$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeper clean that is gentle on skin and removes more residue from dirt, food and stains than the leading Free detergent**vs. leading national competitor Free detergent
- From Tide, the #1 brand used by dermatologists
- Free from dyes and perfumes for a laundry detergent that's gentle on your skin and clothes
- Hypoallergenic laundry detergent that's specially formulated to minimize the risk of skin irritation and allergies
- No matter what type of machine you have or the water temperature you prefer, Tide Free & Gentle ensures exceptional cleaning results every time
- Safe to use on all fabric types
- Keep product closed and out of reach of children
Description
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Scent: Unscented
Health Facts: Phosphate-Free, Paraben-Free, Dye-Free, Hypoallergenic, No Fragrance Added
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Features: Sensitive Formula, Dermatologist Tested
Product Form: Liquid
Formulation: Concentrated
Sustainability Claims: Recyclable
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918061
UPC: 030772121443
Item Number (DPCI): 003-08-0640
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water; c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; polyethyleneimines alkoxylated; sodium salts of c12-18 fatty acids; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide, alcohol; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate; subtilisin; amylase enzyme; benzisothiazolinone; cellulase enzyme; mannanase enzyme.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes f swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. it in eyes, rinse well with water for 15 minutes.Shipping details
Estimated ship dimensions: 7.3 inches length x 5.5 inches width x 11.1 inches height
Estimated ship weight: 6 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent h.e ok?
submitted by Alexaaa - 9 years ago
A: Tide makes an h e version.
submitted byKkvw - 9 years agoA: Sure is. Use it all the time.
submitted byska - 9 years agoA: This particular listing is not our HE version. We do make an HE Tide Free and Gentle Liquid Detergent. We do not suggest using regular detergents in an HE washing machine. If your washer is HE, be sure to use our HE detergent.
submitted byTide - 6 years agoBrand expert
Q: Is this detergent clear as opposed to blue like the original? Thanks!
submitted by Klynn - 11 months ago
A: Yes. It is clear with a slight yellowish tint. There are no dyes so its just the color of the ingredients.
submitted byMelissa L - 8 months agoA: There's no dye added to our Free & Gentle detergents, however, it's a light yellow color.
submitted byP&G - 11 months agoBrand expert
Q: Why is HE on the front top of the bottle but is not high efficiency? This is misleading and led me to believe the product I was purchasing is HE. I think it's a marketing scam that needs attention.
submitted by Kathy - 2 years ago
A: We hope it helps to know this detergent is HE.
submitted byTide - 2 years agoBrand expertA: This! Target, fix this listing! The main photo shows HE and most of the review photos show HE bottles. This is seriously misleading. Some identifier in your database must not be unique.
submitted byHooHaHaver - 1 year ago
Q: can you use it for slime
submitted by vivi - 8 years ago
A: No. We have only tested our products for laundry use.
submitted byTide - 6 years agoBrand expertA: it didn't help remove slime from clothes.
submitted byska - 8 years ago
Q: What is the PH level of Tide Free & Gentle?
submitted by Irish Skillet - 6 months ago
A: All 2x Liquids (at 10% solution)*: have a PH of 8.1 – 8.6.
submitted byP&G - 5 months agoBrand expert
Q: Is this suitable for hand washing
submitted by Laura - 8 months ago
A: Thank you for your interest in our Tide Free & Gentle, Laura. You can certainly use this to hand wash your clothes.
submitted byP&G - 8 months agoBrand expert
Q: Does this product contain Nickel? Does it contain limoneme?
submitted by thnkfwd - 9 months ago
A: Under label info on the listing, you'll be able to see a list of ingredients.
submitted byP&G - 8 months agoBrand expert
Q: Does this contain fabric softener in its ingredients?
submitted by Liseyloo - 9 months ago
A: That is an excellent question, Liseyloo. Our Tide Free & Gentle does not contain fabric conditioner. If you have any questions, please feel free to give us a call at (800) 879-8433.
submitted byP&G - 9 months agoBrand expert
Q: Is this actually SIXTY FOUR or EIGHTY FOUR ounces
submitted by JEN - 9 months ago
A: This detergent is 84 fl oz.
submitted byP&G - 9 months agoBrand expert
Q: Is this a pH-neutral detergent?
submitted by Alina - 10 months ago
A: Thanks for asking about the pH level of Tide Free & Gentle Liquid Laundry Detergent. The pH of all Tide liquids is 8.1 – 8.6, so they are slightly alkaline.
