and follow with Color Assure conditioner. We hope this helps!
submitted byNexxusExpert - 8 months agoBrand expert
Q: is it free on sulfates and parabens?
submitted by courtney - 5 years ago
A: Hi courtney! The shampoo is paraben free but does contain sulfates. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: Wondering if this works on natural dirty blondes wanting to be just a bit more blonde .
submitted by ryebread - 5 years ago
A: Hi there! The Nexxus Blonde Assure Shampoo will brighten your natural color, but it will not change your hair color. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: How often are you supposed to use the Nexus purple shampoo? I've heard everything from once a day to once a week.
submitted by Heather - 6 years ago
A: Thanks for your interest! With this product, we suggest using 1-2 times a week to help neutralize brassy tones. Leave in for 1-5 minutes each time and follow with Color Assure Conditioner. We hope this helps.
submitted byNexxusExpert - 6 years agoBrand expert
Nexxus Color Assure Vibrancy for Color Treated Hair Collection
About the collection
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
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Summary of reviews
The Nexxus Blonde Assure Purple Shampoo is a popular choice for maintaining blonde and silver hair, praised for its ability to reduce brassiness and enhance shine. Many guests appreciate its pleasant scent and moisturizing properties. However, some have experienced issues with residue and greasiness, particularly with the new formula. Overall, it is recommended for its toning capabilities and pleasant fragrance, making it a valuable addition to hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 207 reviews
effectiveness: 3.27 out of 5
quality: 3.38 out of 5
value: 3.21 out of 5
56% would recommend
32 recommendations
Unbelievable
4 out of 5 stars
Silver aging - 4 months ago
originally posted on nexxus.com
I let my natural grey come in along with lights, I had a hard time finding a treatment that really works preventing brassy tones yet brighting silver lights. Well this one does it! First use I couldn't believe how wonderful it lathered and felt after shampoo and conditioning. Then the blow out was the best! The most gorgeous looking and amazing feeling hair of my life! I will never buy any other product! Thank you
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
MP - 6 months ago, Verified purchaser
It smells good but no matter how much water or other shampoo you use afterwards it leaves a film and will leave your hair or parts of it greasy.
1 reply from NexxusExpert team - 6 months ago
Thank you for sharing your experience with us! We apologize for any inconvenience caused by our Blonde Assure Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 49051298 so we can address your concerns promptly.
Glue
1 out of 5 stars
Thumbs down graphic, would not recommend
A - 7 months ago, Verified purchaser
The shampoo came out partly clear and felt like glue in my hair.
1 reply from NexxusExpert team - 7 months ago
We're sorry to hear about your experience with our Blonde Assure Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 48933055 so we can gather more details and assist you further.
Greasy hair!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
JackieB - 8 months ago, Verified purchaser
I had to come back to the reviews to validate myself! This made my hair SO greasy!!! I felt it as I was blow drying it. Only used it twice had the same experience both times. I recently started switching to many Nexxus products because they work great (heat protectant, conditioner, finishing cream) so when I ran out of my purple shampoo I purchased this. I’ll have to stick with my old one
1 reply from NexxusExpert team - 8 months ago
We're sorry to hear about your experience with our Blonde Assure Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 48660252 so we can gather more details and assist you further.
Makes hair greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
Hollie - 8 months ago, Verified purchaser
This shampoo is very moisturizing but ends up leaving a residue in your hair that feels greasy and disgusting. The first time I used it and dried my hair, it was so greasy that I had to go back and wash my hair again. I’m only able to use it on the ends of my hair, and then I have to use a clarifying shampoo. Ultimately, I can’t use it for the purpose it’s claiming.
1 reply from NexxusExpert team - 8 months ago
We're sorry to hear about your experience with our Blonde Assure Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 48545229 so we can gather more details and assist you further.
New formula is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Olivia - 9 months ago, Verified purchaser
This used to be my favorite purple shampoo. They changed the formula and now it makes your hair feel so greasy immediately after you wash it
1 reply from NexxusExpert team - 9 months ago
Thank you for sharing your feedback with us! We're sorry to hear about your disappointment with our Blonde Assure Shampoo. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 48325462 so we can gather more information and assist you in resolving this matter.
The purple shampoo keeps my blonde hair from becoming brassy.
5 out of 5 stars
judyc70 - 9 months ago
originally posted on influenster.com
Nexxus’ Blonde Assure Purple Shampoo helps to keep my highlighted hair shiny and clean. The purple hue of the shampoo keeps the brassiness at bay since I leave it on 2-3 minutes before rinsing out. I love the lather that is created and use this two times a week. The convenient flip-top tube packaging means I get every drop from the container.
