$2999.99 when purchased online
Target Online store #3991
About this item
Highlights
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Sound positioning tweeters produce wider, elevated sound that matches the picture you see Acoustic Multi-Audio
- Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X
Description
Next-level brightness for all your entertainmentDesigned to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound get a truly thrilling entertainment experience at home.
Features
•QLED technology and XR Triluminos Pro
•Thousands of Mini LEDs precisely controlled by XR Backlight Master Drive
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every
Features
•QLED technology and XR Triluminos Pro
•Thousands of Mini LEDs precisely controlled by XR Backlight Master Drive
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every
Dimensions (Overall): 42.87 inches (H) x 74.5 inches (W) x 2.25 inches (D)
Weight: 107.1 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 400x400
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 74.5 inches
Stand Width: 61.75 inches
Number of HDMI ports: 4
Product Depth with Stand: 18.75 inches
Product Height with Stand: 45.87 inches
Product Width with Stand: 16.5 inches
Screen Size: 85 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011411
UPC: 027242930001
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 79 inches width x 48 inches height
Estimated ship weight: 154.3 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 26 reviews
This Product did not meet my expectations.
1 out of 5 stars
- 23 days ago
originally posted on sony.com
I've been having a lot of software problems whit this TV model. This product did not meet my expectations. I am disappointed with this television model and cannot recommend it!
1 reply from Social media support team - 21 days ago
We're sincerely sorry to hear you have been dealing with issues on this Bravia 7 TV that you got. We'd like to hear from you. For any particular inquiry or concerns you can contact us directly, we'll be happy to assist you. Please feel free to reach us at this phone number: 800-222-7669. Mo-Fri 10:00 am - 7:00 pm ET. -Milton
Téléviseur décevant!
1 out of 5 stars
- 26 days ago
originally posted on sony.com
J'ai rencontré beaucoup de bugs logiciel causé par Google TV Android sur la Sony Bravia 7 Mini-LED XR 70 75 Pouces. Sony à des problèmes de logiciel sur leurs séries de télévision depuis une décennie. Téléviseur très décevant. Téléviseur qui s'éteint plusieurs fois par jour. Redémarre du téléviseur. Après 3 mois même après la mise à jour du logiciel de février 2025 les problèmes perdurent. Sony marque pas fiable. Logiciel Google TV instable. Je ne recommande pas les produits Sony à personne. Très décevant!
So so audio
3 out of 5 stars
Bummed by sound - 1 month ago
originally posted on sony.com
Had this TV for 2 Weeks and am very disappointed in the audio. I have spent a lot of time trying to get it right. The audio level changes within a program and from program to program. The audio sound changed also, from a soft mushy to also sounding like the audio is coming through a pipe. I also purchased a Sony sound bar which does not help. The picture is great though!
1 reply from Sony North America Customer Support team - 1 month ago
Hi there, We are sorry to hear that you are experiencing issues with your Sony K65XR70 TV. We would like to ensure that you get the best out of your Sony TV and soundbar. We recommend reaching out to our product support team via phone call at 239-245-6354 or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US Hours of Operation: Monday - Friday 9:00 am - 9:00 pm ET Saturday - Sunday 10:00 am - 8:00 pm ET Thank you for your patience, and we look forward to resolving this issue promptly! Sincerely, Carl
Fast tv
5 out of 5 stars
Krzycho31 - 2 months ago
originally posted on sony.com
All Perfect, very fast, I had a problem finding the original remote on your website, I had to order the original from another country because in the UK there was no. I recommend 👍
Best TV I've ever owned
5 out of 5 stars
Rictic - 2 months ago
originally posted on sony.com
I've had 75" Bravia 7 for almost 2 months and it has been absolutely stunning. The best TV I've ever owned. I worked in television production for a local PBS station and I know what good television images are supposed to look like. This is it. Beautiful 4 k video and excellent upscaling of standard definition video also. I couldn't be happier!
1 reply from Sony North America Customer Support team - 2 months ago
Hi Rictic, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl
Worst TV purchase I have made in more than 20 yea
1 out of 5 stars
Bens TV - 3 months ago
originally posted on sony.com
I bought this TV 1 month ago and it is nothing but a Disappointment.... Randomly turns on or off ... Just garbage
1 reply from Sony North America Customer Support team - 3 months ago
Hi Bens TV, Thank you for choosing and purchasing our BRAVIA 7 4K Ultra HD Smart TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. Check the sleep timer or Idle TV standby functions of the TV. Please check this article on how to resolve your issue. https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-85xr70/articles/00032613?model=K-85XR70&category=televisions-projectors-lcd-tvs-android- For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication. Full Name: Best Buy Username: Telephone Number: Sony TV Model Number: Additional Information regarding your experience with the TV We are sorry for the inconvenience and hope to speak to you to resolve this matter. Regards, David
Sony Bravia 7
5 out of 5 stars
Hank452 - 4 months ago
originally posted on sony.com
Just brought this TV 3 days ago and it is Great. Would recommend it to anyone.
