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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz

$11.99 ($1.90/fluid ounce)

Color1 Black
  • 1 Black
  • 3 Natural Black

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • 100 percent gray coverage, even on stubborn grays
  • Triple protection system protects before, during and after coloring for up to eight weeks
  • Pre-color treatment protects and primes hair
  • Rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula

Description

There’s a reason it’s called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. Absolutely gorgeous at home hair color. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand).

Packaging May Vary, what you receive may not be what is reflected on site.


Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475551
UPC: 071249121429
Item Number (DPCI): 063-01-0328
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2, carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1175044: aqua/water, cetearyl alcohol, deceth-3, propylene glycol, laureth-12, oleth-30, ammonium hydroxide, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, p-phenylenediamine, silica dimethyl silylate, ci77891/tianium dioxide, 2,4-diaminophenoxyethanol hci, m-aminophenol pentetate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, proline, fragrance, carbomer, threonine, resorcinol f.i.l. # d173919/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candedilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3' '

Shipping details

Estimated ship dimensions: 6.81 inches length x 3.63 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Of my hair is dark brown and I want to go ginger what is the best color to use?

submitted by Connie - 16 days ago
  • A: Hey Connie, Great question! We recommend to check out the color 6R Light Auburn. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 15 days ago
    Brand expert
  • A: Hi Connie. Thank you for reaching out and your interest in our products. You may call us directly so that we can provide you with the best hair color advice. We can be reached @800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.

    submitted byL'OrealParisProductExpert - 10 days ago
    Brand expert

Q: Would I need to buy bleach if my natural virgin hair is dark brown and Im trying to dye my hair Ash Brown??

submitted by Amira Lor - 2 months ago
  • A: Hey Amira, Great question! There is no need to buy bleach when using the L'Oreal Paris Excellence Triple Protection Hair Color. The Ash Brown shade works well on virgin hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert
  • A: Hello Amira Lor. Thank you for reaching out about L'Oreal Paris Excellence Triple Protection Permanent Hair Color. We would love to help! Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Does it contain ammonia?

submitted by SantaFePainter - 3 months ago
  • A: Hi SantaFePainter. Thank you for your interest in L'Oreal Paris Excellence Cream Hair Color this particular product does contain ammonia. We recommend L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. This product is available at Target and Target.com.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey, Great question! This L'Oreal Paris Excellence Triple Protection Permanent Color is not ammonia-free. For ammonia free options, check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color line! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: will the shade 4 dark brown look black if my natural hair is medium brown

submitted by haylee - 5 months ago
  • A: Hi there, haylee! Thank you for reaching out about our Excellence Triple Protection Permanent Hair Color. Our shade 4 Dark Brown will be one shade darker than your medium brown natural color. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert
  • A: Great question, Haylee! A shade 4 dark brown hair dye will likely give medium brown hair a noticeable, but not drastic, darkening effect. The hair will appear richer and deeper, with a more intense brown tone, but results will vary individually. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is this ammonia free hair dye

submitted by Mary Martin - 5 months ago
  • A: Hey, Great question! The L'Oreal Paris Excellence Triple Protection Permanent Hair color is not ammonia free. Check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color for an ammonifa free option! Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
  • A: Hi there, Mary Martin! Thank you for reaching out about our Excellence Triple Protection Hair Color. We recommend trying our Excellence Creme Universal Nudes for ammonia free color! An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Are gloves included?

submitted by DianeS - 1 year ago
  • A: Hey Diane, Great question! The Loreal Paris Excellence Triple Protection Hair color kit includes gloves. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there DianeS! Thank you for reaching out to us about the Excellence Triple Protection Permanent Hair Color. Yes the kit does include a set of gloves with the instructions for your hair dying needs. We hope that you will continue to try and use our products with satisfaction in the future.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I am 68 years old & my hair is almost completely white (more grayish in the back) Do you have a warm light color

submitted by Kallafly - 1 year ago
  • A: Hi there, Kallafly! We are so sorry to hear about your experience with our Excellence Creme Hair Color. We are happy to assist you in finding your new shade! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! It depends on what shade you're trying to achieve. We recommend to check out Color 8.5A Champagne Blonde for a warm light blonde. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Hi Been using 8 M Blond for years. Underlying color probably now mostly white. 8 is great at first, but fades quickly to yellowish. Would 7.5A help? Possible to go back to 8 right away if too dark?

submitted by grandma j - 3 years ago
  • A: Hi there! If the new growth is mostly white, any color with an ‘ash’ tone will likely look very dull. You have the right idea, do the next touch up with a slightly darker color, however, your best option going darker is to use the dark blonde 7 or dark golden blonde 7G. Once you go darker, you won’t be able to lighten the color using another dye. To be sure the results are not too dark, stick to the Touch Up application and timing. Do the roots for the full 30 minutes but the previously dyed hair should only get the dye mix for the last 10 minutes of your timing.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Grandma J, we recommend the color 8.5A Champagne Blonde to prevent harsh yellow tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: I have dark brown (almost black) will this come out brown?

submitted by Kelly - 3 months ago
  • A: Hi Kelly. Thank you for reaching out to L'Oreal regarding the Excellence Creme Haircolor. Unfortunately, we cannot answer your question due to the fact we do not know what shade of Excellence Haircolor you're referring to.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: I have been using Preferance 8G golden blonde for many years. I recently purchased the same color 8G golden blonde in your Excellence. Will the color result etc. be the same? Any differences?

submitted by Barbara - 4 months ago
  • A: Hi Barbara! Thank you for reaching out about our products! Excellence Hair color products provide super rich care for super rich color. A permanent, non-drip crème that covers 100% of grays, even the most resistant ones. Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Frequently Bought Together

