$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- A salon-grade conditioner with coconut oil, amaranth, rice protein + violet pigment
- Brightens color and neutralizes brassy tones in blonde, silver + gray hair
- Hydrates, strengthens and restores damaged hair fibers to promote overall hair health
- Balanced at a pH of 4.5-6.0
- Best for all hair types + textures
- Gender neutral fragrance with fresh notes of cucumber, oakmoss + ylang-ylang
Description
Banish brassiness and keep your blonde, silver + gray hair happy with this salon-grade purple conditioner. Formulated with coconut oil, amaranth, rice protein + violet pigment, it helps neutralize brassy tones and moisturizes to bring out your true colors–natural or not.
Packaging contains >30% recycled content.
Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Clarifying, Tone Correction, Conditioning
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919467
UPC: 850012507444
Item Number (DPCI): 063-00-9305
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, cetearyl alcohol, glyceryl stearate, glycerin, isoamyl laurate, behentrimonium chloride, fragrance, cocos nucifera (coconut) oil, amaranthus caudatus seed extract, hydrolyzed rice protein, cetrimonium chloride, capryloyl glycerin/sebacic acid copolymer, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, diheptyl succinate, tetrasodium glutamate diacetate, alcohol, sodium hydroxide, citric acid, phenoxyethanol, ext. violet 2
Shipping details
Estimated ship dimensions: 2.09 inches length x 2.05 inches width x 8.23 inches height
Estimated ship weight: 0.937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This purple conditioner is highly praised for its effectiveness in toning brassy blonde hair while providing moisture without weighing it down. Guests appreciate its pleasant scent, clean ingredients, and the fact that it does not stain showers. Many have found it to be a reliable addition to their hair care routine, helping to maintain vibrant blonde tones and leaving hair soft and manageable. Overall, it is a recommended product for anyone looking to enhance their blonde hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 465 reviews
effectiveness: 2.2 out of 5
quality: 2.4 out of 5
value: 2.4 out of 5
82% would recommend
39 recommendations
Nahh
1 out of 5 stars
Thumbs down graphic, would not recommend
EP - 11 days ago, Verified purchaser
Don’t know if it wasn’t the right color or what but it seemed to dull my color not help it
1 reply from Odele Team team - 10 days ago
Thanks for giving this product a try. We are sorry to hear that it did not meet you expectations.
I would buy this product again/ recommend
5 out of 5 stars
Isabel - 1 month ago
originally posted on http://odelebeauty.com

Leaves my ends very soft and smooth, and leaves my hair smelling great.
Doesn't Condition
2 out of 5 stars
Thumbs down graphic, would not recommend
Nope - 1 month ago, Verified purchaser
If you have long, thick hair this is not for you. It does not get knots out of the hair. Might work for fine hair, I wouldn't bet on it though.
1 reply from Odele Team team - 1 month ago
Thanks for giving this product a try. We might recommend swapping this product out for our Moisture Repair line or adding our Moisture Mask into your routine!
Decent
4 out of 5 stars
Thumbs up graphic, would recommend
phl99 - 3 months ago, Verified purchaser
I think it works pretty well, smells good, and is a good price point. Not a miracle worker, but it works.
Good
4 out of 5 stars
B - 4 months ago
It's a great conditioner on its own, but I'm not sure if it really helped my bleached blonde hair. My hair is still brassy, but I guess its a little better. I actually like the smell! I recommend to try, it might work better for you :)
Love it!
5 out of 5 stars
Abby - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] It smells so good! Makes my hair so soft!
Love it!
5 out of 5 stars
Abby - 7 months ago
originally posted on odelebeauty.com
It smells so good! Makes my hair so soft!
Works good
4 out of 5 stars
Melly0_0 - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I used this product on my bleached blonde hair , it's a purple conditioner that helps improve the brassy yellow tone out so that it leave it a good light blonde color. All good things to say about this product it works extremely well really recommend :)
Works good
4 out of 5 stars
Melly0 0. - 10 months ago
originally posted on odelebeauty.com
I used this product on my bleached blonde hair , it's a purple conditioner that helps improve the brassy yellow tone out so that it leave it a good light blonde color. All good things to say about this product it works extremely well really recommend :)
Great for blondes!