1 reply from Sony North America Customer Support team - 4 months ago
Hello Hank452, Congratulations on your new BRAVIA 7! We are thrilled to learn that you are pleased with the outstanding performance of your TV. Thank you for your recommendation and for choosing Sony! Best regards, Romeo
Good!!!
5 out of 5 stars
Zzz power p - 4 months ago
originally posted on sony.com
I bought this excellent TV four years ago and I am very pleased with it...
Best buy customer
4 out of 5 stars
Boss baby - 4 months ago
originally posted on sony.com
Good picture and sound after one week, I hope it last
1 reply from Sony North America Customer Support team - 4 months ago
Hi Boss baby, Thanks for the positive feedback. We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
Easy setup
5 out of 5 stars
Sony TV Guy - 4 months ago
originally posted on sony.com
Good experience with Sony. Only TV I buy. Great Picture and reliability.
1 reply from Sony North America Customer Support team - 4 months ago
Hi Sony TV Guy, Thank you for your fantastic review of the BRAVIA 7! We're thrilled to hear that you found the setup easy and had a great experience with Sony. It's wonderful to know that our TV is the only one you chose to buy. We're proud of the picture quality and reliability of our BRAVIA series, and it's great to see that you appreciate these features. Your feedback means a lot to us, and we look forward to continuing to provide you with excellent products and experiences. Enjoy your viewing, and thanks for choosing Sony! - Romeo
Screen Failure
1 out of 5 stars
Not Satisfied at all - 4 months ago
originally posted on sony.com
I had this TV less than 90 days the screen on multiple times came up blurry, and then the screen went totally green and pink. I returned it for a full refund.
1 reply from Sony.com team - 4 months ago
Hi Not Satisfied at all, We’re sorry to hear about your experience with your Sony BRAVIA 7 TV. We understand how frustrating it can be, and we appreciate you sharing your feedback. We hope to have the opportunity to earn your trust again in the future. Thank you for sharing your experience. -Maria
Great Tv
4 out of 5 stars
Stealth2 - 5 months ago
originally posted on sony.com
Crystal clear picture quality better in dark room which I prefer anyway..ease of use plenty of apps common to everyone. Hdmi 2.1 vrr allm 120hz etc awesome you can game and have YouTube on same screen at same time no option to change the size of screen manually just preset options(negative) would like the clock to just show on home menu not optional either have it constantly on or off (negative) other than the 2 negatives that why a four star. Sound quality excellent the TV is superb.... Very happy...
1 reply from Sony support team team - 5 months ago
Hi, Thank you for your feedback! We're glad to hear that you're enjoying your K-55XR70, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come. To adjust the picture settings, check this link: https://cutt.ly/ceLisEOu And to keep the clock always displaying on the screen, follow the steps here: https://cutt.ly/qeLid12A Moreover, if you require any further assistance, contact us using this link: https://cutt.ly/heoRCkdW Nihad @Sony Support UK
Great picture
4 out of 5 stars
Wayne50 - 6 months ago
originally posted on sony.com
Love this TV. It produces beautiful colors and very clear.
1 reply from Sony North America Customer Support team - 6 months ago
Hi Wayne50, You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony! -Ralph
Waiting For Fiber Optic Cable Installation
4 out of 5 stars
- 6 months ago
originally posted on sony.com
The 65” Bravia 7 assembly and install requires at least two people. Connected it to Xfinity for now; IQ Fiber will be installed in a week which should make an improvement in the already great picture. Some people changed the position, but Startup was relatively easy but took time when setup the streaming services, e.g. Netflix, Prime, etc.
