$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- OGX Thick & Full + Biotin & Collagen Volumizing Shampoo for hair with 72+ hours of volume & body
- Wash for healthy hair with a nutrient-infused biotin & collagen formula gives hair volume & texture
- New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage
- With LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair
- The volume shampoo supports hair’s protein & lipid barrier for your heathiest hair
- Use bergamot, jasmine & vanilla scented shampoo with OGX conditioner for your hair routine
- Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes
- From the #1 Hair Repair Brand,* protect against damage & achieve healthy hair in just one wash
Description
"Get 72+ hours of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair Brand* leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes.
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
Scent: Vanilla, Jasmine
Hair Type: All Hair Types, Fine
Health Facts: Sodium Lauryl Sulfate-Free, Contains Tea Tree Oil, Paraben-Free, Aluminum-Free, Sulfate-Free, Contains Collagen
Product Form: Liquid
Beauty Purpose: Volumizing, Shine Enhancing, Thickening
Net weight: 13 fl oz (US)
TCIN: 14462805
UPC: 022796918482
Item Number (DPCI): 063-00-2800
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium methyl cocoyl taurate, decyl glucoside, cocamidopropyl betaine, biotin, hydrolyzed collagen, sodium hydrolyzed potato starch dodecenylsuccinate, starch hydroxypropyltrimonium chloride, amodimethicone, coco-glucoside, glyceryl oleate, peg-150 distearate, hexylene glycol, citric acid, sodium hydroxide, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 1.77 inches length x 3.7 inches width x 9 inches height
Estimated ship weight: 1.45 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 54 ratings
Summary of reviews
The OGX Biotin and Collagen Shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and improve hair texture. Users appreciate the pleasant scent and the nourishing ingredients like biotin and collagen that promote healthier hair. However, some guests have reported issues with hair shedding and dryness, particularly with the new formula. Overall, it is seen as a good option for those seeking thicker, fuller hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3358 reviews
effectiveness: 3.26 out of 5
quality: 3.27 out of 5
value: 3.41 out of 5
52% would recommend
188 recommendations
OXG what have you done!
1 out of 5 stars
Trendy grandma - 17 days ago
originally posted on ogxbeauty.com
Oh OXG what have you done to my favourite shampoo? I have been buying the purple colour shampoo for years and I love it. It makes my hair full and soft. Used it all up so bought a new bottle a couple of weeks ago. Couldn't understand why it was a different colour but assumed it was just as good. NO it isn't. Makes my fine hair flat and heavy and also didn't lather like the old one did. Please change it back and why mess with a brilliant product. I will not be using the new formula so unless you bring it back you will have lost my custom and, reading other reviews, some others too!!!
Okay
4 out of 5 stars
palette__ho_5341 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I used to use OGX all the time but due to the on going lawsuit, I was a bit wary. I used this shampoo anyways and it wasn’t that bad. It smelled really good actually but I don’t notice a huge difference in using it. I would actually use drugstore brands more but I’m glad I tried this one out!
Best for oily hair!
5 out of 5 stars
eliianaq_4839 - 30 days ago
originally posted on influenster.com

Ever since I started using the OGX Biotin and Collagen shampoo , my hair has never looked so healthy. My hair used to get oily so fast, but now that I'm using it, I can go 5 days without washing my hair. It has a really nice smell, and a thick texture. It's really affordable and worth it!
Biotin and Collagen New Formula
1 out of 5 stars
Mo Sunshine - 1 month ago
originally posted on ogxbeauty.com
I have used your old Biotin and Collagen for years and LOVED it. This new formula leaves my hair in the shower feeling like straw. I want the old formula back!!!!!!
OGX Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Aunt Lisa - 1 month ago, Verified purchaser
Using the shampoo has helped me feel better about myself because it makes my hair feel soft and silky.
1 reply from Brand Answers Squad team - 1 month ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX
Hate the New Formula
1 out of 5 stars
Pemmie3 - 1 month ago
originally posted on ogxbeauty.com
I have used OGX Biotin &Collagen for many, many years and loved it. It made my thin straight hair look great, and most importantly did not strip the color out of my highlighted hair. I recommended it to many people over the years, and was always happy with the product. However, I was so surprised when I recently bought a new 25 oz. bottle and used it for the first time. I actually thought I’d bought the wrong product! Instead of a creamy violet shampoo it was a thin, sticky yellow that made me fear I’d ruined my hair, since the shower feel was very unpleasant. Also, instead of the lovely floral scent, it smelled like old wax. After styling, my hair was somehow dried out and greasy at the same time. The only good thing I can say about it is that it didn’t affect the color in my hair, and my hair was shiny (but greasy). Fortunately the conditioner doesn’t seem to be changed much, except for the coloring (violet to white), and it still has the old smell. I’m very sorry to say that I won’t be using this shampoo any more. I had to throw out an almost full bottle, and will have to look for another alternative. Very disappointing, OGX.
New formula is crap
1 out of 5 stars
Applesarefruit - 1 month ago
originally posted on ogxbeauty.com
This used to be my favorite shampoo!! But since the formula was changed it leaves my hair so greasy and stringy…. Been using it for years and the new big bottle I just opened is going to the trash. Don’t recommend this if you have oily hair! I don’t use conditioner and I dry my hair- still gross after all that.
Love it
5 out of 5 stars
xdanikitty915x_2268 - 1 month ago
originally posted on influenster.com

