EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 2 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 3 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 4 of 4
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 1 of 4
$14.99 when purchased online
Target Online store #3991

About this item

Highlights

  • REAL CHICKEN FIRST: Blue Buffalo's premium dog food features high quality deboned chicken as the primary ingredient; brown rice, cranberries and vegetables for a balanced diet; and high quality protein that promotes strong muscles
  • HIGH QUALITY NATURAL FOOD: BLUE's natural dry dog food is made with premium ingredients and contains no chicken or poultry by-products, corn, wheat or soy
  • THE PERFECT BALANCE OF FLAVOR AND NUTRITION: Formulated with essential proteins and carbs for energy needs and Omega-3 & 6 fatty acids to promote healthy skin and coat
  • CONTAINS IMMUNITY-BOOSTING LIFESOURCE BITS: LifeSource Bits contain a precise blend of antioxidants, vitamins and minerals to support immune system health, life stage needs and a healthy oxidative balance
  • Contains: One (1) 34-lb. bag of BLUE Life Protection Formula Natural Chicken and Brown Rice Flavor
  • ENHANCED IMAGERY: We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits. While the physical packaging will differ slightly, all information is accurate.

Description

Formulated for the health and well-being of adult dogs, BLUE Life Protection Formula Chicken and Brown Rice dry dog food is made with the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. It’s a high-quality, balanced recipe you can both feel great about. Designed to help your dog thrive, this formula starts with real chicken and contains no chicken (or poultry) by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive, antioxidant-rich LifeSource Bits to support a healthy immune system in your adult dog.  Give your dog the balanced nutrition of BLUE Life Protection Formula today. BLUE Life Protection Formula is brought to you by Blue Buffalo, the leader in natural pet food. Blue Buffalo makes premium-quality pet foods featuring real meat, fruit, and vegetables. Love them like family. Feed them like family.
Pet Caution Statement: No warning applicable
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Joint Health, Immune System Health
Intended Pet Type: Dog
Features: Meat as the First Ingredient, Soy-Free, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, No Animal By-Products, No Artificial Colors, Natural
State of Readiness: Ready to Eat
Form: Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 52616099
UPC: 840243144075
Item Number (DPCI): 083-06-0351
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 24% min
Crude Fat (Min) 14% min
Crude Fiber (Max) 5% max
Moisture (Max) 10% max
Calcium 1% min
Phosphorus 0.7% min
Omega-3 0.5% min
Omega-6 (linoleic acid LA) 3% min
Glucosamine (Min) 400mg/kg min
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

deboned chicken, chicken meal, brown rice, barley, oatmeal, pea starch, flaxseed (source of omega 3 and 6 fatty acids), chicken fat (preserved with mixed tocopherols), natural flavor, dried tomato pomace, peas, pea protein, salt, potassium chloride, direct dehydrated alfalfa pellets, dried chicory root, potatoes, pea fiber, alfalfa nutrient concentrate, calcium carbonate, choline chloride, dl-methionine, preserved with mixed tocopherols, dicalcium phosphate, sweet potatoes, carrots, garlic, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), glucosamine hydrochloride, calcium pantothenate (vitamin b5), copper sulfate, biotin (vitamin b7), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, l-carnitine, vitamin a supplement, copper amino acid chelate, manganese sulfate, taurine, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement, pyridoxine hydrochloride (vitamin b6), calcium iodate, dried yeast, dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried aspergillus niger fermentation extract, dried trichoderma longibrachiatum fermentation extract, dried bacillus subtilis fermentation extract, folic acid (vitamin b9), sodium selenite, oil of rosemary

Shipping details

Estimated ship dimensions: 5.4 inches length x 8.84 inches width x 9.05 inches height
Estimated ship weight: 5.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is the food bite sized for small breeds? Is there a way to request a sample?

submitted by Melissa - 3 years ago
  • A: Hi there! The kibble size could be fed to a small breed dog. It will measure approximately 11-13 mm in size and be a triangle shape. While we don't offer samples, whenever you purchase our product and find it is not the right fit, you can take advantage of our satisfaction guarantee and return the remaining product and package, along with your receipt, to the retailer for a refund or exchange. We hope this helps!

    submitted byBlue Buffalo Expert - 3 years ago
    Brand expert

Q: Is it good for golden retriever puppy

submitted by Jhon - 4 years ago
  • A: Hi there! Thanks for reaching out. We recommend speaking with your veterinarian, as he or she should be able to direct you to a product that is best suited for your pet.

    submitted byBlue Buffalo Expert - 4 years ago
    Brand expert

Q: what is considered a small dog in pounds

submitted by Kippy - 5 years ago
  • A: Hi Kippy! Our feeding charts are based on the weight of your dog, not a general size. All bags of dog food have their own recommended feeding charts listed on the packaging. We recommend reaching out to your veterinarian if you are unsure of what food is right for your dog.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Related Categories

Summary of reviews

Guests appreciate the quality and health benefits of this dog food, noting improvements in their pets' coats, energy levels, and overall well-being. Many have switched from other brands and found that their dogs love the taste, leading to less waste and better digestion. While some guests mention the price as a concern, they feel the nutritional value justifies the cost. Overall, this product is seen as a reliable choice for maintaining a healthy diet for dogs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1581 reviews
    dog likes it: 4.66 out of 5
    easy to digest: 4.66 out of 5
    nutrition: 4.67 out of 5
    quality: 4.68 out of 5
    value: 4.28 out of 5
    93% would recommend
    247 recommendations

    Blue dog food

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Essentials towel lady - 7 days ago, Verified purchaser
    My dog grew up on this product. The only ingredient I don’t like in it is the peas
    dog likes it: 4 out of 5
    easy to digest: 5 out of 5
    nutrition: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    great food for my girls

    5 out of 5 stars
    - 22 days ago
    originally posted on bluebuffalo.com
    I wish it was more affordable so I can buy more than one bag at a time of 38 lbs, I have 5. Feeding them this for a long time.
    Did you find this review helpful?

