Sponsored
Not Your Mother's Blonde Moment Purple Bonding Shampoo Tone and Repair Lightened Hair - 8 fl oz
$7.79 when purchased online
Target Online store #3991
About this item
Highlights
- Purple shampoo with dark violet pigments that neutralize hair brassiness and yellow tones with results after one wash
- Ideal for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- Formulated with Bonding Technology to strengthen hair and smooth lifted cuticles, plus Quinoa to aid in hair color retention
- Packed with moisture to intensely hydrate bleached hair and damaged hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 2-3 times a week in place of regular shampoo
- Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
Description
Wash your way to brighter and stronger lightened toned locks with Not Your Mother's Blonde Moment Tone and Repair Purple Shampoo.
This dual-action purple shampoo packs intense toning power with bond-repairing benefits and added hydration to keep your lightened hair tones cooler and stronger. Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer—wash after wash.
This hair shampoo can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo.
This dual-action purple shampoo packs intense toning power with bond-repairing benefits and added hydration to keep your lightened hair tones cooler and stronger. Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer—wash after wash.
This hair shampoo can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo.
Scent: Scented, Floral
Hair Type: All Hair Types
Health Facts: Silicone-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free
Product Warning: Eye irritant, keep out of reach of children
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Every Other Day
Package Quantity: 1
Beauty Purpose: Moisturizing, Tone Correction, Nourishing, Smoothing
Net weight: 8 fl oz (US)
Features: Lightweight
TCIN: 51325153
UPC: 688047130395
Item Number (DPCI): 063-00-0271
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium lauroyl sarcosinate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, glycol distearate, peg-150 distearate, propanediol, itaconic acid, arginine, panthenol, linum usitatissimum (linseed) seed extract, salvia hispanica seed extract, polyglyceryl-10 laurate, hydrolyzed quinoa, helianthus annuus (sunflower) seed extract, polyquaternium-10, hydroxypropyl guar hydroxypropyltrimonium chloride, tetrasodium glutamate diacetate, butylene glycol, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, citric acid, ext. d&c violet 2 (ci 60730).
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID EYE CONTACT. IF ANY ADVERSE REACTION OCCURS DISCONTINUE USE. KEEP OUT OF REACH OF CHILDREN. AVOID PROLONGED CONTACT WITH POROUS MATERIALS TO PREVENT STAINING.Shipping details
Estimated ship dimensions: 1.83 inches length x 1.93 inches width x 8.03 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you use this shampoo everyday
submitted by Lee - 1 month ago
A: Hey Lee, Great question! We recommend to only use 2-3 times a week in place of regular shampoo! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: Would this help my purple hair not fade as fast?
submitted by Khaos - 8 months ago
A: Hi there! This purple shampoo is formulated with rich violet pigments to reduce yellow or brassy tones for natural or dyed blondes, highlighted, and gray hair. Maybe you'd like to have a personalized recommendation based on your hair type and needs? If so, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!
submitted byNYM Team - 8 months agoBrand expert
Q: Does this work for sun bleached hair?
submitted by Bubbles - 11 months ago
A: Hi there! Thank you for your question. Yes, our Blonde Moment Purple Bonding Shampoo is effective for sun-bleached hair. It's formulated for natural and color-treated blondes, silver hair, and light to medium-toned brunettes with lightened hues such as balayage, highlights, and ombré. It combines intense toning power with bond-repairing benefits and additional hydration to help maintain your lightened tones cooler and stronger. If you'd like to have a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!
submitted byNYM Team - 11 months agoBrand expert
Q: Hi! I'm looking for a purple shampoo but i have noticed a few people mention sometimes it adds a purple tint to their hair. I'm honestly scared to try a purple shampoo now. Will this product leave purple tint in my hair?
submitted by raincloud - 4 years ago
A: Hi Raincloud! In some instances, if the hair has high porosity there’s a chance that more pigment will remain on the hair after rinsing. The violet used in Blonde Moment is water soluble, not a direct dye, so if this does happen any residual color can be readily removed with a non-tinted shampoo.
submitted byNYM Team - 4 years agoBrand expert
Q: Hi, does your product contain, palm oil or it’s derivatives? Thanks
submitted by Rain Forest - 5 years ago
A: Hi! While we do not directly add palm oil to our products, cosmetic ingredients which are commonly used in our products may be derived from palm. In these cases, we select palm based materials that are responsibly sourced and sustainable.
submitted byNYM Team - 5 years agoBrand expert
Q: Does this tint gray hair to blonde?
submitted by SeaShells - 5 years ago
A: Hi there! Nope, this product will not tint gray hair to blonde. Blonde Moment Treatment Shampoo is a purple shampoo that coats hair in a deep violet pigment in order to neutralize unwanted brassy tones in both blonde and gray hair.
submitted byNYM Team - 5 years agoBrand expert
Q: I love the natural silver streaks in my hair. Does this work like shimmer lights or is it formulated for color-treated hair?
submitted by adg1109 - 5 years ago
A: Hi, there! The deep violet pigment in Blonde Moment also works to tone brass and/or yellow undertones in silver, gray, and white hair! So you can rock those silver streaks :-)
submitted byNYM Team - 5 years agoBrand expert
Q: I have light brown hair with natural blonde highlights. I wanted to know if this would make my highlights look like a lighter blonde?
submitted by Lily - 6 years ago
A: Hi Lily, thanks for the great question! Our Blonde Moment Treatment Shampoo will tone your highlights. This does not necessarily translate to a lighter hue, but will help brighten it up by coating it with a deep violet pigment. This helps combat some of the orange and brassy tones that tend to happen with blonde hair and highlights. Hope this helps!
submitted byNYM Team - 6 years agoBrand expert
Q: Does this work for naturally blonde hair or just color treated?
submitted by Jill - 6 years ago
A: Hi Jill, This product worksfor natural blondes and color treated hair! The deep purple pigment will help brighten the look of blonde hair and deeply condition dry hair. Enjoy!
submitted byNYM Team - 6 years agoBrand expert
Q: What does this smell like?
submitted by Hi - 6 years ago
A: Hi there! This fragrance is comparable to the Viva La Juicy scent by Juicy Couture. Hope this helps! -NYM Team
submitted byNYM Team - 6 years agoBrand expert
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Summary of reviews
This purple shampoo is designed to maintain and enhance blonde, silver, or highlighted hair by neutralizing brassiness and providing hydration. Many guests appreciate its pleasant scent, moisturizing properties, and effectiveness in toning hair without causing dryness. While some guests experienced issues with residue or brassiness, the majority found it to be a reliable and affordable option for keeping their hair looking fresh and vibrant. It is suitable for regular use and offers a salon-like finish at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 592 reviews
effectiveness: 3.79 out of 5
quality: 3.84 out of 5
value: 3.61 out of 5
83% would recommend
215 recommendations
its okay
3 out of 5 stars
Thumbs up graphic, would recommend
belle - 13 days ago, Verified purchaser
i bought the shampoo and conditioner and used the whole bottles before writing this and it was alright. i noticed a little bit of lightening but not enough to buy again. i also felt like my hair was starting to get really dry after a couple washes. overall, it’s great if you’re trying out purple shampoo for the first time and you want a lil something but it’s not a holy grail for me. to each their own though!
1 reply from NYM Team team - 10 days ago
Hi Belle! Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team. They’re here to assist you on your hair care journey and ensure you have a delightful experience!
No scent, leaves my hair a tangled mess
1 out of 5 stars
Thumbs down graphic, would not recommend
Kitty - 6 months ago, Verified purchaser
Would like at least a pleasant scent if it's not going to at least make my hair soft and release tangles. Awful and overpriced
1 reply from NYM Team team - 6 months ago
Hi Kitty! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further!
Just-right toning + healthy hair
5 out of 5 stars
Thumbs up graphic, would recommend
ScreenName2000 - 7 months ago, Verified purchaser
Kept my platinum bright without overtoning. With other products, you have to worry about using it too frequently or letting it sit too long because it will cause your hair to have a purple tint. But I use this everyday and let it sit for a while in the shower and it never overtoned. Also, of all the brands I've tried this one made my hair feel like it was the softest and strongest. My hair felt great!
Didn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
beauty addict - 8 months ago, Verified purchaser
Product didn't work for my hair. It made it look more brassy.
1 reply from NYM Team team - 8 months ago
Hi there! We're sorry to hear about your experience. Maybe you'd like to have a personalized recommendation based on your hair type and needs? If so, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!
Really works!
5 out of 5 stars
Elight - 1 year ago
originally posted on NYM
I’m a natural dirty blonde, I had really light hair as a child but it’s starting to get darker as I get into my twenties. I’ve been using it once a week for only a month and it’s already working! I’ve had a few people comment that my hair looks more blonde, one even asked if I dyed it!
Lush.
5 out of 5 stars
RachBlonde - 1 year ago
originally posted on NYM
Comes out clean, luxurious, and I love the smell! Have repurchased many times and will continue to as long as I'm blonde.
No difference in brassiness
3 out of 5 stars
Thumbs down graphic, would not recommend
Shannon KK - 1 year ago, Verified purchaser
The shampoo itself is ok but I can’t say that I saw any type of difference in brassiness after several washes. I’ve used others, where after one wash my hair is toned. I won’t be buying again.
1 reply from NYM Team team - 1 year ago
Hi Shannon! We are sorry to hear about your experience. If you'd like a personalized recommendation tailored to your hair type and needs, we encourage you to contact our social media team. They would be more than happy to assist you on this hair care journey and ensure you have a positive experience!