Such a good shampoo , it leaves my husband's hair soft and smelling so good without any leave over residue . It's easy to wash out and he hasn't had any irritation with this.
No thanks
1 out of 5 stars
Thumbs down graphic, would not recommend
Evelyn - 1 month ago
Wish I would’ve liked this product but after 2 months of using I’ve definitely noticed a lot more shedding than normal . The previous product worked great
1 reply from Brand Answers Squad team - 1 month ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
New formula is awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Melody - 1 month ago, Verified purchaser
I would rate 0 if I could. Like everyone else, I loved the old formula. It was the best shampoo. The new formula is awful. My hair is frizzy and shedding like crazy. That never happened with the old formula. Please bring it back. I will no longer buy this brand.
1 reply from Brand Answers Squad team - 1 month ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
Amazing
5 out of 5 stars
jlovesmac310_4432 - 2 months ago
originally posted on influenster.com

I love love love this shampoo the sent smells really good and it makes my hair feel amazing I have recommended this brand of shampoos and conditioners to my friends and family
MADE HAIR FALL OUT AND THIN
2 out of 5 stars
Thumbs down graphic, would not recommend
sgamo19 - 2 months ago, Verified purchaser
I had high hopes this would help strengthen my bleached hair since it had biotin and collagen in it. After 2 months of use it made my hair start thinning and shedding more!!!!!! I thought my hair was thin before but after comparing my pictures it got worse :( I do NOT recommend.
Definitely not for my hair type
3 out of 5 stars
jadiethelady_2835 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love OGX - especially the Argan Oil line - but this did not play nicely with my hair. The shampoo itself got my hair clean enough, and I did like that it’s sulfate free so it’s not so drying. But I’ve got quite thick hair naturally. And the duo seemed to leave a weird texture to my hair that I wasn’t a fan of.
Love Love Love
5 out of 5 stars
JenW - 2 months ago
originally posted on ogxbeauty.com
I bought the shampoo and conditioner set about two months ago. My hair before was shedding and I experience breakage as well. Since coming to OGA Biotin and Collagen my hair is more full, haven't notice breakage, and I have also noticed a significant reduction in shedding after shower. This is a great product and you have found a forever client. Like I said...Love, Love, Love.
Horrendous.
1 out of 5 stars
Luciana - 2 months ago
originally posted on ogxbeauty.com
Making a new formula was absolutely unnecessary. This new formula leaves build up in hair, no matter how well you cleanse it. The hair gets greasy and clumpy the next day. The viscosity of the shampoo is the first and most noticeable change, which is now very thick and greasy. Even though shampoo that doesn't make a lot of bubbles is healthier, this one doesn't cleanse the scalp at all. When my hair was wet in the shower, after shampooing, I noticed that it had a weird grease in it – I couldn't wash it off and it stayed stuck into my hair until now. I washed my hair yesterday. This product is mockery and caused me greater hair loss. I do not recommend. OGX, go back to your old formula.
The new formula is awful.
1 out of 5 stars
Pelda - 2 months ago
originally posted on ogxbeauty.com
After years I find a great shampoo for my hair and also my husband and my kids were really happy about it. Unfortunately the new formula doesn’t have the same effect on the hair as the old one. I’m really sad about it. My hair and my husband’s hair starts falling off again after using the new formula. It’s shameful for OGX to ruin such a great product. I hope they will go back to the old formula as was the best. All of my family were using this product but we decided to look for a new shampoo. I’m really disappointed.
Great product, new formula
4 out of 5 stars
MaggieMay - 2 months ago
originally posted on ogxbeauty.com
I've been using this product for years and love it. It leaves my hair feeling thicker and fuller. The new formula makes my hair feel the same, plus it gives it a more bouncy finish, which I love. But the smell is not good. It makes my hair smell faintly of a freshly used toilet. It's not a strong smell, but as the hair in question is on my head, I can smell it all day long. Maybe a different scent combo would be nice?
Worst shampoo ever
1 out of 5 stars
Eliz1 - 2 months ago
originally posted on ogxbeauty.com
I bought thi shampoo like a few weeks back and within no time it has made my hair look like a nest. I am having extreme hair loss and my head feels like a mountaing covered with snow ( that’s how much dandruff i am having). Totally waste of money.
Love this Biotin Shampoo!
4 out of 5 stars
keziahkimm_4931 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great shampoo with lots of lather and a nice scent. The packaging from OGX is always good and I agree its value matches the cost. It does get your hair nice and clean without drying it completely out, give this a try!
Fine hair partner
5 out of 5 stars
Thumbs up graphic, would recommend
Rae - 2 months ago, Verified purchaser
My daughter has fine hair, other shampoo it either is too greasy, drying, and etc. this one makes her hair look more fuller and alive. Not dull, greasy and ratty. I will buy this again and the conditioner too.
1 reply from Brand Answers Squad team - 2 months ago
Thank you so much for your valuable feedback! and we’re truly thankful to have wonderful customers like you. Have a fantastic day ahead! With love, OGX Beauty