$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- A salon-grade shampoo with amaranth and plant-based proteins
- Brightens color and neutralizes brassy tones in blonde, silver + gray hair
- Hydrates, strengthens and restores damaged hair fibers to promote overall hair health
- Balanced at a pH of 5.0-5.5
- Best for all hair types + textures
- Gender neutral fragrance with fresh notes of cucumber, oakmoss + ylang-ylang
Description
Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray tones, keeping your color exactly as nature (or your colorist) intended.
Balanced at a pH of 5.0-5.5, our Purple Shampoo is best for all hair types + textures, especially those in need of protecting their intended hues.
Use Instructions
Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. Avoid contact with eyes.
Ingredients*
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance (All Natural), Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, I Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2
*Violet pigments brighten color and neutralize brassiness, while amaranth + rice tein work together to strengthen and restore damaged hair fibers.
Packaging contains recycled content.
Balanced at a pH of 5.0-5.5, our Purple Shampoo is best for all hair types + textures, especially those in need of protecting their intended hues.
Use Instructions
Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. Avoid contact with eyes.
Ingredients*
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance (All Natural), Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, I Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2
*Violet pigments brighten color and neutralize brassiness, while amaranth + rice tein work together to strengthen and restore damaged hair fibers.
Packaging contains recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Basic Cleansing, Tone Correction, Color Protection
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919464
UPC: 850012507437
Item Number (DPCI): 063-00-0432
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, ext. violet 2
Shipping details
Estimated ship dimensions: 9.4 inches length x 2.59 inches width x 2.4 inches height
Estimated ship weight: 0.9921 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$4.99 - $17.99
Buy 3, get 1 free on select beauty mini's on select items
4.4 out of 5 stars with 3044 ratings
Discover more options
Summary of reviews
This purple shampoo has garnered mixed feedback from guests, with many praising its ability to tone down brassiness and enhance blonde highlights. Guests appreciate its pleasant scent and moisturizing properties, which help maintain hair health without excessive dryness. However, some guests experienced issues with hair texture and effectiveness. Overall, it is a budget-friendly option that works well for many, making it a worthy addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 294 reviews
quality: 4 out of 5
value: 4.09 out of 5
effectiveness: 3.94 out of 5
69% would recommend
46 recommendations
Review
5 out of 5 stars
Thumbs up graphic, would recommend
Review - 4 days ago, Verified purchaser
Good purple shampoo for the price it takes out the brassy yellow compared to Sally’s shampoos for the same price would buy it again.
Heavy, greasy texture
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 15 days ago, Verified purchaser
This is hands down the worst shampoo I have EVER used, not even just purple shampoo, but literally out of all shampoos I have ever used. This shampoo leaves that heavy, greasy, unclean texture that some shampoos leave, but like, x1,000,000. Not to mention it does a poor job at toning my highlighted hair. Do yourself a favor and just skip this one.
1 reply from Odele Team team - 14 days ago
Hi There! If you are looking for a deeper clean, we would definitely recommend pairing this with our Clarifying Shampoo once a week. Give that a try and let us know what you think!
Odele
1 out of 5 stars
Thumbs down graphic, would not recommend
Stillettos - 20 days ago, Verified purchaser
First time buying it and not seeing improvements in my hair.Nice bottle and doesn't stain my hands and body.I'm not sure will buy again it wasted my money worth.
1 reply from Odele Team team - 17 days ago
Thanks for giving this product a try.
Good for purple, bad for scalp
2 out of 5 stars
Thumbs down graphic, would not recommend
Cosmo - 1 month ago, Verified purchaser
Great for keeping my bleached lavender hair purple, but dried out my scalp like crazy. I’m prone to dandruff and use a 2% prescription ketoconazole shampoo weekly. This totally threw off my scalp and I have flakes for the first time in a year.
1 reply from Odele Team team - 1 month ago
We are sorry to hear that this product was not a good fit for you. Thanks for sharing your experience with us and giving us a try.
Inexpensive
5 out of 5 stars
Michael - 3 months ago
originally posted on http://odelebeauty.com
Do not have to use much, a little goes a long way!
