$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
Trends
Bigger, bolder, better: statement styles are having a comeback.
Celebrating the joy of self-expression, chunky jewelry, oversized shades & bedazzled bags are the ultimate ode to 2010s fashion.
Ideas
4 unique ways to fill your bar cart.
From baby station to beauty bar, give your space an upgrade with this must-have on wheels.
Frequently bought together
$1.79 - $5.57
reg $1.99 - $6.19 Sale
4.4 out of 5 stars with 8025 ratings
$11.90 - $14.00
Select items on clearance
4.5 out of 5 stars with 1047 ratings
Guests also viewed
Discover more options
Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5955 reviews
easy to apply: 4.05 out of 5
easy to remove: 3.85 out of 5
long lasting: 4.03 out of 5
quality: 3.73 out of 5
value: 3.73 out of 5
57% would recommend
1012 recommendations
10/10
5 out of 5 stars
Thumbs up graphic, would recommend
tarab - 8 days ago
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Medium
I recently tried the L’Oréal Paradise Big Deal Mascara, and I am absolutely impressed! The formula is smooth and creamy, gliding on effortlessly without clumping. It lengthens and volumizes my lashes without feeling heavy or crunchy, leaving them looking natural yet full. The brush is large and easy to maneuver, helping to coat each lash evenly. My lashes feel soft and flexible, and the mascara holds up well throughout the day, with no smudging or flaking. Whether you’re going for a dramatic look or something more subtle, this mascara offers the perfect balance. I also love that it’s easily removed at the end of the day with a gentle makeup remover, which is always a win in my book. I was gifted this product by L’Oreal Paris in exchange for an honest review, and I’m so glad I had the opportunity to try it. I highly recommend it if you’re looking for a mascara that delivers big volume and length without the hassle!
Sorry not sorry
3 out of 5 stars
Thumbs down graphic, would not recommend
MrsDee - 12 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Skin concern: Aging
- Skin tone: Light
I dislike the flakes after 4 hrs !! Usage I needed to buy 2 a month !!!
1 reply from L'OrealParisProductExpert team - 9 days ago
Hello MrsDee. Thanks for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. We are sorry to hear you did not get the results you had expected with this mascara. We recommend trying Voluminous Panorama Washable Mascara. This is a longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours.
Amazing mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Courtney fenderson - 14 days ago
I received this product from L’Oréal Paris in exchange for an honest review. I love Loreal mascara! Telescopic is my fave but this one takes the new top spot due to the volume
Bad reaction to product
1 out of 5 stars
Ruth52 - 15 days ago
originally posted on lorealparisusa.com
I have used Lash Paradise for years, but switched to Paradise Big Deal #775. After two days my eyes are so swollen I can’t put makeup on today. I have never experienced this while using the regular Lash Paradise. My eyes are burning and itching like crazy.
1 reply from Consumer Care Center team - 8 days ago
Hello there! We are so sorry to hear about your experience with our Paradise Big Deal Mascara. Please give us a call at +1-833-856-7325 M-F 9:00 am – 5:30 pm ET and provide this reference number: 39495963. We look forward to speaking with you!
OBSESSED
5 out of 5 stars
Thumbs up graphic, would recommend
Audrey Loomis - 15 days ago
I was gifted this product by L"Oreal Paris in exchange for an honest review and honestly..... I am now a huge fan of this mascara. Not only does it last all day but I love that is doesn't smudge. It also makes my lashes look AMAZING!
awesome mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
sofia calzone - 16 days ago
- Skin type: Oily
- Eye color: Brown
- Skin concern: Acne
- Hair color: Brunette
- Skin tone: Light
I was gifted this product by L’oreal Paris in exchange for an honest review! I am happy to report this product truly lives up to its name—it’s a big deal for all the right reasons! From the moment you apply it, the difference is striking. The formula delivers intense, jet-black pigment that makes your lashes stand out effortlessly. What sets this mascara apart is the volume and length it adds without clumping. The ultra-soft bristle brush perfectly separates and lifts each lash, giving that dramatic, full-fan effect. It’s like false lashes in a tube! Plus, it layers beautifully, so you can go from natural to bold without worrying about smudging or flaking.
love this product!