Related Categories

Guests are saying

Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 4025 reviews
    effectiveness: 3.77 out of 5
    quality: 3.77 out of 5
    value: 3.73 out of 5
    69% would recommend
    475 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 December, 2025Verified purchase

    BB

    I used this dye light auburn on bleach blonde 3c curly hair and it turned my hair a muddy dark red, non -vibrant, so unlike the package anticipated color deposit result. Awful. I wanted the color as the image presented on the box. Going back to Garnier. Do NOT recommend.
    Bri Rido
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    (no review title)

    Works well leaves hair soft and shiny
    Rosina
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on lorealparisusa.com
    Image

    Using for four years and love it

    I started using L’Oreal excellence shade 8 Medium Blonde during COVID. Not only does it save me lots of money, I like it just as well as my salon results. It makes my hair feel and look fabulous and very natural. I have stubborn gray hair, so I leave the color on for 40 minutes, then come through and leave for another 10 minutes.
    Cat0611
    Did you find this review helpful?
    1 out of 5 stars
    16 December, 2025Verified purchase

    (no review title)

    The hair color is opened looks like damaged it spilling inside the box
    1 reply from L'OrealParisProductExpert team - 2 days ago
    Hello Monica. We appreciate you reaching out about L'Oreal Paris Excellence Triple Protection Permanent Hair Color. We are sorry to hear about your experience. We recommend reaching out to Target's Customer Service for further assistance.
    Monica
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025Verified purchase

    8RB reddish blonde

    I absolutely love this box, it's the only one that truly gets me the ginger color I want. I've bought it twice now and my hair never breaks or feels weak after
    Addi Grace
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    The best!

    I’ve tried every box dye there is for my grays and this is the first one that got every single one! So happy! 10/10
    Lili
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025

    (no review title)

    Excellent product! I’m using it for a many years
    Katya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase

    (no review title)

    Very beautiful
    america
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on lorealparisusa.com
    Image

    Excellent coverage on a full head of white

    I haven't dyed my hair for at least seven years and had a full head white/silver/gray hair shoulder length. I'm 59 years old and I hate coloring hair, but I will admit I looked a few years older than what I am. Haven't tried Loreal before so I went with Medium Ash Blonde 7.5 and am amazed that it covered everything and actually looks like the color on the box. I am very happy with the product.
    Kimcanton
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 December, 2025Verified purchase

    The Creme de la Creme

    I’ve used L’Oréal hair dye for more years than I can remember. Nothing better in my opinion. I use #7, in case that’s what you’re interested in. Great color and never brassy. I highly recommend!!!!!!!!
    Jude
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 December, 2025Verified purchase

    (no review title)

    Beautiful color! My hair is naturally dirty blonde and I wanted a little change. This was the perfect color for a nice, subtle change. I will say it does fade in a couple months, so if I do dye it again, I will be getting a darker color since it does fade lighter
    Aubrey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 November, 2025Verified purchase

    Just terrible, this is worst product ever made in my life!

    We went to target and got this product for my mom, and she wanted a light brown color for her hair. We tried it at the same night, and it turned red. She burst into tears because it looked awful. Whoever made this product needs to get fired! So disappointed and this brand is as awful as it looks, how dare they!!!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for reaching out about our L'Oreal Paris Excellence Triple Protection Permanent Hair Color. Oh no, We are truly sorry to hear about your mother's distressing experience with our hair color product. It sounds incredibly upsetting, and we can only imagine how disappointing and frustrating it must have been for her to expect a light brown shade and end up with red hair, especially after trying it on the same night. We understand that hair color is a very personal and important choice, and it’s heart-wrenching to hear that it caused your mother such distress that she burst into tears. This is certainly not the experience we want any of our customers to have. We take all feedback seriously, and we are genuinely concerned when our products don't meet expectations, especially in such a significant way.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 November, 2025Verified purchase

    (no review title)

    love the product. does a great job for the price. does cover them 🩶🩶 hairs. ,
    Amy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    Healthy hair

    Love the conditioner
    Marmee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2025

    Darker

    Darker than on the picture and the smell of ammonia is very strong, even after washing
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi Nika. We are sorry about the experience you had with L'Oreal Paris Excellence Cream Triple Protection Hair Color 8 1/2a. Please contact us directly @ 800-631-7358 we would love to hear from you and have the product with you when calling. You may refer to case # 43668188 when calling.
    Nika
    effectiveness: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    10 November, 2025Verified purchase

    A customer who did not receive what they said they would do and it was important that I receive it on time.

    I ordered one little box of hair color from target on November 6 they promised it to me by November 10 , I didn't receive it on the 10th. I will never order anything from target ever ever again. I called customer service they would not help me. I ordered it on the 6th, and did not receive it it on the 10th. I trusted what they said it will arrive on the 10th it did not. If you want an order on the date that they say it will arrive do not order from target.
    Anita
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    His color, easy to apply. Love the extras
    Deb
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2025Verified purchase

    Not quite the color I hoped for.

    It covered gray well but is definitely just a brown color with very little red tone. I bought the light brownish red 6A color and have light brown hair. Next time I will buy Auburn. I really liked the post coloring shampoo and conditioner that's included. So 4 stars on the product performance but I feel the color did not deliver as advertised.
    Leslie
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    6 November, 2025
    originally posted on lorealparisusa.com
    Image

    Gray hair still shows up

    I bought the mahogany red color. Love the color but it didn't hide all my grays like it says it does. And that's why I bought this brand. Wish it worked better
    Michelle
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase

    (no review title)

    Love my new color covers gray hair completely
    Sheri
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

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