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Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz

Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 2 of 4Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 3 of 4Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 4 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • A salon-grade shampoo with amaranth and plant-based proteins
  • Brightens color and neutralizes brassy tones in blonde, silver + gray hair
  • Hydrates, strengthens and restores damaged hair fibers to promote overall hair health
  • Balanced at a pH of 5.0-5.5
  • Best for all hair types + textures
  • Gender neutral fragrance with fresh notes of cucumber, oakmoss + ylang-ylang

Description

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended.

Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Basic Cleansing, Tone Correction, Color Protection
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919464
UPC: 850012507437
Item Number (DPCI): 063-00-0432
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, ext. violet 2

Shipping details

Estimated ship dimensions: 2.2 inches length x 2.2 inches width x 8 inches height
Estimated ship weight: 1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Do i have to leave it at a certain time?

submitted by ella - 1 month ago
  • A: Hey Ella, Great question! We recommend to let the shampoo sit on your hair for 2-3 minutes. Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert

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Summary of reviews

This purple shampoo has garnered mixed feedback from guests, with many praising its ability to tone down brassiness and enhance blonde highlights. Guests appreciate its pleasant scent and moisturizing properties, which help maintain hair health without excessive dryness. However, some guests experienced issues with hair texture and effectiveness. Overall, it is a budget-friendly option that works well for many, making it a worthy addition to any hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 314 reviews
    effectiveness: 2.47 out of 5
    quality: 2.56 out of 5
    value: 2.94 out of 5
    70% would recommend
    48 recommendations

    I would buy this product again/ recommend

    5 out of 5 stars
    Isabel - 7 days ago
    originally posted on http://odelebeauty.com
    Helps reduce brassy colors in my hair, and it leaves my hair sooo soft and smooth
    Did you find this review helpful?

    Review

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Review - 2 months ago, Verified purchaser
    Good purple shampoo for the price it takes out the brassy yellow compared to Sally’s shampoos for the same price would buy it again.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Heavy, greasy texture

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Stephanie - 2 months ago, Verified purchaser
    This is hands down the worst shampoo I have EVER used, not even just purple shampoo, but literally out of all shampoos I have ever used. This shampoo leaves that heavy, greasy, unclean texture that some shampoos leave, but like, x1,000,000. Not to mention it does a poor job at toning my highlighted hair. Do yourself a favor and just skip this one.
    1 reply from Odele Team team - 2 months ago
    Hi There! If you are looking for a deeper clean, we would definitely recommend pairing this with our Clarifying Shampoo once a week. Give that a try and let us know what you think!
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Odele

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Stillettos - 3 months ago, Verified purchaser
    First time buying it and not seeing improvements in my hair.Nice bottle and doesn't stain my hands and body.I'm not sure will buy again it wasted my money worth.
    1 reply from Odele Team team - 3 months ago
    Thanks for giving this product a try.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Good for purple, bad for scalp

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Cosmo - 3 months ago, Verified purchaser
    Great for keeping my bleached lavender hair purple, but dried out my scalp like crazy. I’m prone to dandruff and use a 2% prescription ketoconazole shampoo weekly. This totally threw off my scalp and I have flakes for the first time in a year.
    1 reply from Odele Team team - 3 months ago
    We are sorry to hear that this product was not a good fit for you. Thanks for sharing your experience with us and giving us a try.
    effectiveness: 5 out of 5
    quality: 2 out of 5
    1 guest found this review helpful. Did you?

    Inexpensive

    5 out of 5 stars
    Michael - 5 months ago
    originally posted on http://odelebeauty.com
    Do not have to use much, a little goes a long way!
    Did you find this review helpful?

    Not my favorite

    1 out of 5 stars
    Michelle - 5 months ago
    originally posted on http://odelebeauty.com
    I've used this shampoo and conditioner together and it barely tones my hair. I have a icy white blonde hair and I like to keep it icy between appointments and this doesn't do it. My hair is pretty much the same tone as it is before I take a shower. I'm kinda bummed I tried a new product, hoping it would be good, and it wasn't.
    1 guest found this review helpful. Did you?

