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Puracy Daily Natural Shampoo Gently Clarifying for All Hair Types with Citrus & Mint
$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Perfect Hair, Pure Ingredients: For people who care about their hair. And are proud to admit it.
- Hydrates and Softens with Ample Shine: Unlock your natural beauty with this 98.5% plant-powered formula
- Stimulates Hair Growth and Gently Clarifies: Packed with Rosemary Essential Oil for hair growth and cosmetic-grade cleansers for a gentle, yet complete clean. Your hair and scalp will be left feeling fresh, revitalized, and well cared for.
- No B.S. (Bad Stuff): Never any sulfates, synthetic fragrances, dimethicone, silicone, parabens, or other garbage that doesn’t have any business in your hair
- Pure Love Guarantee: If you don’t love it, contact us directly for a full refund (no questions asked); Color-safe, hypoallergenic, gluten-free, Made in America
Description
We’re just going to come right out and admit it. We care about our hair and how it looks. Forgive us this little moment of vanity, but it’s true. When our hair is good…the day is good. End of conversation. Puracy Shampoo was designed by doctors, biochemists and salon professionals to keep your hair beautiful, fortified and clean while…wait for it… when combined with our conditioner, it can literally extend the time between washing. So, a good hair day…becomes good hair days. Whoa.
Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients were developed to clean, hydrate, & strengthen hair while eliminating frizz & friction. Using only the purest ingredients, this was created for all hair types, all scalp types, and all ages (1-121).
Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortified this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine.
Actually, it’s a good thing we care so much about hair. Because it means we know exactly what it needs.
Refillable packaging solutions - Puracy's 48 fl oz refills are available to reuse this bottle.
Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients were developed to clean, hydrate, & strengthen hair while eliminating frizz & friction. Using only the purest ingredients, this was created for all hair types, all scalp types, and all ages (1-121).
Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortified this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine.
Actually, it’s a good thing we care so much about hair. Because it means we know exactly what it needs.
Refillable packaging solutions - Puracy's 48 fl oz refills are available to reuse this bottle.
Scent: Mint, Citrus
Hair Type: All Hair Types
Health Facts: Dye-Free, Sulfate-Free, Silicone-Free, Vegan, Paraben-Free, Formaldehyde-Free
Product Form: Liquid
Sustainability Claims: Plant-Based, Cruelty-Free
Beauty Purpose: Basic Cleansing, Nourishing
Net weight: 12 fl oz (US)
Features: Hypoallergenic
TCIN: 83519917
UPC: 850012861812
Item Number (DPCI): 063-00-0388
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
purified water, sodium lauroamphoacetate (coconut-based cleanser), cocamidopropyl hydroxysultaine (coconut-based cleanser), sodium methyl cocoyl taurate (coconut-based cleanser), lauryl/myristyl glucoside (coconut oil-based cleanser), coco glycinate (coconut-based cleanser), betaine (beet sugar) extract, vegetable glycerin (plant-based skin softener), coco glucoside (coconut-based cleanser), glyceryl oleate (plant-based skin softener), coco caprylate (coconut-based cleanser), diheptyl succinate and capryloyl glycerin/sebacic acid copolymer (lexfeel n5; plant-based texture enhancer), hedera helix (ivy) extract, quillaja saponaria (soapbark) extract, juglans nigra (black walnut leaf) leaf extract, chamomilla recutita (matricaria) extract, panax ginseng (ginseng) root extract, squalene (olive oil-based hair conditioner), bergamot essential oil, peppermint essential oil, eucalyptus essential oil , citric acid (plantbased preservative), potassium sorbate (natural preservative), himalayan pink sea salt, sodium chloride (natural salt), tetrasodium iminodisuccinate (plantderived water softener), sodium benzoate (food grade preservative), gluconolactone (natural preservative)
Allergens & Warnings:
Care & Caution For external use only. If skin irritation occurs, rinse with fresh water for 15 minutes. Seek medical attention if problems persist. Take note of excessive compliments. Yes, your hair does look amazing.Shipping details
Estimated ship dimensions: 2.1 inches length x 1.9 inches width x 7.9 inches height
Estimated ship weight: 0.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its clean ingredients and effectiveness for oily hair types. Guests appreciate its ability to cleanse without harsh chemicals, leaving hair feeling fresh and manageable. However, some have experienced dryness and buildup, particularly with thicker or drier hair types. Overall, it seems to work best for those with oily scalps or fine hair, while others may need to explore alternatives.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 646 reviews
effectiveness: 3.62 out of 5
quality: 3.67 out of 5
value: 3.37 out of 5
100% would recommend
50 recommendations
Does not work for us
1 out of 5 stars
Thumbs down graphic, would not recommend
Ohiomom - 1 year ago, Verified purchaser
My daughter has straight thick hair and this shampoo does not keep her hair smelling clean longer than 1 day. I think it leaves buildup and is not cleansing properly. I double cleanse every time and use a clarifiying shampoo a couple times a month on her. This just doesn’t work for her and we have found another clean shampoo that does.
