$11.49 when purchased online
Target Online store #3991
About this item
Highlights
- NEW BODY FRIENDLY FORMULA: Provides longer* lasting pleasure that complements your natural lubrication Gentle formula – not made with sulphates, hormones, parabens, artificial colorants and fragrances. pH friendly. (*in comparison to no lubricant during intercourse).
- WATER BASED PERSONAL LUBRICANT: K-Y's lightest formula. Lube that is smooth, light, and non sticky personal lube for wetter sex. Glide into a wetter, better experience every day.
- THE No.1 DOCTOR RECOMMENDED BRAND: K-Y is the #1 Doctor Recommended Brand*. It is dermatologically tested and scientifically tested. Formulated in line with WHO guidelines on osmolality. (*among vaginal lubricants & moisturizers, IQVIA, ProVoice Survey, Dec. 2023)
- SAFE FOR ANAL SEX: Provides a naturally smooth experience for a better intimate connection.
- QUICKLY PREPARES YOU FOR INTIMACY: Sink into satisfaction with a liquid formula that provides a little extra during your most intimate moments. Helps enhance pleasure. Since 1904, K-Y has been empowering women to have better sex, always.
- CONDOM AND SEX TOYS COMPATIBLE: Compatible with natural rubber latex and polyisoprene condoms only. Toy friendly/suitable for use with Durex-KY sex toys
- COMMONLY SEARCHED TOPICS: lube, water based lube for sex, lube, ky personal lubrication, water based lubrication for sex, ky lubrication for sex, lubricant, water based lube, lubricante, lubricante a base de agua, ky, lubricante a base de agua para sexo.
Description
K-Y liquid is our NEW BODY FRIENDLY formula water-based lube. Designed to help enhance pleasure by giving you the confidence only comfort can provide. Sink into satisfaction with a liquid formula that provides extra comfort during your most intimate moments. Comfort you can count on. Our new body friendly formula provides longer* lasting pleasure that complements your natural lubrication (*in comparison to no lubricant during intercourse). This gentle formula is not made with sulphates, hormones, parabens, artificial colorants and fragrances. Helps enhance pleasure for both of you as well as being compatible with latex condoms. K-Y is the #1 Doctor recommended personal lubricant brand. This product contains one 4.5 FL OZ bottle. This product is also available in 2.4 FL OZ. Our products are delivered in discreet packaging with no indication of parcel contents.
Scent: Unscented
Health Facts: Water-Based
Product Warning: Not a Contraceptive
Product Form: Liquid
Includes: Personal Lubricant, Vaginal Dryness Treatment
Package Quantity: 1
Net weight: .39 Pounds
TCIN: 15115988
UPC: 067981089264
Item Number (DPCI): 245-03-0348
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, peg-400, propylene glycol, xanthan gum, carbomer, benzoic acid, sodium saccharin, sodium hydroxide.
Shipping details
Estimated ship dimensions: 6 inches length x 2.1 inches width x 1.5 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this product ok for oral use?
submitted by Target question - 2 years ago
A: K-Y® Liquid has been assessed in regards to oral use and the assessment shows no risk via oral ingestion in very small quantities. While the product is therefore safe to consume when used as intended by the manufacturer, it is not a food and should not be intentionally ingested.
submitted byK-Y Team - 2 years agoBrand expert
K-Y Comfort Collection
About the collection
About this collection:
The wetter the better. The Wetness collection is designed for every body, not made with hormones, fragrances or parabens. Explore our range of water-based and silicone-based liquids, gels and jelly.
K-Y is all about liberating pleasure for everyone. We invented lube in 1904 and we've been helping people get more playful in the bedroom ever since.
The wetter the better. The Wetness collection is designed for every body, not made with hormones, fragrances or parabens. Explore our range of water-based and silicone-based liquids, gels and jelly.
K-Y is all about liberating pleasure for everyone. We invented lube in 1904 and we've been helping people get more playful in the bedroom ever since.
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4.2 out of 5 stars with 296 reviews
quality: 3.63 out of 5
value: 3.29 out of 5
78% would recommend
14 recommendations
AMAZING
5 out of 5 stars
Alice - 2 months ago
originally posted on K-Y
Best lube I’ve used so far, definitely changed the game in thee best way
Gross gel residue & did not "lube"
1 out of 5 stars
Thumbs down graphic, would not recommend
Vaggusbaggus - 4 months ago, Verified purchaser
It left a sticky residue that just made a mess and felt uncomfortable. I tried multiple times but the formula is not it. Maybe it’s cause it made me feel gross, but it also made it more painful. It felt like it was sucking up any wetness. Buy something else unless you’re into that.
1 reply from K-Y Team team - 4 months ago
We are sorry to learn about your experience with our K-Y® Personal Liquid Lubricant. We would like the opportunity to speak with you personally. Please call us at your convenience at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and mention the following reference number 5938131, and we would be happy to help.
Put down the sugar, youre a grown up
5 out of 5 stars
ajlap60f3 - 9 months ago
originally posted on influenster.com

Such a good change from all the sticky and sugary mess of other lubes. It doesnt smell like anything and doesnt make you feel like you need to immediately wash it off.
pills w friction like a bad makeup primer for ur hooha
1 out of 5 stars
Thumbs down graphic, would not recommend
akon - 1 year ago, Verified purchaser
Okay girlies so you know how sometimes if you put something on as a base under your makeup (sunscreen, primer, etc) that it will start to pill/solidify and rub off once you start putting on your makeup on top? That's what this lube does with friction. Which is absolutely horrendously ridiculous because who uses personal lubricant for situations that don't involve any movement/friction?!? Do ever not buy unless you want you and/or your partner's hands/privates to be covered in the little solidified residue that it will turn into after a few mins of use, 0/10 stars, spit is better than this, no spit and no lube would be better than this.
