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Pantene Illuminating Sulfate Free Biotin Shampoo for Nourishing Color Safe, Nutrient Blends - 9.6 fl oz

Pantene Illuminating Sulfate Free Biotin Shampoo for Nourishing Color Safe, Nutrient Blends - 9.6 fl oz - 2 of 4Pantene Illuminating Sulfate Free Biotin Shampoo for Nourishing Color Safe, Nutrient Blends - 9.6 fl oz - 3 of 4Pantene Illuminating Sulfate Free Biotin Shampoo for Nourishing Color Safe, Nutrient Blends - 9.6 fl oz - 4 of 4
Pantene Illuminating Sulfate Free Biotin Shampoo for Nourishing Color Safe, Nutrient Blends - 9.6 fl oz - 1 of 4
$9.99 when purchased online
Target Online store #3991

About this item

Highlights

  • NUTRIENT-RICH FORMULAInfused with pro-vitamin B5 and antioxidants for vibrant, healthy hair
  • MOISTURE-INFUSINGSulfate-free formula with biotin protects hair's vibrancy
  • LUXURY HAIR REPAIRWITHOUT THE$60 PRICE TAG
  • FRESH, LUXURIOUS SCENTCrisp, lively citrus fragrances with each use

Description

ILLUMINATE COLOR WITH BIOTINPreserve and protect your vibrant color for clean, healthy-looking hair that shines. This nutrient-infused, sulfate-free formula contains a blend of pro-vitamin B5 and biotin. These ingredients work harmoniously to provide the gentle cleansing necessary to remove buildup from color-treated hair without stripping it of its radiance. Enjoy vibrant color that won't fade with every wash without having to spend a fortune on maintenance.Our gentle formula uses 0% sulfated cleansers, silicones, parabens, mineral oil, and dyes. This color-safe shampoo protects color-treated hair from premature fading and dullness. Enjoy Crisp, lively citrus fragrances with each use.Ideal for color-treated hair. Gentle enough for all hair types including chemically treated hair.HOW TO USEMassage a palm-sized amount of product into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for a refreshing clean. Once you're finished, follow with Pantene Nutrient Blends Illuminating Color Care Conditioner.
Scent: Floral, Jasmine, Citrus
Hair Type: All Hair Types
Health Facts: Mineral Oil-Free, Paraben-Free, Contains Biotin, Sulfate-Free, Silicone-Free, Dye-Free, Phthalate-Free
Product Warning: Not for children under the age of 2 months
Product Form: Liquid
Beauty Purpose: Color Protection, Strengthening, Moisturizing
Net weight: 9.6 fl oz (US)
Features: Rinse-Off
TCIN: 79754981
UPC: 080878197781
Item Number (DPCI): 063-02-8440
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, biotin, panthenol, histidine, polyquaternium-10, sodium citrate, citric acid, sodium benzoate, sodium salicylate, tetrasodium edta.

Shipping details

Estimated ship dimensions: 8.42 inches length x 1.73 inches width x 1.69 inches height
Estimated ship weight: 0.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this shampoo work with incoming grays

submitted by Maggie - 4 days ago

Q: Is this product safe for dyed hair without affecting the dyed color?

submitted by Emma S - 5 months ago
  • A: No. I used it on my dyed hair and it made it go from purple to blue at the ends. I wouldn't recommend using this. I recommend using Marc Anthony or Hairitage Shampoo and conditioner

    submitted byUnhappy dog owner - 28 days ago

Q: Is this safe to use everyday?

submitted by B - 1 year ago
  • A: Yes, Pantene Pro-V Nutrient Blends Illuminating Color Care Shampoo is safe for everyday use.

