Sponsored
Not Your Mother's Blonde Moment Purple Bonding Hair Mask Tone & Repair for Lightened Hair - 8 fl oz
$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Purple mask with dark violet pigments that neutralize brassiness and yellow tones with results after one use
- Ideal for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- Formulated with Bonding Technology to strengthen hair and smooth lifted cuticles
- Deeply repairs hair, conditions hair, and softens hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan
- Use 1-2 times a week or whenever you need an extra deep-conditioning boost
- Apply evenly to wet hair and massage through to the ends, then leave on for 5-10 minutes and make sure to rinse thoroughly
Description
Bring your lightened hair tones back to life with Not Your Mother's Blonde Moment Tone and Repair Purple Mask.
This dual-action deep-conditioning purple hair mask neutralizes brassiness in one use while delivering intensive nourishment to dry, damaged hair strands. Formulated with Bonding Technology, this conditioning mask for blondes, lightened brunettes, and gray-haired beauties helps strengthen and reduce hair breakage while helping prevent future hair damage. This purple conditioner mask is made with ultra-dark violet pigments that neutralize hair brassiness and yellow tones with results after one use.
This hair conditioning mask can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.
Apply hair mask evenly to wet hair and massage through to the ends, then leave on for 5-10 minutes and make sure to rinse thoroughly. Use 1-2 times a week or whenever you need an extra deep-conditioning boost.
This dual-action deep-conditioning purple hair mask neutralizes brassiness in one use while delivering intensive nourishment to dry, damaged hair strands. Formulated with Bonding Technology, this conditioning mask for blondes, lightened brunettes, and gray-haired beauties helps strengthen and reduce hair breakage while helping prevent future hair damage. This purple conditioner mask is made with ultra-dark violet pigments that neutralize hair brassiness and yellow tones with results after one use.
This hair conditioning mask can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.
Apply hair mask evenly to wet hair and massage through to the ends, then leave on for 5-10 minutes and make sure to rinse thoroughly. Use 1-2 times a week or whenever you need an extra deep-conditioning boost.
Scent: Scented, Floral
Hair Type: All Hair Types
Health Facts: Gluten-Free, Paraben-Free, Silicone-Free, Sulfate-Free
Product Form: Cream
Package Quantity: 1
Beauty Purpose: Tone Correction, Strengthening, Deep Hydration
Net weight: 8 fl oz (US)
TCIN: 86804383
UPC: 688047131415
Item Number (DPCI): 063-00-7731
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetearyl alcohol, cetyl alcohol, behentrimonium chloride, caprylic/capric triglyceride, propanediol, stearalkonium chloride, itaconic acid, arginine, panthenol, linum usitatissimum (linseed) seed extract, salvia hispanica seed extract, polyglyceryl-10 laurate, hydrolyzed quinoa, astrocaryum murumuru seed butter, cetrimonium chloride, helianthus annuus (sunflower) seed extract, hydroxyethylcellulose, tetrasodium glutamate diacetate, butylene glycol, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, ext. d&c violet 2 (ci 60730).
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID EYE CONTACT. IF ANY ADVERSE REACTION OCCURS DISCONTINUE USE. KEEP OUT OF REACH OF CHILDREN. AVOID PROLONGED CONTACT WITH POROUS MATERIALS TO PREVENT STAINING.Shipping details
Estimated ship dimensions: 1.75 inches length x 3 inches width x 8 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The blonde moment purple toning hair masque is highly praised for its effectiveness in maintaining blonde hair and reducing brassiness. Guests appreciate its conditioning properties, leaving hair soft and shiny without damage. Many have noted significant improvements in hair color and texture after just a few uses. The pleasant scent and ease of application further enhance the overall experience, making it a must-have for anyone with blonde or highlighted hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 123 reviews
value: 4.56 out of 5
effectiveness: 4.3 out of 5
quality: 4.78 out of 5
90% would recommend
11 recommendations
Strong mask
4 out of 5 stars
Thumbs up graphic, would recommend
saraShalelee9 - 10 days ago, Verified purchaser
It does help my hair to get out the brass and it makes my hair shiny. I only put it on for five minutes because it has real strength but the other conditioner in the. Line doesn’t seem like it works
Just get it!
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 3 months ago, Verified purchaser
I’ve always liked this brand but I’m blown away at how well this mask worked on my blonde-lightened brunette hair. I left it on for about 30 minutes and it looks like I went to the salon and had a toner treatment done! No damage and my hair is super soft!
Healthy blonde/platinum hair . No more brassy!
2 out of 5 stars
- 3 months ago
originally posted on NYM
I love a mask after rinsing in shower. I use this to maintain blonde color in my hair; keeps it shiny & prohibits brassy or gold highlights after washing. Must have for blondes/ platinums! Recommend highly!
Purple shampoo
4 out of 5 stars
Thumbs up graphic, would recommend
Sarxliz - 6 months ago, Verified purchaser
Used a lot on my dyed hair to keep the blonde fresh, I would keep it on for a couple mins in a bun in the shower then rinse with cold water and it helped keep it less brassy!
Great conditioner and color corrector
5 out of 5 stars
- 7 months ago
originally posted on NYM
Super conditioning and corrects the yellow tint that creeps in! My hairdresser keeps telling me to keep doing whatever I’m doing, my hair is super well conditioned :-)
Healing.
5 out of 5 stars
RachBlonde - 9 months ago
originally posted on NYM
Thick. Purple. Perfect. Will definitely be repurchasing.
A must have!
5 out of 5 stars
Thumbs up graphic, would recommend
Norms - 10 months ago, Verified purchaser
Leaves my hair so soft
works great
5 out of 5 stars
Thumbs up graphic, would recommend
bg124 - 11 months ago, Verified purchaser
this is the best mask i can find for this price range. i do not expereince any dry feeling of my hair and it tones amazingly. will repurchase over and over
use with caution
4 out of 5 stars
Thumbs up graphic, would recommend
a - 11 months ago, Verified purchaser
alright so, this is good for blondies/highlighted girls that want to keep their hair from brassing up/losing its color. i bought this because i went to a waterpark and was worried about my hair turning green after. i used this hair mask and it turned my hair so beautiful. HOWEVER— dont use it like every day/once a week, use it WHEN NECESSARY. there was a point in time where i did this hair mask once a week for about 3 weeks and it actually started turning my hair purple over time. overall i think you should buy it bc im a not your mothers FANGIRL and it worked pretty well when i needed it to
Not your mothers
5 out of 5 stars
Thumbs up graphic, would recommend
Yc - 11 months ago, Verified purchaser
I do like this product a lot, works on my hair everytime!
Absolutely brightens.
5 out of 5 stars
Thumbs up graphic, would recommend
Chelsea C - 1 year ago
I recently went to a new stylist while my normal girl is on maternity leave, for a half head of highlights. While she did pack in the blonde, her application and processing techniques left much to be desired, resulting in highlights of many tones, and uneven placements. To say I was stressed was an understatement. I bought this product hoping it would at least brighten and even up the highlights- and it did! I wash my hair twice a week, so I use this product as my conditioner for one wash, and really lather it on, especially around my scalp and it really makes a difference. Would def recommend if you’re in the same boat to get you through til your next color. (Photo with black clip is the before)
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Jbad - 1 year ago, Verified purchaser
This is the worst toning masque I’ve ever purchased,it does not leave color pigment deposits
1 reply from NYM Team team - 1 year ago
Hi there! We are sorry to hear about your experience. Reach out to our customer support team and they would be happy to help.
Works great, do longer than instructed!
4 out of 5 stars
Susu - 2 years ago
originally posted on NYM
First time I used it I left it on for 12 minutes and it helped tone the orange tones out somewhat, but when I saturated my hair with this and out it in a shower cap for an hour while I went to the gym, that made more of a difference. None of my hair turned purple at all, I got more icier or cooler tones in my hair than when I initially left it on for only ten minutes!
Buy it
5 out of 5 stars
Thumbs up graphic, would recommend
Julia - 2 years ago, Verified purchaser
Actually really impressive especially for the price it left my hair softer and took out almost all the orange hue and ALL of the yellow
Cant beleive it for the price.
5 out of 5 stars
Thumbs up graphic, would recommend
Lillig - 2 years ago
I should start by saying i usually only by salon products and was a big believer in you get what you pay for. Having said this, I am super impressed by this product. I had my highlights don’t a few weeks ago and they had gotten very brassy. I tried this mask, left it on for less than 10 minutes but love the results. I’ve gotten so many compliments this morning and it looks like I just stepped out of the salon. It’s hydrating and totally neutralized the brass color out. Thank you.
Love it!!! I highly recommend it!
5 out of 5 stars
Dulce - 2 years ago
originally posted on NYM
The best purple mask conditioner ever!!! Really leaves my hair with a very nice looking Silver tone, and last longer than other purple conditioners, every time I use it my hair looks healthier, shiny and its smells very nice!! Also I get a lot of compliments on my hair since I've been using this. All-in-1 product!! Thank you not your mothers for this amazing Purple mask conditioner!!!
Next best thing to toning from my stylist!
5 out of 5 stars
hsoutherland16 - 3 years ago
originally posted on NYM
I've tried other purple conditioners and this masque is the best I have found! It is gentle on my hair (others made it fall out) and the pigments are beautiful! Thank you!
Love it
5 out of 5 stars
Nikkie - 3 years ago
originally posted on NYM
[This review was collected as part of a promotion.] I got this for my daughter. She loves the product and it truly takes the brash out of her blonde locks. We will be purchasing from this line in the future, hopefully all their products are just as good as this one.
Nice color
5 out of 5 stars
Debby86 - 4 years ago
originally posted on NYM
[This review was collected as part of a promotion.] My daughter has been wanting to dye her hair but I didn’t want her to ruin it. As I was searching for something that would work at not need all the extra chemicals I found this. It works really good and she likes how the color came out. Look forwarding to purchasing again.
Great toner
5 out of 5 stars
Eneveux95 - 4 years ago
originally posted on NYM
[This review was collected as part of a promotion.] This toner is great! Not only does it turn my hair an icy blonde it also keeps my hair moisturized and strong. It smells great too! Highly recommend for any blonde needing a quick tone up job! Great product.