1 reply from K-Y Team team - 1 year ago
We are sorry to learn about your experience with our K-Y® Liquid Personal Lubricant. We'd like the opportunity to speak with you personally. Please call us at your convenience at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and mention the following reference number 4612856, and we would be happy to help.
Phenomenal!!!!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago
it works good ngl a little too good🙊
New Formula is Terrible
1 out of 5 stars
jays - 1 year ago
originally posted on K-Y
Used the original blue cap for years, had to buy the new bottle which says 'classic', and it is terrible. After a minute or two it dries and is gritty. Bought two bottles thinking it was the same formula as the one I'd used for years, both had to go to the trash. Why the change?
1 reply from Consumer Relations team - 1 year ago
Hi Jay, we're disappointed to hear that you weren't a fan of our K-Y Liquid Body Friendly Formula! We'd like to talk to you about this personally so that we can learn more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 3216174. Thank you!
What happened???
1 out of 5 stars
Robert - 2 years ago
originally posted on K-Y
I have been using KY Jelly liquid classic for years. I have 2 bottles with the blue cap. I just bought a newer bottle that is supposed to be the same formula (curved opaque bottle) and it is watery and uncomfortable. Tried to add phot but that didn’t work. Time to look for a new product after all these years.
1 reply from Consumer Relations team - 2 years ago
Hi Robert, we're so disappointed to hear about your experience with our K-Y Liquid Lubricant and we'd like to talk to you about it personally. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2802054. Thank you!
new formula is awful
1 out of 5 stars
dissatisfied customer - 2 years ago
originally posted on K-Y
We'd used the blue cap version for years and been happy with it, but the new formulation is terrible. Turned gritty. Just dropped the whole bottle in the trash.
1 reply from Consumer Relations team - 2 years ago
Hi there, we're so sorry to hear that you weren't a fan of our K-Y Liquid Lubricant. We'd like to talk to you about this personally so that we can learn more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2678019. Thank you!
Bring back the Blue Cap Formula
1 out of 5 stars
Unhappy - 2 years ago
originally posted on K-Y
The new formula (white bottle) is not worth it. Please bring back the old Blue Cap formula.
1 reply from Consumer Relations team - 2 years ago
Hi there, we're sorry to hear that you are not a fan of our K-Y Liquid and we'd like to talk to you about it more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2495578. Thank you!
From a first time user
5 out of 5 stars
Thumbs up graphic, would recommend
Unknown - 2 years ago
This was my first time ever buying and I love that it doesn’t have any smell and also doesn’t leave sticky feeling afterwards and a lil does help out and even when you apply more still doesn’t feel like an overwhelming feeling
There is a difference.
3 out of 5 stars
drmom - 2 years ago
originally posted on K-Y
I accidentally purchased this instead of the premium. I didn't think it would make much difference, but it absolutely does. Not really happy with it.
1 reply from Consumer Relations team - 2 years ago
Hi there, we'd like to talk to you personally so that we can lean more about your experience. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2278178. Thank you!
Disappointing
1 out of 5 stars
Former user - 2 years ago
originally posted on K-Y
Couldn't find the original Blue cap bottle and tried the new "water" bottle. Will not buy this product anymore. Sad to see a trusted brand not listen to their customer's reviews. Bring back the original. Bought 50 dollars worth of other brands to find our next product. If anyone has found a similar please post it.
Iffy ingredients and claims
1 out of 5 stars
Toni - 2 years ago
originally posted on K-Y
I noticed recently that ingredients like PEG and carbomer and sodium saccharin have been added. PEG and carbomers are not environmentally friendly and can contain carcinogens. Carbomers can interfere with pap tests (literally google it) so it doesn't make me feel good to know that this is included in a product. Also, sodium saccharin is an artificial sweetener so why they added this I'm not sure. It makes me think that this "new" lube could potentially give me an infection, which I have gotten one due to a flavored lube. This is why I harp on ingredients going forward and try to pay attention to them more.
Does the Job
3 out of 5 stars
marissam222 - 2 years ago
originally posted on influenster.com

This works well. You can use it all the time or occasionally. Never be embarrassed to bring it out. It only makes the experience better
No complaints here!
5 out of 5 stars
bobobbity - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] What can I say? This product works very well! Provides an enjoyable experience for all involved! To be honest, I'm not sure exactly what this offers over their more traditional lubricants, or if it's worth the little extra. But it definitely does the job!
Great pleasure
5 out of 5 stars
Thumbs up graphic, would recommend
wow - 2 years ago
i bought this for myself and wow one of the best lubricant i have found out there really works and a great ending mmmmmm……😁
FSA Eligible!
5 out of 5 stars
Thumbs up graphic, would recommend
BLG - 2 years ago, Verified purchaser
My favorite lube for intimate occasions. To make it even better, my payment for this was approved and reimbursed by my Flexible Spending Account (FSA) without a letter of medical necessity (LOMN).
Great
5 out of 5 stars
caiz1215 - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] K-Y is always my go-to when I need lubrication for intimacy. This specific formula i like better because it is water based. It did not smell bad and the constancy was fine. It did not react with condoms.
Works great.
4 out of 5 stars
Dale87 - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] I'm being as delicate as I can with my wording here: when the time comes to use this, it works very well. Precisely as advertised. Whichever avenue you end up using it for, it creates a smooth, friction-free and comfortable experience.
more fun
5 out of 5 stars
Kevinn - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] with this glorious product my wife was open to the suggestion of using another entrance to play with. easy to apply not sticky or anything and allowed me to easily slide into the forbidden garden. easy for her to take me and make me happy to try something new with her. love this product and personally thank you.