$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- VITAMIN C FACE SERUM: Facial serum with expertly formulated Vitamin C + Peptides to deliver brighter, hydrated skin
- LIGHT & REFRESHING: Citrus-scented, soft, ultra-lightweight formula that works well under makeup and absorbs quickly with no greasy or sticky residue
- FRESH SQUEEZED INGREDIENTS: This formula, crafted with Vitamin C, Vitamin B3 and Lactic Acid, visibly brightens and hydrates skin
- RADIANCE DAY & NIGHT: Smooth evenly over cleansed face and neck both morning and night. Use SPF in the daytime to protect your radiant skin
- HEALTHY GLOW: In 1 day, you will have skin that looks visibly more hydrated. 1 month in, your skin will appear more even and have a healthy, brightened glow
- CLEAN INGREDIENTS: This Dermatologist tested moisturizer is made without parabens, phthalates, synthetic dyes or mineral oils
Description
Dull skin? Brighten up, babe! Our Olay Vitamin C + Peptide 24 Serum will visibly brighten and hydrate your skin. This serum, for dry or oily skin, is formulated with powerful ingredients like Vitamin C, Vitamin B and Lactic Acid. What's not to love about radiant and glowing skin? Citrus-scented, soft, and ultra-lightweight, this formula can be worn under makeup and other skincare products like moisturizers or SPF. It seamlessly blends into skin with a matte finish, this means no sticky or greasy residue, just fast absorption of our formula with great ingredients. Use morning and night to bring out your skin's radiance, and don't forget to follow with a good SPF in the daytime to protect your newfound glow. After 1 day of use, you will have skin that looks visibly hydrated, in 1 month, your skin will appear more even and have a healthy, brightened glow. This serum is dermatologist-tested and made without parabens, phthalates, synthetic dyes or mineral oil. It's only the best for you, you brilliant thing. Our OLAY Skin Promise to you is zero skin retouching in all advertising. OLAY is the first mass skin care brand in the US to take this stance, because we know real beauty is honestly beautiful. We also guarantee you'll love your OLAY product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit olay.com/guarantee.
Scent: Citrus
Health Facts: Paraben-Free, Phthalate-Free, Contains Vitamin B5, Contains Peptides, Contains Vitamin C, Mineral Oil-Free
Product Form: Serum
Beauty Purpose: Brightening, Hydrating
Recommended Skin Type: Combination, Oily, Normal, Dry, Mature
Net weight: 1.3 fl oz (US)
Features: Dermatologist Tested, Nongreasy
TCIN: 83349393
UPC: 075609200557
Item Number (DPCI): 037-12-0167
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, dimethicone, niacinamide, lactic acid, polyacrylate crosspolymer-6, 3-0-ethyl ascorbic acid (vitamin c), palmitoyl pentapeptide-4 (peptide), panthenol (pro-vitamin b5), trehalose, peg-11 methyl ether dimethicone, sodium lactate, sodium benzoate, fragrance.
Shipping details
Estimated ship dimensions: 4.9 inches length x 1.8 inches width x 1.5 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: how much of Vitamin C in it ?
submitted by bal - 3 years ago
A: well then I won't buy it!! it needs at least 10% of vitamin c to be effective. I'll stick with L'Oréal who share their ingredients!
submitted byCat - 2 years agoA: Thank you for taking the time to reach out to us that is a great question. The formulations of our products are proprietary, so we don’t share that information. We hope you will understand.
submitted byOlay - 3 years agoBrand expert
Q: Is this product non-comedogenic?
submitted by Jess - 2 years ago
A: The Olay Serums Vitamin C + Peptide 24 Brightening Serum is a non-comedogenic product. This serum will help brightens dull skin and visibly corrects discoloration.
submitted byOlay - 2 years agoBrand expert
Q: Which one is better for anti-aging, the Olay vitamin C cream with 24 Peptides or the Olay Vitamin C serum with 24 peptides? Also, are the ingredients the same in each product? thank you!
submitted by Diana - 2 years ago
A: Hey Diana, Both are great anti aging products to use. Ideally you would first apply the Olay Vitamin C + Peptide 24 Serum and then the Olay Regenerist Vitamin C + Peptide 24 Face Moisturizer on top. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Is it scented, does it have added perfume?
submitted by demi - 3 years ago
A: Hello Demi, the Olay Vitamin C + Peptide 24 Serum does contain fragrance. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is there oil in this product? Or is it oil-free?
submitted by Eprose - 3 years ago
A: Hello Eprose! The Olay Vitamin C + Peptide 24 Serum is mineral oil-free, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: What is the ph of this product? Thanks!
submitted by forfoxes - 3 years ago
A: Thank you for taking the time to reach out to us that is a great question. The PH for that product is 3.8.
submitted byOlay - 3 years agoBrand expert
Q: what is the % of Vitamin C that it has?
submitted by VAMama - 3 years ago
A: Thank you for taking the time to reach out, that is a great question. Unfortunately, the formulations of our products are proprietary, so we don’t share that information. We hope you will understand.
submitted byOlay - 3 years agoBrand expert
Q: The box/bottle I purchased do not say + Peptides. Some of the pics here show that right on the bottle, as did a previous bottle I bought elsewhere. Are they the same product or different?
submitted by Liz - 5 months ago
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Summary of reviews
The Olay Vitamin C Peptide 24 Brightening Serum has garnered positive feedback for its lightweight texture, pleasant scent, and ability to enhance skin brightness and hydration. Many guests have reported noticeable improvements in their skin's texture and tone after consistent use. While some experienced adverse reactions, the majority appreciate its effectiveness in achieving a healthy glow and smooth complexion, making it a valuable addition to their skincare routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1155 reviews
effectiveness: 3.91 out of 5
quality: 4 out of 5
value: 3.87 out of 5
73% would recommend
26 recommendations
Strange
3 out of 5 stars
Thumbs up graphic, would recommend
Asil - 22 days ago, Verified purchaser
I received a large box and one item, a makeup item which is very small was in it?
Great for a drug store product
4 out of 5 stars
Sarah - 3 months ago
originally posted on olay.com
I love it. It has a slight scent that is sweet. It doesn’t bother me. I only have four stars bc the dropper doesn’t work like it’s supposed to and it’s extremely difficult to get the product out
Great for a drug store product
4 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 3 months ago, Verified purchaser
This is a great product for the money. I’m on my second bottle. My skin is glowy after using this. I love it. It has a slight scent that is sweet. It doesn’t bother me. I put this on right before my moisturizer with no sticky residue. I only have four stars bc the dropper doesn’t work like it’s supposed to and it’s extremely difficult to get the product out.
Fountain of yourh
5 out of 5 stars
Thumbs up graphic, would recommend
Diting 2025 - 3 months ago, Verified purchaser
Saw an improvement on my face... even my co workers wonder why I look soo blooming and fresh when I come in to work...🥰 I said Olay vitamin C baby! 🥰
LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
hannah - 6 months ago, Verified purchaser
I have used this daily for a year and a half and I will continue to use it as long as it’s available! I’ve also recommended this to numerous friends and family. Here’s the breakdown: Skin Type: acne prone & sensitive Skin Improvements Noticed: evening out texture, lighting pigmentation, soften skin and provided a subtle glow to skin. (note, it will take time to see improvements) Cons: Pills with select products, took trial and error to find what moisturizer and sunscreen to use (I use Hero Cosmetics green sunscreen and NO pilling!)
Beautiful and effective serum
5 out of 5 stars
Ji - 6 months ago
originally posted on olay.com
I have been using this vitamin c serum for 2 Years . And i must say its absolutely very effective. I Had very dark acne spot in the middle of my eyebrow. In 3 weeks the dark spot was almost gone. I’ve tried other vitamin c and its not as effective.
Vibrant and healthy skin!
5 out of 5 stars
Thumbs up graphic, would recommend
Holly - 6 months ago, Verified purchaser
I’ve been using this product for a year now and have noticed such a difference in my skin! It is glowy and looks so vibrant and healthy. Highly recommend!
So much difference in a week!
4 out of 5 stars
Thumbs up graphic, would recommend
emmy - 11 months ago
The difference in my complexion after only using this product for a week is incredible! Excited to see what a long time using this will do. The smell is fresh and clean, I also don’t feel like there’s any residue left on my face either.
Great Serum!
5 out of 5 stars
Thumbs up graphic, would recommend
MontoyaMaMa - 1 year ago, Verified purchaser
Very good moisturizer and I like what it’s doing to my skin now that I’ve been using it for 2 weeks. Brighter and healthier looking!
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Product junkie - 2 years ago
Product was great and effective. I see a lot of reviews about oxidation. Just a tip* There are some products that last longer if you refrigerate them.
Can definitely see the difference in complexion skin smoother.
5 out of 5 stars
Thumbs up graphic, would recommend
Full time grandmother - 2 years ago
Love it!!! Refreshing!!!
Dont buy if you have acne prone skins
2 out of 5 stars
Thumbs down graphic, would not recommend
E - 2 years ago
This serum did absolutely nothing for me. If anything, it made my acne worse. I will say, it is hydrating, just didn’t work for me :/ it also doesn’t come full, it’s half empty.
