$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight, everyday baby lotion safely nurtures baby’s sensitive skin
- Powdery-soft vanilla & ylang ylang aroma is 100% plant-derived with no synthetic fragrances
- Increases moisture levels with extra-pure, plant-derived ingredients
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- 2000+ potentially harmful ingredients banned from formula
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, cruelty-free, EWG (Environmental Working Group) Verified™
Description
Gentle enough for even the most sensitive skin, Pipette’s Baby Lotion is a moisturizing superhero you can use every day from head to teeny toes. Pipette Baby Lotion restores the moisture balance of your baby’s skin with essential fatty acids, ceramides, and plant-derived squalane, a version of an ultra-hydrating molecule naturally found in babies’ protective vernix at birth. The irresistible 100% plant-derived aroma of vanilla and ylang ylang is a little powdery and a little sweet—i.e., the perfect “baby” smell—and because it’s free of potentially harmful synthetic fragrances, you know it’s clean and safe for baby skin.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
Scent: Vanilla
Suggested Age: All Ages
Health Facts: Hypoallergenic, Sulfate-Free, Mineral Oil-Free, Contains Ceramides, No Fragrance Added, Vegan, Phthalate-Free
Product Form: Lotion
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry, Sensitive, Normal
Net weight: 5.7 fl oz (US)
Features: Dermatologist Tested, Dermatologist Recommended
TCIN: 82641515
UPC: 850008525872
Item Number (DPCI): 007-08-8646
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, squalane, glycerin, caprylic/capric triglyceride, cetearyl olivate, sorbitan olivate, punica granatum sterols, ceramide np, vanillin, cananga odorata flower oil, sodium carbomer, triethyl citrate, potassium sorbate, juniperus virginiana oil, ethylhexylglycerin, hydroxyacetophenone, anisaldehyde, benzyl acetate, propanediol, phytic acid.
Shipping details
Estimated ship dimensions: 6.2 inches length x 3.1 inches width x 1.8 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Pipette Baby & Kids Collection
About the collection
At Pipette, we make clean baby, kids, and suncare essentials you never have to question—EWG Verified™, hypoallergenic, pediatrician approved, and dermatologist tested—so parents can rest easy. Each planet-friendly, science-backed product is Powered by Moisturizing Squalane™, a proprietary sugarcane-derived hydrating superhero that nourishes delicate skin and hair. Our effortlessly blendable sunscreens are made from 100% mineral non-nano zinc oxide. These vegan formulas are simple and safe—no fluff, no fillers, just the good stuff that works for babies and beyond.
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Summary of reviews
This baby lotion is highly praised for its lightweight and gentle formula, making it suitable for sensitive skin. Many guests appreciate its clean ingredients and effectiveness in moisturizing without leaving a greasy residue. The pleasant scents, particularly the rose geranium, add to its appeal. However, some guests experienced adverse reactions, highlighting the importance of testing on individual skin types. Overall, it is a versatile product that can be used for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 562 reviews
quality: 3.6 out of 5
value: 3.67 out of 5
57% would recommend
14 recommendations
No Frills No Scent Baby Lotion
1 out of 5 stars
Thumbs down graphic, would not recommend
Mickey - 21 days ago, Verified purchaser
Was expecting a semi-descent scent and moisture for a $9.99 tube of 5.7oz baby lotion. The scent of vanilla and ylang yang is extremely weak. Little to no moisture or hydration staying power. Not worth $9.99, perhaps $2.99 at best.
New favorite scent
5 out of 5 stars
Steph25 - 24 days ago
originally posted on pipettebaby.com
I’ve been using this lotion on my baby for over a month now and the smell is my favorite out of all the pipette products we’ve tried. It’s subtle but still leaves her smelling nice.
Smells incredible!
5 out of 5 stars
Laura16 - 30 days ago
originally posted on pipettebaby.com
Obsessed with this lotion! It's so hydrating and smells amazing! I love it and my baby does too.
Amazing smell!
5 out of 5 stars
Christina S - 1 month ago
originally posted on pipettebaby.com
I am obsessed with this lotion! This is one of our favorite lotions since my son has been born and the new scent is heavenly. Perfect gift for any moms in your life!
Love it!
5 out of 5 stars
Babydaddy - 1 month ago
originally posted on pipettebaby.com
I’ve been using Pipette’s Baby Lotion in the Sweet Wildflower scent every day, and I absolutely love it! The lightweight formula is incredibly moisturizing without feeling greasy, and it keeps my baby’s skin soft and hydrated all day long. The squalane-derived formula is a game-changer—it absorbs quickly and leaves my little one’s skin feeling smooth and nourished. The Sweet Wildflower scent is probably my favorite part. It has a fresh, floral aroma with hints of wild lily, orchid, and a touch of green melon. It’s light and natural—not overpowering at all—so it’s perfect for sensitive skin. I also appreciate that the fragrance is 100% plant-derived and free from synthetic ingredients, which gives me peace of mind when using it on my baby. I’ve tried a lot of baby lotions, but this one stands out for its clean ingredients and how well it works. Plus, I love that it’s gentle enough for daily use. If you’re looking for a baby lotion that hydrates deeply, smells amazing, and is safe for delicate skin, I highly recommend this one!
