$9.69 when purchased online
Target Online store #3991
About this item
Highlights
- Stretches lashes corner to corner
- Wing Tip Brush lengthens, stretches and volumizes every lash
- Up to 6x the volume
- Every lash extended for a dramatic lash fringe
Description
Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Smudgeproof, Non-Flaking
TCIN: 14741799
UPC: 071249256718
Item Number (DPCI): 052-04-1104
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenyl ethyl alcohol, sodium polymethacrylate, propylene glycol, rayon, hydrogenated jojoba oil, hydrogenated palm oil, pentaerythrityl tetraisostearate, silica, disodium edta, polyquaternium-10, soluble collagen, panthenol, sodium chondroitin sulfate, atelocollagen, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide, ci 77510 / ferric ferrocyanide], fil code b15998/10
Shipping details
Estimated ship dimensions: 7.03 inches length x 2.69 inches width x 1.14 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered a loyal following for its ability to deliver long, voluminous lashes without clumping. Many guests appreciate the innovative wand design that allows for easy application and separation of lashes. The waterproof formula is also a highlight, ensuring that the mascara stays put throughout the day. However, some guests have noted inconsistencies in the formula and wand design in recent purchases, which may affect their experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 380 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.3 out of 5
long lasting: 4.44 out of 5
quality: 4.19 out of 5
value: 4.13 out of 5
78% would recommend
51 recommendations
Butterfly with flakes
3 out of 5 stars
Thumbs down graphic, would not recommend
TT - 1 month ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Normal
This mascara has a nice wand, and it’s perfect for applying but it flakes off and it made my eyelashes stand straight versus curled.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hey there! Thank you for your feedback on our Voluminous Butterfly Mascara, in the shade 867 Black. We are sad to hear that this did not meet your expectations, and you had some flaking. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Great brush idea!
5 out of 5 stars
DoMajazz - 2 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I was on vacation and forgot to bring my mascara comb and went to Meijer in Traverse City to try to find one and I could not find any at all! So I picked up this mascara and sure enough it has little combs on the brush which work fantastic! I always get waterproof and I enjoy having the built-in brushes! Genius idea finally! Why didn't I think of that?
flakey
2 out of 5 stars
Thumbs down graphic, would not recommend
bayliesocks - 2 months ago
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
- Hair color: Blonde
loved the wand but it flakes so bad
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi bayliesocks! Thanks for reaching out about L'Oreal Paris Voluminous Butterfly Mascara. We appreciate you sharing your feedback on this mascara and are sorry to hear this is not your new favorite product. We recommend trying Voluminous Panorama Washable Mascara. A longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. We hope you give it a try!
Máscara
5 out of 5 stars
Thumbs up graphic, would recommend
Mascara - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores
- Hair color: Black
- Eye color: Brown
I love this máscara....the best
Smudges
1 out of 5 stars
Thumbs down graphic, would not recommend
Elle - 5 months ago, Verified purchaser
Smudges. Thought the brush would be a nice try was wrong it’s just harder to do.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there Elle, We wish you could see the results you were hoping for with the Voluminous Butterfly Washable mascara. The Butterfly Brush with asymmetrical lash line shape extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. It may take a few tries to figure out the best way to lift the brush to your lashes for ideal results. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Can handle the sweat
5 out of 5 stars
Thumbs up graphic, would recommend
Nanabear - 5 months ago, Verified purchaser
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Light
- Eye color: Hazel
Love this mascara. Doesn’t smear when I workout. Long lasting
A must try!
5 out of 5 stars
Thumbs up graphic, would recommend
Abc - 5 months ago, Verified purchaser
LOVE this mascara! I’ve been looking forever for a new one to replace the discontinued Bambi eyes one that I loved and this is even better! The brush allows you to separate each lash without clumping and makes them look long and full! Accidentally bought the waterproof one first and absolutely hated that one so I had to exchange for the regular one. I never ever buy waterproof.