1 reply from Olay team - 2 years ago
Thank you for sharing this information about our Olay Vitamin C + Peptide 24 Brightening Serum. While we're glad you think the product is hydrating, it's disappointing to hear that the product came half empty, and that your acne seemed to get worse. We understand how upsetting something like this can be. Because we want to ensure your comments get the attention they deserve, we’d like to collect some additional information. We'll also be sharing the details you provide with both our Safety Team and the rest of our Olay Team. Please know, safety is our top priority and all our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend discontinuing the use of the product. Please keep it on in the event we may need to retrieve it. We'd appreciate it if you reached out to us at (800) 285-5170 or email us through our Contact Us Page.
Burnt skin all night
3 out of 5 stars
Thumbs down graphic, would not recommend
Panda - 2 years ago, Verified purchaser
I didn’t get to see how it worked after one use it burnt my skin. My skin didn’t feel soft if anything felt more dry.
1 reply from Olay team - 2 years ago
Thank you for getting in contact with us about our Olay Vitamin C + Peptide 24 Brightening Serum. We are deeply sorry that you experienced some burning on your skin and that your skin felt more dry. We understand how frustrating something like this can be. We want to make sure your comments get the attention they deserve so we'd like to collect some additional information. Be assured that the details you provide will be shared with both our Safety Team and the rest of our Olay Team. Safety is our top priority and all of our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend that you discontinue the use of the product, but keep it on hand in the event we may need to retrieve it. We'd appreciate it if you would please contact us so that we can further assist you. Please call us at (800) 285-5170 or email us through our Contact Us Page.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Olay - 2 years ago, Verified purchaser
I normally love play product! I have been using for years. I broke out in hives and allergic reaction a week after using product.
1 reply from TheOlayTeam team - 2 years ago
Thank you for sharing this information. We do apologize that you have had this experience with the Olay Serum Vitamin C + Peptide 24 Serum. We understand how upsetting having a reaction to a product can be. Please know, safety is our top priority, and all our products are thoroughly evaluated to be safe when used. So, we can share your concerns with our Safety Team and the rest of the Olay Team. We ask that you please give us a call at 1-800-285-5170.
Ok, but some issues
3 out of 5 stars
RitaHB - 2 years ago, Verified purchaser
Absorbs well. I thought that the dropper did not dispense well. I would like Olay packaging to be fully recyclable. No silvered cardboard or plastic. It is affordable, but I am not convinced that this is the best vitamin c product
1 reply from TheOlayTeam team - 2 years ago
Thank you for taking the time to get in touch with us about the Olay Vitamin C + Peptide 24 Serum. We do apologize that the product was not to your expectations and appreciate you giving your honest opinion. So that we can share your concerns with the rest of the Olay Team. Please contact us at 1-800-285-5170, so we can speak with you more about this.
No Results
1 out of 5 stars
Thumbs down graphic, would not recommend
sooom - 2 years ago
Been using this for 2 months now and no results :( Turned me off from the Olay line.
1 reply from TheOlayTeam team - 2 years ago
Thank you for taking the time to get in touch with us about this product, and I do apologize that the product was not to your expectations. We always take consumer feedback into account when making changes or designing future products. So that we can share your concerns with the rest of the Olay Team. Please contact us at 1-800-285-5170, so we can speak with you more about this.
good
3 out of 5 stars
shab - 2 years ago
Good but I didn't see any benefit in using this after a month.
1 reply from TheOlayTeam team - 2 years ago
Thank you for taking the time to get in touch with us about the Olay Regenerist Vitamin C + Peptide 24 Serum, and I do apologize that the product was not to your expectations. We really appreciate your taking the time to reach out and provide us with your honest opinion. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our Olay Team.
Insanr irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
Smileygurl - 2 years ago
As soon as I put this product on for the first time I had a big allergic reaction to it. This has never happened with another product and my face instantly became bright red and very burny, I would definitely not recommend this product.
1 reply from TheOlayTeam team - 2 years ago
Thank you for sharing this information. We’re very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. Because we want to ensure your comments get the attention they deserve, and we would like to make this right, we’d like to collect some additional information to get your compensation sent out. Please give us a call at 1-800-285-5170. Our office hours are Monday - Friday 9 am to 6pm EST. We're also sharing the details you provide with both our Safety Team and the rest of our Olay Team. Your reference number will be 20976525.
Terrible Reaction
1 out of 5 stars
Dani2023 - 2 years ago
originally posted on olay.com
Purchased 2 bottles of this product. My skin is having a terrible reaction. I’m all puffy, splotchy and red.
Glowing
5 out of 5 stars
Thumbs up graphic, would recommend
Laura - 2 years ago, Verified purchaser
I had run out of my usual product and purchased this after reading so many papyrus reviews. I'm so glad I did, I've been using this for a little over a month and have gotten many compliments from friends about how my skin is glowing. I love the scent and how smooth this goes on my skin. This has become a must for me