Sponsored
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter
- Incredibly creamy texture melts onto skin leaving a natural radiant glow
- Long-wearing, weightless formula
- Buildable coverage
Description
Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.
Directions For Use:
Shake bottle before each use.
Directions For Use:
Shake bottle before each use.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free, Gluten-Free
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Color Correction, Concealing
Net weight: 1 fl oz (US)
TCIN: 80021208
UPC: 044386117594
Item Number (DPCI): 052-00-5386
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, water/eau, butylene glycol, polymethylsilsesquioxane, glycerin, lauryl peg-10 tria (trimethylsiloxy) silylethyl dimethicone, acrylates/polytrimethylsiloxymethacrylate copolymer, cetyl peg/ppg-10/1 dimethicone, phenyl trimethicone, dimethicone, sodium chloride, disteardimonium hectorite, triethoxycaprylylsilane, phenoxyethanol, caprylyl glycol, fragrance/parfum, silica dimethyl silylate, tribehenin, acacia senegal gum, xanthan gum, potassium sorbate, hexylene glycol, tetrasodium edta, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopheryl acetate, astrocaryum murumuru seed butter, astrocaryum tucuma seed butter, butyrospermum parkii (shea) butter, citrullus lanatus (watermelon) seed extract, punica granatum sterols, tetrahexyldecyl ascorbate, theobroma grandiflorum seed butter, len esculenta (lentil) fruit extract, pyrus malus (apple) fruit extract, sodium lactate, sodium hyaluronate, sodium pca, sodium benzoate, may contain/peut contenir: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 1.37 inches length x 1.37 inches width x 4.54 inches height
Estimated ship weight: 0.238 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 349 reviews
easy to apply: 4.12 out of 5
easy to remove: 4 out of 5
long lasting: 3.74 out of 5
quality: 3.56 out of 5
value: 3.62 out of 5
56% would recommend
64 recommendations
OBSESSED WITH THE SCENT!!!
4 out of 5 stars
Jess7000 - 20 days ago
originally posted on Physicians Formula
PLEASE MAKE A BODY SPRAY OR PERFUME USING THIS SCENT! The scent is AMAZING. Foundation is a bit thick for me, so I stick with the other one by PF, but it IS very moisturizing.
Porcelain skin
5 out of 5 stars
Prettyinpinkray - 3 months ago
originally posted on Physicians Formula
Begging for a porcelain tone in this foundation. I’m pale and this is a shade too dark with a yellow tint. I absolutely love this foundation. Sensitive combination skin issues. This has great coverage, and a nice finish. I’m in my 30’s and this does great on textured skin. The scent is pleasant and doesn’t irritate me. Just please make a lighter shade for us pale girls
Great coverage, blendable , softer skin!
5 out of 5 stars
Candymakesmeup - 3 months ago
originally posted on Physicians Formula
I’ve been using this for over a year now. I love it! I’m 48, have a few age spots here and there. Coverage is great but feels light, moisturizing but never oily or shiny. Great smell, very beachy! I can use this alone or with a concealer. I would recommend shaking the bottle before using every time.
Only okay
3 out of 5 stars
Jd - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Acne, Redness, Dark circles, Sensitivity
- Hair color: Auburn
- Eye color: Hazel
I bought the Fair shade. I have fair, cool tone skin. I find it hard to find a light but not too light shade that covers my natural redness without making me look super pale. I have freckles. This shade is good but the tone is for warm tone. It needs shaken. Looks oil based. A little goes a LONG way. I'm talking the tiniest bit covers 1/3 of my face. It is thick. I'm not sure I would buy again but happy for now.
Great Coverage for older skin
5 out of 5 stars
Pam - 1 year ago
originally posted on Physicians Formula
I started wearing makeup after not wearing it for many since I graduated high school in 1989, and I bought a few of the Physicians Formula products and started using Butter Believe It foundation and I like how it covers my redness I’m 54 and my skin is changing and I love all the products, and I’m happy they are gluten free I have celiac disease and need gluten free products, I’m watching videos on YouTube to learn how to use the Physicians Formula products and I’m learning so much I recently bought more products I’m just waiting for my shipment I’ll never use another brand.
Favorite Foundation!
5 out of 5 stars
Becksstein - 1 year ago
originally posted on Physicians Formula
I have very dry but otherwise healthy skin. I use Chantecaille Future Skin when I want less coverage, and this foundation when I want to have perfect skin! This is the ONLY foundation that I have ever found that is full coverage for dry skin and conceals and provides hydration and a glow! Will purchase forever.
Wrong color
2 out of 5 stars
Thumbs down graphic, would not recommend
Priyap - 1 year ago, Verified purchaser
- Skin tone: Medium
Wrong color for my skin.