5 out of 5 stars
lavenderfiields - 16 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] i absolutely love this mascara! my lashes look so long and they look fuller. definitely recommend this mascara!
Thick and clumpy.
2 out of 5 stars
Thumbs down graphic, would not recommend
A - 18 days ago, Verified purchaser
I don't put mascara on my bottom lashes. This stuff gives you raccoon eyes.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
great mascara
4 out of 5 stars
Thumbs up graphic, would recommend
sara - 19 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Uneven skin tone, Sensitivity, Sun damage, Acne
- Hair color: Brunette
- Eye color: Brown
This mascara is great for lengthening and fluffiness and holds up pretty well. but the smell threw me off at first and it smudges easily.
Quality
5 out of 5 stars
Thumbs up graphic, would recommend
Mona - 20 days ago, Verified purchaser
Good quality, wears well and stay on until I wash it out!
It doesn't hold curls anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
Ty - 21 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Black
It doesn't hold curls anymore
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi Ty, thank you for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. We are sorry to hear this mascara did not provide you with the results you had expected. Thank you for taking the time to share your experience. Your feedback helps us improve our products.
Lash paradice, not paradice
1 out of 5 stars
Thumbs down graphic, would not recommend
JO - 22 days ago, Verified purchaser
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
- Hair color: Blonde
Smells like it is rancid. Applies like it’s old. Not at all happy with the product.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the Latte Brown shade. We are sad to hear that you did not see the results you expected with this mascara and its scent is too strong for you. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
NT - 23 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Auburn
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Sun damage
Since my favorite mascara YSL the shock was discontinued, I could not find a good replacement until I found this. You certainly have to layer it. I do three, it’s great. Only downside is that I run out quickly.
Do not like
1 out of 5 stars
Thumbs down graphic, would not recommend
Girl - 24 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Eye color: Black
- Hair color: Brunette
Clumpy and sticky. Did not last long.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Disappointed
2 out of 5 stars
LuRen - 25 days ago
originally posted on lorealparisusa.com
Disappointed in L’Oréal Lash Paradise. Very clumpy & hard to minimize the amount of product on the brush.
1 reply from Consumer Care Center team - 20 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Washable Mascara and had some clumping. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
I purchased the brown/black.
3 out of 5 stars
Thumbs down graphic, would not recommend
BJC - 26 days ago, Verified purchaser
- Hair color: Blonde
- Eye color: Blue
- Skin type: Dry
- Skin concern: Dark circles, Sun damage
- Skin tone: Light
L’Oreal Paris Voluminous Lash Paradise Mascara did not give my lashes more volume.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hello BJC. Thanks for contacting us about the L'Oréal Paris Voluminous Lash Paradise Mascara. We're sorry it didn't meet your expectations. You might like our Voluminous Panorama Washable Mascara. It's designed for a long-lasting, volumizing effect, creating thicker, fanned-out lashes for a wide-eyed look. This formula is designed to resist clumping, flaking, and smudging, lasting for up to 24 hours. We encourage you to try it out!
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Ariana Rosas - 26 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination, Dry
- Skin concern: Uneven skin tone, Dullness, Blackheads, Acne
- Hair color: Brunette
One of my favorite mascaras! Not clumpy at all and makes my lashes very long !
Pre-Used and Contaminated
1 out of 5 stars
Thumbs down graphic, would not recommend
90210 - 1 month ago, Verified purchaser
Target has yet again mailed me a used product. Mascara was already opened when it arrived. Also, there was white bacteria growth at the opening which shows that the seal was broken a long time ago and product was contaminated. Target keeps proving my theory that broken, used products that people don’t purchase in the store, gets packaged and sent to those who order online.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi 90210, We are sorry to hear about your experience regarding L'Oréal Paris Voluminous Lash Paradise Mascara. Please contact the seller to resolve this issue. Please reach back out to us if you need additional help!
Not the same as before
2 out of 5 stars
Thumbs down graphic, would not recommend
LLJ - 2 months ago
It dries out and gets clumpy after two weeks of opening
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
i like it 🩷
5 out of 5 stars
Thumbs up graphic, would recommend
Kam - 2 months ago, Verified purchaser
bought the color "latte brown" and it is perfect for my more subtle make-up looks, which was my goal 🤎 also, im new on ig so lets follow each other @theeorangeblossom 🧡