Love
5 out of 5 stars
rao2 - 1 month ago
originally posted on pipettebaby.com
I bought Pipette products before my son was born (even started using some for myself) and have been using them since! I've always purchased everything unscented, but we are loving the new scent as it's still subtle and doesn't smell artificial. Would recommend!
Made my babies skin worse
1 out of 5 stars
Aleece24 - 1 month ago
originally posted on pipettebaby.com
I’d heard good things about this brand and my baby has super dry skin so I thought I would give it a try. Sad to say it’s made my baby’s skin even worse. I feel so bad for her, her skin is extremely dry after using these products for the past week. Usually it doesn’t seem to bother her but I can tell she feels really uncomfortable. Tried using both the balm and the lotion.
Fragrance ingredients?
4 out of 5 stars
Alanalue - 1 month ago
originally posted on pipettebaby.com
I received this free in exchange for my review. While I appreciate that it’s EWG verified, I wish the fragrance ingredients were listed out. I can’t use any fragrances on my baby per Dr, due to eczema, but we love the unscented lotion and wash. I have been using this myself, and like it. The scent is nice! Light, fresh, and floral.
Great scent!
5 out of 5 stars
Michelle Mama - 1 month ago
originally posted on pipettebaby.com
We're using this along with the wildflower shampoo and wash. Love the scent and it has helped our baby's skin so much! We only use pipette on our baby
Great new scent!
5 out of 5 stars
Jac87 - 1 month ago
originally posted on pipettebaby.com
Absolutely love this new scent! We started with Pipette products from the get go with my son who is now 14 months. And we are obsessed! We were only using the unscented products until now. This new scent is not overpowering and just the right amount of sweetness and floral. Will definitely buy again!
The best!
5 out of 5 stars
JulesB - 1 month ago
originally posted on pipettebaby.com
Very gentle and moisturizing on my baby’s skin! The sweet wildflower might be my favorite scent yet from this collection! Reminds me a fresh bouquet of flowers but it dissipates quickly and just locks in moisture!
Favorite non toxic brand
5 out of 5 stars
Amber R - 2 months ago
originally posted on pipettebaby.com
By far my favorite scent! I love pipette products and use them every night on my son! I love knowing their ingredients are safe and clean for my little ones skin!
GENTLE!!
5 out of 5 stars
Agardiner - 2 months ago
originally posted on pipettebaby.com
Love this lotion! It’s so lightweight and gentle enough for my newborn
Amazing product
5 out of 5 stars
Raymama - 2 months ago
originally posted on pipettebaby.com
I’ve been using this product for my baby since I had her, I’d like to say that in the 15months of usage, the has been nothing short of amazing! Mild and gentle on her skin. Love eet!!
(no review title)
5 out of 5 stars
Carri - 2 months ago
originally posted on pipettebaby.com
Love this lotion and love that it is EWG verified. Coming from the skincare industry I would not use anything less on my baby. The sweet wildflower scent is a nice light fragrance.
Smells great!
5 out of 5 stars
bgpetersen - 2 months ago
originally posted on pipettebaby.com
the lotion is so smooth and actually smells great! I think the smell is better than the body wash but we love both and use it on our son after his bath. He tends to get very dry in the winter. Def recommend!
(no review title)
5 out of 5 stars
grom1227 - 2 months ago
originally posted on pipettebaby.com
This lotion is the best for my baby’s skin. I love how it it is lightweight and not sticky. The wildflower scent is light, not overpowering. It leave a very fresh and clean scent. Will definitely repurchase.
Love the new scent & Non-Irritating
5 out of 5 stars
ells078 - 2 months ago
originally posted on pipettebaby.com
Love the new scent for the lotion and wash, it's not overpowering and it's non-irritating on my baby's super sensitive skin.
Love it!
5 out of 5 stars
JulianaB - 2 months ago
originally posted on pipettebaby.com
We have been using the lotions since the baby was born and it is very gentle on her skin, yet moisturizing! The sweet wildflower is just a very nice fragrance that I love using to switch it up from the unscented one.
Love this scent!
5 out of 5 stars
Niki G - 2 months ago
originally posted on pipettebaby.com
I’ve used this for the last few weeks on my 4 month old and the scent is so soft and sweet. Nice to find a fragranced baby lotion without synthetic fragrances.