1 reply from Sony North America Customer Support team - 6 months ago
Hi Jax Sage, Thanks for commenting! We're glad to hear that you found the assembly and installation of your BRAVIA 7 manageable, even though it required two people. It's great that you were able to connect it to Xfinity and are already enjoying the excellent picture quality. We appreciate your patience as you wait for the IQ Fiber installation, and we hope it enhances your viewing experience even further. We understand that setting up streaming services can be time-consuming, but we're pleased to know that the startup process was relatively easy for you. Thank you very much for your purchase and for choosing Sony! Enjoy! - Romeo
disappointing
1 out of 5 stars
Larr13 - 6 months ago
originally posted on sony.com
I bought this a month ago. I had a Samsung for 20 years that still worked great with zero glitches ever but decided to upgrade. This TV was OK for a couple of weeks but it is constantly freezing now almost daily. I have tried the various troubleshooting out the cache where I can, deleted apps nothing helps. Sometimes it reboots itself--like during big moments in sporting events...other times its frozen until I completely unplug the set, Unacceptable, Not looking forward to hours with tech support. If this is not fixed Im sending it back if I can--would love to be able to simply turn on the TV and have it work--shouldnt be so complicated
1 reply from Sony.com team - 6 months ago
Hi Larr13, Thank you for reaching out with your concern about your Sony BRAVIA 7 TV. We sincerely apologize for the issues you've been facing, and we completely understand how frustrating it is to deal with freezing and reboots, especially during important moments. This is certainly not the experience we want for you. We've appreciate the troubleshooting steps you've already taken, and we want to make sure you're able to enjoy your TV without these interruptions. To assist you further, we would like to know more information about your TV. Have you tried checking your TV's software updates? Your Sony BRAVIA 7 TV should have the latest October 2024 release of firmware version 112.626.140.1NAA. If not, refer to the link below. https://www.sony.com/electronics/support/articles/00347793?utm_source We hope you also followed the steps to reset the unit to factory settings. Please refer to this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-75xr70/articles/00159487 We want to make sure you’re taken care of. Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase. If you're unable to resolve your concern, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication. Full Name: Username: Telephone Number: Model Number: Issue: We are sorry for the inconvenience and hope to speak to you to resolve this matter. Best Regards, Maria
Fantastic TV! Big upgrade from our old Samsung
5 out of 5 stars
Henner62 - 7 months ago
originally posted on sony.com
Have only had the unit 3 days, but very impressed already!! Set up was very simple. The picture is sharp and beautiful, and the sound so authentic. Looking forward to seeing our favourite moves and sports on this unit!! Very pleased with the Bravia 7.
1 reply from Sony North America Customer Support team - 6 months ago
Hi Henner62, We're glad that you like the picture and sound quality. We appreciate your feedback and thank you for choosing Sony. Erin
Amazing !!!!!!
5 out of 5 stars
Danaudi - 7 months ago
originally posted on sony.com
I bought it because I was waiting for a new model. Something great, although it takes time to get to know it well and use all its possibilities
Sony Bravia k85xr70pu
4 out of 5 stars
Joeblack98 - 7 months ago
originally posted on sony.com
Excellent picture but does switch off now and again for no apparent reason and then comes back on.
1 reply from Sony Support team - 7 months ago
Hi, Thank you for your review. We're glad to hear that you're enjoying your K-85XR70, and hope you continue to enjoy it for years to come. For the random reboot issue, please try the below steps: -Disconnect all external devices connected to the TV, including the Arial/Satellite. -Unplug it from the mains and plug it back in after 2 minutes. -Check if your TV has the latest software version: https://cutt.ly/peU9QIhn -Try temporarily disabling the interactive application: Go to: [HOME] → [Settings] → [Watching TV] → [Channels] →[Channel Setup] → [Digital setup] → [Interactive Application Setup] → [Interactive Application] → [OFF]. -Try turning off Update Guide in standby setting Go to: [HOME] → [Settings] → [Watching TV] → [Channels] → [Channel Setup] → [Digital Setup] → [Guide setup] → [Update Guide in standby] → [OFF]. - If you are using a LAN cable, please use Wi-Fi instead. - Perform factory reset: https://cutt.ly/MeU9W3vJ If you need any further assistance, you can contact us using this link: https://bit.ly/2NwYLXL Omnia @Sony Support UK
Sound and picture quality are fantastic
5 out of 5 stars
Jbke19 - 7 months ago
originally posted on sony.com
Really pleased with our new TV. The sound and picture quality are so much better than our old model.
Excellent features
5 out of 5 stars
JuliusL - 7 months ago
originally posted on sony.com
My old Sony Bravia has worked perfectly for now 15 years and continues to do so at my sister in law. The new Bravia 7 has absolute crystal clear pictures and performs extremely well with all the devices connected. I am extremely happy.