Not my favorite
1 out of 5 stars
Michelle - 3 months ago
originally posted on http://odelebeauty.com
I've used this shampoo and conditioner together and it barely tones my hair. I have a icy white blonde hair and I like to keep it icy between appointments and this doesn't do it. My hair is pretty much the same tone as it is before I take a shower. I'm kinda bummed I tried a new product, hoping it would be good, and it wasn't.
Its a no for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Bixzy - 3 months ago
I wanted to love it because of the reviews but I ended up getting an extremely itchy and dry scalp it also did nothing for my hair
1 reply from Odele Team team - 3 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Great
5 out of 5 stars
Hannah - 4 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] It makes my hair feel so clean for such an affordable price!
Allergic
1 out of 5 stars
Thumbs down graphic, would not recommend
S - 5 months ago, Verified purchaser
Had a terrible allergic reaction. Did nothing for my hair except dry it out
1 reply from Odele Team team - 4 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Yes it works
5 out of 5 stars
Blossom - 6 months ago
originally posted on http://odelebeauty.com
I color my grey hair a sand blonde and this shampoo really tones down the brassy color and leaves my hair with more volume.
Brass-be-gone
5 out of 5 stars
Thumbs up graphic, would recommend
Chloe S - 6 months ago
Pretty effective for the price! I normally get a more expensive salon-grade brand but been budgeting harder recently so decided to try this one out. Definitely toned down the brassiness. Before and after photos below.
Real purple shampoo
4 out of 5 stars
Andreajennie - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I am always very careful when picking out shampoos and conditioners that claim to be purple. I find that if they don't basically stain my hands for a few minutes, they aren't going to penetrate my hair. This shampoo is a real purple shampoo but it doesn't stain my hands the way I like them to. I know it sounds weird, but it's how I know they work. I just recently bleached and toned my hair and have been using this set, and I think it's helping to keep the brassy tones out. I will keep using. I don't really like the way my hair feels after using it though but the conditioner helps.
I would def approve !
4 out of 5 stars
Melly0_0 - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This color shampoo by Odele is pretty good. It's color it a thick purple to help drag out those nasty brassy yellow tones after bleaching. It has help a lot to tone it down, no bad things to say about this. I highly recommend
Not for me
3 out of 5 stars
Thumbs down graphic, would not recommend
Shauna - 7 months ago, Verified purchaser
I really wanted to love this because of the healthy ingredients and price, but it’s impossible to brush my hair after using. I think I’ll try more from the brand before dismissing, but if you’re looking for silky smooth hair, this didn’t do the trick.
Gentle Purple Shampoo
5 out of 5 stars
Mint Julep Mom - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I recently had my hair done and Arizona water turned it super brassy. Using this product restored my hair to a beautiful color. This is my new go to!
Treat
5 out of 5 stars
Amanda - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] My hair loves this. It's really good and my hair never looked better
I love this purple shampoo!
5 out of 5 stars
Tstew - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] As someone who struggles with greasy hair and brass, this shampoo really impressed me. After using, I didn't feel like my hair was too oily and the blonde really ended up popping through without turning purple!
Game Changer
5 out of 5 stars
Susie - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This was my first time trying this line and I'm in love. It had a light scent and left my hair clean without stripping it. The purple hue brought my highlights back that were starting to become brassy. A little goes a long way and didn't have to double wash.
Great!
5 out of 5 stars
Kkil - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Most purple shampoo's I have tried do not feel like they actually clean, but are rather just a "treatment". This shampoo actually lathers and leaves my hair feeling cleaner AND blonder. This doesn't feel like a first step in my hair routine, but it IS the routine!
Back to blonde
4 out of 5 stars
Mdgirl - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Having blonde hair, you get used to the different stages. Your hair looks gorgeous after it's highlighted but tends to get dull as the weeks go on. Using purple shampoo and conditioner can make your highlights pop. I've never used this brand before and it works very well. The orange brass color that happens with my well water is so frustrating. This did the trick just as good if not slightly better than the brand I've been using. I only use it once every 10 to 14 days. I really need in my hair so now that I know that this is a trusted brand I think I'm going to try, the volumizing shampoo and conditioner in between my purple washes. Definitely recommend this brand.