Horrible thick foundation
1 out of 5 stars
Stonenote - 1 year ago
originally posted on Physicians Formula
I bought this to replace the Healthy Foundation I'd been using for years. This is horrible. Very drying. Caked on face and didn't play well with my moisturizer. Too thick and didn't go on well. Would need a spackling knife to put it on. You want a thick coverup this is great.
Great Lightweight Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Blue
Great medium to full coverage but still feels light
Bring back the Healthy Foundation
1 out of 5 stars
Celizabeth - 1 year ago
originally posted on Physicians Formula
Ugh, just no. Wanted to love it. Pleaseeeeee, we beg of you, bring back The Healthy Foundation. It was far superior to this product. It was the BEST!
Matte, drying, cakey, no glow
2 out of 5 stars
PF Loyalist - 1 year ago
originally posted on Physicians Formula
I genuinely enjoy most PF products but they truly missed the mark on this one. I have normal/combo oily skin. Right now, it is leaning ‘normal.’ I was expecting a creamy, emollient texture with a slight glow. This is very matte, dry and cakey with no glow. I started with the lightest dots first to make sure I didn’t over apply. It does a good job of coverage on redness but it is really dry. I don’t know if I received an old one or not but despite shaking it vigorously, the result was the same. Dry and dull. Very disappointed with this foundation.
Long lasting and great coversge.
5 out of 5 stars
Thumbs up graphic, would recommend
LCord486 - 1 year ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin type: Dry
- Eye color: Hazel
- Skin concern: Pores, Acne
Great coverage and doesn’t feel too heavy. It lasted all day even though I’m prone to touching my face a ton. The quality is amazing for the price.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Mal - 2 years ago, Verified purchaser
- Skin concern: Dark circles, Uneven skin tone
- Skin type: Combination
- Hair color: Blonde
- Skin tone: Light
- Eye color: Green
This is hands down my favorite foundation of all time. It is so smooth and moisturizing and doesn’t look too cakey. I get compliments every time I wear it!
Pretty but break outs
3 out of 5 stars
Thumbs down graphic, would not recommend
Goombaqueen - 2 years ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Aging
- Skin type: Combination
Looks good for a few hours after applied. I needed to touch up with powder or blot the oil off throughout day. It did break my skin out which was frustrating. I’ve been wearing it for 3 months now and my skin has a lot of buildup and blemishes.
AMAZING FOUNDATION/ all around makeup
5 out of 5 stars
Mari - 2 years ago
originally posted on Physicians Formula
I bought this today and I already love it! Thank you so much. I can’t wait to get my concealer in! I bought face palette, butter blush and foundation. It’s all amazing. I am amazed that it’s as non toxic as it is. Thank THANK YOU THANK YOU! This is a new foundation I will be recommending to everyone. I love it! I’m thankful as well for the price I mean the quality for this price is just amazing. Thankful for physicians formula
Not my fave
2 out of 5 stars
Thumbs down graphic, would not recommend
Dryness - 2 years ago, Verified purchaser
- Skin tone: Medium
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
Breaks me out so bad :( Very heavy no matter what tool you use to apply or primer can’t seem to get a nice durable application
Breaks my skin out :(
3 out of 5 stars
Thumbs down graphic, would not recommend
ANB - 2 years ago
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Uneven skin tone, Redness, Acne, Sensitivity, Dark circles
- Skin type: Combination
- Eye color: Hazel
I like this foundation but don’t exactly love it, it’s not my HG. The coverage is good but it breaks out my skin like crazy. I also found that the light shade is too light and the light-medium is too dark for me so the range isn’t there.
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Kaylee515 - 2 years ago
- Hair color: Brunette
- Skin concern: Pores, Aging, Uneven skin tone
- Skin tone: Light
- Skin type: Combination
This foundation is my new HG. I’ve been searching from Sephora to Nordstrom for many years, tried almost all and who would’ve known it was at Target for a fraction of the price. Blends well, leaves a natural finish, not dewey but also not matte. The consistency is medium, coverage is medium, and the dispenser pump is great. This review is my own and product paid for myself. I will gladly repurchase along with other PF products. Don’t sleep on Physician’s Formula!
Great coverage
5 out of 5 stars
Marcela GB - 2 years ago
originally posted on Physicians Formula
Great coverage while light. Good color matching, it was hard doing it from my laptop but it is a good match. It spreads easily, smoothly and evenly, it's not-greasy and it's lightly scented, which I prefer.
Great product
5 out of 5 stars
Coach Brian - 2 years ago
originally posted on Physicians Formula
[This review was collected as part of a promotion.] I received this and my wife tried it out and went back to the store to purchase more. She lived the color as it was extremely close to her natural skin tone which is hard to find for her. She stated it went on easy and smooth and a couple small dabs goes a long way for maximum coverage. She also likes that removal is super easy and there is not struggle to stub her face to get it off. This is now her go to concealer.