    submitted byPantene - 11 months ago
    Brand expert

Related Categories

Summary of reviews

The Pantene Nutrient Blends Illuminating Color Care Biotin Shampoo is a popular choice for guests with color-treated hair, offering a sulfate-free formula that maintains vibrant color while leaving hair soft and shiny. Many appreciate its pleasant scent and the inclusion of biotin for added hair strength. However, some guests with fine or oily hair report it can weigh hair down or leave it feeling greasy. Overall, it is well-received for its color protection and nourishing properties.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 453 reviews
    quality: 3.31 out of 5
    value: 3.44 out of 5
    52% would recommend
    55 recommendations

    Stinks and made my hair feel rough

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Larissa - 9 days ago
    My hair doesn’t even feel like I washed it & it STINKS, but to each their own! It’s like I didn’t even wash my hair. I will not be buying it again.
    1 reply from Pantene team - 5 days ago
    Thank you for getting in touch about our Pantene Nutrient Blends Illuminating Color Care Biotin Blend Shampoo. We're disappointed in hearing that you didn't like the product's fragrance an that you didn't get the clean you were hoping for, leaving your hair feeling a little rough. This isn't the kind of experience we expect for any of our consumers and we can only imagine how frustrating this may have been. We want to thank you for bringing this to our attention and would like to assure you that this is being addressed with our Quality Assurance team and the rest of our Pantene team. Your hair feeling rough may be due to it not being conditioned or hydrated properly. Consider using a more hydrating shampoo to fit your hair type and pairing it with a rich conditioner. We'd like to assist you further. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page.
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Good average

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Concerned - 1 month ago, Verified purchaser
    This shampoo had an oily residue feel, as doesn't squeeze when u pass your hand on hair feels pily residue but not all panthene shampoos are same, as vitamin E woth keratin feels less oily residue, away frm these panthene volume new formula is best or Tresseme volume has all vitamins including biotin keratin and panthenol, any of panthene shampoos are good but depends on personal choice, if having oily hair no need to use conditioner as vitamins acts as conditioner to nourish ol
    1 reply from Pantene team - 1 month ago
    Thank you for taking the time to share your feedback on our Pantene Nutrient Blends Illuminating Color Care Shampoo. We’re sorry to hear that it left your hair feeling oily, and we’d like to help. Please know that we’ll be passing your comments on to our Quality Assurance Team, as well as the rest of our Pantene Team. There could be a few reasons why your hair felt oily. One possibility is that the product wasn’t thoroughly rinsed out, which can leave a residue behind. Make sure to rinse your hair well to avoid this issue. Another reason might be that you’re using a formula that’s too hydrating for your hair type. It could be worth trying a lighter option, like our Pantene Sheer Volume Shampoo. We’d love to connect with you and learn more about your experience. Please feel free to reach out to us at (800) 945-7768 or send an email through the Contact Us page on our website.
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Worst shampoo I’ve ever used

    1 out of 5 stars
    Makes hair too tangled - 2 months ago
    originally posted on pantene.com
    I have fine, thin, straight hair, shoulder length. This shampoo makes it so incredibly tangled, nothing enables me to comb it out. I’ve tried 4 different conditioners and also a leave-in detangler. Nothing works. It doesn’t smell very good, either. I threw it in the trash. What a waste of money. So much of my hair came out while I was trying to comb it out, too.
    Did you find this review helpful?

    Drying

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jenster777 - 4 months ago, Verified purchaser
    Wanted to love this since it is color safe… however, very drying.
    1 reply from Pantene team - 3 months ago
    Thank you for reaching out about our Pantene Nutrient Blends Illuminating Color Care Biotin Blend Shampoo. It disappoints us to hear that the product seemed drying. That's really not the kind of experience we want for our consumers and we understand how it may have been frustrating. We appreciate you for bringing it to our attention and you can rest assured that we'll be reporting this to the rest of our team. In the meantime, it may help to know that hair being dry may be a sign that it wasn't conditioned well enough. If you haven't, you may consider pairing the product with a rich conditioner. You can also try using a conditioning treatment 2-3 times a week to help with any excess dryness. Please, when you have the time, give us a call at (800) 945-7768 or email us through our Contact Us Page so we can better assist you.
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Please make an unscented version!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sarah - 4 months ago, Verified purchaser
    This shampoo helped with retaining my hair color better than other more expensive brands. It is very gentle on my hair. You do have to make sure you rinse thoroughly to avoid that “film” feeling on the hair but that is a must with any shampoo. My only con is that the smell is way too strong and overpowering. I can still smell it on my hair the next day. If they made this shampoo in a fragrance free version it would be perfect!
    quality: 4 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    Did not like at all .

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Panda - 6 months ago, Verified purchaser
    Didn’t like the “feel “ of it while washing my hair and it left a film on my hair . My hair looked and felt terrible. Planning to return it and the moisturizer .
    1 reply from Pantene team - 6 months ago
    Thank you for getting in touch about our Pantene Nutrient Blends Illuminating Color Care Biotin Blend Shampoo. We're truly sorry to hear about the experience you had. That's not the kind of results we want for any of our consumers and we understand how this can be upsetting. Your report has been unexpected and we do appreciate you for bringing it to our our attention. We'll be sure to share this with the rest of our Pantene team. Typically the cause of the film is a product that's too hydrating for your hair type. For a better experience, we recommend using a shampoo with less hydrating benefits. To get rid of any excess film, you can wash your hair with a clarifying shampoo. We would like to learn more. Please give us a call at (800) 945-7768 or email us through our Contact Us Page so we can better assist you.
    quality: 1 out of 5
    5 guests found this review helpful. Did you?

    Healthy hair!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Luciana - 7 months ago, Verified purchaser
    I’ll been using this shampoo and I like it, my thin wavy colored hair is healthy again, leaving my hair hydrated. I wish this shampoo doesn’t weight down my hair.
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    The shampoo

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Marcy - 7 months ago, Verified purchaser
    Its natural , I like the look of my Hair
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Yuck

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lori - 8 months ago, Verified purchaser
    Do not - just don't buy Pantene Nutrient Blends Illuminating Color Care Sulfate Free Shampoo. Believe the other reviews that say it leaves your hair feeling weighed down. Absolutely true. It feels like there is a layer of something on my hair and I can't rinse it off. It feels dirty. Plus, it makes my scalp itchy. I am so disappointed to have wasted my hard earned money.
    1 reply from Pantene team - 8 months ago
    Thank you for sharing your encounter with our Pantene Nutrient Blends Illuminating Color Care Shampoo. It's disappointing to hear that your hair felt weighed down, dirty, and that your scalp was left feeling itchy. This truly isn't the kind of experience we want or expect any of our consumers to have. We understand how frustrating this can be and that is why we want your comments to get the attention they deserve. To do just that, we'd like to gather more information from you. Please be assured that every detail provided will be reported to our Health and Safety Team and the rest of our Pantene Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. For future reference, if you hair ever feels weighed down and dirty, you can use a clarifying shampoo to get rid of any excess product. The weighed down feeling may have been a result of the product being too hydrating for your hair type. You may want to try a shampoo with less hydrating benefits and see if it makes a difference for you. When you find the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page so we can better assist you.
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Best for coarse hair

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Firefly0414 - 8 months ago, Verified purchaser
    My color treated gray hair loves this! It makes my hair feel soft, and I get a subtle shine!
    2 guests found this review helpful. Did you?

    DULL

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Grammies kids - 10 months ago, Verified purchaser
    Was disappointed left a dull film on my hair ,,
    1 reply from Pantene team - 10 months ago
    We appreciate you for getting in touch about our Pantene Nutrient Blends Pro-V Illuminating Color Care Shampoo. We're sorry to hear that there was this dull film left on your hair. That's not the kind of experience we want you to have and we'll be sure to share this with the rest of our Pantene Team. In the meantime, to prevent this from happening in the future, be sure that your hair has been fully rinsed of any shampoo, conditioner, or styling product. If needed, we do recommend washing your hair with a clarifying shampoo to get rid of any excess film. We'd be happy to assist you further. Please give us a call at (800) 945-7768 or email us through our Contact Us Page so we may do so.
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    smells luxurious

    4 out of 5 stars
    Holly Eve N - 10 months ago
    originally posted on pantene.com
    just bought yesterday with coupon and was pleased i used it with matching conditioner easy comb through
    Did you find this review helpful?

    Dyed my hair a "hard to maintain" color... This shampoo WORKS!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lexi - 1 year ago, Verified purchaser
    My hair was bleached blonde and I just dyed it dark ash blonde... This color is hard to maintain, and I washed it ONCE with regular Pantene and the shade definitely changed, faded and lightened. Then, I washed and conditioned my hair with this, and my color stayed the EXACT same! Plus my hair felt soft and healthy. NOT greasy as others are saying. I've always rinsed my hair really well after shampooing and conditioning so just make sure you do that and there shouldn't be an issue. LOVE this and will purchase again!
    3 guests found this review helpful. Did you?

    Great drugstore option!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Wendy - 1 year ago, Verified purchaser
    Love this sulfate free/ less chemical shampoo. It cleans well without drying out my scalp and hair.
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Be Kind to Your Hair

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Happy Camper - 1 year ago, Verified purchaser
    Gentle on my hair & won’t strip the color out. A little goes a long way.
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Worst shampoo EVER

    1 out of 5 stars
    Leeann - 1 year ago
    originally posted on pantene.com
    It totally stripped all the gold in my highlights! It ruined my hair!
    2 guests found this review helpful. Did you?

    Leaves scalp oily and hair dry/dull

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LaurenQ - 1 year ago
    Leaves scalp oily and ends DRY and DULL. Unfortunately, I have to wash my hair twice in order to truly clean my hair. I also noticed increased damage. Waste of money for me, but may work better for those with dry scalps and non color-treated hair.
    1 reply from Pantene team - 1 year ago
    Thank you for sharing your encounter with our Pantene Nutrient Blends Pro-V Illuminating Color Care Shampoo. It disappoints us to hear that your scalp was left oily, that the ends of your hair was dry, and also became more damaged. This is not the experience we want you to have and we appreciate your bringing it to our attention. Please be assured that we are sharing this report with the rest of our team. To get rid of any excess oil, we recommend using a clarifying shampoo. To prevent an oily scalp, make sure the product has been thoroughly rinsed. If a shampoo is not rinsed thoroughly, it can leave hair oily. To help with your dried ends, you may want to use a rich conditioner. We've learned that hair can be dry if it's not conditioned well enough. We also recommend conditioning just the ends of your hair as they don't receive the natural oils from your scalp. We'd like to assist you further so please give us a call at (800) 945-7768 or email us through our Contact Us Page.
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Pantene shampoo

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Denkse C - 1 year ago, Verified purchaser
    I’ve been using this shampoo for a few years now and love it. One of the few shampoos for color treated hair that really works.
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

    Leaves hair feeling unwashed

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Anonymous - 1 year ago, Verified purchaser
    Leaves hair feeling oily and too soft for any type of styling. This product may best benefit those with dry or coarse hair. For fine or oily hair, 100% would not recommend. As other Pantene products, it does have a nice smell. The bottle is smaller than other Pantene shampoos. Really wanted to like this to avoid chemicals, but this one isn’t the one for my hair.
    quality: 2 out of 5
    value: 2 out of 5
    12 guests found this review helpful. Did you?

    The Best Shampoo

    5 out of 5 stars
    Mauimauimaui - 1 year ago
    originally posted on pantene.com
    The BEST shampoo and conditioner Pantene has, and it gets discontinued or no longer sold anywhere. And others not as good are the ones sold everywhere. Completely disappointed.
    2 guests found this review helpful. Did you?

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