    My huskys love

    5 out of 5 stars
    Amanda - 24 days ago, Verified purchaser
    Dogs love this food plus I feel it’s alot better for them than other brands.
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    For my picky Labs

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cheermom - 25 days ago, Verified purchaser
    It is literally the only dog food my Chocolate Lab and Lab mix will eat. My Girls are picky eaters. My cat also loves the same brand and sometimes snacks out of the dog bowl.
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    CHanged but not sure if I got the correct T one

    3 out of 5 stars
    Mona1 - 27 days ago
    originally posted on bluebuffalo.com
    I just changed my dog to this but she is having terrible gas issues. I took over a week missing it with her other food is this normal. She is 48 lbd
    1 reply from Blue Buffalo Care Team team - 27 days ago
    Thank you for sharing your feedback about our BLUE Life Protection Formula Chicken and Brown Rice Recipe! We're sorry to learn that this product is causing your dog discomfort. If the issue persists, it might be worth checking with your vet to ensure it's the right fit for your dog’s digestive system. We’d also love to learn more and assist you further. Please feel free to contact us directly at https://bluebuffalo.com/about/contact/.
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    Paula - 29 days ago
    originally posted on bluebuffalo.com
    Great dog food he started eating it as a puppy never had a problem
    Did you find this review helpful?

    Horrible

    1 out of 5 stars
    Fish - 1 month ago
    originally posted on bluebuffalo.com
    The worst dog food ever. After their acquisition by another company Blue Buffalo has gone from standard gold to absolute garbage. My dog lost weight, fur and drive after eating the current formula. This food is not even fit for the lowest vermin and should be pulled off the shelves of any store carrying it, immediately
    1 reply from Blue Buffalo Care Team team - 1 month ago
    Thank you for taking the time to share your concerns. We're deeply sorry to hear about your dog's experience with our BLUE Life Protection Formula Chicken and Brown Rice Recipe Food. Your feedback is extremely important to us, and we take it very seriously. Please reach out to our customer care team so we can address this matter directly through our contact page at https://bluebuffalo.com/about/contact/.
    Did you find this review helpful?

    Perfect for my dog

    5 out of 5 stars
    Chief5675 - 1 month ago
    originally posted on bluebuffalo.com
    I have bought this brand since I rehomed my 5 year old German shepherd. She loves the food. I say if you’re looking for something good for your dog. Def go with blue buffalo. Way better then any brand out their and a lot healthier for your dog.
    Did you find this review helpful?

    Daisy Mae and Bluebuffalo

    5 out of 5 stars
    Tomm - 1 month ago
    originally posted on bluebuffalo.com
    She has been on bluebufallo since we adoupted her as a puppy from the santa rosa aminal shelter milton fl
    Did you find this review helpful?

    Dog food

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jasmin - 1 month ago, Verified purchaser
    My dog loves this food for every meal, 2 year old male
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Just put her on it , it's great.

    5 out of 5 stars
    BJ77 - 2 months ago
    originally posted on bluebuffalo.com
    I bought this a month ago and am so happy with the results of this food.
    Did you find this review helpful?

    Blue life protection

    5 out of 5 stars
    Sandra - 2 months ago
    originally posted on bluebuffalo.com
    My dog loves this food. This one is the only one she likes.
    Did you find this review helpful?

    Target run

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Puppy pads - 2 months ago, Verified purchaser
    Glad I could find this product at Target
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Charlie loves blue buffalo

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Pequito - 2 months ago, Verified purchaser
    Excellent product and and my dogs love it
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    REBEL2019 - 3 months ago
    originally posted on bluebuffalo.com
    Love this food, don't have to make eat it
    1 guest found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    Baba - 3 months ago
    originally posted on bluebuffalo.com
    I've been using this dog food for at least 10 years.I love it
    1 guest found this review helpful. Did you?

    Picky pup

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Akina - 3 months ago, Verified purchaser
    My pup is picky but she loves this food
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great food

    5 out of 5 stars
    Suezq - 3 months ago
    originally posted on bluebuffalo.com
    I bought this a few months ago and it helped my dog digestive issues.
    1 guest found this review helpful. Did you?

    Buy this!

    5 out of 5 stars
    bril32_4170 - 3 months ago
    originally posted on influenster.com
    My dog has been eating this food since he was a puppy. It’s great. The ingredients are healthy and keep my dog in good shape. There’s nutrients in it plus dog loves the taste
    Did you find this review helpful?

    Shiny & Soft coat

    5 out of 5 stars
    Lucy’s favorite - 3 months ago
    originally posted on bluebuffalo.com
    Lucy is very picky. She loves this dog food. She has been on it for 4 months now. Her coat is so soft & shiny,& her weight is perfect. Love it. Just a bit pricey.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy