$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518875
UPC: 815402021283
Item Number (DPCI): 342-03-0009
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, avena sativa (oat) peptide, butyrospermum parkii (shea) butter, althaea officinalis root extract, persea gratissima (avocado) oil, glycerin, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 distearate, sodium lauroyl glycinate, amodimethicone, c11-15 pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, sodium chloride, sodium hydroxide, tetrasodium edta, disodium edta, citric acid, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate,1,2-hexanediol, caprylyl glycol, benzoic acid, potassium sorbate, phenoxyethanol, sodium benzoate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 14700 (red 4), ci 15985 (yellow 6)
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 5.67 inches length x 2.25 inches width x 2.2 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Description of smell please
submitted by Smell - 10 months ago
A: It’s scented with Mercer Street, a luxe fragrance with notes of Italian lemon, jasmine, and white musk to leave hair smelling amazing.
submitted byOUAI team - 2 months agoBrand expert
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3.5 out of 5 stars with 40 ratings
4.2 out of 5 stars with 374 reviews
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8 recommendations
Vaction
5 out of 5 stars
JAN F. - 19 days ago
originally posted on OUAI
Love the travel sizes now I can take these amazing products with me when I vacation!
add to cart!
5 out of 5 stars
alix e. - 22 days ago
originally posted on OUAI
add it to your shower routine now! my hair is so soft, it smells so good, & my hair finally looks healthy!! i’ve never had a shampoo work so well.
Thick Hair Lifesaver
5 out of 5 stars
Erin L. - 26 days ago
originally posted on OUAI
This is the first shampoo I’ve used in my entire life that can actually penetrate my thick hair and reach all the way to my scalp easily, leaving my hair actually clean!
Just ok
3 out of 5 stars
Bebe070707 - 1 month ago
originally posted on http://www.ulta.com

Its a middle of the road shampoo & conditioner combo. It did clean my hair. It lathers nicely. The conditioner has a good slip, but doesnt really do much to soften and smooth. As far as leaving your hair moisturized.. i think it depends on how dry your hair. My hair is pretty dry and it did not do a whole lot for me. I think this is a good combo for healthier hair that doesnt need a "lifeline." It smells nice. I don't think it is overwhelming as some reviewers say. Its faint and you can't smell it in your hair after styling it. I say give it a try.
Sulfate free and labeled for thick hair
5 out of 5 stars
Patricia W. - 1 month ago
originally posted on OUAI
Sulfate free and great fragrance, just need a small amount too.
It’s not worth the money
3 out of 5 stars
Alexzandriea A. - 1 month ago
originally posted on OUAI
It’s not worth the money at all, very disappointed
Healthy
5 out of 5 stars
Talle B. - 1 month ago
originally posted on OUAI
Finally feel like I have healthy hair for the first time as a adult
Love this!
5 out of 5 stars
LP - 2 months ago
originally posted on http://www.ulta.com

I have thick hair and I feel like I have finally found a shampoo and conditioner that addresses my hair issues. I don't have frizz, my hair feels very clean, I only need to use a small amount, and the smell is wonderful!
Worst shampoo ever!
1 out of 5 stars
Cricket - 2 months ago
originally posted on http://www.ulta.com

This shampoo is one of the worst I've used! I have used it twice and I it seems like there is a residue on my hair after drying it. My hair looks dull and has the appearance of being dirty. Thankfully, I bought the smaller travel size but I can safely say I won't be buying it again nor anything else in this brand.
Ok I guess
3 out of 5 stars
Lucinda N. - 2 months ago
originally posted on OUAI
It’s got lots of lather…my hair is still really frizzy and my scalp is dry really dry it itches so I don’t know if I like this shampoo or not
Smells great but leaves my
4 out of 5 stars
Sara K. - 2 months ago
originally posted on OUAI
Smells great but leaves my scalp a little dry during the winter months anyway.
Bottles tops
5 out of 5 stars
Janet C. - 2 months ago
originally posted on OUAI
Only issue with the cream rinse is the bottle top. The cream rinse does not come out. You need to do something about your tops
Fabulous
5 out of 5 stars
Susan O. - 2 months ago
originally posted on OUAI
I have very very thick long hair and the shampoo and conditioner made such a difference and not only the process of shampooing but in the result with my hair. Highly recommended
A little goes a long
5 out of 5 stars
Maryann A. - 3 months ago
originally posted on OUAI
A little goes a long way. It suds up pretty nicely. Great smell. Love the shampoo. Type 4 approved
Soft and Shiny
5 out of 5 stars
Debbie G. - 3 months ago
originally posted on OUAI
I love the Ouai it makes my hair look and feel. I use the conditioner, anti frizz and oil, too. My hair is in much better condition.
Great for curly hair
5 out of 5 stars
Lauren V. - 3 months ago
originally posted on OUAI
I love this product, it works perfectly with the texture of my hair without making it greasy.
I love how this shampoo
5 out of 5 stars
Julia J. - 3 months ago
originally posted on OUAI
I love how this shampoo leaves my thick hair noticeably softer and manageable.
Love it! Love the smell
5 out of 5 stars
nicole d. - 3 months ago
originally posted on OUAI
Love it! Love the smell and it makes my hair so soft!
Ouai review
5 out of 5 stars
kate c. - 3 months ago
originally posted on OUAI
I have had this product for sometime now and it has been great! Has helped keep my hair moisturized while not greasy and definitely helped define my thick curls. I loved it so much I gave them out at presents
Got it for my daughter
5 out of 5 stars
Hope M. - 3 months ago
originally posted on OUAI
Got it for my daughter as a Christmas gift. She tried mine and fell in love with it.