Yes!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Goodfinds - 1 year ago, Verified purchaser
I was skeptical about what kind of a difference this would make. I was also concerned it would give my warm blonde hair a harsh cold tone that wouldn’t be flattering with my complexion. To my surprise, I could tell a noticeable difference only after one wash and I have used it 5 or 6 times and I am LOVING the results. My hair is looking so much brighter and revived. The blonde tones really shine! I can’t believe I didn’t try this sooner. Definitely plan on keeping this in my routine. Wish I had before/after pics to post.
Ruined my hair color
1 out of 5 stars
Thumbs down graphic, would not recommend
Aliko - 1 year ago
Just paid 200$ to have it ruined by this shampoo my stylist said use a purple shampoo once a week, this darkened my hair and ruined my highlights
1 reply from NYM Team team - 1 year ago
Hi there, we are sorry to hear about your experience. Please reach out to our customer support team. They would be so happy to help. Perhaps you would like to have a personalized recommendation based on your hair type and needs. If so, we invite you to reach out to our social media team. They will be delighted to accompany you on this hair care journey and ensure you have a positive experience!
Bye bye brass
5 out of 5 stars
haileyjulia - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product worked really well at helping to tone down the brassiness of my hair. I didn’t use every wash but every few washes to replenish my balayage.
SO NICE ON MY HAIR
5 out of 5 stars
kaitlynb12 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It's super affordable and it works wonders for my hair. I love how they have different options for different hair types, like volumizing, moisturizing, and clarifying. It's great because you can choose the one that suits your hair needs. I've noticed that it leaves my hair feeling clean, soft, and refreshed. I would definitely recommend giving it a try!
Terrible residue
1 out of 5 stars
Thumbs down graphic, would not recommend
Terrible residue - 1 year ago
I don't understand how they can sell this product when it leaves the worst residue and just doesn't come off. No matter how much I washed my hair out the residue would not come off. I tried it for more than a couple days to give it a chance.
1 reply from NYM Team team - 1 year ago
Hi there! We are sorry to hear about your experience. Please reach out to our customer support team. They would be so happy to assist you further.
Leaves a terrible residue
1 out of 5 stars
AnneybooH - 1 year ago
originally posted on NYM
I can’t believe all the good reviews after using this shampoo and feeling the residue left on my hair was disgusting. No matter how much I try to rent it out it will not come off.
Good purple shampoo in a pinch
3 out of 5 stars
lexebird - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like this purple shampoo. While it’s not the MOST color depositing I’ve ever tried, I think it’s great for the price and isn’t too harsh on your hair. Since it isn’t as potent a formula I think it’s good for just a light simple toning and maintenance between bigger treatments - don’t expect anything too drastic. Scent is not overwhelming or perfumey and it lathers well.
Fabulous
5 out of 5 stars
prncssglamara - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am a brunette who truly believes blondes have more fun. Well that also means more maintenance. When I go in to see my hairdresser she always comments on how my hair hasn’t turned that brassy yellow. That’s because I use this! Ever since I’ve started using this it keeps my blonde looking more fresh!
affordable purple shampoo
4 out of 5 stars
felicial30 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i want to start off by saying i very rarely use drug store shampoo and conditioner because it just doesn’t usually work for my hair. i have very dry hair and this shampoo was surprisingly extremely moisturizing!!! most purple shampoo’s are super drying but this was just amazing! now for the purple shampoo itself i did notice it made my hair a little brighter. i have blonde highlights so i didn’t notice the blonde pieces getting super bright but that could be because i have blonde highlights as opposed to fully blonde hair. for the price i definitely think this is great purple shampoo. it works well and it super hydrating! it also smells really good and not too strong which i personally like. the scent also lasts in my hair all day!
Great for drug store shampoo!
4 out of 5 stars
abbeyj1483 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Since I have Platinum blonde hair, I used purple shampoo and conditioner all the time but mostly buy from my beautician (which is pricy). I’ve been wanting to try this brand as it gets great reviews online but I’ve never pulled the trigger. It is safe to say I will buy this, especially if I’m in a pinch and not near my stylist! The shampoo doesn’t dry your hair out like some brands.
Good drugstore toning
4 out of 5 stars
alexisastylegirl - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed using this shampoo while I was growing out my blonde hair and did not want it to turn yellow or brassy. It’s a good drugstore option but it did leave my hair feeling a little dry.
Great product!
5 out of 5 stars
- 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is an amazing shampoo! It helps tone my blonde highlights, while repairing my hair and allowing it to grow and become more healthy after the use of bleach. I highly recommend!
A new staple
5 out of 5 stars
nicholew18 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this shampoo for my highlighted hair. This has refreshed the highlights I got months ago. I use this a couple times a week and it leave my hair looking beautiful and silky. I would recommend!