$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Face lotion restores dry skin with 48 hours of long-lasting moisture
- Actively hydrates to help smooth skin texture & fight the appearance of fine lines & wrinkles
- Lightweight lotion moisturizer won't clog pores
- Experience the original Pink Beauty Fluid, hydrating to help soothe dry skin for 60 years
Description
Replenish skin with 48 hours of moisture with the original Pink Beauty Fluid, Olay's Active Hydrating Moisturizing Lotion. For over 60 years, this daily moisturizer has helped millions of women, all over the world, soothe dry skin with long-lasting hydration. This hydrating and non-greasy face lotion restores skin's moisture to reduce the appearance of fine lines and wrinkles without clogging pores. Experience Olay's classic moisturizing lotion to reveal beautifully soft and smooth skin. We guarantee you'll love your OLAY product! If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit olay.com/guarantee.
Scent: Scented
Health Facts: Water-Based
Product Form: Lotion
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Moisturizing
Recommended Skin Type: Combination, Dry, Normal, Mature
Net weight: 6 fl oz (US)
Features: Moisturizing
TCIN: 11140749
UPC: 075609007460
Item Number (DPCI): 037-12-0316
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: water, glycerin, cetyl palmitate, mineral oil, petrolatum, cetyl alcohol, glyceryl hydroxystearate, steareth-100, octyldodecyl myristate, dimethicone, stearic acid, palmitic acid, fragrance, potassium hydroxide, dmdm hydantoin, tetrasodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, carbomer, iodopropynyl butylcarbamate, red 4.
Allergens & Warnings:
Caution: avoid contact with eyes. if contact occurs, rinse well with water.Shipping details
Estimated ship dimensions: 5.61 inches length x 3 inches width x 1.5 inches height
Estimated ship weight: 0.49 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has a long-standing reputation for providing effective hydration and maintaining youthful skin, with many guests praising its ability to improve skin texture and softness. However, recent changes to the formula and scent have led to disappointment among long-time users, who feel the new version does not live up to the original. Despite mixed feelings, some guests still find it beneficial for their skin care routine, especially for dry skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 468 reviews
Moisturizing: 3.38 out of 5
Accurate Scent: 3.25 out of 5
Reduces Fine Lines: 3 out of 5
Reduces Wrinkles: 3.33 out of 5
Smoothens Skin: 3.67 out of 5
62% would recommend
16 recommendations
Scent is overpowering
1 out of 5 stars
Thumbs down graphic, would not recommend
Nn - 1 month ago, Verified purchaser
I tried to use this because the sensitive skin version (without SPF) is nowhere to be found. It’s awful. It’s not as hydrating as the sensitive skin version, and it smells so strongly of fragrance that it made me nauseas. I threw it into the garbage after one use.
Does Not Work as Advertised
1 out of 5 stars
Bee - 3 months ago
originally posted on olay.com
I bought this product to help with hydration of my neck and face skin however it does not do much for me. I have resorted to using my Jergens hydrating body lotion with much better results.
NOT THE ORIGINAL
1 out of 5 stars
FormerOilOfOlayUser - 4 months ago
originally posted on olay.com
Why do companies INSIST ON RUINING GOOD PRODUCTS??? This was the one thing left in my beauty arsenal that I thought was safe from the reformulation monster from the seemingly irresistible act of adding nasty silicones. SHAME ON YOU.
Favorite moisturizer
5 out of 5 stars
Thumbs up graphic, would recommend
CJ - 5 months ago, Verified purchaser
The only face moisturizer I use.
Destroyed my skin
1 out of 5 stars
Anni - 5 months ago
originally posted on olay.com
This product completely destroyed my skin within 2 days. I was already skeptical when i put it on and it burned my eyes and face a little. 2 days later my face was completely swollen and my skin was insanely flakey, peeling and rough
The best no-nonsense face lotion
5 out of 5 stars
Thumbs up graphic, would recommend
Momo - 7 months ago, Verified purchaser
Non-comodogenic (if I've spelled that correctly! It doesn't clog your pores!) I've been using this for almost 40 years -- thank goodness they haven’t changed the formula. I am fortunate to have good skin genes but I think much of it is due to Oil of Olay. Just today someone told me they were shocked to find out how old I was -- they thought I was 20 years younger!
Great Product
5 out of 5 stars
Thumbs up graphic, would recommend
D - 7 months ago
Feels great on skin and like things are working.
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Sherry - 9 months ago, Verified purchaser
I was looking for a lighter moisturizer for daytime, I use another Olay cream for nighttime and I thought it would be good since it's from the same company, however it broke my face out
Proctor & Gamble ruined Olay
1 out of 5 stars
Thumbs down graphic, would not recommend
Mila - 10 months ago, Verified purchaser
This is NOT the original beauty fluid. This smells like burnt rubber, feels tacky, and causes breakouts. It is a shame what Olay has done to this product. Proctor and Gamble has messed up Olay-products, the formulas, even the packaging is cheap & ugly now. And what is up with the jacked up prices?????