Not Great
2 out of 5 stars
Thumbs down graphic, would not recommend
Kc - 1 year ago, Verified purchaser
I used nearly a whole bottle of both the shampoo and conditioner. My hair is fine and prone to breakage. My hair would get instantly greasy the day after wash day. It weighed my hair down. It also felt quite residuey. Not for my hair or hard water areas.
Gave me problems I've never even had!
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 2 years ago, Verified purchaser
My hair HATED this stuff. I was initially attracted to this because we use Puracy detergent and I liked that it’s “clean”. The shampoo truly made my hair like straw. I never had an issue before with a dry and flaky scalp and suddenly I had both! It was awful. I tried it for about 3 months thinking that my hair and scalp would adjust, but I tried a sample of another clean shampoo and promptly threw out two almost new bottles of the Puracy after seeing how good my hair felt again with the other stuff.
Not worth it
3 out of 5 stars
Thumbs down graphic, would not recommend
Sam22 - 2 years ago, Verified purchaser
This left my hair really dry. Even after conditioning with the puracy conditioner my hair was still dry and greasy after 3 days for someone who does not have oily hair. I Switched over to acure that left my hair super soft after washing. For reference I have thick, brown, and coarse hair, on the wavy straight side.
Not great, not even good
1 out of 5 stars
Thumbs down graphic, would not recommend
Vics - 2 years ago, Verified purchaser
Formula has changed - consistency is thicker - and it doesn’t clean hair well. I have normal, straight hair and used to wash my hair every other day. Now I feel I need to wash on a daily basis. It leaves my hair flat and my scalp oily by the next day. A huge disappointment.
1 reply from Puracy Team team - 2 years ago
Hi Vics, Thank you for your review. We have not made changes to our Natural Shampoo formula, so we'd love to get more information on your bottle from you. If you could please email us at support@puracy.com, we would love the opportunity to make this right. Best, Puracy Customer Experience
This works handle oily scalp
5 out of 5 stars
Thumbs up graphic, would recommend
Harry - 2 years ago, Verified purchaser
Works for my very oily scalp Note it doesn’t lather as well as something with SLS in it. If you have soft water it feels just right if you have hard water it feels as if there isn’t enough lathering Folks around me noticed more volume. It strips the oil from my hair so it can get tangled easily but it works as i expected
Great Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 2 years ago, Verified purchaser
I have an oily scalp and dry hair. This shampoo has been amazing. It cleans my hair so well that it’s not oily and greasy anymore, and I can go every other day, sometimes two days without washing it. Previously, I had to wash it daily. Another bonus is I used to shed a lot and since using the shampoo, I don’t shed at all anymore. That’s probably my favorite thing about it. I highly recommend the shampoo!
Drying on Asian hair over time
3 out of 5 stars
Thumbs down graphic, would not recommend
TeanaReview - 2 years ago, Verified purchaser
I have straights Asian hair and after a few months of using this shampoo…I won’t be purchasing again. Main reason because it is drying! I maybe washed my head twice a week for a total of 3 months. In the beginning it felt great because I didn’t have oil build up like I typically do but on the third month, I started to have an itchy scalp and dandruff. I swapped shampoos with dandruff relief and it’s getting better
Waste of money, dry grease
2 out of 5 stars
Thumbs down graphic, would not recommend
Bgarris26 - 2 years ago, Verified purchaser
This shampoo takes a lot per hair wash, it does lather and it instantly feels like it dries the hair. After wash and condition it’s still oily but a dry oil, which is must not be washing at all. Waste of money!!
not good value
2 out of 5 stars
Thumbs down graphic, would not recommend
soflo - 2 years ago, Verified purchaser
Doesn’t lather and hardly effective
Left my hair looking greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
BethanyB - 2 years ago
I wanted to like this more- I’ve been in the hunt for a cleaner shampoo that doesn’t leave my hair heavy or waxy. This didn’t really work for me unfortunately.
Sticky dried hair
1 out of 5 stars
Thumbs down graphic, would not recommend
isabel - 2 years ago, Verified purchaser
this is actually the worst shampoo i have ever tried. my hair will feel fine once i get out of the shower then after it dries it’s sticky. i’ve shampooed with this for over a week and nothing i tried has worked so i don’t recommend this. also i shampoo twice and even tried to use apple cider vinegar wash to solve the problem.
Natural and amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha111 - 2 years ago, Verified purchaser
I was looking for a natural shampoo/conditioner and went through many before trying pureology - it took about a week and a half using it every few days but I am hooked on this stuff!!! It makes my hair feel so clean yet soft and manageable and it smells insanely good even after a couple days! Fingers crossed Target keeps it in their inventory!!!
BEST SHAMPOO I LOVE IT
5 out of 5 stars
Thumbs up graphic, would recommend
annika - 2 years ago
Oh my! I never leave reviews but LET. ME. TELL. YOU! This is the best--that's it. My hair is kinda wavy and super frizzy so I usually use a moisturizing shampoo to reduce frizz but then it ends up greasing and whatever it's just gross if I wear it natural (I often straighten to avoid frizz). SO I was at target perusing the natural shampoos and stuff and lo and behold I saw the puracy ones. I was like wow I love the smell of mint! So I picked it and the conditioner up. THEN today I used them after my run along with the scalp scrub and wow oh wow my hair is not frizzy AND there's no grease at the roots where there usually is--it's a christmas miracle!! AND, get this, my hair is SOFT!! I'm in awe. I cannot believe it. I can't wait to continue using this now knowing how good it makes my hair feel. That's all. If you were questioning buying this--it's worth it.
Like dry and sticky hair? Buy this
2 out of 5 stars
Thumbs down graphic, would not recommend
Ruby - 2 years ago, Verified purchaser
This shampoo has all the clean ingredients but it's useless as a shampoo. I've used it for about two months now and it always leaves hair dry, sticky and just not clean.
Clean ingredients and works well
5 out of 5 stars
Thumbs up graphic, would recommend
plantBased - 2 years ago
Squeaky clean without stripping all the moisture. After using this for the first time ever I will definitely be repurchasing. I was unsure wether to trust it or not because I have long thick locs(thick and very dense 4B and 4C hair I needed something quickly that could get all the dirt out and clean my scalp well. This is a win for me...I washed twice and I could see the dirt coming out which let me know it was working fast.
Veru drying and no body
1 out of 5 stars
Thumbs down graphic, would not recommend
traydiggity - 2 years ago, Verified purchaser
My hair felt really clean the first couple of washes, but after that my hair seemed super brittle and dried out. By the end of the day, I was embarrassed to keep my hair down as it was dull and flat.
Best Natural Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Darlene - 2 years ago, Verified purchaser
This is my second bottle of this shampoo. I have fine, naturally curly virgin hair and hard water. I had the same problem as others at first, not cleaning my hair, dry hair and ichy scalp. However, after contacting the company, I found out it was a bad batch, and they sent me a new one. Great customer service, and fantastic shampoo. Thank god they haven't changed this since 2019, and I hope they never do. I have tried sooo many natural shampoos, and nothing worked well. You only need about a nickle size or less for shoulder-length hair. No strong fragrance and it lathers.
A good product
5 out of 5 stars
Thumbs up graphic, would recommend
Conchaemoji - 3 years ago, Verified purchaser
I’ve been trying many different shampoo brands from Target. While I liked Odele, I felt their shampoo made my hair greasy too fast. Puracy’s shampoo and conditioner has personally made my hair feel great. My scalp feels clean and it’s good for my waves. I don’t care for the scent but that’s not a dealbreaker for me.
puracy shampoo
4 out of 5 stars
White vinegar - 3 years ago, Verified purchaser
very lightly scented. it doesn't have cancer causing ingredients. have been using it past few months and I like it.