$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518828
UPC: 815402021276
Item Number (DPCI): 342-03-2270
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6)
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 5.5 inches height
Estimated ship weight: 0.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 444 reviews
60% would recommend
5 recommendations
The smell is awful. It
1 out of 5 stars
Gina H. - 7 days ago
originally posted on OUAI
The smell is awful. It was so strong, and last for days even after I washed my hair multiple times with other shampoo. It was so strong. Which is such a shame because my hair did feel smooth and nice.
It's sooooo good
5 out of 5 stars
Valeria - 18 days ago
originally posted on http://www.ulta.com
Highly recommended, I dyed my hair for the first time and it helped so much
Heavy fragrance
1 out of 5 stars
Daisysaurus - 19 days ago
originally posted on http://www.ulta.com
Cute packaging and nice size bottles but WOW the smell is so strong and not in a good way. Its heavy on the rose scent which gives a very mature smell… unfortunately will be returning
Love it
5 out of 5 stars
Lori D. - 29 days ago
originally posted on OUAI
Smells great, cleans and conditions nicely. The wave spray is wonderful, not to sticky or thick - smells just as great. Definite go to for my wavey and frizzy curly hair.
Smells amazing!
5 out of 5 stars
Amanda V. - 1 month ago
originally posted on OUAI
I love my 'middle child' shampoo! Perfect for medium thick hair. Good lather, packaging, and my hair loves it! Gives great volume and brought out my hidden waves. Pairs great with medium conditioner and finished with Ouai anti frizz styling cream ✨️ Highly recommend for medium short hair.
I love how compact it
5 out of 5 stars
Sarah S. - 1 month ago
originally posted on OUAI
I love how compact it is and it smells very floral and makes my hair so soft and nice. The size of the bottle makes it really easy to take anywhere and use on trips. The shipping was really fast as well.
Great Shampoo
5 out of 5 stars
Sarah H. - 1 month ago
originally posted on OUAI
Suds very well if you use plenty of water. Cleans my hair well without stripping it. For a clean shampoo it does everything im looking for.
This is a new favorite!!
5 out of 5 stars
Mimi - 1 month ago
originally posted on http://www.ulta.com
I have thick hair, but I felt like not as thick as others. I read several reviews from those with thicker hair that used the medium shampoo and so that was my choice. Solid choice! It's perfect! The smell is so lovely, not overpowering at all. I cannot believe how nice my hair feels after using this, it lathers nicely, you don't need a lot and it rinses beautifully. I was surprised at how my hair did not feel tangled or hard to get through after using the shampoo and before applying conditioner. As much as I am not a fan of the price, I will continue to pay for this brand. It's a new favorite for sure and will be continuing to use. I am not a fan of the price point, however, it's worth it. The quality is unbeatable. 10/10 for me!
Not for me
5 out of 5 stars
Tricia O. - 1 month ago
originally posted on OUAI
Really weighs down my hair, usually starts feeling greasy after a few hours. The scent is a little too strong/rosy for me too.
Great product
5 out of 5 stars
Lois S. - 2 months ago
originally posted on OUAI
minimal product goes a long way. cleans, conditions, smells lovely
Very nice!
5 out of 5 stars
Victoria B. - 2 months ago
originally posted on OUAI
Its scent is lovely. I noticed an overall retexturing for the better while using the shampoo+conditioner combination. I’ve been able to decrease my use of styling product.
Wanted more …
3 out of 5 stars
Nicola B. - 2 months ago
originally posted on OUAI
I was recommended this product and have been using it a while. Not so impressed, hair isn’t feeling super hydrated or soft. Admittedly not having to wash it every day which is good. Same results as a cheaper shampoo.
It's a decent shampoo
4 out of 5 stars
Anna - 2 months ago
originally posted on http://www.ulta.com
Its a good shampoo, just didn't really do much for my hair. Not much bad to say about it or much good. I love the smell though.
Not good for me
1 out of 5 stars
Sucely V. - 2 months ago
originally posted on OUAI
Couples days to be using it my I notice my scalp was full of dandruff, my hair was feeling heavy, waste of money
Great shampoo!
5 out of 5 stars
Nessa - 2 months ago
originally posted on http://www.ulta.com
I have wavy, medium thickness hair, and when I used this, my hair looked so nice! I got the travel size just to test it out, and I am definitely planning on buying a bigger bottle. It makes my hair look really clean, and I have struggled with my bangs getting oily fairly quickly, and with this shampoo my hair stays clean for a long time! I can go through my whole eight hour shift without my bangs getting weighed down. It's also great because a little goes a long way. All you need is about a quarter sized amount and you're all set. I do recommend double shampooing, though, just to make sure your hair gets super clean. However, I personally do that with all shampoos. It also smells AMAZING. The smell literally lingers in my hair all day, and it's such a pleasant fragrance. Even though this is pretty pricey, it's honestly worth it, especially since you don't need a crazy amount of product to get the job done. Will definitely make this a staple in my hair care routine!
Very Drying to My Hair
2 out of 5 stars
Fergie - 2 months ago
originally posted on http://www.ulta.com
I will say that this shampoo does smell really good however, thats the only aspect of this shampoo I enjoy. This shampoo dried out my hair very badly. It also really doesn't work well with the conditioner. Maybe Ouai should consider reformulating this.
Love this shampoo! Would definitely buy it again
5 out of 5 stars
Suzzette - 3 months ago
originally posted on http://www.ulta.com
This shampoo is awesome. You don't need to use much and hair feels wonderful!
Love it, it smells good,
5 out of 5 stars
Cindy R. - 3 months ago
originally posted on OUAI
Love it, it smells good, hair feels really nice after use.
Best shampoo
5 out of 5 stars
Kate C. - 3 months ago
originally posted on OUAI
In love with all the Ouai products. My daughter and I both love the shampoos (fine for me medium for her) and the leave in conditioner. Hair always looks shiny and healthy and is incredibly soft to touch, and smells so good! My daughter also loves the hair gloss and body spray. You can't deny the quality of these products. My daughter and I are hooked. I love the Ouai!
Love it makes me feel
5 out of 5 stars
Ladawna H. - 3 months ago
originally posted on OUAI
Love it makes me feel expensive and my hair feels so soft and looks so shiny!!