Classic for a reason
5 out of 5 stars
Thumbs up graphic, would recommend
Dani - 1 year ago
Ever since turning 30 I’ve been sifting through luxury and drug store brands to try and solve my new issue with dry, sensitive skin. I was getting frustrated after returning my 6th moisturizer when it finally dawned on me. My great grandma and grandma always swore by this face lotion, a bottle was always present on their vanities. A floral scent would fill the room while they applied the lotion and the instant I opened the bottle to apply it for the first time, I was transported back to fond memories of them. I’ve been using this for two weeks now and I can say that I’m blown away! This lotion is a tried and true beauty staple across the generations for a reason! I’ve not experienced any issues with sensitivities or break outs and my dry patches have vastly improved, now nearly gone completely! If you’re at all curious to try it for yourself, I highly recommend it.
Its not like the original
1 out of 5 stars
Thumbs down graphic, would not recommend
OoooLaLaLaLa - 1 year ago, Verified purchaser
It’s not like the old school oil of Olay. This is more watered down for lack of a better term and it doesn’t soak in the skin very well. It kinda sits on top of it. Feels like overpriced cheap moisturizer. Disappointing that it’s not like the oil of Olay I remember from back in the day.
1 reply from Olay team - 1 year ago
Thank you for sharing your encounter with our Olay Active Hydrating Original Beauty Fluid Lotion. We're sorry to hear that the product seemed watered down and that it didn't soak into your skin. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and we are sharing your experience with our Quality Assurance Team. This is sometimes caused by using too much product or one that is too moisturizing for your skin type. Please try using a little less moisturizer and massage it gently into your skin until it has been fully absorbed. We'd like to assist you further so please give us a call at (800) 285-5170 or email us through our Contact Us Page.
Its ok.
3 out of 5 stars
Thumbs down graphic, would not recommend
dejay - 2 years ago, Verified purchaser
It’s ok. It’s watery and not as thick as other lotion. I have to put more on my face because I have dry skin. And It’s kinda expensive.
1 reply from TheOlayTeam team - 2 years ago
Thank you for taking the time to get in touch with us about the Olay Active Hydrating Skin Cream, and I do apologize that the product was not to your expectations. We really appreciate your taking the time to reach out and provide us with your honest opinion. We always take consumer feedback into account when making changes or designing future products. Please contact us at 1-800-285-5170, so we can speak with you more about this.
Miracle In a Bottle
5 out of 5 stars
- 2 years ago
originally posted on olay.com
I have used this original pink bottle lotion since I was in my teens - over 40 years! My mother worked in a drugstore and she told me that the women with the most beautiful skin used Olay Beauty fluid, and looked much younger than their age. I now am one of those women in my mid fifties who is often mistaken for being much younger. Last week a colleague at work on zoom was shocked that I met my husband in the eighties LOL. She thought I was her age - 35. This happens all the time. This product is all I use and I can’t recommend it enough.
Original pink Olay forever
5 out of 5 stars
Thumbs up graphic, would recommend
lil - 2 years ago, Verified purchaser
Been using since 14 I'm 52 and no wrinkles people think I'm 30 alot of the time plus I wear a hat stay out of the sun
The Original is my choice
5 out of 5 stars
Thumbs up graphic, would recommend
Miss diane - 2 years ago, Verified purchaser
I love the way my face feels when i apply this lotion. I’ve been using it for several decade’s. My age is often guessed to be at least 15 year’s younger than my actual age. I carry it in my purse.
Olay mosturizer
5 out of 5 stars
Thumbs up graphic, would recommend
Olay - 3 years ago, Verified purchaser
I like this product so much have been using this for years and it makes my skin soft.
Peaches and Cream
5 out of 5 stars
FeltsDL - 3 years ago
originally posted on olay.com
I was stationed in Germany in 1979 when I first found the Original Lotion/Creme in the PX. At the age of 22 I did not think that I needed skin cream, but I spent many hours working outside each day over the next three and a half years (many field exercises), so I decided to give it a try. And I have been using Oil of Olay Original Lotion/Creme ever since. Now working towards my 70s, I still get complimented on my peaches and cream complexion, and how youthful I look. Thank you, Oil of Olay, for being on the shelf in our little PX on our small kaserne!
Face cream
5 out of 5 stars
Thumbs up graphic, would recommend
Stefani - 3 years ago, Verified purchaser
Hydrating not oily feeling smells good
for over 40 years
5 out of 5 stars
Dovie - 3 years ago
originally posted on olay.com
I have used original Olay since I was 16 and now 56 still using it, I have tried other moisturizers but always end up coming back to the original one
Yay, no phenoxyethanol!
5 out of 5 stars
Blueberry2021 - 3 years ago
originally posted on olay.com
This is one of the few moisturizers that doesn’t irritate my skin. It makes my skin soft and hydrated. This is one of the few moisturizers that doesn’t contain phenoxyethanol, which unfortunately is the culprit of a lot of my skin irritation. I do hope that won’t change- many of my past favorite cosmetics have now begun adding phenoxyethanol to their products when in the past they didn’t. So, if the formula doesn’t change, this will continue to be a repeat purchase.