$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Biotin and 15 DHT blockers to encourage healthy and thicker hair
- Argan Oil superior moisturizing formulation to soothe dry, irritated scalp
- Apple Cider Vinegar protects the scalp by keeping a balanced pH lever
- Castor Oil adds shine and luster while promoting thicker hair
- Biotin supports healthy hair by adding constant protection against harsh environment
- Helps to reduce skin irritation that may lead to itching, flaking, and dandruff
Description
Developed from a base of Apple Cider Vinegar with over 15 key active ingredients such as Biotin, Castor Oil, and a powerful blend of natural, plant-based preservatives to help you achieve stronger, healthier, and thicker hair. Great for damaged hair from heat styling, coloring, bleaching, or perming. Works wonders on oily, itchy and flaky scalp. Clarifies and cleanses the scalp for healthier hair, increases hair thickness, volumizing and strengthening hair, and adds shine and luster.
Scent: Tea Tree, Lemon, Rosemary, Cedar, Clary Sage
Hair Type: Fine, All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Regrowth, Texturizing
Net weight: 16 fl oz (US)
TCIN: 79699039
UPC: 810023840008
Item Number (DPCI): 063-02-0493
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
decolorized aloe barbadensis (aloe vera) leaf juice*, cetyl hydroxyethylcellulose, sodium hydroxide, keratin, sodium cocoyl glutamate, cocamidopropyl hydroxysultaine, polysorbate 20, biotin, polyquaternium-73, thiamin, riboflavin, niacin, pantothenic acid, pyridoxine, folic acid, biotin, cyanocobalamin, ascorbic acid, tocopherol (vitamin e), zinc, ricinus communis (castor) oil*, pyrus malus (apple) vinegar powder*, mentha oiperita (peppermint) oil*, lavandula angustifolia (lavender) flower oil*, phyllanthus emblica (amla) fruit oil*, argania spinosa (argan) kernel oil*, nigella sativa (black cumin) seed oil*, cedrus deodora (cedarwood) barkoil*, citrus grandis (grapefruit) seed oil*, polygonum multiflorum (fo-ti) root extract*, hibiscus sabdariffa (hibiscus) flower extract*, citrus medica limonum (lemon) peel oil*, urtica dioica (nettles) extract*, rosmarinus officinalis (rosemary) leaf oil*, salvia sclarea (clary) oil*, serenoa serrulata (saw palmetto) fruit extract*, melaleuca alternifolia (tea tree) leaf oil*, pelargonium graveolens (geranium) oil*, citrus aurantium bergamia (bergamot) fruit oil*, xylityl sesquicaprylate, citric acid. *certified organic
Allergens & Warnings:
Precaution: For external use only. Do not apply to broken, irritated skin or areas affected by rashes. Discontinue use and consult your doctor if skin sensitivity occurs. Avoid contact with eyes. Do not use on children or animals. Do not ingest. Keep out of reach of children.Shipping details
Estimated ship dimensions: 2.375 inches length x 2.4 inches width x 7.6 inches height
Estimated ship weight: 1.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it good for white hair
submitted by jojo - 1 month ago
A: Yes, this can be used for white hair, it is suitable for most hair types.
submitted byCC - 4 days ago
Q: Is this shampoo meant to be used daily or only weekly?
submitted by Carissa - 5 months ago
A: This shampoo can be used for either but daily is encouraged, it comes down to preference. Please note, every individual result can vary.
submitted byCC - 4 days ago
Q: Does this help to reduce the effects of hard water?
submitted by Elle - 7 months ago
A: Although it results vary, the shampoo promotes a healthy scalp while enhancing hair's natural shine, strength, and luster. The biotin helps support and protect against the effects of daily environment
submitted byCC - 4 days ago
Q: Is this shampoo ok to use on colored hair? Will it fade the color? Thanks!
submitted by AC - 1 year ago
A: Yes, all Pura D'or shampoos are safe for color treated hair.
submitted byBrand Expert - 1 year ago
Q: can this help with dandruff?
submitted by dandruff - 1 year ago
A: Yes, it can help with mild cases of dandruff.
submitted byBrand Expert - 1 year ago
Q: Is this product Sulfate free?
submitted by Monok - 2 years ago
A: Yes! This product does NOT contain Sulfate!
submitted byBrand Expert - 2 years ago
Q: does it make your hair greasy?
submitted by Angelamaria - 2 years ago
A: Hey Angelamaria! This product clarifies and cleanses the scalp and does not make your hair greasy!
submitted byBrand Expert - 2 years ago
Frequently bought together
$7.99 - $11.49
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 4287 ratings
Guests also viewed
$7.99 - $15.99
Buy 1, get 1 25% off select hair care items
4.8 out of 5 stars with 71 ratings
$17.99 - $25.99
Buy 1, get 1 25% off select hair care items
4.8 out of 5 stars with 84 ratings
$18.49 - $20.99
Buy 1, get 1 25% off select hair care items
4.8 out of 5 stars with 90 ratings
$14.79 - $19.99
Buy 1, get 1 25% off select hair care items
4.5 out of 5 stars with 208 ratings
$9.99 - $24.99
Buy 1, get 1 25% off select hair care items
4.7 out of 5 stars with 74 ratings
$10.99($0.85/fluid ounce)
Buy 1, get 1 25% off select hair care items
4.5 out of 5 stars with 1233 ratings
Discover more options
$14.79 - $19.99
Buy 1, get 1 25% off select hair care items
4.5 out of 5 stars with 208 ratings
$17.99 - $25.99
Buy 1, get 1 25% off select hair care items
4.8 out of 5 stars with 84 ratings
$18.49 - $20.99
Buy 1, get 1 25% off select hair care items
4.8 out of 5 stars with 90 ratings
$13.69($1.05/fluid ounce)
Buy 1, get 1 25% off select hair care items
4.3 out of 5 stars with 1061 ratings
$9.99($0.56/fluid ounce)
Buy 1, get 1 25% off select hair care items
4.3 out of 5 stars with 652 ratings
$8.99($0.37/fluid ounce)
Buy 1, get 1 25% off select hair care items
4.3 out of 5 stars with 69 ratings
Summary of reviews
This shampoo has garnered positive feedback for its ability to alleviate scalp irritation, promote hair growth, and enhance overall hair health. Guests appreciate its natural ingredients, pleasant scent, and effective cleansing properties. Many have noted improvements in hair texture, shine, and reduced hair loss. While some experienced dryness with frequent use, most found it beneficial when paired with a conditioner or hydrating treatment. Overall, it is a well-received product for those seeking healthier hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 97 reviews
quality: 4.66 out of 5
value: 4.62 out of 5
85% would recommend
34 recommendations
Terrible for thin hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Tigger112172 - 3 months ago, Verified purchaser
It leaves your hair flat and greasy looking.
Happy scalp! Happy hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Kaylo - 8 months ago
This stopped my scalp from itching! My scalp had started itching a few years ago possibly due to changes in life. I tried a number of things, but nothing worked for very long. This shampoo and conditioner really surprised me! I have been using it for months now and am so grateful to be free from the discomfort and able to focus on other things!! What a blessing to find a good product like this. Added bonus- Hair is soft, and no breakage! In my opinion the smell is pleasant in a mild herb-y kind of way.
Good clarifying shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Milimichelle - 11 months ago, Verified purchaser
I bought this shampoo looking for a low tox detox shampoo with good ingredients. I’ve been using this shampoo for one year once every 2 weeks or so. I love how clean it makes my hair feel. Smells more natural like essential oils. Lathers very well. I fell in love with the p’urador brand I now use different variations of other shampoo + conditioner, even their scalp mist my hair has never grown so fast & been so healthy! This shampoo started it all for me. Can be a bit drying when used too often but follow-up with a hydrating hair mask or conditioner you’re golden. Give it a try! Buying my second bottle now
I would recommend
4 out of 5 stars
Thumbs up graphic, would recommend
Serena - 1 year ago, Verified purchaser
I’ve been using this for more than a few months now. My goal has been to keep growing my hair and keep it healthy. I personally don’t like the smell too much, it smells like the lemon grass body oil from Trader Joe’s. Luckily for me it doesn’t last after my hair dries. For reference my hair gets oily fast and many shampoos cause dandruff for me, idk why. I always shampoo twice and it actually does leave my hair feeling very soft, clean, moisturized and refreshed… until the second day. I don’t mind washing my hair every other night and this shampoo isn’t stripping. Honestly with every shampoo I use, my hair looks dirty and feels oily by day two, so if it’s gonna happen I’d rather at least use a shampoo that is good for my hair. I have straight and fine hair. I like that the first ingredient is aloe vera leaf juice.
Watery
3 out of 5 stars
Thumbs down graphic, would not recommend
MarKay - 2 years ago, Verified purchaser
The shampoo felt so watery and took about 3 washes before I felt like it was clean. I wouldn’t recommend or repurchase this, wish I could return it.
Could amell better
4 out of 5 stars
Thumbs up graphic, would recommend
Jerry - 2 years ago, Verified purchaser
Great shampoo it helped with hair less. The smell isn’t the best and target also increase the price by $6 since 11/2022 which is crazy lol. You might as well get it at Ulta and get points for the same price.
Fantastic
5 out of 5 stars
judy tull - 2 years ago, Verified purchaser
I really like this shampoo. It adds body and thickness.
This product is worth every dime
5 out of 5 stars
Thumbs up graphic, would recommend
Gailanna - 2 years ago, Verified purchaser
My hair has really grown it broke off so bad I had to get almost all my hair cut off
a great shampooo
5 out of 5 stars
Thumbs up graphic, would recommend
eva - 2 years ago, Verified purchaser
using it because it works previously made made an apple vinegear wash this has changed that and fixed all the reasons I was doing that
Great thus far
5 out of 5 stars
Thumbs up graphic, would recommend
Perg48 - 2 years ago, Verified purchaser
Great lather and smell. Too new to see results.
Not for everybody, made me lose more hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Increased hair loss - 2 years ago, Verified purchaser
I read all the reviews so I thought I would give it a try. I used this product for a week and I started losing amounts of hair I’ve never lost before. I used to lose individual strands when showering, not I lose clumps. My hair is dryer and frizzier than before, and even since I’ve stopped using the shampoo I’ve still been losing small clumps of hair. I used the product how it was recommended with the conditioner and it only made my hair worse. My hair type is thin and wavy.
It doesn't have a great smell
3 out of 5 stars
Patricia1948 - 2 years ago
originally posted on lakeside.com
I've only used it 2X and figured even though it stinks. Sometimes it seems that for some things to work it takes time. I won't be buying it again. If it works I might change my mind. When I received it, the bottles had bounced around in the box and the shampoo pump top had broken off. I couldn't get it back on so I'm unscrewing the top when I shampoo my hair
1 reply from Customer Service team - 2 years ago
Dear Customer, Apologies the item was damaged upon arrival, refund has been processed. Best, Customer Service
Really love this Shampoo!
5 out of 5 stars
Brandon B - 2 years ago
originally posted on lakeside.com
I really love this Shampoo! I got both, the apple cider vinegar, and the one for Hair -Thinning. And I,m really impressed, I will be buying again soon! Thanks Lakeside! UR Awesome!
Ok
4 out of 5 stars
Thumbs up graphic, would recommend
Neece - 2 years ago, Verified purchaser
Like the product.Hate the smell.
All natural shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Kinky hair mom - 3 years ago, Verified purchaser
This is a great shampoo. It it not too drying and it gets rid of all scalp irritation after just 2 uses. Bonus points for it being all natural and free of chemicals.
Makes my daughter’s hair very shiny
5 out of 5 stars
Thumbs up graphic, would recommend
Jujube33 - 3 years ago, Verified purchaser
I was hesitant to try this, as I assumed the result would smell of vinegar. Surprisingly, it smells nothing like vinegar. And it makes my daughter's hair super shiny!
Hair looks great!
5 out of 5 stars
Thumbs up graphic, would recommend
Chris - 3 years ago, Verified purchaser
Shampoo smells nice and lathers well. My hair definitely seems thicker now. It looks much healthier. It looks great!
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
April - 3 years ago, Verified purchaser
I really love the scent of this. I do NOT like things that smell artificial so I am always leery with personal care items. I have been using for about 3.5 months now and I do think that there is more hair coming in and that it's thicker. It seems shinier also. I love this brand!
Great stuff!!!
5 out of 5 stars
Thumbs up graphic, would recommend
STT - 3 years ago, Verified purchaser
I love this scent! It smells very clean, a little different than what you might be used to, but it’s a great scent nonetheless. It feels like my hair is stronger. I use this with the conditioner and really enjoy the benefits.
love this
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 3 years ago, Verified purchaser
I really like natural products and know that apple cider vinegar is a really great cleansing ingredient for hair health. This one is easy to use and doesn't leave any icky residue and helps with my thinning hair.