Partnerships Reimagined - by Linda Garnett & Sharon Dann (Paperback)

About the Book

Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships.

Book Synopsis

Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.

Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs.

Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact.

You just need a roadmap to get there.

Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising.

The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation.

If you want to raise more funds and create lasting social impact, this is the way to get started.

Review Quotes

I loved this book! Linda and Sharon really dove deep into everything you need to know about corporate partnerships. It's like they read the minds of partnership pros, answering all their burning questions. This is the go-to guide for any non-profit looking to step up their game and bring in more corporate support. In my book, this book is five stars!

Joe Waters, Selfish Giving USA

Are you keen to team up with companies to make a bigger impact? This easy-to-digest book is your go-to-whoa roadmap. It's an empowering read that reminds you of what's important and gives an easy-to-apply strategic checklist for your non-profit. My favourite bits? How to become partner-ready, engaging internal stakeholders, avoiding the cycle of frustration, reading corporate websites differently, idea-sparking stories of powerful partnerships, memorable acronyms so you retain the principles and pithy phrases that force you to do better, like 'solve, don't sell'. My advice? Take a couple of days out. Read each chapter, diagnose where to lift your game and populate your own improved partnership strategy and implementation plan.

Dr Wendy Scaife, Adjunct Associate Professor, Australian Centre for Philanthropy and Non-profit Studies, Queensland University of Technology (QUT)

Partnerships Reimagined is a must-read for anyone interested in gaining support to create impact. It highlights that these are unique relationships and provides a roadmap to success and avoiding barriers.

John McLeod, Senior Consultant, JBWere

There is so much valuable information in this book. Linda and Sharon really embrace one of the best things about the not-for-profit sector: honest knowledge sharing buoyed by a genuine desire for everyone to succeed in the quest to make the world a better place. Such wisdom in practical, relevant and intelligent advice sets future and current corporate partnership managers on a path to success.

It all resonated. I found myself nodding in agreement as I read, smiling at their humour and wishing I'd had this book when I started off in the world of corporate partnerships.

If you are already working in this space, it will inspire you to do more. It may reassure your current decisions and will most certainly challenge how you think about corporate partnerships. The real-life examples of successful partnerships are great for not-for-profits to think outside the box, as the book looks to break with tradition and move with the times.

If you are new to corporate partnerships, the book is laden with insightful tips that your charity can use to develop a solid strategy. It offers a blueprint for achieving your ultimate corporate partnership. If you use all the tips and follow the advice which can be found in the many templates, diagrams and examples, you will be on your way to landing your next sustainable and significant corporate partnership.

The Find, Win, Grow model is easy to adapt to your current partnership plan or to follow when you are at a loss for where to start. Corporate philanthropy has evolved, and this book will help you to learn, grow and move with those changes. But most importantly, it will help you succeed!

Sally Sweeney, Head of Dolly's Dream