    Its a no for me

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Bixzy - 5 months ago
    I wanted to love it because of the reviews but I ended up getting an extremely itchy and dry scalp it also did nothing for my hair
    1 reply from Odele Team team - 5 months ago
    We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    2 guests found this review helpful. Did you?

    Great

    5 out of 5 stars
    Hannah - 5 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] It makes my hair feel so clean for such an affordable price!
    Did you find this review helpful?

    Allergic

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    S - 6 months ago, Verified purchaser
    Had a terrible allergic reaction. Did nothing for my hair except dry it out
    1 reply from Odele Team team - 6 months ago
    We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
    1 guest found this review helpful. Did you?

    Yes it works

    5 out of 5 stars
    Blossom - 8 months ago
    originally posted on http://odelebeauty.com
    I color my grey hair a sand blonde and this shampoo really tones down the brassy color and leaves my hair with more volume.
    4 guests found this review helpful. Did you?

    Brass-be-gone

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Chloe S - 8 months ago
    Pretty effective for the price! I normally get a more expensive salon-grade brand but been budgeting harder recently so decided to try this one out. Definitely toned down the brassiness. Before and after photos below.
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    6 guests found this review helpful. Did you?

    Real purple shampoo

    4 out of 5 stars
    Andreajennie - 8 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] I am always very careful when picking out shampoos and conditioners that claim to be purple. I find that if they don't basically stain my hands for a few minutes, they aren't going to penetrate my hair. This shampoo is a real purple shampoo but it doesn't stain my hands the way I like them to. I know it sounds weird, but it's how I know they work. I just recently bleached and toned my hair and have been using this set, and I think it's helping to keep the brassy tones out. I will keep using. I don't really like the way my hair feels after using it though but the conditioner helps.
    4 guests found this review helpful. Did you?

    I would def approve !

    4 out of 5 stars
    Melly0_0 - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] This color shampoo by Odele is pretty good. It's color it a thick purple to help drag out those nasty brassy yellow tones after bleaching. It has help a lot to tone it down, no bad things to say about this. I highly recommend
    1 guest found this review helpful. Did you?

    Not for me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Shauna - 9 months ago, Verified purchaser
    I really wanted to love this because of the healthy ingredients and price, but it’s impossible to brush my hair after using. I think I’ll try more from the brand before dismissing, but if you’re looking for silky smooth hair, this didn’t do the trick.
    quality: 3 out of 5
    effectiveness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Gentle Purple Shampoo

    5 out of 5 stars
    Mint Julep Mom - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] I recently had my hair done and Arizona water turned it super brassy. Using this product restored my hair to a beautiful color. This is my new go to!
    Did you find this review helpful?

    Treat

    5 out of 5 stars
    Amanda - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] My hair loves this. It's really good and my hair never looked better
    Did you find this review helpful?

    I love this purple shampoo!

    5 out of 5 stars
    Tstew - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] As someone who struggles with greasy hair and brass, this shampoo really impressed me. After using, I didn't feel like my hair was too oily and the blonde really ended up popping through without turning purple!
    Did you find this review helpful?

    Game Changer

    5 out of 5 stars
    Susie - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] This was my first time trying this line and I'm in love. It had a light scent and left my hair clean without stripping it. The purple hue brought my highlights back that were starting to become brassy. A little goes a long way and didn't have to double wash.
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    Kkil - 9 months ago
    This reviewer received a free sample of this item
    [This review was collected as part of a promotion.] Most purple shampoo's I have tried do not feel like they actually clean, but are rather just a "treatment". This shampoo actually lathers and leaves my hair feeling cleaner AND blonder. This doesn't feel like a first step in my hair routine, but it IS the routine!
    Did you find this review helpful?

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