$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 5.5 inches height
Estimated ship weight: 0.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for color-treated hair?
submitted by Lesley - 2 months ago
A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.
submitted byOUAI team - 1 month agoBrand expert
Q: Is it safe to use daily?
submitted by Odx - 4 months ago
A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.
submitted byOUAI team - 2 months agoBrand expert
Q: How often should I use this?
submitted by Abigail - 2 years ago
A: Once per week to clarify and detox scalp and hair.
submitted byMR - 10 months ago
This product is featured in a recent Target Finds story
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Summary of reviews
The Ouai Detox Shampoo is highly praised for its ability to deeply cleanse the scalp and remove product buildup without stripping hair of moisture. Guests appreciate its pleasant scent and luxurious lather, making it a staple in their hair care routines. Many have noted improvements in hair texture, softness, and manageability after use. Ideal for those with oily hair or frequent product users, this shampoo offers a refreshing reset for healthier-looking hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1133 reviews
71% would recommend
67 recommendations
Detox shampoo is amazing!!
5 out of 5 stars
Carrie B. - 5 days ago
originally posted on OUAI
I simply love all of their products, and this is a new shampoo. I just tried and it detoxes your hair from all your styling products and as usual, the smell is amazing like all their other products! I will definitely be purchasing this again!
AH-MAZE-ING
5 out of 5 stars
Jamie C. - 6 days ago
originally posted on OUAI
I have found my forever cleansing shampoo & conditioner combo! The smell alone I would pay for, but the amount of product/hard water build up I had in my hair, I was sure this would just be another trial. NOT AT ALL. This is a game changing shampoo! Holy grail status!!
Ordered for my Granddaughter. She
5 out of 5 stars
Julie H. - 7 days ago
originally posted on OUAI
Ordered for my Granddaughter. She asked for it. Wants to keep hair healthy so I'm assuming it's something she likes that works well for her. Granddaughter just turned 16
Squeaky Clean Hair
5 out of 5 stars
Ruth-Ann B. - 7 days ago
originally posted on OUAI
This is one of the best shampoos I have used. The formula is thick and the scent is divine. It really cleaned my hair well with just one wash. I did not have to repeat. Very good quality and I will keep purchasing.
This shampoo detoxes hair without
5 out of 5 stars
Mylena H. - 10 days ago
originally posted on OUAI
This shampoo detoxes hair without feeling stripped. The smell is pleasant and makes a lot of bubbles!
Does its job WELL
5 out of 5 stars
Ray - 15 days ago
originally posted on http://www.ulta.com

Tested my sample of this product after 2 weeks of using pomade and oil in my hair. This shampoo got it ALL out and left nothing behind. It did make my hair feel super squeaky clean ,which I wasnt a fan of texturally, but that's literally what its made for. I will definitely be adding this to my arsenal.
AMAZING
5 out of 5 stars
Rudy H. - 16 days ago
originally posted on OUAI
I loved it! It helped a lot w my greasy hair and smells like heaven
Won’t weigh fine hair down!
5 out of 5 stars
Liliana C. - 16 days ago
originally posted on OUAI
I absolutely LOVE this! I have baby fine hair that gets oily at the roots after two days (dry shampoo never covers it) so I basically double cleanse every time I wash my hair, once with a clarifying shampoo like this one, and then my OUAI Fine Hair Shampoo. The texture is really light, it doesn’t feel like it’s stripping my hair and drying it out, but I do get a really good, really deep cleanse. It lathers well and smells amazing, at the end of my shower my hair has so much volume and takes longer to get visibly oily at the roots!
Great for Fine Hair
5 out of 5 stars
Krista - 17 days ago
originally posted on http://www.ulta.com

I have a lot of hair, but it is fine--this has been a great addition for my hair washing days. I only use the shampoo (not the conditioner) and it has made a noticeable difference in how light and clean my hair feels after washing.
I would buy again very nice but pricey
5 out of 5 stars
- 22 days ago
originally posted on http://www.ulta.com

All I needed was a drop to wash my hair very nice but pricey
I will use this shampoo forever
5 out of 5 stars
Karli - 24 days ago
originally posted on http://www.ulta.com

Been using this shampoo for a year and still have the same bottle, lasts forever and is absolutely amazing! love this shampoo so much.
I like it.
5 out of 5 stars
Thumbs up graphic, would recommend
swill - 24 days ago, Verified purchaser
Although my hard water is filtered, the high iron content means I don’t have the most ideal water when I shower. I use this shampoo once a week and I can tell a difference, my hair feels almost lighter? And it smells really good. Definitely recommend.
My hair has never felt better.
5 out of 5 stars
Lily - 25 days ago
originally posted on http://www.ulta.com

This product was recommended to me by a friend who is a hairdresser bc i wanted a clarifying shampoo. Between it and the ouai leave in conditioner my hair has literally never felt so soft and clean. HIGHLY recommend.
Works, but does not smell good
4 out of 5 stars
Lorna D. - 25 days ago
originally posted on OUAI
Only four stars because it smells like beer. It doesn't make my hair smell like beer or I would be sending it back. Cleans away product buildup and hard water deposits so hair is ready to accept conditioning treatments.
I love this line.
5 out of 5 stars
DIANE - 25 days ago
originally posted on http://www.ulta.com

I love this line. By using the shampoo and conditioner, my hair has never been better.
Best shampoor for greasy hair
5 out of 5 stars
Tazin M. - 25 days ago
originally posted on OUAI
This is the best shampoo for greasy hair! My hair stays fresh for 3 days (with other shampoos this is not possible).
It is a nice smelling shampoo....
4 out of 5 stars
Mimi - 27 days ago
originally posted on http://www.ulta.com

I got this after heavily going through reviews for a new shampoo. I did only get a travel size as my intention is to only do a detox cleaning once every couple of weeks or more. I will say upon smelling the shampoo, it's quite lovely. The smell alone is so fresh and inviting. The shampoo does sud up nicely, but I do feel if you have thicker hair you will need a bit more shampoo. I scrubbed my scalp with my nails very nicely. I do feel like this shampoo makes your hair feel squeaky clean, but your hair feels nice after. I did proceed with my regular wash and conditioner after. The smell is noticeable, but not overpowering in my personal opinion. I gave this a four star because I don't think it's a perfect shampoo, but it is really great. I would buy another travel size again.
Best clarifying shampoo
5 out of 5 stars
Melissa H. - 27 days ago
originally posted on OUAI
Left my hair feeling very clean. Got rid of all build up and left over products that I couldn’t rinse. I use it once a week and it’s made my hair feel soft, clean and the scent is nice too.
Leaves hair feeling so clean!
5 out of 5 stars
Brianne P. - 28 days ago
originally posted on OUAI
I splurged on these products to help with my dry scalp and I’m so glad I did. Leaves my hair feeling super clean, and the smell is to die for. A little goes a long way, so it’s absolutely worth the price. Highly recommend if you’re looking for a high quality shampoo and conditioner. Also recommend the leave in conditioner cream. Great for before blow drying.
It left my hair super soft!
5 out of 5 stars
Patricia - 29 days ago
originally posted on http://www.ulta.com

I tried it with the fine hair conditioner and my hair felt super clean and very soft! I have fine and wavy hair and I also had nice volume after letting my hair air dry. The smell is quite pleasant and not too pronounced. Will definitely continue to buy this product!