$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 51 incentivized reviews)
4.3 out of 5 stars with 6060 reviews
easy to remove: 3.85 out of 5
quality: 3.73 out of 5
easy to apply: 4.05 out of 5
value: 3.72 out of 5
long lasting: 4.03 out of 5
63% would recommend
897 recommendations
Not the same as before
2 out of 5 stars
Thumbs down graphic, would not recommend
LLJ - 17 days ago
It dries out and gets clumpy after two weeks of opening
i like it 🩷
5 out of 5 stars
Thumbs up graphic, would recommend
Kam - 22 days ago, Verified purchaser
bought the color "latte brown" and it is perfect for my more subtle make-up looks, which was my goal 🤎 also, im new on ig so lets follow each other @theeorangeblossom 🧡
Bad Product
1 out of 5 stars
neveragain - 25 days ago
originally posted on lorealparisusa.com
The wand is horrible. It should not be considered a brush in any way. There are no clearly visible bristles. The end came out with clumps of product on it. It is not usable. I have no idea how this is on the shelf. It is a total rip-off.
1 reply from Consumer Care Center team - 18 days ago
Hello neveragain. Thank you for giving the Voluminous Lash Paradise Washable Mascara a try! Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We thank you for giving this product a try as we will be passing on your comments to others in our team!
Good but not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Annonomas - 25 days ago
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Redness, Dark circles
- Eye color: Blue
- Skin type: Combination
Honestly I thought this mascara did a great job giving me length and volume but it says that it does not clump. IT CLUMPS SO MUCH. Also the opening to the bottle closes up because of all the access mascara. It’s so bad. If you don’t mind clumping or not being able to get the cap in the bottle I would recommend it.
1 reply from L'OrealParisProductExpert team - 25 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Perfect every day
5 out of 5 stars
Thumbs up graphic, would recommend
CC - 1 month ago, Verified purchaser
- Skin tone: Medium
This is my go to every day mascara
Horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
MR - 1 month ago, Verified purchaser
Horrible mascara! It flaked so bad and looked terrible 10 mins after applying it. My eyelashes did not stay curled which I never have this problem. I don't understand all the hype!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Lauren - 1 month ago, Verified purchaser
Works great, long lashes with only a few swipes!
Highly recommended
5 out of 5 stars
Thumbs up graphic, would recommend
Buy it - 1 month ago
- Eye color: Brown
- Skin type: Oily
- Skin tone: Light
- Hair color: Brunette
I love this mascara! It makes your eyelashes look long and dark as well as curled. It is sweat proof and water proof. It lasts for about 14 hours or so. But make sure when taking off you use a cleanser or a balm because it is waterproof.
Awesome but goopy
4 out of 5 stars
Thumbs up graphic, would recommend
tanya - 2 months ago, Verified purchaser
I love this mascara, but I do have to use another mascara over it to separate lashes. It is thick and does get goopy quick, but then i use Benefit roller lash, wish has an awesome wand that separates lashes. This combination ends up being perfect.
Purchased off the shelf without checking reviews
3 out of 5 stars
Thumbs down graphic, would not recommend
Renata - 2 months ago, Verified purchaser
The much older reviews are still accurate. Too much clumping on the brush which clumps my lashes together and needs to be separated with an eyebrow/lash brush. One plus is that the mascara washes off easily with soap, water, and a soft towel that isn't permanently stained.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Vivian - 2 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Red
- Skin type: Dry
Actually was in stock this time, usually has to be shipped. This mascara is great, I wouldn’t use anything else
Allergic Reaction
1 out of 5 stars
Legend0625 - 2 months ago
originally posted on lorealparisusa.com
I have purchased the blackest black multiple times and love it. Recently I decided to try the brown Mascara. There has to be something different in the formula despite the ingredient list being the same, as after 2 days of wearing the brown my eyelid was bruised feeling. I must have had an allergic reaction to whatever is in the brown. Stopped using it and within 2 days the soreness is gone.
1 reply from L'Oreal Paris team - 2 months ago
Hello! We are sorry to hear about the experience you had with Voluminous Lash Paradise Washable Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 37877154. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Long Lenghting Lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Sunshine - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Dullness, Blackheads, Acne, Aging, Puffiness, Dark circles, Uneven skin tone, Sun damage, Pores
- Skin type: Dry
Love this lengthening mascara Works wonders !
Don't like the pink tube, irritates and black under eye
3 out of 5 stars
Thumbs down graphic, would not recommend
gyly - 2 months ago
- Skin tone: Light
- Skin type: Dry
Snudge onto under eye making my underwear eye black like I have bags.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Best of the Best
5 out of 5 stars
Thumbs up graphic, would recommend
Ann - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
- Hair color: Auburn
I love this mascara! It makes my lashes very long, it does not clump, & is very easy to remove. It layers very well, & bold. I’ll keep using this mascara as long as it’s made.
Best mascara I've tried!
5 out of 5 stars
Thumbs up graphic, would recommend
livbug11 - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Blue
I’ve been loyal to L’Oréal telescopic for the last 4-5 years. Decided to try a new mascara because I really wanted a brown one for a natural look. This is my new go-to!! I will never look back. This mascara is amazing, especially if you weren’t gifted long lashes like me!! I don’t have a before pic but trust me- this stuff works!! No clumps/spider legs, and adds volume! Only complaint is that there isn’t a water proof brown one.
Not recommned
1 out of 5 stars
Thumbs down graphic, would not recommend
Fer - 3 months ago
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
Clumpy and does not look brown
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Fer! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We are so sorry to hear of your experience with our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
1000000000/10
5 out of 5 stars
Thumbs up graphic, would recommend
Molly - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Puffiness, Calluses, Sensitivity, Redness, Blackheads, Pores, Acne, Dark circles, Cuticles, Uneven skin tone, Dullness
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
This formula and color are absolutely stellar. Makes my lashes look nice and full with some length as well. The brown isn’t too dark, but it’s not an unnatural brown either. I feel like this is comparable to the Too Faced Better Than S** mascara in brown.
it's okay
3 out of 5 stars
Thumbs down graphic, would not recommend
maria b - 3 months ago, Verified purchaser
- Skin concern: Dark circles
- Skin tone: Medium
- Skin type: Combination, Normal
- Eye color: Brown
- Hair color: Brunette
i wanted to try brown mascara. not my favorite, but it does the job!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Maria B! Thank you for reaching out about our Voluminous Lash Paradise Mascara in Latte Brown. We are sorry to your this shade is not your new favorite. We truly appreciate your feedback and will be passing it along to our team. XOXO
Nope not for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 3 months ago, Verified purchaser
Dries quick. My lashes get stuck to my lash curler.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the washable black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.