Blonde
4 out of 5 stars
Min - 10 months ago, Verified purchaser
One of my favorite blonde shampoos
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
RachS - 11 months ago, Verified purchaser
My hair felt horrible after using this. I had to wash my hair several times after using it to get all the product out and I still feel some residue left in there. I would not use this again.
1 reply from NexxusExpert team - 10 months ago
We're sorry to hear about your experience with our Blonde Assure Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 47809711 so we can gather more details and assist you further.
The longer you keep it the brighter the blonde. NOT FOR YELLOW HAIR
5 out of 5 stars
420momoney - 1 year ago
originally posted on influenster.com
The smell is not strong like other products , it doesn’t stain my shower title. My hair feels very silky ! Doesn’t feel dry like other purple shampoos this is definitely worth every penny! My hair feels soft shiny n it definitely popped my purple out more
Grey hair 101
5 out of 5 stars
linda1718 - 1 year ago
originally posted on nexxus.com
I love this shampoo. I have salt and pepper hair this shampoo makes my hair so shiny and soft. Washes all the product out and doesn’t make my scalp itchy. Best shampoo for grey hair. Try it you will love it.
Change in product--not good!
1 out of 5 stars
Thumbs down graphic, would not recommend
BG - 1 year ago, Verified purchaser
I used to love this purple shampoo, but the new gel-like formula is not good. After one use, my hair felt greasy and heavy, almost like lotion in my hair. I will not be buying this product anymore.
1 reply from NexxusExpert team - 1 year ago
We apologize for any inconvenience caused by Blonde Assure Shampoo . Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 47253597 so we can address your concerns promptly.
I used to love it
1 out of 5 stars
Thumbs down graphic, would not recommend
Rachel - 1 year ago, Verified purchaser
They changed it, it has a gel like texture to it now.
1 reply from NexxusExpert team - 1 year ago
We're sorry to learn that you're no longer happy with our Nexxus Blonde Assure Purple Shampoo! Consumer feedback is really important to us, and we'd like to learn more - please email our team directly at consumer.services@unilever.com and share ref ID: 47171998, so we can ask you some questions. We hope to hear from you soon.
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Shampoo - 1 year ago, Verified purchaser
Nice smell and leaves my hair feeling fresh with body.
Not my favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
JP - 1 year ago, Verified purchaser
I needed a purple shampoo and conditioner for my gray/white hair. This stuff makes my hair feel really slimy
1 reply from NexxusExpert team - 1 year ago
Thanks for trying our Blonde Assure Purple Shampoo. We're sorry to hear the performance wasn't as expected, and we'd like to help find something that might work better. If interested, please email us at consumer.services@unilever.com with ref. ID: 46060787. Our team will be happy to assist you.
Nexxus blonde purple shampoo & conditioner
5 out of 5 stars
priscillar62 - 2 years ago
originally posted on influenster.com
The Nexxus blonde purple shampoo & conditioner has a great smell to it, it makes my blonde more radiant and less brassy. Love the way my hair feels I only try to use the shampoo and conditioner couple times a week and a little goes a long way!
No pigment
1 out of 5 stars
Thumbs down graphic, would not recommend
Elizabeth C - 2 years ago, Verified purchaser
I was looking for a conditioner with a decent amount of pigment in it to actually deposit in my gray hair. The shampoo has a deep purple pigment but I'm not comfortable leaving shampoo on my head for longer than it takes to get clean. This conditioner has almost no pigment at all, it's barely a light lilac in color.
1 reply from NexxusExpert team - 2 years ago
We're so sorry to hear about your experience with our Assure Conditioner- we want to help. Please connect with our team at consumer.services@unilever.com, and share ref ID: 44352600. We'll keep an eye out for your email!
My New FAVORITE purple shampoo
5 out of 5 stars
Kazvixen - 2 years ago
originally posted on nexxus.com
As a fully grey haired woman this purple shampoo / conditioner is my new favorite. It adds beautiful tone and color to a full head of grey hair
Fav Purple Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Sadie F - 2 years ago, Verified purchaser
I’m super picky about my shampoo but I love this purple shampoo!!! No sulfates, keeps my hair looking good but not brassy and I can go 5 days or so without needing to wash it. Only use it once a week!
Bring back Simply Silver!
1 out of 5 stars
CocoSeegy - 2 years ago
originally posted on nexxus.com
I've tried so many purple shampoos and nothing compares to your old purple shampoo "Simply Silver". I went brunette for years after you discontinued it and when I saw this I hoped it would be similar and it doesn't come close. Very disappointed.