5 out of 5 stars
Mint Julep Mom - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I recently had my hair done and Arizona water turned it super brassy. Using this product restored my hair to a beautiful color. This is my new go to!
Great for blondes!
5 out of 5 stars
Mint M. - 10 months ago
originally posted on odelebeauty.com
I recently had my hair done and Arizona water turned it super brassy. Using this product restored my hair to a beautiful color. This is my new go to!
Finally a good blonde product!
5 out of 5 stars
Tstew - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I really enjoyed this product. I think a lot of blonde conditioners can leave your hair feeling very greasy, this one does not! I was so pleasantly surprised and will definitely be purchasing this in the future.
Beautiful Results
5 out of 5 stars
Susie - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Not much to say besides it does what it's supposed to. It left my hair moisturized without weighing it down. It didn't stain my shower huge plus with purple shampoo and conditioner products. I love the light scent and clean ingredients. It's a new shower staple!
YAS
5 out of 5 stars
Kkil - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Many purple conditioners I've tried feel like a waste of time as they do not condition, nor seem to offer much of a tone difference. This conditioner actually conditions my hair leaving it soft and fluffy, but not weighed down AND less brassy than I entered the shower!
Finally a good blonde product!
5 out of 5 stars
Tstew - 10 months ago
originally posted on odelebeauty.com
I really enjoyed this product. I think a lot of blonde conditioners can leave your hair feeling very greasy, this one does not! I was so pleasantly surprised and will definitely be purchasing this in the future.
Beautiful Results
5 out of 5 stars
Susie - 10 months ago
originally posted on odelebeauty.com
Not much to say besides it does what it's supposed to. It left my hair moisturized without weighing it down. It didn't stain my shower huge plus with purple shampoo and conditioner products. I love the light scent and clean ingredients. It's a new shower staple!
Back to blonde
4 out of 5 stars
Mdgirl - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Having blonde hair, you get used to the different stages. Your hair looks gorgeous after it's highlighted but tends to get dull as the weeks go on. Using purple shampoo and conditioner can make your highlights pop. I've never used this brand before and it works very well. The orange brass color that happens with my well water is so frustrating. This did the trick just as good if not slightly better than the brand I've been using. I only use it once every 10 to 14 days. I really need in my hair so now that I know that this is a trusted brand I think I'm going to try, the volumizing shampoo and conditioner in between my purple washes. Definitely recommend this brand.
Moisturizing
4 out of 5 stars
Mermaid - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I got this product for free in exchange of testing it and providing review. I have tried other purple shampoos & conditioner systems in the past that are as expensive as drying. Not the case with this system!!! It didnt leave my hair as straw. As far as removing brass, well, shampoos & conditioners are not enough for my hair but they do remove some of it. I did note my hair got oily faster even when applied the conditioner from the middle to the end of hair, but I guess it's because it weighed it down.
YAS
5 out of 5 stars
Kkil - 10 months ago
originally posted on odelebeauty.com
Many purple conditioners I've tried feel like a waste of time as they do not condition, nor seem to offer much of a tone difference. This conditioner actually conditions my hair leaving it soft and fluffy, but not weighed down AND less brassy than I entered the shower!
Moisturizing
4 out of 5 stars
Mermaid - 10 months ago
originally posted on odelebeauty.com
I got this product for free in exchange of testing it and providing review. I have tried other purple shampoos & conditioner systems in the past that are as expensive as drying. Not the case with this system!!! It didnt leave my hair as straw. As far as removing brass, well, shampoos & conditioners are not enough for my hair but they do remove some of it. I did note my hair got oily faster even when applied the conditioner from the middle to the end of hair, but I guess it's because it weighed it down.