Doesnt make long or full!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sunshine - 6 months ago, Verified purchaser
Doesn’t make your lashes full or long!! I miss their discontinued waterproof voluminous mascara. I threw this one out. Not even worth using it.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there! Thank you for your feedback on the Voluminous Butterfly Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Changed Formula/Clumping!
1 out of 5 stars
Thumbs down graphic, would not recommend
mona - 7 months ago, Verified purchaser
This used to be my fav mascara but the last two purchases have been👎🏽👎🏽. Idk if the formula changed or what but when I applied the first coat it was already clumping!😭😕
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there, mona! We appreciate you taking the time to reach out about our Voluminous Butterfly Mascara. Your feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results! XOXO
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Uniform Boys - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Blackheads, Aging, Pores, Calluses, Cellulite
- Hair color: Brunette
- Eye color: Hazel
The best mascara that I used. 👌
Long time fav
5 out of 5 stars
Thumbs up graphic, would recommend
Bananaohnana - 1 year ago
Been using it ever since it came out 10 years ago. Love having thick lashes without falsies
Perfect for the price
5 out of 5 stars
Thumbs up graphic, would recommend
Yvonne - 1 year ago, Verified purchaser
- Eye color: Brown
- Skin concern: Aging
- Hair color: Black
- Skin type: Combination
- Skin tone: Light
Keeps lashes separated and looking naturally long.
Don’t like the brush/wand
1 out of 5 stars
CasaBella - 1 year ago
originally posted on lorealparisusa.com
I do not recommend this product. The engineering of the brush attached to the wand is the worst I’ve ever experienced. Instead of the brush/wand being one firm piece, the brush bends every time it touches my lashes … and I’m being very gentle. The result is uneven product and clumped lashes which are impossible to separate afterwards. I’ve used mascara for 50 years but the overall result looked like a novice applied my makeup.
1 reply from Consumer Care Center team - 1 year ago
Hi There CasaBella. We are so sorry to hear that you were not fan of our Voluminous Butterfly Mascara. Your feedback is very important to us because it helps our company make improvements. We will be sure to pass along your feedback to others on our team. We hope you get the chance to explore our other mascara products we have to offer in the future with great success!
New fav
5 out of 5 stars
Thumbs up graphic, would recommend
user1524 - 1 year ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
I used to think only expensive mascaras worked … this works just as well if not better! My stick straight lashes have so much length and curl with this mascara.
My go-to for 10 years!
5 out of 5 stars
dkirk - 2 years ago
originally posted on lorealparisusa.com
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
My go-to for 10 years!
5 out of 5 stars
Thumbs up graphic, would recommend
dkirk - 2 years ago
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
Will irritate your eyes and remove your lashes
2 out of 5 stars
marina - 2 years ago
originally posted on lorealparisusa.com
This mascara caused a lot of my eyelashes to come out. I soaked off the mascara the way you should for waterproof products (micellar water, oil, etc) and no matter what I used, a lot of my eyelashes came out too. It also irritated my lash line a lot.
1 reply from Consumer Care Center team - 2 years ago
Hi Marina. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Butterfly Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #28859735. Looking forward to speaking with you.
Butterfly Lashes
4 out of 5 stars
Thumbs up graphic, would recommend
JoriMarsh - 2 years ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
I’ve been using the butterfly lashes by L’Oréal for a while now. It’s a solid low cost mascara that has a great applicator brush and lightweight formula.
One of the Best!!!
5 out of 5 stars
Taneka - 2 years ago
originally posted on lorealparisusa.com
I absolutely love this mascara as well as the waterproof one. It actually works to "Butterfly" your lashes as well as give volume at the same time. Great work to those who created this concoction!
The wand makes the difference
5 out of 5 stars
Thumbs up graphic, would recommend
- 2 years ago
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Sensitivity, Dullness, Uneven skin tone
- Hair color: Auburn
- Skin type: Oily
This is my favorite drugstore mascara. The wand is perfect for separating lashes. I even like using the backside of the brush to separate the lashes on the inner corners. I only use one coating of mascara though - multiple layers has a tendency to flake.