submitted byTide - 10 months agoBrand expert
All Your Laundry Needs Covered
$6.99($0.26/fluid ounce)
4.7 out of 5 stars with 723 ratings
$9.99 - $18.99
Buy 2, get 1 free select laundry care items on select items
4.8 out of 5 stars with 2679 ratings
$4.99 - $18.99
Buy 2, get 1 free select laundry care items on select items
4.8 out of 5 stars with 5932 ratings
$4.99 - $18.99
Buy 2, get 1 free select laundry care items on select items
4.8 out of 5 stars with 3474 ratings
Discover more options
$12.99($0.21/fluid ounce)
Buy 2, get 1 free select laundry care items
4.6 out of 5 stars with 1849 ratings
Related Categories
Summary of reviews
Tide Free and Gentle Liquid Laundry Detergent is a popular choice for guests with sensitive skin or allergies, offering a fragrance-free and dye-free formula. It effectively cleans clothes while being gentle on the skin, making it suitable for families and those with skin sensitivities. However, some guests have reported issues with the new formula causing skin reactions and a chemical smell. Despite this, many appreciate its hypoallergenic properties and cleaning power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1656 reviews
cleans effectively: 4.43 out of 5
quality: 4.36 out of 5
scent: 4.1 out of 5
value: 4.05 out of 5
78% would recommend
102 recommendations
Please send better!
5 out of 5 stars
Thumbs up graphic, would recommend
Lori - 20 days ago, Verified purchaser
Tide is the best. This product was put in a box with items that were crushed in delivery. Please do better packing!!!!
Good choice for babies
5 out of 5 stars
tinaf149_5839 - 20 days ago
originally posted on influenster.com
I was looking for a baby friendly detergent for my newborn and after reading reviews, I found Tide Free & Gentle. It is free of dyes and perfumes, making it a great option for babies with sensitive skin. The only downside is that it's not very effective on tough stains. Overall, it's a good choice.
Detergent for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 22 days ago, Verified purchaser
I have very sensitive skin and this is my go to detergent for clothing.
Great detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Momoftwoperkasie - 29 days ago, Verified purchaser
I've been using Tide Free and Gentle on my family's clothes for years. My children have allergy's to detergents with scents in them so that is why I switched to this one. It cleans everything perfectly, doesn't fade the colors in our clothes, leaves no scent and doesn't irritate my family's skin. I love this detergent!
Works great!
5 out of 5 stars
melissaf278_6715 - 1 month ago
originally posted on influenster.com
The Tide Free and Gentle liquid laundry detergent works great! I love how gentle it is and doesn't have all the extra things in it that I don't want! Works great for my sensitive skin!
Horrible product!
1 out of 5 stars
Sujo - 1 month ago
originally posted on tide.com
Doesn't warrant even one star. I've been using this so-called Free
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
Good
4 out of 5 stars
Thumbs up graphic, would recommend
kitkat - 1 month ago, Verified purchaser
This is good. I wish I was a little bit cheaper
The Best Laundry Detergent I Have Ever Used
5 out of 5 stars
thatssewjaclyn_5318 - 1 month ago
originally posted on influenster.com
Tide Free and Gentle Liquid Laundry Detergent is by far the best laundry detergent that I have ever used. I have super sensitive skin and I use this detergent for everything. From clothes, to towels, to dog beds, all of them get washed in this detergent. The packaging makes it easy to measure and cost is appropriate for the amount of loads you can wash. The laundry always comes out clean and the scent is not overwhelming.
Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Mnflamingo - 1 month ago, Verified purchaser
Having a family member with skin issues, this is a soap we have been able to use with success.
Excellent free & clear option.
5 out of 5 stars
Thumbs up graphic, would recommend
SusieQ - 1 month ago, Verified purchaser
Seems to do a great job without the scents and dyes. This product oddly smells like children’s glue when you smell it, but it does not carry over to the clothes. This is my new favorite free and clear detergent. Especially love getting these at Target as they are typically a great value. One jug also lasts quite a while. Have and will continue to buy again!
Can’t use anymore
1 out of 5 stars
Notabot - 2 months ago
originally posted on tide.com
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Only detergent we use
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 2 months ago, Verified purchaser
My husband and son both have terrible eczema and this is the only detergent we use to help with it!
Allergic reaction
1 out of 5 stars
Iralam - 2 months ago
originally posted on tide.com
I have no known allergies to date except for this detergent. I have always gone with tide as my elected detergent, until now. I broke out in hives with this “free
1 reply from Customer Care team - 1 month ago
Our goal is for everyone to have an exceptional laundry day, and of course, you're no exception. We're truly sorry to hear about this, but know that with our safety checks, this isn't what we expect as it's free of fragrance, pH balanced, and gentle to skin when used as directed. Because you had this experience, we ask that you please discontinue using it. We'd like to make a detailed report to our team and help. Please call us at (800) 879-8433.
Please crew members
5 out of 5 stars
Bren - 2 months ago, Verified purchaser
This is more to the workers that pick customers orders then the product, the product I love what I don't love or even like is the target employees that can't make sure caps are on tight so thanks to them I have tide all over my car seats!!!! And particle bottle missing because of this. Very sad and not an easy clean up on a pretty new vehicle!
Safe for sensitive skin
5 out of 5 stars
stacybeanz_2783 - 2 months ago
originally posted on influenster.com
My youngest kiddo has sensitive skin and this is the only detergent we use. There is no scent, and clothes come out smelling clean but scent free. The price is comparable to the other brands out there and you can usually find a coupon depending on the retailer.
changed formula/scent
1 out of 5 stars
sam12345 - 2 months ago
originally posted on tide.com
Have used this for years but recently something has changed in the formula and both scent and performance are poor. What is the rationale behind change? Particularly in light of the fact this is theoretically hypoallergenic. Moving away to something else.
1 reply from Customer Care team - 2 months ago
Thank you for sharing with us. Our team is continously researching, and performing quality tests on our Tide to ensure they arrive to you in the perfect condition. We recently upgraded our Tide Free & Gentle to improve cleaning and product aesthetics by rebalancing ingredients to provide better stain removal, less yellow product off-color, and better product clarity. We want to assure you that we don't add any perfume to this. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
effective yet mild for sensitive skin
5 out of 5 stars
jooooordan_8096 - 2 months ago
originally posted on influenster.com
Tide Free & Gentle Liquid Laundry Detergent is a solid choice if you need something effective yet mild for sensitive skin. It’s dye- and fragrance-free, which makes it a good option for people who react to heavily scented detergents or have skin that gets irritated easily. Even though it’s formulated without added perfumes or dyes, it still gets clothes thoroughly clean, tackling everyday dirt, sweat, and stains without being harsh on fabrics. One of the best things about this detergent is that it’s gentle enough for babies and those with eczema, but it still has the cleaning power of regular Tide. It works well in both high-efficiency (HE) and standard washers, and it rinses out completely, so there’s no soapy residue left behind. If you’ve ever used a “gentle” detergent that didn’t quite get the job done, this one might surprise you—it’s strong enough to handle heavily soiled clothes while still being dermatologist-recommended. It’s a great option for anyone who wants a hypoallergenic detergent without sacrificing performance. Whether you’re dealing with sensitive skin, allergies, or just want a no-frills, scent-free option, Tide Free & Gentle gets the job done without irritation.
Works great
4 out of 5 stars
sarahm1170_2202 - 2 months ago
originally posted on influenster.com
Love this unscented detergent, super effective on stains and great value for money! Does not cause any skin sensitivity. Packaging is great, easy to pour from.
Beware of Defective ingredients, major suds
1 out of 5 stars
Do h teh - 2 months ago
originally posted on tide.com
Tide Clear and free HE sud galore up my whole washing machine I wouldn’t recommend it for anybody. They did something very bad to formula just recently I had some Clorox color clothes HE no suds clean perfect clothes. I went out and purchased a big bottle of all HE clear and free wash clothes perfectly no suds only clean perfect clothes smelling good Beware, I spent four hours on two loads of suds to clean out my washing machine realizing their product has a defect, majorly suds up your washing machine, machine, and clothes
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience with us. Our team is always performs rigorous quality checks on our Tide Free & Gentle to provide you with the best washing experience, and we're sorry to hear that it was producing too much suds. This can sometimes be a result of overloading your washer or using too much laundry detergent for your load size. We recommend to ensure you aren't overloading your washer and to follow the dosing instructions. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.
Reformulated with a potent allergen
1 out of 5 stars
RabbitRun27 - 3 months ago
originally posted on tide.com
[This review was collected as part of a promotion.] I don't know why they decided to add benzisothiazolinone (BIT) to this, but now anyone who's allergic to this or the related methylisothiazolinone (MI) or methylchloroisothiazolinone (MCI) can't use it. I was lucky enough to catch it before I used it, otherwise I would have broken out in a rash. This is one more thing to add to the list of products I can't use.